September 27, 2025 • 19 mins
A franchise coach breaks down the 5 key reasons why military veterans excel as franchise owners. From proven systems and leadership skills to finding a new mission and a built-in community, this is your complete guide to transitioning from service to success.
DISCLAIMER: The information on this podcast is for general information purposes only. Franchising involves risk and careful consideration should be given before making any decisions.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Giuseppe Grammatico (00:00):
So, you know, when you, a lot of people
(00:02):
coming, transitioning outta themilitary they feel, kinda losing
their purpose and, what is next?
You know, you really spent yourentire career there and a
franchise can really help kindof offering a new mission,
right?
They want you to refer others tothe brand.
They want you to potentiallyexpand with additional locations
and territories.
And they want you to do well.
(00:22):
You know, a franchise companywould never want for a franchise
to go out of business.
If things, if this really worksout and you are able to not have
to commute and work from home,never miss the kids', uh, sport
events, school events, birthdayparties, family events in
general, that's a home run.
Welcome to the Franchise FreedomPodcast, where you can escape
(00:44):
the corporate trap throughfranchise ownership.
Here's your host, Giuseppe gr,the franchise guide.
Welcome to the Franchise FreedomPodcast.
I'm your host, GiuseppeGrammatico, your franchise
guide, the show where we helpcorporate executives experience
time and financial freedom.
Thanks for joining us today.
Wanted to mixing this up again.
(01:05):
We have some great episodescoming with some guests, some
experts, which is gonna be fun.
Uh, but for today, wanted to gosolo and wanted to cover a topic
because we've been getting a lotof calls and questions around
this.
And, uh, title for today, or thetopic for today is gonna be from
Service Success to Success, whyVeterans Excel as franchise
(01:25):
owners?
So, these are five areas.
That, in previous conversations,I've actually guessed on a few
other episodes, I thought itwould be, uh, really important
and really summarize my aboutsix or seven podcast appearance
that we've done lately, plus ahandful, I would say about a
half a dozen calls we've hadover the last couple weeks.
So, really diving into.
(01:47):
Why veterans have done well,why, you know, one in six
franchise owners are veterans.
Why?
Uh, one in five of the familiesI work with are coming from a
veteran household.
So, thought it would be reallyhelpful and kind of tying it all
together and,'cause I've touchedon a few topics on one show and
a few topics on another.
So, uh, hope you enjoy theepisode today.
(02:07):
The first is gonna be fromstructure to systems, why
franchise fit the militarymindset.
You know, what does that evenmean?
So essentially, the military isreally helping you with that
checklist, with that provensystem, the process, the
checklist, everything else.
Uh, so you're not really,creating things from scratch.
This is the, best way to dobusiness.
(02:28):
This is exactly how to go aboutit.
And this is also the ways too.
Move up within the ranks.
And, that is exactly the way afranchise is structured.
You pay a franchise fee, you getaccess to an entire system, and
then that franchisor really hasfigured out the best way of
going about doing business, fromthe role of the franchise owner,
of the franchisee and the staffwho is needed.
(02:52):
Actually before even gettinginto that, who is the ideal
franchise fit, the franchiseavatar.
Who is needed in the business?
Is it a sales businessdevelopment person?
Is it a technician?
Are the technicians W2 hourlysalary, or are they 1099
contractors?
Uh, these are things so thatyou're not reinventing the
wheel, right?
They really structure and evento the point in a home-based
(03:13):
service business to where, howmany technicians, maybe it's a,
uh, water and smoke mitigation.
A painting, a cleaning franchisewhere they know how many techs
per vehicle roughly, a revenuerange and a profitability range,
per vehicle, per technician.
It's all broken down andstructured for you, so that you
are simply focusing on one thingand that's execution in the
(03:35):
execution of the franchise andreviewing of the KPIs, the
numbers, hiring the staff,getting everyone, trained and
just truly executing so that youcan grow that top line.
Uh, while also being extremelyprofitable, and being aware of
the numbers, throughout theentire business.
So, so that is one.
Uh, the second, and I brokethese down into titles here, is
(03:57):
that leadership and teamwork,transferring military skills
into business ownership.
What are the transferable skillsets that you bring to the
model?
Each franchise, as I mentioned,each franchise will have kind
of, you know, who is their idealperson.
You may not have experience inroofing, but you do have
leadership and managementexperience.
(04:18):
Well, that is great.
You know, that is what thefranchise will require you
because every franchisee is aleader.
You need to lead a team.
You know, the number of teammembers is gonna differ, vary
from brand to brand, but, that'swhat they're looking for.
Management, networking andthings like that.
So not necessarily in theproduct or service, the widget,
whatever you're providing to thecustomer.
But ultimately, what is thatskillset?
(04:41):
There gonna be brands that havea higher headcount.
A lot more staff and managementreally, uh, stands out and
others.
The headcount is much less andthey really want you being
active in the community, goingto the chamber.
And, uh, and really just,letting everyone one know what
you do.
You're kind of the, thecheerleader of the brand.
Uh, so maybe not necessarilysales, but it's gonna be more,
(05:02):
uh, networking.
So I think that is reallyimportant.
The third is in your missiondriven careers after service.
So what is that?
So, you know, when you, a lot ofpeople coming, transitioning
outta the military they feel,kinda losing their purpose and,
what is next?
You know, you really spent yourentire career there and a
franchise can really help kindof offering a new mission,
(05:23):
right?
Why are you building thisbusiness?
Why are you getting intofranchise ownership?
And that could be to create alegacy for hiring your, your
kids, your grandkids, your greatgrandkids.
And the list goes on.
So creating that legacy for thefamily, building a business to
serve the community, it'ssomething that the community
really needs.
(05:43):
So something where, for example,uh, taking care of natural
disaster, hurricane flooding andthings like that, and really
supporting and helping thecommunity get back on their
feet.
Uh, it may be a franchise.
We have a franchise company wework with that offers a painting
service and is part of theirgive back, they will assist a
family in need.
The franchisees get together topaint a home for someone in need
(06:06):
trying to get back on theirfeet.
So, you know, this whole,meaning and purpose definitely
shines through with a franchise,uh, helping individuals in their
community find work, employing.
Uh, the locals in your area,that is huge, whether they be a
W2 employee or a 10 99contractor.
These are major benefits inopening up and kind of,
(06:28):
franchise and finding your senseof purpose financial
independence and stability withlower risk.
Now, in the military, obviously.
You are given, uh, you know,your job role and you are paid
and you're given a retirementplan, right?
Something that will take you onas you retire.
And, you know, with a franchise,there's always a risk in
anything we do.
(06:48):
But, uh, the military that isthere to take care of you and
provide you support after, youknow, leaving obviously the
military.
So with the franchise, you aregetting reduced risk with that
proven model.
Now, I'm not saying allfranchises are created equally
but you want to make sure thatthe model's a good fit for you.
For what you're looking tocreate for your family.
(07:10):
Uh, not everyone's looking tobuild a legacy.
Maybe you're looking to build abusiness and within that five or
10 year franchise agreement,look to sell it for as much as
you can.
And that's okay.
You know, we may look atdifferent directions if that's
the goal of the business.
But, you know, a franchise isgonna be giving you that
support.
Um, they're gonna be supportingyou every step of the way to not
(07:30):
only get you up and running, butongoing support because the
franchisor their goals arealigned.
They wanna support you, theywant you to be successful.
They want you to refer others tothe brand.
They want you to potentiallyexpand with additional locations
and territories.
And they want you to do well.
You know, a franchise companywould never want for a franchise
to go out of business.
(07:52):
It is still up to the franchiseeto execute and follow the
coaching and support.
If you find a franchise whichalready has a support system in
place, the system's in place andthey are a good fit, and they
check off all your boxes and thearea I specialize in and the
investment.
You know, the location, thesupport you're getting, if it
could be run full-time orpart-time and what the role is
(08:15):
of the franchise owner.
Those are always of reducingrisk and there's no guarantee of
success.
I don't like to quote numbers.
I see numbers all the time.
If you buy a franchise in thelong run, I've seen numbers, 80
to 90% could potentially besuccessful.
And those are hard numbers toput together because you know,
at the end of the day, if somefranchises just truly, as I
(08:38):
mentioned, not built the same,they're not supporting their
franchisees equally.
In other cases, I've seenfranchise owners not follow the
system or beyond theircapitalize and, um, try to pull
too much out of the business topay themself a salary in the
first year at the expense ofmarketing.
So it's really hard to gaugethat.
But, ultimately when people say,what's the worst case scenario?
(08:59):
I always turn back and say in myprevious episode, what's the
best case scenario?
If things, if this really worksout and you are able to not have
to commute and work from home,never miss the kids', uh, sport
events, school events, birthdayparties, family events in
general, that's a home run.
And, you know, some brands willoffer discounts.
And that's case by case on thebrand, including, specialty
(09:22):
funding programs just to makeownership more accessible to
veterans coming outta themilitary.
And then finally, one of myfavorites, community and
camaraderie beyond the uniform.
And, in the military, you have avery tight knit community.
And I think franchising reallyrecreates that.
So, when you buy and invest intoa franchise, you're partnering
(09:44):
with all the other franchisees.
So, usually what they'll do isthey'll have an annual event
where all the franchise ownersget to meet together in person;
go through updates, trainings,and things like that.
But you get to network andreally understand that
everyone's coming from differentbackgrounds.
So military, veterans, corporateexecutives, uh, looking to
diversify.
(10:05):
Maybe they're an income streamand keep their job for now,
people that were recently laidoff.
Um, and everyone in between.
So everyone's bringing differentbackgrounds, everyone's bringing
different skill sets, which isreally cool, because that's
where the conversations getgoing and you start to share
ideas.
So you start to say, you knowwhat?
I never thought of it this way,or maybe I should explore X, Y,
(10:25):
Z.
So you're never going it alone.
You're really working with thisteam and, you know, if you have
franchisees close to your area,either brick and mortar or your
service area.
If it's a service based, more ofa home based service business,
you can work with thosefranchisees and maybe you get a
large job you need to tackle andyou need to maybe get additional
(10:45):
staffing.
Or additional support orvehicles or equipment and vice
versa, that neighboringfranchisee may ask of that from
you for assistance.
Or maybe you want to go in on amarketing campaign where you
can, maybe get better pricing,get better costs, and things
like that.
So, you know, that's theadvantage of that community.
As the community gets larger,then things start, the magic
(11:08):
starts to happen.
You start to get more and morebackgrounds, perspectives, and
things like that.
As the brand grows with a numberof franchisees, depending on the
brand, brands will start takingadvantage and implementing
national accounts and workingwith some of the larger brands
you see every day and partneringwith them.
As the brand grows and is ableto service multiple locations.
(11:29):
So maybe a local hardware ornational, a hardware brand,
things along those types ofstores and types of vendors.
But that I think is a big one.
I call it almost like a, when wemeet together twice a year at
our conference with my fellowfranchise coaches and
consultants in the brands, it'slike, it's a mastermind session.
Everyone's there to reallyelevate one another.
(11:50):
Share ideas, some painful, somelosses.
You know, it's not all aboutwins, but I made this mistake or
I lost this customer or client.
This is how I would do it again,and this is how I would avoid it
equally as important, in myopinion.
And that's where you get to kindof share, all those ideas,
perspectives, and ways oflooking at things.
So, again, wanted to touch onthe, on the five key areas,
(12:12):
structure.
And systems leadership andteamwork.
Mission-driven purpose,financial stability, stability
with lower risk, and community.
These are the kind of thefranchise networks, uh, these
are all major advantages, to afranchise.
As I mentioned, one in sixfranchisees as per an interview
I watched the other day from thepresident of the IFA, the
(12:32):
International FranchiseAssociation, had talked about
that.
Did my own due diligence to see,hey, of all the families we have
helped over the years, it's onein five.
So that's, that's roughly 20%.
And, um, you know, you follow upand it's really, it's, as I
mentioned, a franchise is verystructured.
Intro call.
Second call is financials.
Third call is reviewing the, uh,franchise disclosure document.
(12:54):
Uh, eventually speaking withfranchise owners, it is very
structured in their approach.
And, military veterans arereally, you know, used to that,
and they prefer that type ofstructure, that setup, and they
can easily assess, what it willtake to be successful in that
business.
So, uh, I hope you found thishelpful.
I put this again, show togetherbecause I've done, quite a few
(13:15):
podcasts around careertransition out of the military.
I feel like we touched on some,you know, maybe we touched on
two, we touched on one on thelast episode, but I wanted to
kind of summarize all myconversations, uh, my daily
conversations with individualswho are helping as we speak.
Plus I do some coaching on theside for a couple non-profit
(13:35):
organizations in order to helppeople transition out.
By the way, it's not aboutowning a franchise, it's about,
you know, what is next and whatare my options.
So we talk about things likeemployment startups, franchise
ownership, real estate, andthings like that.
So it's really about gettingeducated, truly understanding
what's out there.
So to give a quick example theone person said, I'm interested
(13:57):
in franchising, although it'snot a good fit.
And I said, well, why do youfeel that way?
Why do you feel like it's not agood fit?
And he said, well, I don't havemillions of dollars, or, um, you
know, I probably don't wanna owna fast food franchise.
And I said, that's great.
These are characteristic that weshould avoid in the business,
but most franchises are not fastfood.
There's about 4,000 franchisecompanies in 70 plus industries
(14:21):
in all investment ranges.
A lot of them being a fractionof what a fast food chain would
go for'cause that's gonna be onthe higher end, especially a
standalone building like some ofthe larger franchises out there.
But there are franchises inexpense reduction.
One of my favorite senior care.
Which is, something we can'tavoid aging and there's always a
(14:42):
demand, both in, uh, up economyor down economy.
There are a lot of other optionsout there that don't require a
lot of staff, small to nofootprint.
Some can be run from home, somerequire, small office if that.
And maybe not even initiallydepending on that, on that
specific brand.
Instead of waiting a year or twoto get up and running, you could
be up and running one to threemonths.
(15:02):
My experience was, I, uh, signeda franchise agreement, went to
training.
I was up and running in 30 days,uh, specifically in, in my
business.
So, wanted to share that withyou.
And this is, again, this is notto sell the idea of franchises.
This is more to educate as towhy people have done well in
franchising.
For those that wanna have aconversation to say, you know
what, I'm on the fence.
(15:23):
I wanna learn more, I have a fewquestions, just go to the
website.
You know it, but it'sggthefranchiseguide.com.
You can book a call and it's a20 minute call.
The call is free, my service isfree to you.
We're compensated like a realestate agent and, would love to
answer your questions and reallyhelp you fast track, uh, if a
franchise is a good fit.
If it is a good fit, we'll diveright in.
(15:45):
We'll structure it out, showexactly.
We have a four step process,just like a franchise.
And we'll go through exactly,the process, what you need to
consider, uh, work together onthe ideal franchise.
But unlike just askingquestions, we're gonna dive deep
in all these key areas,especially if you've never owned
the business.
So there's a ton of education,uh, for those that are ready to
(16:06):
chat.
I wrote a book called FranchiseFreedom.
Just met with Steve Gordon, whohelped me, launch my book, my
podcast back in 2020.
He's doing some great stuff
at the, uh,milliondollarauthor.io and, uh,
you
we were just chatting about how, how
helpful that book has beenbecause it is the exact
blueprint.
It's the exact blueprint I usedto find my first franchise, uh,
(16:27):
guess what, nothing has changed.
The exact same process I usedoes not change at all, although
maybe some of thecharacteristics have changed,
uh, such as I was only lookingat membership annuity models
where customers are coming backagain and again.
And now I would open that up tojust about any business.
Why?
Because some businesses requirea big tick or bigger ticket.
(16:50):
Maybe not reoccurring, but it'snot the customer that's
reoccurring, it's the referralsource, like a plumber refers to
water and smoke mitigationfranchises, a small insurance
companies and things like that.
So as I get to see what's outthere, definitely have changed.
But one thing I had on the topof my list that has not changed
is something that's recessionresistant.
(17:11):
I want this to be safe.
I want there to always be ademand, and I always go back to
2020 and te okay, whatbusinesses did well.
Uh, during COVID ID and youknow, some of those business
that did suffer because everyonewas affected in some way or
another, uh, which, whichpivoted, you know, businesses
that were only in person and nowwe're meeting virtually, which
(17:32):
was okay.
You know, they pivoted, theychanged things, and we saw some
really good.
Innovation and changes infranchise business model.
So I would love to share what'sworking, where I see the future
going and speaking with foundersand CEOs of, and presidents of
multiple brands.
This idea of AI taking over andwhat that truly looks like from
the standpoint of a franchisecompany.
(17:53):
The innovation involved, themoney being invested in, and
what that looks like and why.
That is extremely important inthis day and age in the next
couple years.
So, would love to, to sharethose ideas with you.
Again, book that callggthefranchiseguide.com.
If you're not ready, just clickon resources.
We just updated the website andyou can download the book for
free.
Hard copies are available for Ithink under five bucks on
(18:16):
Amazon.
But I'm looking forward tochatting.
If there's anything I I could doto help; if there's a topic for
a franchise that you would likefor me to cover, or if you think
you'd be a great guest, you canjust use the contact form on the
website and I'll be more thanglad to cover that topic.
Maybe combine a few topics orreach out and help in any way.
So, those questions, feel freeto send'em my way.
(18:37):
We can schedule a call or I canemail you and, and answer those
questions best I can via, viaemail or I do a lot of video
responses.
So, uh, thanks again foreveryone that joined today.
I hope you found this helpful.
This was definitely relevant ina lot of the conversations I've
been having lately.
And again without you guys, Iwould not have the show.
So any questions even if it wasa topic that you want me to
(18:58):
revisit from way back when oryou wanna come on the show, just
let me know.
Provide me any feedback in thecomments, in the contact form on
the website.
Anything I could do to assist,more than glad.
We're gonna be doing some greatshows.
Uh, kind of key takeaways fromcertain topics and funding and a
franchise attorney.
So we have some projects workingon as we speak and, uh, until we
(19:20):
speak again, reach out.
You know, love your feedback andtalk to you guys soon.
See ya.
Thanks for tuning in if you wantto learn how to make the
transition from corporate toowning your franchise.
Join Giuseppe on the nextepisode.
You can also follow on allsocial media platforms and
achieve financial and timefreedom today.
So, you know, when you, a lot of people
(00:02):
coming, transitioning outta themilitary they feel, kinda losing
their purpose and, what is next?
You know, you really spent yourentire career there and a
franchise can really help kindof offering a new mission,
right?
They want you to refer others tothe brand.
They want you to potentiallyexpand with additional locations
and territories.
And they want you to do well.
(00:22):
You know, a franchise companywould never want for a franchise
to go out of business.
If things, if this really worksout and you are able to not have
to commute and work from home,never miss the kids', uh, sport
events, school events, birthdayparties, family events in
general, that's a home run.
Welcome to the Franchise FreedomPodcast, where you can escape
(00:44):
the corporate trap throughfranchise ownership.
Here's your host, Giuseppe gr,the franchise guide.
Welcome to the Franchise FreedomPodcast.
I'm your host, GiuseppeGrammatico, your franchise
guide, the show where we helpcorporate executives experience
time and financial freedom.
Thanks for joining us today.
Wanted to mixing this up again.
(01:05):
We have some great episodescoming with some guests, some
experts, which is gonna be fun.
Uh, but for today, wanted to gosolo and wanted to cover a topic
because we've been getting a lotof calls and questions around
this.
And, uh, title for today, or thetopic for today is gonna be from
Service Success to Success, whyVeterans Excel as franchise
(01:25):
owners?
So, these are five areas.
That, in previous conversations,I've actually guessed on a few
other episodes, I thought itwould be, uh, really important
and really summarize my aboutsix or seven podcast appearance
that we've done lately, plus ahandful, I would say about a
half a dozen calls we've hadover the last couple weeks.
So, really diving into.
(01:47):
Why veterans have done well,why, you know, one in six
franchise owners are veterans.
Why?
Uh, one in five of the familiesI work with are coming from a
veteran household.
So, thought it would be reallyhelpful and kind of tying it all
together and,'cause I've touchedon a few topics on one show and
a few topics on another.
So, uh, hope you enjoy theepisode today.
(02:07):
The first is gonna be fromstructure to systems, why
franchise fit the militarymindset.
You know, what does that evenmean?
So essentially, the military isreally helping you with that
checklist, with that provensystem, the process, the
checklist, everything else.
Uh, so you're not really,creating things from scratch.
This is the, best way to dobusiness.
(02:28):
This is exactly how to go aboutit.
And this is also the ways too.
Move up within the ranks.
And, that is exactly the way afranchise is structured.
You pay a franchise fee, you getaccess to an entire system, and
then that franchisor really hasfigured out the best way of
going about doing business, fromthe role of the franchise owner,
of the franchisee and the staffwho is needed.
(02:52):
Actually before even gettinginto that, who is the ideal
franchise fit, the franchiseavatar.
Who is needed in the business?
Is it a sales businessdevelopment person?
Is it a technician?
Are the technicians W2 hourlysalary, or are they 1099
contractors?
Uh, these are things so thatyou're not reinventing the
wheel, right?
They really structure and evento the point in a home-based
(03:13):
service business to where, howmany technicians, maybe it's a,
uh, water and smoke mitigation.
A painting, a cleaning franchisewhere they know how many techs
per vehicle roughly, a revenuerange and a profitability range,
per vehicle, per technician.
It's all broken down andstructured for you, so that you
are simply focusing on one thingand that's execution in the
(03:35):
execution of the franchise andreviewing of the KPIs, the
numbers, hiring the staff,getting everyone, trained and
just truly executing so that youcan grow that top line.
Uh, while also being extremelyprofitable, and being aware of
the numbers, throughout theentire business.
So, so that is one.
Uh, the second, and I brokethese down into titles here, is
(03:57):
that leadership and teamwork,transferring military skills
into business ownership.
What are the transferable skillsets that you bring to the
model?
Each franchise, as I mentioned,each franchise will have kind
of, you know, who is their idealperson.
You may not have experience inroofing, but you do have
leadership and managementexperience.
(04:18):
Well, that is great.
You know, that is what thefranchise will require you
because every franchisee is aleader.
You need to lead a team.
You know, the number of teammembers is gonna differ, vary
from brand to brand, but, that'swhat they're looking for.
Management, networking andthings like that.
So not necessarily in theproduct or service, the widget,
whatever you're providing to thecustomer.
But ultimately, what is thatskillset?
(04:41):
There gonna be brands that havea higher headcount.
A lot more staff and managementreally, uh, stands out and
others.
The headcount is much less andthey really want you being
active in the community, goingto the chamber.
And, uh, and really just,letting everyone one know what
you do.
You're kind of the, thecheerleader of the brand.
Uh, so maybe not necessarilysales, but it's gonna be more,
(05:02):
uh, networking.
So I think that is reallyimportant.
The third is in your missiondriven careers after service.
So what is that?
So, you know, when you, a lot ofpeople coming, transitioning
outta the military they feel,kinda losing their purpose and,
what is next?
You know, you really spent yourentire career there and a
franchise can really help kindof offering a new mission,
(05:23):
right?
Why are you building thisbusiness?
Why are you getting intofranchise ownership?
And that could be to create alegacy for hiring your, your
kids, your grandkids, your greatgrandkids.
And the list goes on.
So creating that legacy for thefamily, building a business to
serve the community, it'ssomething that the community
really needs.
(05:43):
So something where, for example,uh, taking care of natural
disaster, hurricane flooding andthings like that, and really
supporting and helping thecommunity get back on their
feet.
Uh, it may be a franchise.
We have a franchise company wework with that offers a painting
service and is part of theirgive back, they will assist a
family in need.
The franchisees get together topaint a home for someone in need
(06:06):
trying to get back on theirfeet.
So, you know, this whole,meaning and purpose definitely
shines through with a franchise,uh, helping individuals in their
community find work, employing.
Uh, the locals in your area,that is huge, whether they be a
W2 employee or a 10 99contractor.
These are major benefits inopening up and kind of,
(06:28):
franchise and finding your senseof purpose financial
independence and stability withlower risk.
Now, in the military, obviously.
You are given, uh, you know,your job role and you are paid
and you're given a retirementplan, right?
Something that will take you onas you retire.
And, you know, with a franchise,there's always a risk in
anything we do.
(06:48):
But, uh, the military that isthere to take care of you and
provide you support after, youknow, leaving obviously the
military.
So with the franchise, you aregetting reduced risk with that
proven model.
Now, I'm not saying allfranchises are created equally
but you want to make sure thatthe model's a good fit for you.
For what you're looking tocreate for your family.
(07:10):
Uh, not everyone's looking tobuild a legacy.
Maybe you're looking to build abusiness and within that five or
10 year franchise agreement,look to sell it for as much as
you can.
And that's okay.
You know, we may look atdifferent directions if that's
the goal of the business.
But, you know, a franchise isgonna be giving you that
support.
Um, they're gonna be supportingyou every step of the way to not
(07:30):
only get you up and running, butongoing support because the
franchisor their goals arealigned.
They wanna support you, theywant you to be successful.
They want you to refer others tothe brand.
They want you to potentiallyexpand with additional locations
and territories.
And they want you to do well.
You know, a franchise companywould never want for a franchise
to go out of business.
(07:52):
It is still up to the franchiseeto execute and follow the
coaching and support.
If you find a franchise whichalready has a support system in
place, the system's in place andthey are a good fit, and they
check off all your boxes and thearea I specialize in and the
investment.
You know, the location, thesupport you're getting, if it
could be run full-time orpart-time and what the role is
(08:15):
of the franchise owner.
Those are always of reducingrisk and there's no guarantee of
success.
I don't like to quote numbers.
I see numbers all the time.
If you buy a franchise in thelong run, I've seen numbers, 80
to 90% could potentially besuccessful.
And those are hard numbers toput together because you know,
at the end of the day, if somefranchises just truly, as I
(08:38):
mentioned, not built the same,they're not supporting their
franchisees equally.
In other cases, I've seenfranchise owners not follow the
system or beyond theircapitalize and, um, try to pull
too much out of the business topay themself a salary in the
first year at the expense ofmarketing.
So it's really hard to gaugethat.
But, ultimately when people say,what's the worst case scenario?
(08:59):
I always turn back and say in myprevious episode, what's the
best case scenario?
If things, if this really worksout and you are able to not have
to commute and work from home,never miss the kids', uh, sport
events, school events, birthdayparties, family events in
general, that's a home run.
And, you know, some brands willoffer discounts.
And that's case by case on thebrand, including, specialty
(09:22):
funding programs just to makeownership more accessible to
veterans coming outta themilitary.
And then finally, one of myfavorites, community and
camaraderie beyond the uniform.
And, in the military, you have avery tight knit community.
And I think franchising reallyrecreates that.
So, when you buy and invest intoa franchise, you're partnering
(09:44):
with all the other franchisees.
So, usually what they'll do isthey'll have an annual event
where all the franchise ownersget to meet together in person;
go through updates, trainings,and things like that.
But you get to network andreally understand that
everyone's coming from differentbackgrounds.
So military, veterans, corporateexecutives, uh, looking to
diversify.
(10:05):
Maybe they're an income streamand keep their job for now,
people that were recently laidoff.
Um, and everyone in between.
So everyone's bringing differentbackgrounds, everyone's bringing
different skill sets, which isreally cool, because that's
where the conversations getgoing and you start to share
ideas.
So you start to say, you knowwhat?
I never thought of it this way,or maybe I should explore X, Y,
(10:25):
Z.
So you're never going it alone.
You're really working with thisteam and, you know, if you have
franchisees close to your area,either brick and mortar or your
service area.
If it's a service based, more ofa home based service business,
you can work with thosefranchisees and maybe you get a
large job you need to tackle andyou need to maybe get additional
(10:45):
staffing.
Or additional support orvehicles or equipment and vice
versa, that neighboringfranchisee may ask of that from
you for assistance.
Or maybe you want to go in on amarketing campaign where you
can, maybe get better pricing,get better costs, and things
like that.
So, you know, that's theadvantage of that community.
As the community gets larger,then things start, the magic
(11:08):
starts to happen.
You start to get more and morebackgrounds, perspectives, and
things like that.
As the brand grows with a numberof franchisees, depending on the
brand, brands will start takingadvantage and implementing
national accounts and workingwith some of the larger brands
you see every day and partneringwith them.
As the brand grows and is ableto service multiple locations.
(11:29):
So maybe a local hardware ornational, a hardware brand,
things along those types ofstores and types of vendors.
But that I think is a big one.
I call it almost like a, when wemeet together twice a year at
our conference with my fellowfranchise coaches and
consultants in the brands, it'slike, it's a mastermind session.
Everyone's there to reallyelevate one another.
(11:50):
Share ideas, some painful, somelosses.
You know, it's not all aboutwins, but I made this mistake or
I lost this customer or client.
This is how I would do it again,and this is how I would avoid it
equally as important, in myopinion.
And that's where you get to kindof share, all those ideas,
perspectives, and ways oflooking at things.
So, again, wanted to touch onthe, on the five key areas,
(12:12):
structure.
And systems leadership andteamwork.
Mission-driven purpose,financial stability, stability
with lower risk, and community.
These are the kind of thefranchise networks, uh, these
are all major advantages, to afranchise.
As I mentioned, one in sixfranchisees as per an interview
I watched the other day from thepresident of the IFA, the
(12:32):
International FranchiseAssociation, had talked about
that.
Did my own due diligence to see,hey, of all the families we have
helped over the years, it's onein five.
So that's, that's roughly 20%.
And, um, you know, you follow upand it's really, it's, as I
mentioned, a franchise is verystructured.
Intro call.
Second call is financials.
Third call is reviewing the, uh,franchise disclosure document.
(12:54):
Uh, eventually speaking withfranchise owners, it is very
structured in their approach.
And, military veterans arereally, you know, used to that,
and they prefer that type ofstructure, that setup, and they
can easily assess, what it willtake to be successful in that
business.
So, uh, I hope you found thishelpful.
I put this again, show togetherbecause I've done, quite a few
(13:15):
podcasts around careertransition out of the military.
I feel like we touched on some,you know, maybe we touched on
two, we touched on one on thelast episode, but I wanted to
kind of summarize all myconversations, uh, my daily
conversations with individualswho are helping as we speak.
Plus I do some coaching on theside for a couple non-profit
(13:35):
organizations in order to helppeople transition out.
By the way, it's not aboutowning a franchise, it's about,
you know, what is next and whatare my options.
So we talk about things likeemployment startups, franchise
ownership, real estate, andthings like that.
So it's really about gettingeducated, truly understanding
what's out there.
So to give a quick example theone person said, I'm interested
(13:57):
in franchising, although it'snot a good fit.
And I said, well, why do youfeel that way?
Why do you feel like it's not agood fit?
And he said, well, I don't havemillions of dollars, or, um, you
know, I probably don't wanna owna fast food franchise.
And I said, that's great.
These are characteristic that weshould avoid in the business,
but most franchises are not fastfood.
There's about 4,000 franchisecompanies in 70 plus industries
(14:21):
in all investment ranges.
A lot of them being a fractionof what a fast food chain would
go for'cause that's gonna be onthe higher end, especially a
standalone building like some ofthe larger franchises out there.
But there are franchises inexpense reduction.
One of my favorite senior care.
Which is, something we can'tavoid aging and there's always a
(14:42):
demand, both in, uh, up economyor down economy.
There are a lot of other optionsout there that don't require a
lot of staff, small to nofootprint.
Some can be run from home, somerequire, small office if that.
And maybe not even initiallydepending on that, on that
specific brand.
Instead of waiting a year or twoto get up and running, you could
be up and running one to threemonths.
(15:02):
My experience was, I, uh, signeda franchise agreement, went to
training.
I was up and running in 30 days,uh, specifically in, in my
business.
So, wanted to share that withyou.
And this is, again, this is notto sell the idea of franchises.
This is more to educate as towhy people have done well in
franchising.
For those that wanna have aconversation to say, you know
what, I'm on the fence.
(15:23):
I wanna learn more, I have a fewquestions, just go to the
website.
You know it, but it'sggthefranchiseguide.com.
You can book a call and it's a20 minute call.
The call is free, my service isfree to you.
We're compensated like a realestate agent and, would love to
answer your questions and reallyhelp you fast track, uh, if a
franchise is a good fit.
If it is a good fit, we'll diveright in.
(15:45):
We'll structure it out, showexactly.
We have a four step process,just like a franchise.
And we'll go through exactly,the process, what you need to
consider, uh, work together onthe ideal franchise.
But unlike just askingquestions, we're gonna dive deep
in all these key areas,especially if you've never owned
the business.
So there's a ton of education,uh, for those that are ready to
(16:06):
chat.
I wrote a book called FranchiseFreedom.
Just met with Steve Gordon, whohelped me, launch my book, my
podcast back in 2020.
He's doing some great stuff
at the, uh,milliondollarauthor.io and, uh,
you
we were just chatting about how, how
helpful that book has beenbecause it is the exact
blueprint.
It's the exact blueprint I usedto find my first franchise, uh,
(16:27):
guess what, nothing has changed.
The exact same process I usedoes not change at all, although
maybe some of thecharacteristics have changed,
uh, such as I was only lookingat membership annuity models
where customers are coming backagain and again.
And now I would open that up tojust about any business.
Why?
Because some businesses requirea big tick or bigger ticket.
(16:50):
Maybe not reoccurring, but it'snot the customer that's
reoccurring, it's the referralsource, like a plumber refers to
water and smoke mitigationfranchises, a small insurance
companies and things like that.
So as I get to see what's outthere, definitely have changed.
But one thing I had on the topof my list that has not changed
is something that's recessionresistant.
(17:11):
I want this to be safe.
I want there to always be ademand, and I always go back to
2020 and te okay, whatbusinesses did well.
Uh, during COVID ID and youknow, some of those business
that did suffer because everyonewas affected in some way or
another, uh, which, whichpivoted, you know, businesses
that were only in person and nowwe're meeting virtually, which
(17:32):
was okay.
You know, they pivoted, theychanged things, and we saw some
really good.
Innovation and changes infranchise business model.
So I would love to share what'sworking, where I see the future
going and speaking with foundersand CEOs of, and presidents of
multiple brands.
This idea of AI taking over andwhat that truly looks like from
the standpoint of a franchisecompany.
(17:53):
The innovation involved, themoney being invested in, and
what that looks like and why.
That is extremely important inthis day and age in the next
couple years.
So, would love to, to sharethose ideas with you.
Again, book that callggthefranchiseguide.com.
If you're not ready, just clickon resources.
We just updated the website andyou can download the book for
free.
Hard copies are available for Ithink under five bucks on
(18:16):
Amazon.
But I'm looking forward tochatting.
If there's anything I I could doto help; if there's a topic for
a franchise that you would likefor me to cover, or if you think
you'd be a great guest, you canjust use the contact form on the
website and I'll be more thanglad to cover that topic.
Maybe combine a few topics orreach out and help in any way.
So, those questions, feel freeto send'em my way.
(18:37):
We can schedule a call or I canemail you and, and answer those
questions best I can via, viaemail or I do a lot of video
responses.
So, uh, thanks again foreveryone that joined today.
I hope you found this helpful.
This was definitely relevant ina lot of the conversations I've
been having lately.
And again without you guys, Iwould not have the show.
So any questions even if it wasa topic that you want me to
(18:58):
revisit from way back when oryou wanna come on the show, just
let me know.
Provide me any feedback in thecomments, in the contact form on
the website.
Anything I could do to assist,more than glad.
We're gonna be doing some greatshows.
Uh, kind of key takeaways fromcertain topics and funding and a
franchise attorney.
So we have some projects workingon as we speak and, uh, until we
(19:20):
speak again, reach out.
You know, love your feedback andtalk to you guys soon.
See ya.
Thanks for tuning in if you wantto learn how to make the
transition from corporate toowning your franchise.
Join Giuseppe on the nextepisode.
You can also follow on allsocial media platforms and
achieve financial and timefreedom today.
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