October 31, 2022 • 34 mins
New Franchise Friday Franchise Friday – Episode 207 with Adam Winnett of WOW 1 DAY PAINTING
Franchise Friday, where you can watch or listen as we explore franchising, entrepreneurship, and small business ownership, speaking with the franchise industry thought leaders and subject matter experts that shape the Future Of Franchising. #FranchiseFriday – For more about our podcast, visit our website: https://futureoffranchising.com/ Produced by Franchise Source Brands International and The Entrepreneur’s Source.
Adam Winnet
As a Franchise Development Manager, I qualify candidates and introduce them to our award winning franchise system. WOW 1 DAY PAINTING has quickly followed in the footsteps of its sister company 1-800-GOT-JUNK?, the World's Largest Junk Removal Company, by launching 25+ franchises in its first 3 years of operation.
With over 14 years of experience introducing people to their next exciting career path, I enjoy having a positive impact on an individual's life and helping them achieve their goals.
I am always interested in expanding my social and professional network. I enjoy meeting new people and at one point lived in Ireland; creating a love of Guinness.
Specialties: Supporting Tottenham Hotspurs FC, Whitecaps FC and the Vancouver Canucks. And
some Franchise Development on the side
WOW 1 DAY PAINTING has revolutionized the residential painting industry by offering customers a unique service model and level of professionalism currently not found in the industry.
Yes, we do complete painting projects in one day! It's a bold consumer offering - but we take pride in being bold. Do you remember when FedEx came up with the crazy idea to deliver packages overnight?
We're building a world class brand in a very fragmented industry that lacks professionalism and is ripe for reinvention. We've all heard horror stories about sketchy contractors that don't deliver on their promises. Our mission is to take the ordinary business of painting and make it an exceptional customer experience.
Imagine leaving for work in the morning and coming home to a freshly painted space. That’s exactly what you’ll experience with WOW 1 DAY PAINTING. We’ve perfected our painting process, which means we’re able to give you a quality paint job in just 1 day. Our customers love us because we really deliver on our promise: SPEED + QUALITY = WOW.
According to Melissa
You touched on this a few times and I think culture is really the shining star of the story when it comes to OTP brands and Wow, one day, I also see that a lot of the TES clients who are working with coaches and our franchisor members they love knowing the culture. It really doesn't matter so much to them what the business is. Great, it's painting great, it’s pizza, great. It's handyman. It is really about can I see myself here, what do I love about it? Is this a community that I can grow in, and I get the support that I need? So, from the Wow, one day side of it, what are some of those things that franchisees love or that really draws someone to the brand that people wouldn't think of, because I think that's like such a big deal.
More... https://futureoffranchising.com/podcast/franchise-friday-episode-207-with-adam-winnett-of-wow-one-day-painting/
Franchise Friday, where you can watch or listen as we explore franchising, entrepreneurship, and small business ownership, speaking with the franchise industry thought leaders and subject matter experts that shape the Future Of Franchising. #FranchiseFriday – For more about our podcast, visit our website: https://futureoffranchising.com/ Produced by Franchise Source Brands International and The Entr
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:14):
Welcome, everyone back to another episode of the
franchise Friday podcast. I amMelissa Peng here at the
entrepreneur source. And I amvery happy to be speaking with
my guest Adam Wynette. From Wow,one day painting. Also a
neighbor in Canada. Hey,yeah, hey, north of the wall.
(00:34):
I'm good. Yeah, I'm really good,you know, and North of the Wall
north of the border. It's gonnasay on this podcast, I'm sure at
some point. That'll happen.
Our Canadian listeners will bevery, very happy about that.
Good representation. So allright. I'm excited about our
(00:57):
conversation, which I truly am.
We could talk for hours. Beforewe jump into anything. I want to
give you a chance to talk alittle bit about your
background. How did you get intofranchising? How did you get to
wow, one day painting? Yeah,give them give the people a
little story.
Sure, sure. So I've been withWow, for a little over six years
(01:19):
now. And leading up to that Iwas in you know, whatever term
you want recruiting headhunting,you know, that kind of world.
And I was on the accountmanagement side for a long time
and ote brands. So this is theparent company of WoW, one day
painting, another brand, one 800got junk and another brand
direction. So Oh, three brandsis based in Vancouver, where I'm
(01:42):
based, and they became a clientof mine. So for a couple years,
I was helping out we recruitpeople for their head office.
And this was, I guess, reallythe first kind of taste of
franchising of just what is thatworld what's going on in it, and
trying to help, you know, talkto my clients about what their
business was obviously, right.
And it was something where I wasvery familiar with one 800 got
(02:04):
junk, Brian Scudamore, thatstory, you know, not only just
in Vancouver, but he's obviouslyvery, very popular there. But
his story is pretty well known.
He's done a lot of media stuff.
And so as I worked with them andbrought them clients, I got the
same reaction every time.
Sometimes people got the jobsfrom them. They didn't. But the
reaction every time was like, Iwant to work there. Well, what
(02:27):
is that? How do I get in? Idon't know if I was right for
that job. Like, there's aculture thing there that is
different than anywhere else.
There's something they're doing.
It's really, really neat andreally interesting. So yeah,
that just stuck with me. And Idid a point, my career is kind
of 910 years of doing that,where I wanted to change and do
something different. And, youknow, not not totally reinvent
my life, but kind of dosomething that was a bit
(02:48):
different. And so I actuallyjust approached two brands and
just said, Hey, I don't knowwhat I would do for you. Like, I
know, you have a recruitmentteam, whatever. I don't know
exactly what to do that. So Idon't know what else is out
there. But this is a place I'dlike to work. I just heard such
amazing things. And they said,Well, we have this thing called
franchise development. Andactually, you might be kind of a
(03:08):
natural at that. So that startedthe conversation with a painting
at the time was looking to bringsomeone into that role. And I
think about 11 interviews later,they really take their time on
the fit and culture andeverything else. I started and
I'd had like a little smalltaste of some of the college
painting stuff back in the day,but like there's no means that
was my world and learn quicklydidn't need to be and yeah,
(03:31):
really quickly just got intofranchising and what that was
all about, and small businessownership and it hooked me up
pretty quick.
I love the story. And also justthe fact that I think a lot this
happens to a lot of people infranchising, but you kind of
just fall into it naturally.
Like somehow the scars align andyou find it because it's nothing
that's really talked about inschool, it's nothing that's
(03:52):
talked about in college or youwould never think of ote brands
or Wow, one day as like, wow,franchising, and I'd really like
to get into.
Yeah, totally. And the otherside that ended up kind of
working out. But again, to yourpoint I never thought about it
was my father in law was afranchise owner in a food
(04:14):
business. But as well as thingslike I knew that, but I don't
really thought of it in any wayand in my brain before ot brands
like food was kind of the onlyfranchising thing I thought of
so when I was interviewing withthem, the job i i asked him it
just said like, how was this onyour life, I can kind of see the
long term impact, but just talkto me about what that what that
(04:34):
did for him. You know, as ayoung guy, because he was in it
for a long time and, and he justreally spoke about he never
would have been able to do abusiness on his own. He just
didn't have the background, theeducation, the confidence or
whatever. And he just talkedabout how we are really
franchising had changed his lifeand his kids lives in his wife's
life and just the whole thingand so that was also a boost for
me to look at that and say hey,there's something amazing we can
(04:56):
do if the right franchise or oneright franchisee come together.
I Um, yeah, you can changelives. That's cool.
And I know you guys do that verymuch at Wow, one day and OTP.
And I've always been intriguedby OTP. And the culture, like
you mentioned, it's just, Idon't think I've ever really
seen it anywhere else. So that'salso fascinating. And we can get
(05:18):
into that kind of on thefranchise, the franchisee side,
like what triggers them. And I'massuming culture is a big piece
of that. But before we get intothat side of it, you came into
WoW, one day, kind of at thebeginning, if I remember
correctly, when there weren't alot of franchisees and it was an
emerging brand in the space, andyou've grown quite a lot over
(05:40):
the past six years. So can youshare a little bit of what that
looked like? And also, maybejust share? What are three
things that over your, you know,six plus years with? Wow, one
day seeing them grow? What arethree things that you would say
to an emerging brand, or someoneelse in that space that are
like, really have key their ahamoments or things you saw that
(06:03):
were done really? Well?
Something like that?
Yeah, yeah, that's a goodquestion. And certainly, I'll
try to pass on some wisdom. Howmuch of that's real? I don't
know, we'll find out here in asecond. But yeah, yeah. So I
think, you know, when I cameinto Wow, there was certainly
like a baseline that had beensaid, there are some franchisees
and, and like you said, it wasemerging and growing, but I
(06:24):
would say still very much sortof figuring figuring it out in a
way of not what is the model,but who is exactly the right fit
in the model? How do we bestsupport them? You know, just
what does that look like? Whatwhat is really the the
ingredient to success? And ofcourse, anyone who's looking at
franchising or is in franchisingknows there's not one, but you
certainly can try to get atighter vision of what that is.
(06:45):
And so I think that's been oneof the biggest takeaways from me
in the last six years is justreally understanding what is
success look like? What can thisbusiness to your point, really,
what can this business do forsomeone's life? And who is the
right person to come in? Andthen be able to access that
right? And really benefit fromthat and, and be successful with
that? And what is our model looklike that works? Or how can our
(07:07):
model really be challenging orstruggling for someone if it's
the wrong fit, and, you know, itreally comes down to Brian
Scudamore. So again, the thefounder of all of our brands,
the owner of all of our brands,the way he built 100, got junk
was just being very focused onhelping the right people getting
our system. So just becausesomeone wants in, just because
(07:27):
they have some money, doesn'tmean you should bring them into
your system doesn't mean youshould just say, Sure, go ahead,
you should really help themunderstand, is this the right
fit? And why? And for you, as abrand to really understand, are
they the right fit and why. Andso, you know, you look at the
three things that you said, thefirst one for me would be the
culture of your owners ismassive. Wow, is extremely
(07:51):
lucky, I would say. And I hearthis all the time from people
that are exploring our brand,that are often looking at other
companies, other brands, is thatthe culture of owners we have,
how often they speak, how closethey are with each other across
the country, how often they helpeach other, just the
relationship that automatesthey're best friends now, and
they vacation together and theirkids know each other. And
(08:14):
they're not even necessarily atsomeone's in the same country,
or the same state or anythinglike that. But we have this
really, really closed, close,excuse me, group, that they're
also protective. So they look tome to go out. And we don't want
you to spring in anybody. Wewant people that really care
about the brand and want to be apart of this thing. And we're
going to kind of lift the tidetogether. And again, that's what
we did with 100 got junk to makeit the biggest junk removal
(08:36):
company in the world. And sowhile I was on that same
trajectory of just, I would sayto emerging brands, yes, it's
easy, sometimes just go anybodythat wants in, do that. Sure,
that can be a strategy. But Ithink there's a lot of there's a
lot of risk. And and you mayfind some challenges with that
long term. But I hear this allthe time from people that are
speaking to our owners, at somepoint, they're speaking to other
(08:58):
franchise owners, and they'regoing like, this is not the
same. I'm not hearing the samething from your owners, I'm not
getting the same feedback istotally different with Wow. And
to you brought this up earlier,the culture does draw them in.
So yeah, that culture side wouldbe certainly my number one is I
would say pay attention to thatand be very clear on what your
culture is as a brand and whofits that and who maybe doesn't
(09:19):
even if you know on paper, theyseem amazing. If your guts
telling you something as afranchisor, then probably listen
to that to a second thing Iwould say, you know, kind of
building off that is listen toyour franchisors or listen your
franchisees, excuse me. So, howwe built this brand, you know,
since I've been there in sixyears, but I would say even
before that in the last 10 yearsis it's not a one way
(09:42):
conversation. It's not just usgoing to our owners and saying,
here's how you do everything.
Here's every change we'remaking, here's every new
marketing thing or technologything or whatever. And we don't
care what you think, or we don'tcare what your feedback is. Some
of our best ideas have come fromour owners. So just having a
very clear way of dialogue,checking in with owners, maybe
(10:02):
it's some people have afranchise advisory council or
they call it something similar.
But something like that I thinkis super essential to building a
brand new owners believe inhaving systems that really
support their needs, know whatyou think their needs are, of
course, as a franchisor, youhave to have some stuff where
like, this is how we're doingthis, or this is what the brand
is. But if it's only a one wayconversation, you kind of think
(10:25):
back to, you know, arelationship you might have been
in or school or anything, whereif it's always one way or the
other side kind of checks outeventually. But if it's both
sides, feeling like they'rerespected, listened to, that's
again, where I think you build,build some magic. So I would say
that, again, for emerging brandsjust have a way to have a
dialogue, Ilove that and, and if you have
one more, that's fine. If youdon't, don't feel any pressure
(10:46):
to have to have three, becausethese are great ones, I think
you bring up a great point onthe culture piece is going back
to your first point of,especially as a new new brand
new franchise brand or emergingin the space, it is that kind of
rush or pressure that you feelto bring on all these
franchisees because in ourfranchise, let's just grow,
(11:06):
grow, grow, and you forget tolook long term. Yeah, really
look out or really take time inthe beginning, like sit down
with the team sit down with thepeople who are really there at
the beginning and say, okay,like, who are we looking for?
And like, Who do I want to stillbe working with in 10 years, or
20 years? And that's a big deal.
(11:28):
And I also love that thefranchisees are like, Adam, we
need you to bring in the rightpeople because we love our
family. And we don't like don'tbring in the in law that no one
wants.
Yes. Yeah, no, they cared. It'sgreat. Like, I love it. Because
when someone will get thatmessage of like, Hey, I got some
questions on this person thatyou introduced us to validation?
(11:49):
That's an immediate pick up thephone with me and go tell me
about that. Right. And I want toknow about that. And and maybe
you heard something I didn't. Soyeah, we really value that. I'll
give you a third, I think thethird for me would be the more
clear you are in what what youdo as a business and who your
brand is, I think the better andalmost want the simpler, the
(12:11):
better, that there can be a drawto go, Well, what if we also did
this? And what if we also didthis? What if you also added
this or? Well, they're doingthat? So we should also do that?
Or they say this, we should alsosay that? And then your message
gets muddled? And your yourservice or your product? Or
whatever it is you do as acompany gets muddled? And that
will impact you know, thecustomer base you have, what is
(12:31):
this? Or what do they do? Itimpacts your owners kind of
knowing what do they do, and itcan be distracting, you know,
they sort of say that, right? Ifyou're trying to do too many
things at once, you're going tobe kind of average, report all
them. But the tighter and morefocused you are, the better. And
I think again, is an emergingbrand, you see other brands that
might look similar, or justpeople that are successful,
other companies and brands andthere can be that instinct to go
like trying to copy that or usethat or do that. But if that's
(12:54):
not your brand, if that's notyour company, you actually might
be creating a headache foryourself that you didn't have to
deal with.
Yeah, shiny object syndrome cancome into play at any point. But
stay focused, especially in thebeginning when and that also
dictates like, Okay, who are wetrying to bring in? Like, it
just kind of brings the focus inon? Who are we? What's our
(13:16):
vision? And these are, in onesense, basic things that you're
looking at, but I do think thatit gets lost when you're kind of
in that growth phase? Or are wegonna start bringing in
franchisees now and building thesystem? I do think that these
things get lost, and they'rejust so wildly important.
Yeah, yeah, it's getting kind ofabout the framework, like what
is your baseline? What iseverything else can be built
(13:39):
upon. And again, if that's notdone well, or not done
correctly, kind of like ifyou're building a house at some
point, it's gonna start tocrumble or the cracks are gonna
show or there's gonna be waterdamage or whatever, like, it's
really important to set the, theground level and build up. And,
yeah, you know, there's, there'sobviously a need or feel
sometimes to be rushed and go asfast as you can, or as big as
(14:01):
you can as quickly as you can.
But probably not always, thebest way to grow. Just depends
for everybody, but just beingvery, very clear on what your
ground is, because everything isbuilt upon that,
ya know, 100% And you touched onthis a few like a little bit
with I think culture is reallythe shining star of the story
(14:22):
when it comes to OTP brands andwow, one day, I also see that a
lot of the T s clients who areworking with coaches and our
franchisor members they lovethey're actually not really it
doesn't matter so much to them.
What is the business like?
Great, it's painting great, it'spizza, great. It's, you know,
(14:43):
handyman concept is actuallyreally not so much about that.
It's really about can I seemyself here, what do I love
about it? Is this a communitythat I can grow in and I get the
support that I need? So from theWow, one day side of it, what
are some of those things thatfranchisees love or that really
draws, draws someone to thebrand that either people
(15:05):
wouldn't think of. And outsideof that culture piece, because I
think that's like such a bigdeal.
Yeah, yeah. And as you said,like, that's probably not
something a lot of people thinkabout. When they're thinking
about their own business. Likemaybe if you're looking at a
job, you think about culture ofthe company, but in a franchise,
your own business is also stilla part of a culture. Right? So
(15:25):
I'd encourage anybody looking atfranchises. Yeah, get to know
the culture of that franchisor,the other franchisees? And is
that something you want to be apart of or not? Because you're
going to be ideally with thatgroup for a long time, that
company for a long time? Yeah, Ithink you know, some things that
draw people to wow, and apainting, there's a few for
sure, that are fairlyconsistent. One of them is not a
love of painting. So I alwaystalk about our people like, I
(15:47):
don't know, I wouldn't havethought of this, because I don't
love painting. And like, that'sthe first thing my excited that
you said to me. Yeah, I don'twant you to be obsessed with
painting. And all you all wantto do is just go and pick up a
paintbrush, like, that's notthis, right, we're looking for
people that are excited to buildand scale large home service
businesses, in this case ispainting. But I don't want you
to be thinking all day and allnight about painting a wall. So
(16:08):
I think the first thing that iscertainly a connector for all of
our owners is what why would apainting does extremely well and
how we're very, very, verydifferent. I feel like than
anyone else in this space,whether they're a painting
franchise, or just a painterdown your block, is we are
exceptional customer experience.
And this is a customerexperience company, we just
happen to paint. There's otherpainting businesses out there,
(16:28):
or franchises or whatever. Andthey're focused on being good
painting businesses. And that'sa totally fine lane to be in.
But again, I look at all of thetwo brands, companies, one
either got junk, while anypainting attraction, and these
are all very, very focusedcustomer experience businesses.
And that is what our owners arepassionate about. They want
something that they're known as,like the mayor of their area,
(16:50):
people like you're the one whoowns that business. That's
incredible. Like, if I've heardabout what you guys do, I've
heard how you do it in this oneday painting experience and how
easy it was and professional andI've told everybody about it, or
I have to use you, that's whatgets our owners excited, is
having that kind of service thattheir community loves, and
people rave about the see. Andwe just had a rookie of the year
last year. So he's in his secondyear, he just crossed 105 star
(17:10):
reviews already. That's whatgets him excited, no interest in
painting, but he's like, I lovethat everyone around me is like
you're the guy. And I love yourbusiness. And I love what you've
done for my life. And so thatgets them really, really
excited. And then the trickledown from that is our owners
generally love dealing withpeople, you know, they want to
have customer interactions. Theywant to build relationships with
(17:32):
other people in our communitythat deal in our space, like
realtors and contractors anddifferent people like that. And
they also want to have teams ofpeople, they're excited about
helping people grow a careergrow jobs, provide for their
families working for them, thatgets them really excited. And
when the business you havetremendous opportunity to do
that. And it's so cool. Now, wehave these owners, they've been
around for 6789 plus years, andthey've had people with them
(17:56):
that whole time, when some ofthat might have been a painter
is now their general manager, orsomeone is leading their sales
team. And he came on as apainter and like that gets them
so excited to go, I've helpedchange someone else's life, my
life has changed, someone else'slife has changed. So you know
those kinds of things aroundwhat we do and how we do it. And
I'd say the third thing is, it'sa business where you can really
enjoy the lifestyle of abusiness that's gets bigger, but
(18:18):
it gets bigger through people.
So as you get bigger, you canactually kind of do less, which
is not a lot of things, a lot ofthings, you want to get bigger,
you got to do more, you're gonnabe busier. And we're in this
case, you build people up totake over the things you were
doing. And you really can enjoya business where there's not a
location, you have to be outevery day, there's not these
core hours where you're stuckphysically at this place, you
(18:42):
can put people in a place to dothe things you were doing. And
then you're really more aboutthe strategic and leadership
side of it. And yeah, it'samazing when our owners are, you
know, tuning into a system widemeeting from their cabin three
days a week, and they're like,Yeah, you know, kind of do two
days a week in my area, but I'vegot this million plus dollar $2
million business running, butI've built it that way to really
enjoy the lifestyle and that's ahuge thing that people want to
(19:04):
have a different way of livingand they're not as tied to their
success via physically beingthere as maybe they need to be
with a job. So those are someconsistent things I look across
the seven yard owners like youask them like these are very
very consistent things that getthem excited
that and this is why I believethat between Wow one day and the
(19:24):
entrepreneur soars there is suchgreat alignment because I talked
about this probably every singleday and people hate hearing
about at this point but incomelifestyle wealth and equity and
talk about that all the timebecause we hear so much about
Okay start with why people's whywhat are your goals and we've
broken that into income,lifestyle, wealth and equity
like What's your why for each ofthese four things and you
(19:48):
talking about this as you'remeeting people's ill way you're
meeting their income, lifestyle,wealth and equity goals on a
number of different levels andwe do see it as like okay, you
start with the income, build theincome So you can have the
lifestyle you with thatlifestyle, you then are able to
start building wealth. And thatleads to equity for, you know,
the incoming generation. Butsomeone really could like look
(20:10):
at, let's say, Well, one daypainting, and I think you guys
do a great job of that andtelling your story of I've want
that lifestyle. Wow. And theycan give that to me. How do I
get there now? And then backinto that, but I feel like you
guys tell that story really?
Well?
Yeah, it's, I mean, I'll go twovery quick stories on an owner
of ours that he's got two coolstories connected to me. He's
(20:31):
been around for a while now. Andhe's running a multimillion
dollar business in Minneapolis.
Seems Mike, but so two funstories is we we had an owner
join us several years after Mikeand I was working with them. And
they're exploring the brand. Andthey're like, Hey, we only have
to go away this weekend. We'lltalk to you next week. We've got
a family thing. And it's inMinneapolis. And I was like, Oh,
cool. Yeah, we have a couplefranchises there. Anyway, so
they come back. And they'relike, so we went to the state
(20:53):
fair was held in Minneapolis.
And everywhere we went, we sawWow, stuff. And people were
talking about this Wow,business. And this guy, Mike.
Like, it's like he ran mecapitalist. And everyone loved
him. And everyone talks abouthow good he took care of them.
And this experience and likedealing with, you know, normally
dealing with contractors andtradespeople is the worst. And
(21:14):
dealing with Mike is the best.
And he's like we just came backinto like we're in like, how do
we do this? We want to be Mikeoh, I want that reputation that
everyone knows who I am. Andeveryone loves what I do. It's
like you're not even in his citylike they're from a different
state. They just happen to bethere. And anyway, it was, it
was very, very cool, and endedup being franchise owners. And
then another cool thing withMike is when he got involved
with Wow, one of his long termgoals, was he really wanted to
(21:36):
have a vacation property for hisfamilies. Like I want a cabin on
a lake. I always told my wife Ican I'm going to do that for
her. The job's not letting me dothat. And then I want to enjoy
more like, Can we do this? Andhow do I do this. And so over
the years, Mike built a plan onhow to get there. Several years
ago, he bought his dream cabin,it's right on the lake, it's for
families. And the next summer,his daughter asked him to get
(21:56):
married there. It's for him,he's like, I'm good. Like,
that's it like all of thisstuff. The hard days, the
frustrating days, like theexciting that all of it came
together for these things. Andthat's why you know, started the
call, we talked about changinglives, like for Mike's like,
this changed my life. That'sincredible. And I would never
have done this in the job I had.
So those are the things we wantmore and more of and like you
(22:17):
said, tell those stories and,and then along the way changed
and customers lives and you maketheir lives a lot easier with
this amazing service.
I live for these stories. Andthe reason that I do too, is
because like when you mentionedin the beginning, where your
father in law had the franchise,but in the food industry, and
you kind of think okay, that'sall it is. And you have these
(22:38):
different franchises that arereally well known. And you
think, okay, very corporate, bigbusiness, and, you know, they're
in my town taking over. But youlook at franchising from a
different through a differentlens. And it's like, yes, the
changing people's lives, givingpeople opportunity to accomplish
(22:59):
things they would never havebeen able to do. And it's like,
okay, yeah, how do we talk moreabout that? So people can and
it's not for everyone. It's notsaying franchising, just like
spread it out across. I mean,yes, let's do that. spread the
message. But it's not foreverybody. Yeah,
it's not for everyone. But youcan see how and again, your
(23:21):
brand being that vehicle likewithout Wow, one day, Mike would
not have been able to do that.
And he was able to see himselfaccomplishing these things
through your business. And also,I would assume that, like you
said, got him through the harddays. So he's not just like, oh,
I have to work for a paycheck.
He's like, I'm working forsomething more.
Yeah. Like the why the why isyou have you have those wise.
(23:45):
Yeah. Yeah, it's, I think you'reright, like franchising is not a
guaranteed success. It doesn'tit's not a light switch that
just happens. It's not foreverybody. But it is a thing
that is probably misunderstoodmore than other things. And, and
to your point like franchisingat its core, is it just a
massive group of small businessowners so you may have
franchises in your area, Mike,all that this big label this big
(24:07):
thing. But it's individualpeople who have gone all in on
something trying to change theirlife and run their own small
business and, you know, and makean income and provide for their
family. So, you know, again,yeah, different lens of like
supporting franchises andfranchise businesses in your
area, you actually justsupporting small business
owners, and what they're tryingto do with their life and the
gamble they took on themselves,and it's really, really cool.
(24:27):
I know now and I like I saw thatchange in myself, like I see.
Okay, like franchises, whatever.
Now, when I see a franchise, I'mlike, Oh, my gosh, I'm going in
there. Somebody Mike's number,I'm not even in Minneapolis. So
whatever. There's a Well, oneday in Connecticut, you know,
it's like, you. Yeah, you wantto, and a lot of times people
don't realize, no, it's anindividual like they become
their community. They're thepeople you see at the school at
(24:48):
the daycare at the grocerystore. Like they're changing
lives there. So I'm getting intolike now The relationship
between the entrepreneur sourceand wow, one day, we again, I
just see the values and how wework together align and that
doesn't, you know, again, likefranchising isn't for everyone,
(25:10):
the entrepreneur source isn'tfor everyone, either. And so
can you just give alittle, you know, just what your
experience has been, or, youknow, how you work with the
coaches and the clients and whatthat looks like, and how that
fits in with one day's not onlylike growth strategy, but also
(25:33):
just your own values and the waythat your, your brand operates?
Yeah, yeah, for sure. I mean, Ithink, you know, like, you're
saying, in a lot of a lot ofindustries, there's a wide
variety of a way that people dothings, right. And some people
are doing it in a way that'smaybe a bit more well rounded.
(25:55):
And other people do things thatare very transactional than
that. There's a whole bunch ofthings in industries that that
falls under, for sure. But Iwould say, certainly the, the
focus of the entrepreneursource, both from yourself and
with the support team that wework with, but also just some of
your more, and most experiencecoaches who are helping that
(26:15):
culture, there's really a desireboth to understand your clients,
not just, Hey, you're interestedin a business and you've got
some money, let me just fire youoff to a bunch of franchises and
kind of close my eyes and crossmy fingers and hope it works.
But just even the process oftalking to clients for weeks,
maybe even months that they needthat before they even talk to
(26:37):
us. So that there's really thiswell roundedness of
understanding what's importantto the clients that your coaches
are working with, what are thosewise those needs? And then
trying to align them with theright, the right brands to make
that connection happen? And thenthe flip side, it's trying to
understand us and who are welooking for? And what is the
culture at wow, like or anyother brand, and so that they
(26:58):
can really try to make thoseconnections. And of course, none
of us are perfect, it doesn'twork every time. But there's
certainly more of anopportunity, I think when we
have alignment around that, thatyou can see that happen. As I
said, it's not just, Hey, Italked to you once, here's some
franchises, I hope it works out.
And so then having an ongoingdynamic to like I've had, I was
just talking to one of yourcoaches yesterday, and I think
(27:18):
she and I've spoken every dayfor two months straight, and
she's got a client, he's in adifficult position, we're trying
to help them pivot his life islike there's a lot going on with
him. There's light at the end ofthe tunnel. But if she and I
weren't talking every day, andthen talking to him, and like,
it's really three of us tryingto help this guy navigate this
would have been, he would havegiven up two months ago. You
(27:41):
know, there's just someroadblocks and some changes. And
so, yeah, it's just essential tohave that kind of attitude that
we both have, which is this is ahuman and a person, and they're
potentially going all in onsomething that's very, very
significant to their life. Howdo we help them? And ultimately,
if this is not the right thingfor them, that's also okay. But
that's also okay, we're not justgoing to put someone into a spot
that we see as a bad fit. But ifwe do see this good fit, how do
(28:03):
we help that person? How do wecollaborate together? And that
doesn't happen everywhere. I cancertainly speak to that.
And this is why and I knowpeople were like, hey, Melissa,
this is like a plug for theentrepreneur soars, which yes,
it is. But it really isn't,because I want to highlight the
fact that this is what I look atas an awesome partnership. And
(28:24):
this is like the relationshipthat we're looking for within
franchising as well. So it's notjust that transactional piece
that you do. And we're you know,just the outcome for you the
outcome for the coach is what'sat stake here, you know, we, but
really, it's like the clientfocus and to also highlight the
fact that you Wow, one day andyou individually are so great at
(28:48):
creating the collaboration andthe client as the focus. That's
where that does align with us.
So well. And I think that isvital, and can sometimes get
lost as well, like, there istime invested every day for two
months, a lot of people wouldhave given up, you know, on the
whole situation is written itoff. But you never know. And so
(29:11):
that's like a massive kudos toyou and the coach and the
client, like but you createdthat relationship. Yeah, you're
able to do that.
Yeah, I think like trust is aword that I know, you guys use a
lot. And then we use a lot andhaving trust with each other.
Right? If a client, excuse me,if a coach is bringing me their
(29:34):
client, and I'm going tointeract with their client, I
want to trust that the coach hasdone their part and really
figuring out why I'm going totalk to this person that we
could be dependent with it. Andthey really want to trust that
they're in good hands with meexploring around a painting, as
I said, whether it works out ornot, because it doesn't a lot of
the time. As soon as they figurethat out in the process, and
that's okay, that's what theprocess is therefore, but trust
(29:55):
is a big one. Because everyone'sbeing a little bit vulnerable
with each other which is big andAnd I look at the entrepreneur
source. And, you know, for metwo massive things of trust are.
And I think, you know, thiscould be talked about this, but
one of your coaches, his son isone of our owners. So he brought
his own son. Alright, so yeah,and that was probably about a
(30:16):
year and a half ago. And, and soone of the sons is one of our
owners amazing. And then two ofyour coaches who are married
there, and you'll know this one,because we was just at the
conference, but their nephew isone of our owners. So again,
they brought their family to us.
And so for both these people,like, that's a big trust one,
right where you're going, here'sour nephew, like we trust,
you're gonna look after him andhis family, and this can be a
great fit, there's someone elsegoing, here's my son, and I
(30:38):
think this can be a thing, and Itrust you and just being at the
conference, you know, a coupleweeks ago getting to talk to
them, and they keep in regularcontact with our family,
obviously. So. But that'samazing. Like, there's no bigger
trust in your family. Right? Soif you're willing to trust us,
with your family members to beowners, for me, I look at that
and go like, how special and,and how amazing. So yeah, those
are trusses a big one. Thatis huge. And yeah, I love that.
(31:01):
I don't think I realize, yeah,the first one. So, and again, it
speaks a lot to the company thatWell, one day in OTV brands, the
culture in the family and thebrand that you guys are and have
built. And that is who we loveworking with. So I have to say
thank you. And again, big, bigkudos to you guys as well.
(31:24):
But those are the fun stories.
Good ones.
And and so to wrap it up hereagain, you and I could talk for
hours. But when you look overthe horizon, what does future of
franchising mean to you?
Yeah, yeah, it's I mean, it'sinteresting, because it's some
(31:47):
ways today, and I don't know,you know, how this comment wage,
but it feels like a bit ofuncertainty in the world, right?
Like, there's the interest rateconversations and debt and all
sorts of stuff going on. Right.
So a lot of people feeluncertain. And we've just come
out of a pandemic and all this,but, you know, I look back the
last few years, the amount ofpeople I've spoken with that,
how are really looking at theirlife? And what are they doing
with their life? What doeswealth mean? What does lifestyle
(32:10):
mean? Was equity mean? What istheir future mean? And more than
ever? I've heard people questionthat. And question corporate
America and question, thesecurity of a job and, or their
happiness in their job, or allthese different things, right?
What is their legacy mean? Sowhen I look at the future of
franchising, I just think it'sgoing to be more and more people
being open to exploring whatthat possibility could be. And
(32:33):
as you said, not just thinkingfoods, just how many different
options there are. There'sobviously a ton of really good
franchises out there. There'ssome that are probably not on
that list, but there's majorityI think, are doing it the right
way, and are truly trying tohelp people go after their dream
of business ownership. And forme, the future of franchising is
it's going to feel moreattainable to more people that
are ready to do that, that wantto do that. And with more people
(32:56):
probably questioning, what am Idoing with my life, what's
important to me, and I only haveone life to live. They want to
be passionate about what they'redoing day to day, they want to
provide something long term fortheir family or the next
generation or whatever it maybe. And I think just more and
more people may see franchisingas that avenue. And that's
really exciting. Because we'regonna keep working on building
our systems better, our brandsbetter, our customers aren't
(33:18):
going anywhere. Painting,certainly not going anywhere. So
there's just more and moreopportunity to give people that
path and that dream that theywant to go after. And we want to
be there to help.
It's an exciting time to be infranchising, and I really do
mean that and like we said thebeginning, the more we can
spread the word aboutfranchising, I think the better
(33:39):
and the stories around it. Sopeople Yeah, as the it's people
who are making up all of thesethings like franchising. Its
people not Yeah, not likecorporate.
Yeah. And individual owners,individual people. Could be your
neighbor could be someone yougrew up with. And that's really
(34:00):
really cool.
I love it. Well, Adam when atfrom Canada, thank you so much.
Thank you so much for chattingwith me today on the all
franchise Friday podcast,love being a Friday podcast
guests and you know, I'll talkto you
Welcome, everyone back to another episode of the
franchise Friday podcast. I amMelissa Peng here at the
entrepreneur source. And I amvery happy to be speaking with
my guest Adam Wynette. From Wow,one day painting. Also a
neighbor in Canada. Hey,yeah, hey, north of the wall.
(00:34):
I'm good. Yeah, I'm really good,you know, and North of the Wall
north of the border. It's gonnasay on this podcast, I'm sure at
some point. That'll happen.
Our Canadian listeners will bevery, very happy about that.
Good representation. So allright. I'm excited about our
(00:57):
conversation, which I truly am.
We could talk for hours. Beforewe jump into anything. I want to
give you a chance to talk alittle bit about your
background. How did you get intofranchising? How did you get to
wow, one day painting? Yeah,give them give the people a
little story.
Sure, sure. So I've been withWow, for a little over six years
(01:19):
now. And leading up to that Iwas in you know, whatever term
you want recruiting headhunting,you know, that kind of world.
And I was on the accountmanagement side for a long time
and ote brands. So this is theparent company of WoW, one day
painting, another brand, one 800got junk and another brand
direction. So Oh, three brandsis based in Vancouver, where I'm
(01:42):
based, and they became a clientof mine. So for a couple years,
I was helping out we recruitpeople for their head office.
And this was, I guess, reallythe first kind of taste of
franchising of just what is thatworld what's going on in it, and
trying to help, you know, talkto my clients about what their
business was obviously, right.
And it was something where I wasvery familiar with one 800 got
(02:04):
junk, Brian Scudamore, thatstory, you know, not only just
in Vancouver, but he's obviouslyvery, very popular there. But
his story is pretty well known.
He's done a lot of media stuff.
And so as I worked with them andbrought them clients, I got the
same reaction every time.
Sometimes people got the jobsfrom them. They didn't. But the
reaction every time was like, Iwant to work there. Well, what
(02:27):
is that? How do I get in? Idon't know if I was right for
that job. Like, there's aculture thing there that is
different than anywhere else.
There's something they're doing.
It's really, really neat andreally interesting. So yeah,
that just stuck with me. And Idid a point, my career is kind
of 910 years of doing that,where I wanted to change and do
something different. And, youknow, not not totally reinvent
my life, but kind of dosomething that was a bit
(02:48):
different. And so I actuallyjust approached two brands and
just said, Hey, I don't knowwhat I would do for you. Like, I
know, you have a recruitmentteam, whatever. I don't know
exactly what to do that. So Idon't know what else is out
there. But this is a place I'dlike to work. I just heard such
amazing things. And they said,Well, we have this thing called
franchise development. Andactually, you might be kind of a
(03:08):
natural at that. So that startedthe conversation with a painting
at the time was looking to bringsomeone into that role. And I
think about 11 interviews later,they really take their time on
the fit and culture andeverything else. I started and
I'd had like a little smalltaste of some of the college
painting stuff back in the day,but like there's no means that
was my world and learn quicklydidn't need to be and yeah,
(03:31):
really quickly just got intofranchising and what that was
all about, and small businessownership and it hooked me up
pretty quick.
I love the story. And also justthe fact that I think a lot this
happens to a lot of people infranchising, but you kind of
just fall into it naturally.
Like somehow the scars align andyou find it because it's nothing
that's really talked about inschool, it's nothing that's
(03:52):
talked about in college or youwould never think of ote brands
or Wow, one day as like, wow,franchising, and I'd really like
to get into.
Yeah, totally. And the otherside that ended up kind of
working out. But again, to yourpoint I never thought about it
was my father in law was afranchise owner in a food
(04:14):
business. But as well as thingslike I knew that, but I don't
really thought of it in any wayand in my brain before ot brands
like food was kind of the onlyfranchising thing I thought of
so when I was interviewing withthem, the job i i asked him it
just said like, how was this onyour life, I can kind of see the
long term impact, but just talkto me about what that what that
(04:34):
did for him. You know, as ayoung guy, because he was in it
for a long time and, and he justreally spoke about he never
would have been able to do abusiness on his own. He just
didn't have the background, theeducation, the confidence or
whatever. And he just talkedabout how we are really
franchising had changed his lifeand his kids lives in his wife's
life and just the whole thingand so that was also a boost for
me to look at that and say hey,there's something amazing we can
(04:56):
do if the right franchise or oneright franchisee come together.
I Um, yeah, you can changelives. That's cool.
And I know you guys do that verymuch at Wow, one day and OTP.
And I've always been intriguedby OTP. And the culture, like
you mentioned, it's just, Idon't think I've ever really
seen it anywhere else. So that'salso fascinating. And we can get
(05:18):
into that kind of on thefranchise, the franchisee side,
like what triggers them. And I'massuming culture is a big piece
of that. But before we get intothat side of it, you came into
WoW, one day, kind of at thebeginning, if I remember
correctly, when there weren't alot of franchisees and it was an
emerging brand in the space, andyou've grown quite a lot over
(05:40):
the past six years. So can youshare a little bit of what that
looked like? And also, maybejust share? What are three
things that over your, you know,six plus years with? Wow, one
day seeing them grow? What arethree things that you would say
to an emerging brand, or someoneelse in that space that are
like, really have key their ahamoments or things you saw that
(06:03):
were done really? Well?
Something like that?
Yeah, yeah, that's a goodquestion. And certainly, I'll
try to pass on some wisdom. Howmuch of that's real? I don't
know, we'll find out here in asecond. But yeah, yeah. So I
think, you know, when I cameinto Wow, there was certainly
like a baseline that had beensaid, there are some franchisees
and, and like you said, it wasemerging and growing, but I
(06:24):
would say still very much sortof figuring figuring it out in a
way of not what is the model,but who is exactly the right fit
in the model? How do we bestsupport them? You know, just
what does that look like? Whatwhat is really the the
ingredient to success? And ofcourse, anyone who's looking at
franchising or is in franchisingknows there's not one, but you
certainly can try to get atighter vision of what that is.
(06:45):
And so I think that's been oneof the biggest takeaways from me
in the last six years is justreally understanding what is
success look like? What can thisbusiness to your point, really,
what can this business do forsomeone's life? And who is the
right person to come in? Andthen be able to access that
right? And really benefit fromthat and, and be successful with
that? And what is our model looklike that works? Or how can our
(07:07):
model really be challenging orstruggling for someone if it's
the wrong fit, and, you know, itreally comes down to Brian
Scudamore. So again, the thefounder of all of our brands,
the owner of all of our brands,the way he built 100, got junk
was just being very focused onhelping the right people getting
our system. So just becausesomeone wants in, just because
(07:27):
they have some money, doesn'tmean you should bring them into
your system doesn't mean youshould just say, Sure, go ahead,
you should really help themunderstand, is this the right
fit? And why? And for you, as abrand to really understand, are
they the right fit and why. Andso, you know, you look at the
three things that you said, thefirst one for me would be the
culture of your owners ismassive. Wow, is extremely
(07:51):
lucky, I would say. And I hearthis all the time from people
that are exploring our brand,that are often looking at other
companies, other brands, is thatthe culture of owners we have,
how often they speak, how closethey are with each other across
the country, how often they helpeach other, just the
relationship that automatesthey're best friends now, and
they vacation together and theirkids know each other. And
(08:14):
they're not even necessarily atsomeone's in the same country,
or the same state or anythinglike that. But we have this
really, really closed, close,excuse me, group, that they're
also protective. So they look tome to go out. And we don't want
you to spring in anybody. Wewant people that really care
about the brand and want to be apart of this thing. And we're
going to kind of lift the tidetogether. And again, that's what
we did with 100 got junk to makeit the biggest junk removal
(08:36):
company in the world. And sowhile I was on that same
trajectory of just, I would sayto emerging brands, yes, it's
easy, sometimes just go anybodythat wants in, do that. Sure,
that can be a strategy. But Ithink there's a lot of there's a
lot of risk. And and you mayfind some challenges with that
long term. But I hear this allthe time from people that are
speaking to our owners, at somepoint, they're speaking to other
(08:58):
franchise owners, and they'regoing like, this is not the
same. I'm not hearing the samething from your owners, I'm not
getting the same feedback istotally different with Wow. And
to you brought this up earlier,the culture does draw them in.
So yeah, that culture side wouldbe certainly my number one is I
would say pay attention to thatand be very clear on what your
culture is as a brand and whofits that and who maybe doesn't
(09:19):
even if you know on paper, theyseem amazing. If your guts
telling you something as afranchisor, then probably listen
to that to a second thing Iwould say, you know, kind of
building off that is listen toyour franchisors or listen your
franchisees, excuse me. So, howwe built this brand, you know,
since I've been there in sixyears, but I would say even
before that in the last 10 yearsis it's not a one way
(09:42):
conversation. It's not just usgoing to our owners and saying,
here's how you do everything.
Here's every change we'remaking, here's every new
marketing thing or technologything or whatever. And we don't
care what you think, or we don'tcare what your feedback is. Some
of our best ideas have come fromour owners. So just having a
very clear way of dialogue,checking in with owners, maybe
(10:02):
it's some people have afranchise advisory council or
they call it something similar.
But something like that I thinkis super essential to building a
brand new owners believe inhaving systems that really
support their needs, know whatyou think their needs are, of
course, as a franchisor, youhave to have some stuff where
like, this is how we're doingthis, or this is what the brand
is. But if it's only a one wayconversation, you kind of think
(10:25):
back to, you know, arelationship you might have been
in or school or anything, whereif it's always one way or the
other side kind of checks outeventually. But if it's both
sides, feeling like they'rerespected, listened to, that's
again, where I think you build,build some magic. So I would say
that, again, for emerging brandsjust have a way to have a
dialogue, Ilove that and, and if you have
one more, that's fine. If youdon't, don't feel any pressure
(10:46):
to have to have three, becausethese are great ones, I think
you bring up a great point onthe culture piece is going back
to your first point of,especially as a new new brand
new franchise brand or emergingin the space, it is that kind of
rush or pressure that you feelto bring on all these
franchisees because in ourfranchise, let's just grow,
(11:06):
grow, grow, and you forget tolook long term. Yeah, really
look out or really take time inthe beginning, like sit down
with the team sit down with thepeople who are really there at
the beginning and say, okay,like, who are we looking for?
And like, Who do I want to stillbe working with in 10 years, or
20 years? And that's a big deal.
(11:28):
And I also love that thefranchisees are like, Adam, we
need you to bring in the rightpeople because we love our
family. And we don't like don'tbring in the in law that no one
wants.
Yes. Yeah, no, they cared. It'sgreat. Like, I love it. Because
when someone will get thatmessage of like, Hey, I got some
questions on this person thatyou introduced us to validation?
(11:49):
That's an immediate pick up thephone with me and go tell me
about that. Right. And I want toknow about that. And and maybe
you heard something I didn't. Soyeah, we really value that. I'll
give you a third, I think thethird for me would be the more
clear you are in what what youdo as a business and who your
brand is, I think the better andalmost want the simpler, the
(12:11):
better, that there can be a drawto go, Well, what if we also did
this? And what if we also didthis? What if you also added
this or? Well, they're doingthat? So we should also do that?
Or they say this, we should alsosay that? And then your message
gets muddled? And your yourservice or your product? Or
whatever it is you do as acompany gets muddled? And that
will impact you know, thecustomer base you have, what is
(12:31):
this? Or what do they do? Itimpacts your owners kind of
knowing what do they do, and itcan be distracting, you know,
they sort of say that, right? Ifyou're trying to do too many
things at once, you're going tobe kind of average, report all
them. But the tighter and morefocused you are, the better. And
I think again, is an emergingbrand, you see other brands that
might look similar, or justpeople that are successful,
other companies and brands andthere can be that instinct to go
like trying to copy that or usethat or do that. But if that's
(12:54):
not your brand, if that's notyour company, you actually might
be creating a headache foryourself that you didn't have to
deal with.
Yeah, shiny object syndrome cancome into play at any point. But
stay focused, especially in thebeginning when and that also
dictates like, Okay, who are wetrying to bring in? Like, it
just kind of brings the focus inon? Who are we? What's our
(13:16):
vision? And these are, in onesense, basic things that you're
looking at, but I do think thatit gets lost when you're kind of
in that growth phase? Or are wegonna start bringing in
franchisees now and building thesystem? I do think that these
things get lost, and they'rejust so wildly important.
Yeah, yeah, it's getting kind ofabout the framework, like what
is your baseline? What iseverything else can be built
(13:39):
upon. And again, if that's notdone well, or not done
correctly, kind of like ifyou're building a house at some
point, it's gonna start tocrumble or the cracks are gonna
show or there's gonna be waterdamage or whatever, like, it's
really important to set the, theground level and build up. And,
yeah, you know, there's, there'sobviously a need or feel
sometimes to be rushed and go asfast as you can, or as big as
(14:01):
you can as quickly as you can.
But probably not always, thebest way to grow. Just depends
for everybody, but just beingvery, very clear on what your
ground is, because everything isbuilt upon that,
ya know, 100% And you touched onthis a few like a little bit
with I think culture is reallythe shining star of the story
(14:22):
when it comes to OTP brands andwow, one day, I also see that a
lot of the T s clients who areworking with coaches and our
franchisor members they lovethey're actually not really it
doesn't matter so much to them.
What is the business like?
Great, it's painting great, it'spizza, great. It's, you know,
(14:43):
handyman concept is actuallyreally not so much about that.
It's really about can I seemyself here, what do I love
about it? Is this a communitythat I can grow in and I get the
support that I need? So from theWow, one day side of it, what
are some of those things thatfranchisees love or that really
draws, draws someone to thebrand that either people
(15:05):
wouldn't think of. And outsideof that culture piece, because I
think that's like such a bigdeal.
Yeah, yeah. And as you said,like, that's probably not
something a lot of people thinkabout. When they're thinking
about their own business. Likemaybe if you're looking at a
job, you think about culture ofthe company, but in a franchise,
your own business is also stilla part of a culture. Right? So
(15:25):
I'd encourage anybody looking atfranchises. Yeah, get to know
the culture of that franchisor,the other franchisees? And is
that something you want to be apart of or not? Because you're
going to be ideally with thatgroup for a long time, that
company for a long time? Yeah, Ithink you know, some things that
draw people to wow, and apainting, there's a few for
sure, that are fairlyconsistent. One of them is not a
love of painting. So I alwaystalk about our people like, I
(15:47):
don't know, I wouldn't havethought of this, because I don't
love painting. And like, that'sthe first thing my excited that
you said to me. Yeah, I don'twant you to be obsessed with
painting. And all you all wantto do is just go and pick up a
paintbrush, like, that's notthis, right, we're looking for
people that are excited to buildand scale large home service
businesses, in this case ispainting. But I don't want you
to be thinking all day and allnight about painting a wall. So
(16:08):
I think the first thing that iscertainly a connector for all of
our owners is what why would apainting does extremely well and
how we're very, very, verydifferent. I feel like than
anyone else in this space,whether they're a painting
franchise, or just a painterdown your block, is we are
exceptional customer experience.
And this is a customerexperience company, we just
happen to paint. There's otherpainting businesses out there,
(16:28):
or franchises or whatever. Andthey're focused on being good
painting businesses. And that'sa totally fine lane to be in.
But again, I look at all of thetwo brands, companies, one
either got junk, while anypainting attraction, and these
are all very, very focusedcustomer experience businesses.
And that is what our owners arepassionate about. They want
something that they're known as,like the mayor of their area,
(16:50):
people like you're the one whoowns that business. That's
incredible. Like, if I've heardabout what you guys do, I've
heard how you do it in this oneday painting experience and how
easy it was and professional andI've told everybody about it, or
I have to use you, that's whatgets our owners excited, is
having that kind of service thattheir community loves, and
people rave about the see. Andwe just had a rookie of the year
last year. So he's in his secondyear, he just crossed 105 star
(17:10):
reviews already. That's whatgets him excited, no interest in
painting, but he's like, I lovethat everyone around me is like
you're the guy. And I love yourbusiness. And I love what you've
done for my life. And so thatgets them really, really
excited. And then the trickledown from that is our owners
generally love dealing withpeople, you know, they want to
have customer interactions. Theywant to build relationships with
(17:32):
other people in our communitythat deal in our space, like
realtors and contractors anddifferent people like that. And
they also want to have teams ofpeople, they're excited about
helping people grow a careergrow jobs, provide for their
families working for them, thatgets them really excited. And
when the business you havetremendous opportunity to do
that. And it's so cool. Now, wehave these owners, they've been
around for 6789 plus years, andthey've had people with them
(17:56):
that whole time, when some ofthat might have been a painter
is now their general manager, orsomeone is leading their sales
team. And he came on as apainter and like that gets them
so excited to go, I've helpedchange someone else's life, my
life has changed, someone else'slife has changed. So you know
those kinds of things aroundwhat we do and how we do it. And
I'd say the third thing is, it'sa business where you can really
enjoy the lifestyle of abusiness that's gets bigger, but
(18:18):
it gets bigger through people.
So as you get bigger, you canactually kind of do less, which
is not a lot of things, a lot ofthings, you want to get bigger,
you got to do more, you're gonnabe busier. And we're in this
case, you build people up totake over the things you were
doing. And you really can enjoya business where there's not a
location, you have to be outevery day, there's not these
core hours where you're stuckphysically at this place, you
(18:42):
can put people in a place to dothe things you were doing. And
then you're really more aboutthe strategic and leadership
side of it. And yeah, it'samazing when our owners are, you
know, tuning into a system widemeeting from their cabin three
days a week, and they're like,Yeah, you know, kind of do two
days a week in my area, but I'vegot this million plus dollar $2
million business running, butI've built it that way to really
enjoy the lifestyle and that's ahuge thing that people want to
(19:04):
have a different way of livingand they're not as tied to their
success via physically beingthere as maybe they need to be
with a job. So those are someconsistent things I look across
the seven yard owners like youask them like these are very
very consistent things that getthem excited
that and this is why I believethat between Wow one day and the
(19:24):
entrepreneur soars there is suchgreat alignment because I talked
about this probably every singleday and people hate hearing
about at this point but incomelifestyle wealth and equity and
talk about that all the timebecause we hear so much about
Okay start with why people's whywhat are your goals and we've
broken that into income,lifestyle, wealth and equity
like What's your why for each ofthese four things and you
(19:48):
talking about this as you'remeeting people's ill way you're
meeting their income, lifestyle,wealth and equity goals on a
number of different levels andwe do see it as like okay, you
start with the income, build theincome So you can have the
lifestyle you with thatlifestyle, you then are able to
start building wealth. And thatleads to equity for, you know,
the incoming generation. Butsomeone really could like look
(20:10):
at, let's say, Well, one daypainting, and I think you guys
do a great job of that andtelling your story of I've want
that lifestyle. Wow. And theycan give that to me. How do I
get there now? And then backinto that, but I feel like you
guys tell that story really?
Well?
Yeah, it's, I mean, I'll go twovery quick stories on an owner
of ours that he's got two coolstories connected to me. He's
(20:31):
been around for a while now. Andhe's running a multimillion
dollar business in Minneapolis.
Seems Mike, but so two funstories is we we had an owner
join us several years after Mikeand I was working with them. And
they're exploring the brand. Andthey're like, Hey, we only have
to go away this weekend. We'lltalk to you next week. We've got
a family thing. And it's inMinneapolis. And I was like, Oh,
cool. Yeah, we have a couplefranchises there. Anyway, so
they come back. And they'relike, so we went to the state
(20:53):
fair was held in Minneapolis.
And everywhere we went, we sawWow, stuff. And people were
talking about this Wow,business. And this guy, Mike.
Like, it's like he ran mecapitalist. And everyone loved
him. And everyone talks abouthow good he took care of them.
And this experience and likedealing with, you know, normally
dealing with contractors andtradespeople is the worst. And
(21:14):
dealing with Mike is the best.
And he's like we just came backinto like we're in like, how do
we do this? We want to be Mikeoh, I want that reputation that
everyone knows who I am. Andeveryone loves what I do. It's
like you're not even in his citylike they're from a different
state. They just happen to bethere. And anyway, it was, it
was very, very cool, and endedup being franchise owners. And
then another cool thing withMike is when he got involved
with Wow, one of his long termgoals, was he really wanted to
(21:36):
have a vacation property for hisfamilies. Like I want a cabin on
a lake. I always told my wife Ican I'm going to do that for
her. The job's not letting me dothat. And then I want to enjoy
more like, Can we do this? Andhow do I do this. And so over
the years, Mike built a plan onhow to get there. Several years
ago, he bought his dream cabin,it's right on the lake, it's for
families. And the next summer,his daughter asked him to get
(21:56):
married there. It's for him,he's like, I'm good. Like,
that's it like all of thisstuff. The hard days, the
frustrating days, like theexciting that all of it came
together for these things. Andthat's why you know, started the
call, we talked about changinglives, like for Mike's like,
this changed my life. That'sincredible. And I would never
have done this in the job I had.
So those are the things we wantmore and more of and like you
(22:17):
said, tell those stories and,and then along the way changed
and customers lives and you maketheir lives a lot easier with
this amazing service.
I live for these stories. Andthe reason that I do too, is
because like when you mentionedin the beginning, where your
father in law had the franchise,but in the food industry, and
you kind of think okay, that'sall it is. And you have these
(22:38):
different franchises that arereally well known. And you
think, okay, very corporate, bigbusiness, and, you know, they're
in my town taking over. But youlook at franchising from a
different through a differentlens. And it's like, yes, the
changing people's lives, givingpeople opportunity to accomplish
(22:59):
things they would never havebeen able to do. And it's like,
okay, yeah, how do we talk moreabout that? So people can and
it's not for everyone. It's notsaying franchising, just like
spread it out across. I mean,yes, let's do that. spread the
message. But it's not foreverybody. Yeah,
it's not for everyone. But youcan see how and again, your
(23:21):
brand being that vehicle likewithout Wow, one day, Mike would
not have been able to do that.
And he was able to see himselfaccomplishing these things
through your business. And also,I would assume that, like you
said, got him through the harddays. So he's not just like, oh,
I have to work for a paycheck.
He's like, I'm working forsomething more.
Yeah. Like the why the why isyou have you have those wise.
(23:45):
Yeah. Yeah, it's, I think you'reright, like franchising is not a
guaranteed success. It doesn'tit's not a light switch that
just happens. It's not foreverybody. But it is a thing
that is probably misunderstoodmore than other things. And, and
to your point like franchisingat its core, is it just a
massive group of small businessowners so you may have
franchises in your area, Mike,all that this big label this big
(24:07):
thing. But it's individualpeople who have gone all in on
something trying to change theirlife and run their own small
business and, you know, and makean income and provide for their
family. So, you know, again,yeah, different lens of like
supporting franchises andfranchise businesses in your
area, you actually justsupporting small business
owners, and what they're tryingto do with their life and the
gamble they took on themselves,and it's really, really cool.
(24:27):
I know now and I like I saw thatchange in myself, like I see.
Okay, like franchises, whatever.
Now, when I see a franchise, I'mlike, Oh, my gosh, I'm going in
there. Somebody Mike's number,I'm not even in Minneapolis. So
whatever. There's a Well, oneday in Connecticut, you know,
it's like, you. Yeah, you wantto, and a lot of times people
don't realize, no, it's anindividual like they become
their community. They're thepeople you see at the school at
(24:48):
the daycare at the grocerystore. Like they're changing
lives there. So I'm getting intolike now The relationship
between the entrepreneur sourceand wow, one day, we again, I
just see the values and how wework together align and that
doesn't, you know, again, likefranchising isn't for everyone,
(25:10):
the entrepreneur source isn'tfor everyone, either. And so
can you just give alittle, you know, just what your
experience has been, or, youknow, how you work with the
coaches and the clients and whatthat looks like, and how that
fits in with one day's not onlylike growth strategy, but also
(25:33):
just your own values and the waythat your, your brand operates?
Yeah, yeah, for sure. I mean, Ithink, you know, like, you're
saying, in a lot of a lot ofindustries, there's a wide
variety of a way that people dothings, right. And some people
are doing it in a way that'smaybe a bit more well rounded.
(25:55):
And other people do things thatare very transactional than
that. There's a whole bunch ofthings in industries that that
falls under, for sure. But Iwould say, certainly the, the
focus of the entrepreneursource, both from yourself and
with the support team that wework with, but also just some of
your more, and most experiencecoaches who are helping that
(26:15):
culture, there's really a desireboth to understand your clients,
not just, Hey, you're interestedin a business and you've got
some money, let me just fire youoff to a bunch of franchises and
kind of close my eyes and crossmy fingers and hope it works.
But just even the process oftalking to clients for weeks,
maybe even months that they needthat before they even talk to
(26:37):
us. So that there's really thiswell roundedness of
understanding what's importantto the clients that your coaches
are working with, what are thosewise those needs? And then
trying to align them with theright, the right brands to make
that connection happen? And thenthe flip side, it's trying to
understand us and who are welooking for? And what is the
culture at wow, like or anyother brand, and so that they
(26:58):
can really try to make thoseconnections. And of course, none
of us are perfect, it doesn'twork every time. But there's
certainly more of anopportunity, I think when we
have alignment around that, thatyou can see that happen. As I
said, it's not just, Hey, Italked to you once, here's some
franchises, I hope it works out.
And so then having an ongoingdynamic to like I've had, I was
just talking to one of yourcoaches yesterday, and I think
(27:18):
she and I've spoken every dayfor two months straight, and
she's got a client, he's in adifficult position, we're trying
to help them pivot his life islike there's a lot going on with
him. There's light at the end ofthe tunnel. But if she and I
weren't talking every day, andthen talking to him, and like,
it's really three of us tryingto help this guy navigate this
would have been, he would havegiven up two months ago. You
(27:41):
know, there's just someroadblocks and some changes. And
so, yeah, it's just essential tohave that kind of attitude that
we both have, which is this is ahuman and a person, and they're
potentially going all in onsomething that's very, very
significant to their life. Howdo we help them? And ultimately,
if this is not the right thingfor them, that's also okay. But
that's also okay, we're not justgoing to put someone into a spot
that we see as a bad fit. But ifwe do see this good fit, how do
(28:03):
we help that person? How do wecollaborate together? And that
doesn't happen everywhere. I cancertainly speak to that.
And this is why and I knowpeople were like, hey, Melissa,
this is like a plug for theentrepreneur soars, which yes,
it is. But it really isn't,because I want to highlight the
fact that this is what I look atas an awesome partnership. And
(28:24):
this is like the relationshipthat we're looking for within
franchising as well. So it's notjust that transactional piece
that you do. And we're you know,just the outcome for you the
outcome for the coach is what'sat stake here, you know, we, but
really, it's like the clientfocus and to also highlight the
fact that you Wow, one day andyou individually are so great at
(28:48):
creating the collaboration andthe client as the focus. That's
where that does align with us.
So well. And I think that isvital, and can sometimes get
lost as well, like, there istime invested every day for two
months, a lot of people wouldhave given up, you know, on the
whole situation is written itoff. But you never know. And so
(29:11):
that's like a massive kudos toyou and the coach and the
client, like but you createdthat relationship. Yeah, you're
able to do that.
Yeah, I think like trust is aword that I know, you guys use a
lot. And then we use a lot andhaving trust with each other.
Right? If a client, excuse me,if a coach is bringing me their
(29:34):
client, and I'm going tointeract with their client, I
want to trust that the coach hasdone their part and really
figuring out why I'm going totalk to this person that we
could be dependent with it. Andthey really want to trust that
they're in good hands with meexploring around a painting, as
I said, whether it works out ornot, because it doesn't a lot of
the time. As soon as they figurethat out in the process, and
that's okay, that's what theprocess is therefore, but trust
(29:55):
is a big one. Because everyone'sbeing a little bit vulnerable
with each other which is big andAnd I look at the entrepreneur
source. And, you know, for metwo massive things of trust are.
And I think, you know, thiscould be talked about this, but
one of your coaches, his son isone of our owners. So he brought
his own son. Alright, so yeah,and that was probably about a
(30:16):
year and a half ago. And, and soone of the sons is one of our
owners amazing. And then two ofyour coaches who are married
there, and you'll know this one,because we was just at the
conference, but their nephew isone of our owners. So again,
they brought their family to us.
And so for both these people,like, that's a big trust one,
right where you're going, here'sour nephew, like we trust,
you're gonna look after him andhis family, and this can be a
great fit, there's someone elsegoing, here's my son, and I
(30:38):
think this can be a thing, and Itrust you and just being at the
conference, you know, a coupleweeks ago getting to talk to
them, and they keep in regularcontact with our family,
obviously. So. But that'samazing. Like, there's no bigger
trust in your family. Right? Soif you're willing to trust us,
with your family members to beowners, for me, I look at that
and go like, how special and,and how amazing. So yeah, those
are trusses a big one. Thatis huge. And yeah, I love that.
(31:01):
I don't think I realize, yeah,the first one. So, and again, it
speaks a lot to the company thatWell, one day in OTV brands, the
culture in the family and thebrand that you guys are and have
built. And that is who we loveworking with. So I have to say
thank you. And again, big, bigkudos to you guys as well.
(31:24):
But those are the fun stories.
Good ones.
And and so to wrap it up hereagain, you and I could talk for
hours. But when you look overthe horizon, what does future of
franchising mean to you?
Yeah, yeah, it's I mean, it'sinteresting, because it's some
(31:47):
ways today, and I don't know,you know, how this comment wage,
but it feels like a bit ofuncertainty in the world, right?
Like, there's the interest rateconversations and debt and all
sorts of stuff going on. Right.
So a lot of people feeluncertain. And we've just come
out of a pandemic and all this,but, you know, I look back the
last few years, the amount ofpeople I've spoken with that,
how are really looking at theirlife? And what are they doing
with their life? What doeswealth mean? What does lifestyle
(32:10):
mean? Was equity mean? What istheir future mean? And more than
ever? I've heard people questionthat. And question corporate
America and question, thesecurity of a job and, or their
happiness in their job, or allthese different things, right?
What is their legacy mean? Sowhen I look at the future of
franchising, I just think it'sgoing to be more and more people
being open to exploring whatthat possibility could be. And
(32:33):
as you said, not just thinkingfoods, just how many different
options there are. There'sobviously a ton of really good
franchises out there. There'ssome that are probably not on
that list, but there's majorityI think, are doing it the right
way, and are truly trying tohelp people go after their dream
of business ownership. And forme, the future of franchising is
it's going to feel moreattainable to more people that
are ready to do that, that wantto do that. And with more people
(32:56):
probably questioning, what am Idoing with my life, what's
important to me, and I only haveone life to live. They want to
be passionate about what they'redoing day to day, they want to
provide something long term fortheir family or the next
generation or whatever it maybe. And I think just more and
more people may see franchisingas that avenue. And that's
really exciting. Because we'regonna keep working on building
our systems better, our brandsbetter, our customers aren't
(33:18):
going anywhere. Painting,certainly not going anywhere. So
there's just more and moreopportunity to give people that
path and that dream that theywant to go after. And we want to
be there to help.
It's an exciting time to be infranchising, and I really do
mean that and like we said thebeginning, the more we can
spread the word aboutfranchising, I think the better
(33:39):
and the stories around it. Sopeople Yeah, as the it's people
who are making up all of thesethings like franchising. Its
people not Yeah, not likecorporate.
Yeah. And individual owners,individual people. Could be your
neighbor could be someone yougrew up with. And that's really
(34:00):
really cool.
I love it. Well, Adam when atfrom Canada, thank you so much.
Thank you so much for chattingwith me today on the all
franchise Friday podcast,love being a Friday podcast
guests and you know, I'll talkto you
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