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January 2, 2024 39 mins

Connor Groce is a multi-brand multi-unit franchise owner with Smash My Trash and Shine, who is growing through acquisition with plans to roll up franchises.

 

Connor takes us through his journey starting his first franchise while still an undergrad at UNC during COVID, building it to a manager-run level, moving halfway across the country to acquire his first Smash My Trash unit, and how he’s growing through acquisition via roll-up with funding through his hold co. 

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