How This Fitness Franchise Grew to 300+ Locations & Is Just Getting Started

In this episode of The Path to Freedom Podcast, Wes sits down with Rick Mayo, the founder and CEO of Alloy Personal Training. They dive deep into Alloy’s explosive growth in the franchising space, hitting over 300+ awarded licenses and the strategies behind sustainable expansion.

 

Rick shares insights on:

✅ The key to supporting franchisees for long-term success

✅ The mindset shift from hands-on operator to visionary CEO

✅ Lessons learned from scaling a business while maintaining quality

✅ The challenges and rewards of transitioning from corporate life to franchise ownership

 

Wes and Rick also discuss the traits of top-performing franchisees, the emotional rollercoaster of entrepreneurship, and what’s next for Alloy—including their ambitious goal of 800 awarded locations by 2030.

 

Whether you're an aspiring entrepreneur, franchise owner, or business leader, this episode is packed with valuable takeaways on leadership, delegation, and scaling a thriving business.

 

🎧 Tune in now and don’t forget to subscribe!

 

🔗 Resources & Links:

 

Connect with Rick: https://www.linkedin.com/in/teamalloy/

Learn about Alloy: https://alloypersonaltraining.com/

 

7 Steps to Owning a Franchise:

https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising

 

If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting.

 

https://calendly.com/wes-barefoot/introcallwithwes

 

Connect with Wes:

 

Instagram: https://www.instagram.com/path2frdm/

Facebook: https://www.facebook.com/path2frdm

Linkedin: https://www.linkedin.com/in/wesleybarefoot/

 

 

#Franchise #Franchising #AlloyPersonalTraining