Brian Goldstein: From Taco Bell Team Member to Multi-Brand Franchise Owner

In this episode of FranchiseU!, Dr. Kathy Gosser sits down with Brian Goldstein, President and Owner of Fulenwider Enterprises, to explore one of the most remarkable career journeys in the restaurant industry. Brian started at Taco Bell at just 16½ years old and worked his way up through nearly every leadership position imaginable, ultimately serving as COO of KFC and leading its national operations turnaround.

 

After 32 years in corporate leadership, Brian switched to the franchisee side, where he now is partial owner of Fulenwider Enterprises, which operates nearly 160 Taco Bell and KFC locations across the Southeast. He shares how he built a winning culture rooted in respect, people development, and operational excellence. Brian also breaks down the keys to a high-performing franchise system, the value of strong franchisor relationships, and what it truly takes to grow a thriving multi-unit organization.

 

Listeners will hear Brian’s insights on:

• Brian's Journey from Taco Bell employee to being a KFC Corporate Success
• Balancing Family and Business
• The ‘Best On Block’ Philosophy
• What Makes a Great Franchisor
• Serving on Franchisee Boards
• Advice for Aspiring Franchisees
• Challenges of Franchise Ownership

 

Beyond business, Brian shares a look into his life in Belmont, NC, where he enjoys time outdoors with his wife Barbara, their three children, and four grandchildren. From gardening and ATV riding to supporting military families, St. Jude, Boys & Girls Clubs, and hunger relief efforts, Brian’s commitment to service extends far beyond the restaurants he leads.

 

This episode is packed with leadership lessons, heartfelt stories, and practical advice for anyone looking to grow in franchising—or inspire their teams to greatness.

 

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Reach out directly to Dr. Kathy Gosser via LinkedIn.

 

This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.