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June 20, 2023 33 mins

In today’s episode of Franchise U!, Kathy sits down with Scott Oaks with Scoop Soldiers. Oaks franchising career demonstrates his belief in the franchising model and its potential financial impact on a family. Listen and hear the thread that runs throughout Oaks’s entire career. Scott Oaks is a senior level franchise development professional with over 20 years of experience working within all segments of franchising with a proven track record of success in franchise sales. Oaks has developed franchise development messaging, branding, and recruiting practices that directly impacted in positive franchise growth. Oaks is currently working as VP of Franchise Development for Scoop Soldiers, a veteran-themed pet waste removal franchise, after serving as Director of Franchise Development at FirstLight Home Care for 4 years. Oaks previously worked with several brands to help them with franchise development and lead generation strategies utilizing the 1851 platform. Oaks also served as Vice President of Franchise Development for BrightStar Care. I worked to strengthen their relationships with their broker partners, bring in new franchisees, and guide existing franchisees through the transfer process. At Wireless Zone, Oaks brought in over 80 individual franchise stores through good qualification, relationship management, and a recruiting "a good quality franchisee mindset". Oaks also led their conversion initiative of converting existing retailers into the franchise. A key asset in the growth of Wireless Zone from 250 stores to over 450 stores. Prior to Wireless Zone, Oaks was Director of Franchise Development for Handyman Connection, a home improvement franchise where he oversaw the revamping of their franchise development process, messaging, marketing, and advertising strategy. Oaks has spent the previous 5 years in sales management and marketing roles in the printing press manufacturing industry.

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