In this episode of FranchiseU!, Dr. Kathy Gosser has a speaks with Erika Wasser,
co-founder and CEO of Prospr, a groundbreaking app designed to streamline communication, shift management, and culture building in multi-unit operations. They delve into the challenges of effective communication within franchises, especially with hourly team members. Wasser shares her journey from TV hosting to entrepreneurial ventures, highlighting the creation of Prospr. The discussion covers the app's features, such as scheduling, accountability measures, and an engaging bulletin system, emphasizing its significant ROI and impact on employee retention. Wasser also touches on the importance of adapting communication methods to modern needs and her vision for the future of Prospr.
Time Topic
00:00 Introduction and Episode Teaser
01:23 Meet Erica Wasser: Entrepreneurial Journey
06:00 The Birth of Prosper at Work
07:16 How Prosper at Work Enhances Communication
10:33 Innovative Features of Prosper at Work
12:42 Building a Positive Work Culture
15:47 Adapting to Modern Learning Styles
16:44 Challenges in Workforce Engagement
17:49 Customizing Prosper for Brands
18:22 Franchisor vs Franchisee Engagement
19:02 Addressing Franchisee Pain Points
22:04 The Importance of Communication and Culture
27:37 Future Innovations for Prosper
28:58 Reflections and Closing Thoughts
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