Inside Magnolia Bakery: Success, Expansion, and the Art of Baking with Bobbie Lloyd and Jason Mattes

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August 5, 2025 • 16 secs

So many of us have heard about Magnolia Bakery. It's been famous from TV shows like Sex in the City; and Only Murders in the Building. They have delicious cupcakes and banana pudding, just all the wonderful things. But what's really exciting is… Magnolia Bakery has just announced that they are going to start franchising here in the US and there are so many opportunities available.In this episode of FranchiseU!, host Dr. Kathy Gosser welcomes Bobbie Lloyd and Jason Mattes from Magnolia Bakery as they walk us through the Magnolia Bakery story and where they're headed.

Topics discussed include:

Bobbie Lloyd's Culinary Journey
Jason Mattes' Franchise Development Story
Magnolia Bakery's Global Expansion
The Hub and Spoke Model: Flagship and No-Bake Stores
Qualities of a Successful Franchisee
Training and Support for Franchisees
Choosing Franchise Locations and Partners
Advice for Aspiring Franchisees

Don’t miss out on all things FranchiseU!:

Website: FranchiseU!

Instagram: @franchiseu_podcast

Facebook: @FranchiseU Podcast

Twitter: @franchiseupod

TikTok: @franchiseupod

Reach out directly to Dr. Kathy Gosser via LinkedIn.

This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.

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.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Inside Magnolia Bakery: Success, Expansion, and the Art of Baking with Bobbie Lloyd and Jason Mattes