November 7, 2023 • 27 mins
Welcome to FranPro Resource Podcast. If you would like to access our most recent content and to receive updates, you can register here. https://franpro.com/
Contact us here Anything@FranPro.com if you:
- Want help finding a franchise
- Would like to be featured on our program
- Would like help producing or want a podcast produced for you
- Are a franchise company and want access to our free ROI Tracker dashboard
In this episode, Lance Hood of FranPro interviews Brittney Yarbrough, director of strategic partnerships with Atmosphere. Brittney Yarbrough is an incredible resource for any franchise organization, if you would like to work with Atmosphere go here: https://Franpro.vip/GoAtmosphere
Case study: Free TV streaming service increased customers net income by $347,397, increased sales by $110,963, and improved employee retention by $79,920. They were also able to increase guest satisfaction and their EBITA by $81,216. Free service.
Covered in this call:
- Atmosphere offers FREE streaming TV for businesses with full control.
- White label channels for brand consistency and control.
- Display employee recognition, reviews, LTO’s, generate leads, etc.
- Case study proves increase in profitability and employee retention:
- Customer increased net income by $347,397, increased sales by $110,963, and improved employee retention by $79,920.
- They were also able to increase guest satisfaction by $24,298 and cut cable cost to increase their EBITA or bottom line by $81,216.
If you’ve ever wondered how to boost your business profitability with engaging content, then this episode featuring Brittany Yarborough, the director of strategic partnerships for Atmosphere TV, is for you. Brittany paints a vivid picture of how Atmosphere TV, a free streaming service for businesses, is revolutionizing spaces with entertaining and non-polarizing content. But that's not all - imagine having the ability to incorporate in-house marketing on your screens, thereby increasing your bottom line.
Brittany and I dig deep into the fascinating world of short-form content and its powerful impact on business dynamics. We discuss the transformational effect of shifting attention from isolated phone screens to shared, communal screens, fostering an exciting atmosphere of unity and engagement. What's more, we explore the potential of harnessing Atmosphere TV as a platform for local advertisements, opening up a fresh avenue for businesses to reach new customers.
The episode culminates with Brittany unraveling an insightful case study where Atmosphere TV fueled a considerable net income improvement and a phenomenal increase in sales for a QSR concept. You’ll get an insider's view of how the content selection process caters to different moods and target audiences, and enhances your company culture. Don't miss out on Brittany's valuable insights on how Atmosphere TV can significantly re-energize your business's environment and profitability. Listen now to this enlightening discussion.
Contact us at Anything@FranPro.com if you:
- Want help finding the right franchise for you
- Would like to be featured on our program
- Would like help to produce or want a podcast produced for you
- Are a franchise company and want Free access to our ROI Tracker dashboard
*Some of the companies we interview compensate us a commission if you purchase something.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Lance Hood (FranPro) (00:09):
Hi everyone.
I would like to have you meetBrittany Yarborough, the
director of strategicpartnerships for Atmosphere TV.
Atmosphere is the number onestreaming TV service for
businesses, playing in 50,000plus locations worldwide.
This technology is a freeservice that can have a positive
(00:30):
impact on your business andyour bottom line.
Brittney, welcome.
Brittney Yarbrough (Atmosphe (00:34):
Hi , thank you so much for having
me.
Lance Hood (FranPro) (00:37):
So can you show?
I mean, everybody kind ofunderstands TV and you know when
you go into these businessesand you see TV, odds are pretty
good that you're watchingAtmosphere.
So can you talk a little bitabout Atmosphere and how your
program works?
Brittney Yarbrough (Atmosp (00:52):
Yeah , so we are essentially the
first world streaming TV servicemade exclusively for businesses
, kind of how we were started.
Our two founders, our twobrothers, john and Leah Rezeg
and they walked into a bar, sawJudge Judy playing and which we
all love, judge Judy, but theyhad.
(01:12):
They saw that playing, couldn'tunderstand what was being said
because there was closedcaptions on and they thought we
could do something forbusinesses to actually have
engaging and entertainingcontent up on the screens.
Another thing or reason why westarted was because a lot of
people we see are I forget theterm that we call them
(01:33):
internally, but people arenowadays just glued to their
phones.
They're used to looking downand engaging with what the
content is within their phone,and so we wanted to take what
was in these people's phones andput it up on screens and
businesses to get people engagedin conversation with each other
, laughing at what's up on thescreen.
And that's a little bit of theroots of why we are who we are
(01:56):
and what we do With that beingsaid, we are not only a
streaming TV service.
We also offer in-house marketingsolutions.
So we actually help, like youjust said, we help with
increasing that bottom line byletting business owners actually
put up advertisements of ifthey're now hiring, if they have
(02:16):
a LTO, if they're running apromotion or trying to upsell a
product.
You can actually use that andput it up on your screens and
actually make money off of yourTVs.
Lance Hood (FranPro) (02:27):
I mean that is so cool because you
think about it.
Just having TV isn'tnecessarily ideal, because one
of the things you do is theprograms that are on the screen.
They're there for purpose,they're short format, they're
designed to.
You don't have to necessarilyhear the words for it to make
sense so you can have the audiooff and people can enjoy
(02:49):
themselves.
But I also see it as hey.
If you want people to stickaround and continue to buy more
stuff, like in a restaurant or abar, have the entertainment of
the TV.
If somebody is somewhere wherethey're going to have to be in a
waiting room and wait, the TVis great, because then they're
just calm and peaceful andthey're not sitting there
(03:12):
wondering how long they've beenwaiting.
So there's so many reasons.
Then you guys added all thisstuff about putting in their own
ads or advertising things onthe screen.
So it's really truly businessfor TV and you're not going to
have ads for your competitorsrunning.
Brittney Yarbrough (Atm (03:29):
Exactly , yeah.
So what we do isnon-competitive ads within our
customers' venues and, with thatbeing said, whenever we get a
client onboarded, we actuallygive them a classification
geared towards what type ofbusiness they are.
So if you're a restaurant,you're not going to see a
restaurant up the streetmarketing inside of your place,
(03:50):
and we do that to protect ourcustomers.
Lance Hood (FranPro) (03:54):
Excellent, and so this content.
What's the cost for everything?
Brittney Yarbrough (Atmosphe (04:01):
It is free, so $0.
We are exactly.
That was.
Another big thing that we saw,too, with a lot of our clients
was that it's little things,little subscriptions here or
there, little fees that you haveto.
You don't even think about likemusic headsets, anything like
(04:22):
that.
It adds up for customers oroperators, and so having this
solution be free to our businessowners was a huge part in
developing out this company andit's just proven to be
substantially, honestlyprofitable for us.
We are an ad supported company,so with those advertisements
(04:42):
that we do run within ourchannels, that's how we get paid
as a business and it seems tobe working so far for us.
Lance Hood (FranPro) (04:50):
Right, and so you guys talk about three
things a lot Engage customers,improve profitability and
control the remote.
Can we break those three down?
Brittney Yarbrough (Atmosp (05:01):
Yeah , so remind me what the first
one was.
Lance Hood (FranPro) (05:04):
Engage customers.
Brittney Yarbrough (Atm (05:06):
Perfect .
That's probably my favorite one, so I know I touched a little
bit on it earlier.
But creating short form,engaging content that they're
used to seeing your customers,they're used to seeing this in
their phone.
Having it up on the screen has,we've seen, has a way of just
having everybody come togetherlaugh at what's going on up
there.
(05:26):
And also we, our goal is to gettheir eyeballs up on the screen
.
So when you run your in-housepromotion it's actually
effective.
So that's kind of the goal withthat.
We also touch base on its nonpolarizing content.
So unfortunately, a lot ofcontent nowadays is or I should
say, news and stuff like that is, it can be depressing and not a
(05:50):
lot of people.
They want to escape that,especially when they're going
out to go to dinner, go to lunchor maybe go bowling or some
type of entertainment form.
They're trying to escape that,and so we've created channels
that are non polarizing, thatare meant to make people
actually boost their happiness,which, in return, they take that
feeling that they have fromwatching this content, engaging
(06:13):
with people around them, andthey associate that with our
businesses that we're actuallystreaming in.
It's not us ourselves.
I actually am probably the bestuse case for this.
Back in the day we started withone channel, Chive TV, and they
had sent out with Roku stickdevices out to a bunch of bars
and restaurants in the Texasarea.
(06:34):
And I was in my hometown, incloser to Houston, Texas, and my
family and I I could rememberexactly where I was sitting at.
I had a fish and chips with ablue moon that night and I could
tell you exactly what I waswatching on the TV and it's
because we had such a greatconversation that night we were
dying laughing at what wasplaying.
(06:54):
I went home, researched thecompany a year later, applied
for a position.
I've been with them ever since.
So that just goes to tributethe fact that I had such a great
experience with my family basedoff of the content that was
playing, which sounds sillybecause it's just one little
change and it's free forbusinesses, but it really does
make an impact.
Lance Hood (FranPro) (07:15):
Oh yeah, well, when you talked about that
, people are watching this shortform stuff on their phone which
I know because I have kids andI see it and my oldest one's 24
and I'm still seeing it, youknow, like their faces buried.
And by taking that exact shortform stuff and putting it on the
screen, not only are theywatching it, but also I think
(07:37):
you know, if everybody's kind oflooking around, it does kind of
pull them out of being bythemselves, to being a little
more of a group, you know, yeah,and especially if several
people are laughing about it orstuff, they feel a connection
while they're in your space.
Brittney Yarbrough (Atmosphe (07:53):
Oh yeah, it's honestly one of my
favorite things as an employeeof the company is going out into
the wild is what we call it andit going to a restaurant or
going to a bowling center andseeing it playing up on the
screen, and I just watchedeveryone's reaction around and I
see people who don't know eachother and they're engaging in a
conversation, laughing at what'shappening, and it's truly
(08:15):
impactful, in my opinion.
Lance Hood (FranPro) (08:19):
Well, so how do you guys I know we've
talked about this a little bit,but how do you guys focus on
improving profitability forcompanies?
Brittney Yarbrough (Atmosp (08:27):
Yeah .
So with that one, which I thinkwe may touch base on a little
bit later, of one of the casestudies of one of our clients
really those LTO promotions withthat in-house marketing feature
, we have seen such a dramaticimpact on businesses being able
to put up an LTO promotion,being able to put up, hey, I'm
now hiring, so they're nothaving to outreach or pay a
(08:50):
third party for recruiting,they're actually being able to
just advertise that within theirTV and people are scanning
codes and actually applying forpositions with them.
Another one was one of I was insales prior to the position I'm
in now, and during COVID rightin the middle of it, if not the
beginning somebody called ushere in Austin, texas.
(09:11):
It was a restaurant and at thetime they had limited seating in
there and so they were tryingto think of ways to increase
ticket sales.
And so this customer was like Ijust went out and got a bunch
of cheesecakes and startedselling dessert and I've never
done that before and that is thenumber one selling product on
(09:32):
my thing and he had attributedit to running an advertisement
that he was now having dessertserving it and so stuff like
that.
It's just, it's incredible wealso offer, like I said, the how
we're paid as a company throughour ad support or ad network.
We also offer thoseadvertisements that you can run
(09:53):
within a business just up theroad from you if you wanted we
have.
We like to say that we're anational network on a local
basis.
So, as a business owner and myparents are actually a customer
of ours with their screenprinting and embroidery shop
they can run advertisements atthe local restaurant up there
(10:13):
showcasing or advertising thatthey're a screen printing place
right up the road and increasefoot traffic for them.
So there's several differentways that we can help businesses
increase profitability and it'sbeen a game changer for some of
our customers.
Lance Hood (FranPro) (10:31):
Right, well, and, and you know, when
you the company's name isatmosphere and you think, oh
well, this creates an atmospherein your business.
But you know, it really hits methat it creates the atmosphere
that you want and it is notdependent on employees or
anything else.
You're creating that livingatmosphere.
Because I look at if you have apicture on the wall or you
(10:53):
paint things a certain color,you rearrange your place a
certain way, that's not livingLike.
When I consider music and TV,fire, water moving around, like
that is life and it brings lifeto a space and the atmosphere
that you're choosing to have.
And I know that you said to,and we probably want to talk
(11:16):
about this later, but if acompany is a large enough
company, you can actually makecustom channels just for them,
correct?
Brittney Yarbrough (Atmosph (11:24):
Yes , I'm glad that you mentioned
that we, with a lot of ourfranchise or that we're working
with so that corporate level orparent company, we are able to
actually help them with brandconsistency, one of the number
one things that I hear when I'mgoing out to conferences or
trade shows and I'm speaking topeople they in the franchising
committee or in the franchisingworld they always are like how
(11:49):
do I have that brand consistencythroughout all my franchisees?
How do I know that if I go intothis location it's going to
look exactly like this one overhere and that you get that same
feeling?
With our white label channel,we contribute that to that.
We can actually play ourcontent and we actually will
work closely with the franchiseor and we are doing it right now
(12:10):
on developing out what channelsfit their customer base or
their target audience.
Mostly, we're curating contentforum and then putting their
their logo on that screen.
Another thing that we can do toois again with that in-house
advertising.
We can really customize it towhere either franchisee can go
(12:31):
in.
If you are an operator or anowner, you can go in to your
portal, create your ownadvertisement, but if you're
also a brand or a franchisor andyou want all your franchises to
have the same message, oryou're about to release this LTO
or one time special and youwant to make something that
everybody has to have the samebranding on, you can do that too
(12:53):
, and then we have like a littlein their portal, the
franchisees portal.
They'll actually go in and theycan see it, the advertisement
itself, and it's as easy asclicking it and then it shows up
on your screen within seconds.
So that's something that wereally like to pride ourselves
on and something that our mainfocus is right now is really
helping our enterprise gradeclients and helping them with
(13:15):
that brand control and brandconsistency.
Lance Hood (FranPro) (13:20):
I could see as a brand going well.
We could always also say thatfranchise XYZ is accepting new
franchisees.
Contact us here.
Here's a QR code or whatever soyou could have.
You could be finding newfranchisees in all your
locations.
Brittney Yarbrough (Atm (13:37):
Exactly .
So that's where I feel likethat.
Oh sorry.
Lance Hood (FranPro) (13:43):
No, go ahead.
Brittney Yarbrough (Atmospher (13:44):
I feel like that's where you get
your franchisees from right.
Is there like their big what doyou call them?
Like big components, or theythey're just big supporters of
the brand, so might as welladvertise to them and then give
them that thought of like, oh Ilove this brand so much, I want
to be a franchise owner of itand give them some more
information from your screen.
I like that idea.
Lance Hood (FranPro) (14:06):
Right, well, and control the remote is
the last of the three.
Tell us about that.
I mean, we've already kind ofdiscussed some things how you
can go into your portal andstuff.
But I may be a deeper dive.
Brittney Yarbrough (Atmosp (14:19):
Yeah , so one of the biggest things
that we hear when talking tobusiness owners or operators is
we don't have any idea what'sgoing on, because we're not
always in the business.
We're probably running aroundgoing to the bank, running
errands, and that's one of thebiggest concerns that they have
is we can't guarantee what ourGMs or DMs are going to be
(14:41):
putting up on the screen.
With that being said, we have afeature where you can actually
go into your dashboard or yourportal and you can actually
control what's being played onthe screens in your businesses
without even being there.
So that's a feature that weshow and then also it will.
We have this feature, too,that's on your internal portal,
where you can revert it back toa certain channel if you want to
(15:05):
.
Lance Hood (FranPro) (15:08):
That's excellent.
So we talked about numbers andwe talked about a case study.
I just love metrics.
Can we share that case studyand any metrics that would go
along with that?
Brittney Yarbrough (Atmosphe (15:21):
We can.
So we did a case study with aQSR concept.
They owned about 72 locations,and, with using just atmosphere
itself, with the in-house adsolution, they were able to hire
eight managers, and actuallylet me back this up a little bit
(15:42):
and start overhead and then godown into the mid and gritty so,
with this client, they wereable to achieve a 39 basis point
net income improvement, so thatit was a significant increase
in their bottom line, and keepin mind, this was prime time
during COVID, when a lot ofplaces were closed or they had
(16:03):
their dining area closed andthey were just doing
drive-through.
This was like around the timewhen they had just started
opening it back up for them, andthis is when we did this case
study.
With that, though, they wereable to increase their net
income by $347,397.
And I'm hoping we may be able toput this up on the screen or
(16:26):
share it after We'll see withthat, breaking it down a little
bit, they were able to increasetheir sales by running an LTO
and special campaign and theywere able to increase sales by
$110,963.
With that being said, it wasfunny.
We worked with them and we werelike, let's see what happens
(16:47):
here.
Let's only run an advertisementon your screen, within your
four walls, about this LTO andlet's see if this increases
ticket sales.
And it did.
He did not advertise thispromotion or this LTO anywhere
else, not outside his business,not on a piece of paper or a
clean what are they called thatthey put them up in the screen,
(17:08):
a clean wrapper that you stickto the wall I can't think of the
name of it, it was only on ourscreen and we also would turn it
off and you would see the dipin sales and then turn it back
on and you would see theincrease in it.
So that was a super interestingone for us to see the way that
affected his campaign and wasable to increase the sales for
him.
The second one was retentionand company culture.
(17:33):
So during COVID, a lot of laborshortages was happening and he
was actually improved hisretention of his employees by
$79,920 by putting up on thescreens.
Actually, with that in-houseadvertising he would put anytime
somebody would like do a Googlereview, or they had another
(17:56):
system that I can't think of thename of, but it was like a
review site.
If somebody, if a customer,would put a review in with an
employee's name, he would put itup on his screen and he would
say hey, tim is doing such agreat job because this customer
said this is in this and heactually had employees who would
go and take selfies with thescreen behind them and they were
(18:17):
so proud to be working there atthis QSR establishment.
So that was an interesting oneand it's always great to make
your employees feel good andalso feel a part of the brand
and again, that's another way toget an employee to a franchise
owner down the road.
The next one was guestsatisfaction.
He was able to increase this by24,298 dollars is what he
(18:41):
dwindled this down to.
This also came with theentertainment and the engaging
content itself.
This QSR in particular.
We did have a white labelchannel forum, so it was branded
with the corporate logo.
Had that brand consistencywithin there.
Again, this was able to justincrease guest satisfaction.
(19:01):
Keep them in there longer.
He was like I actually hadpeople sitting down.
This is a fast foodestablishment.
They're sitting down and theywere getting up and they were
going and purchasing more foodjust so they could sit down and
be entertained again and justkeep watching what was on the
screens.
So that was very interesting tohear.
Specifically for QSRestablishment, it was definitely
(19:22):
interesting.
The next one, which is one thatwe talk a lot about with our
clients, is cable cost.
So he was actually able toincrease his EBITDA, or bottom
line, by 81,216 dollars bycutting the cost of cable.
Another thing that he did was,with that money that he saved,
(19:44):
that also was able to put backinto the labor and the wages of
his employees, which I find veryadmirable.
But you found ways to cut acost and then kind of mitigate
or help support his employeesduring a time.
That was very hard and Ithought that was very admirable.
That last one I think I'vealready touched on, was the
(20:06):
recruitment fee.
So rather than having to go outand hire a third party to find
people for them or recruitemployees, they were able to
just put up on the screen a QRcode saying now hiring, come
work with us.
And again, like I said, theyhired eight managers within just
advertising on their screens.
Lance Hood (FranPro) (20:26):
It seems weird that a company would put
would pay money, you know, like,let's just say, normal cable.
They would pay money topotentially have their
competitors advertise in theirstore in front of their people
while they're enjoying theirservice.
Let's just say I have a bar.
I'm going to pay cable moneyevery month to put
(20:47):
advertisements for other barsinside of my bar or restaurant
or whatever it is.
That seems crazy when youreally think about it.
It does and it's a lot of ads.
The other thing is youmentioned LTO and I'm assuming
that's limited time offers.
So these businesses are sharinglimited time offers that
they're expecting to get aresult and because that was the
(21:10):
only place they were able totest it and measure it and that
was really cool.
And, yeah, just think aboutusing the cost that they were
spending on that cable andgiving that back to the
employees is going to stick.
And I liked what you said aboutposting consumer reviews,
because not only do theemployees feel good because
(21:31):
they're getting this high fivefrom customers publicly at the
place, but the other thing is iswhen I'm a customer and I'm
either there eating, waiting,whatever's happening, and I see
positive reviews about the placeand I see the person that is
right now across the room fromme.
I feel a connection to them.
But also you're guiding people,because other people like, oh,
(21:52):
I should leave a review, that'swhat we could do while we're
here.
It's leave a review too.
So you're inspiring more peopleand more positive reviews.
Because if you let naturalreviews only come, people
naturally usually review whenthey're upset, because that's
the only time that they feel,you know, they feel more
ambitious because they're likeit's personal.
But if you get positive reviews, that would be the way to go,
(22:14):
and the way to inspire more ofthat is to show it so that it
will grow.
Yeah, Very cool.
I love everything that you guysare talking about here, so I
also assume that differentprogramming affects audiences
differently.
So, depending on you guys havelike, was it 60 channels
(22:34):
currently.
Brittney Yarbrough (Atmosp (22:36):
Yeah , so we recently looked at like
our top performing channels andI think right now we have in
total we did have 60 channels.
We dropped that to about 50.
With our top producing ones, butwe have, we like to say we have
a different channel for anymood or any vibes.
So whatever you're wanting tofeel or given your target
(22:58):
audience, we can actually gearit towards who's coming into
your establishment.
We did also do an extensive ourcontent team is so awesome
they're, they're so great attheir jobs.
They did extensive research onwhat audience I give an age and
sex or gender, what they werewatching most and what they
(23:19):
actually wanted to watch, andwith that we were able to curate
playlist as well.
So we have like a restaurantand bar playlist.
We have a they're behind me nowso I can't think of the names of
them but we have so manydifferent ones automotive Salons
and just different, differentplaylists so you don't even have
to think about it.
You can set it and forget it.
(23:40):
So that's something that we didto kind of help some of our
Restaurants or not evenrestaurants our customers just
alleviate that pain of having todecide what channel was best
for them right, so somebody'sinterested, we can obviously
Click on the link next thisvideo and get in contact with
you guys.
Lance Hood (FranPro) (24:00):
What is the the kind of the process of
somebody working with you, like,say, say, I go over, I click on
the link, I go over.
What's a process from like dayone to where I actually have
Atmosphere playing at mylocation?
Brittney Yarbrough (Atmosp (24:16):
Yeah , so it's as simple as if you
click the link, it's gonna takeyou to a sign up page.
So you have two options.
If you can sign up on your ownand we do ask for again, this is
a free service.
All that we ask is that you'restreaming our service within 40
hours of a month, so that'sabout two to three hours a day,
which is not not much, but thatway we're able to play our
(24:38):
advertisements and make ourmoney.
With that being said, you goonto the sign up page, you fill
out that form and then you'reactually connected to a customer
success manager and they'regonna be there with you every
step of the way to make sure,from the time that you place
your order and we ship out thedevice to you, which right now
we are currently on an Apple TVdevice, but we are actually in I
(25:03):
guess it's out of beta testingnow and we have it in about 2000
venues when we created our owndevice looks very similar,
though the same size.
It's like a hockey puck size,very tiny.
You actually just put it up tothe back of your screen and you
have two cords and electric cordand then one for power, and
it's as simple as plugging it inand playing it but, like I said
(25:24):
, you will have a dedicated teamand dedicated to your account
to make sure that it's a smoothtransition throughout the whole
way.
Lance Hood (FranPro) (25:32):
Awesome.
I like what you're doingbecause I I visited a QSR the
other day and I know that youcan put this in any business.
I don't want to just say Qsr,because this could be an.
Any type of brick-and-mortarcould utilize this.
But I was in a Qsr and theythey had taken I don't know if
it came from corporate or thatlocation, but they had a bunch
of old it looked like dubs fromVHS of old commercials from the
(25:54):
70s that were kind of faded andhad a lot of static and they
were playing these ironiccommercials from the old days
and I don't know if it washelping, but I mean, we're kind
of laughing at it.
I definitely like all the newmodern stuff that you guys do.
So how long does it take toimplement?
(26:14):
We kind of know the steps.
How long does it take?
Brittney Yarbrough (Atmosp (26:19):
Yeah .
So we like to say, once youplace your order or if you want
to talk to somebody on ourwebsite or on the link to the
side, you can Actually talk to arepresentative as well to help
you, talk you through the steps.
But, with that being said, Isay anywhere from five days From
(26:39):
the time you sign up to thetime we ship out that device to
you.
Once we get that device to you,it's in mirror, it's a matter
of like I'll, I'll be nice.
By this 10 minutes I'll sayit's super simple to just get it
connected and get it up andstreaming.
Lance Hood (FranPro) (26:56):
Right, so you're gonna hook this up to
your existing TVs that arealready there.
If you don't have existing TVs,you're gonna have to install
those in advance.
Brittney Yarbrough (Atmosph (27:03):
Yes , we also can get this plugged
into a matrix system as well, soyou can have it playing on
multiple TVs, if you'd like somematrix system, or just directly
into the TV as well.
Both work.
Lance Hood (FranPro) (27:16):
Well, awesome, well, Brittney, thank
you for taking the time to bewith us today.
It was a great conversation.
I just encourage anybody to goahead.
Click on the link, check it out.
https://Franpro.
vip/GoAtmosphere Definitely waybetter than paying to have
advertisements from yourcompetitors show up in your
store.
All right, thank you very much.
I appreciate you, Brittney.
Brittney Yarbrough (Atmosp (27:37):
Yeah , thank you so?
Much.
Hi everyone.
I would like to have you meetBrittany Yarborough, the
director of strategicpartnerships for Atmosphere TV.
Atmosphere is the number onestreaming TV service for
businesses, playing in 50,000plus locations worldwide.
This technology is a freeservice that can have a positive
(00:30):
impact on your business andyour bottom line.
Brittney, welcome.
Brittney Yarbrough (Atmosphe (00:34):
Hi , thank you so much for having
me.
Lance Hood (FranPro) (00:37):
So can you show?
I mean, everybody kind ofunderstands TV and you know when
you go into these businessesand you see TV, odds are pretty
good that you're watchingAtmosphere.
So can you talk a little bitabout Atmosphere and how your
program works?
Brittney Yarbrough (Atmosp (00:52):
Yeah , so we are essentially the
first world streaming TV servicemade exclusively for businesses
, kind of how we were started.
Our two founders, our twobrothers, john and Leah Rezeg
and they walked into a bar, sawJudge Judy playing and which we
all love, judge Judy, but theyhad.
(01:12):
They saw that playing, couldn'tunderstand what was being said
because there was closedcaptions on and they thought we
could do something forbusinesses to actually have
engaging and entertainingcontent up on the screens.
Another thing or reason why westarted was because a lot of
people we see are I forget theterm that we call them
(01:33):
internally, but people arenowadays just glued to their
phones.
They're used to looking downand engaging with what the
content is within their phone,and so we wanted to take what
was in these people's phones andput it up on screens and
businesses to get people engagedin conversation with each other
, laughing at what's up on thescreen.
And that's a little bit of theroots of why we are who we are
(01:56):
and what we do With that beingsaid, we are not only a
streaming TV service.
We also offer in-house marketingsolutions.
So we actually help, like youjust said, we help with
increasing that bottom line byletting business owners actually
put up advertisements of ifthey're now hiring, if they have
(02:16):
a LTO, if they're running apromotion or trying to upsell a
product.
You can actually use that andput it up on your screens and
actually make money off of yourTVs.
Lance Hood (FranPro) (02:27):
I mean that is so cool because you
think about it.
Just having TV isn'tnecessarily ideal, because one
of the things you do is theprograms that are on the screen.
They're there for purpose,they're short format, they're
designed to.
You don't have to necessarilyhear the words for it to make
sense so you can have the audiooff and people can enjoy
(02:49):
themselves.
But I also see it as hey.
If you want people to stickaround and continue to buy more
stuff, like in a restaurant or abar, have the entertainment of
the TV.
If somebody is somewhere wherethey're going to have to be in a
waiting room and wait, the TVis great, because then they're
just calm and peaceful andthey're not sitting there
(03:12):
wondering how long they've beenwaiting.
So there's so many reasons.
Then you guys added all thisstuff about putting in their own
ads or advertising things onthe screen.
So it's really truly businessfor TV and you're not going to
have ads for your competitorsrunning.
Brittney Yarbrough (Atm (03:29):
Exactly , yeah.
So what we do isnon-competitive ads within our
customers' venues and, with thatbeing said, whenever we get a
client onboarded, we actuallygive them a classification
geared towards what type ofbusiness they are.
So if you're a restaurant,you're not going to see a
restaurant up the streetmarketing inside of your place,
(03:50):
and we do that to protect ourcustomers.
Lance Hood (FranPro) (03:54):
Excellent, and so this content.
What's the cost for everything?
Brittney Yarbrough (Atmosphe (04:01):
It is free, so $0.
We are exactly.
That was.
Another big thing that we saw,too, with a lot of our clients
was that it's little things,little subscriptions here or
there, little fees that you haveto.
You don't even think about likemusic headsets, anything like
(04:22):
that.
It adds up for customers oroperators, and so having this
solution be free to our businessowners was a huge part in
developing out this company andit's just proven to be
substantially, honestlyprofitable for us.
We are an ad supported company,so with those advertisements
(04:42):
that we do run within ourchannels, that's how we get paid
as a business and it seems tobe working so far for us.
Lance Hood (FranPro) (04:50):
Right, and so you guys talk about three
things a lot Engage customers,improve profitability and
control the remote.
Can we break those three down?
Brittney Yarbrough (Atmosp (05:01):
Yeah , so remind me what the first
one was.
Lance Hood (FranPro) (05:04):
Engage customers.
Brittney Yarbrough (Atm (05:06):
Perfect .
That's probably my favorite one, so I know I touched a little
bit on it earlier.
But creating short form,engaging content that they're
used to seeing your customers,they're used to seeing this in
their phone.
Having it up on the screen has,we've seen, has a way of just
having everybody come togetherlaugh at what's going on up
there.
(05:26):
And also we, our goal is to gettheir eyeballs up on the screen
.
So when you run your in-housepromotion it's actually
effective.
So that's kind of the goal withthat.
We also touch base on its nonpolarizing content.
So unfortunately, a lot ofcontent nowadays is or I should
say, news and stuff like that is, it can be depressing and not a
(05:50):
lot of people.
They want to escape that,especially when they're going
out to go to dinner, go to lunchor maybe go bowling or some
type of entertainment form.
They're trying to escape that,and so we've created channels
that are non polarizing, thatare meant to make people
actually boost their happiness,which, in return, they take that
feeling that they have fromwatching this content, engaging
(06:13):
with people around them, andthey associate that with our
businesses that we're actuallystreaming in.
It's not us ourselves.
I actually am probably the bestuse case for this.
Back in the day we started withone channel, Chive TV, and they
had sent out with Roku stickdevices out to a bunch of bars
and restaurants in the Texasarea.
(06:34):
And I was in my hometown, incloser to Houston, Texas, and my
family and I I could rememberexactly where I was sitting at.
I had a fish and chips with ablue moon that night and I could
tell you exactly what I waswatching on the TV and it's
because we had such a greatconversation that night we were
dying laughing at what wasplaying.
(06:54):
I went home, researched thecompany a year later, applied
for a position.
I've been with them ever since.
So that just goes to tributethe fact that I had such a great
experience with my family basedoff of the content that was
playing, which sounds sillybecause it's just one little
change and it's free forbusinesses, but it really does
make an impact.
Lance Hood (FranPro) (07:15):
Oh yeah, well, when you talked about that
, people are watching this shortform stuff on their phone which
I know because I have kids andI see it and my oldest one's 24
and I'm still seeing it, youknow, like their faces buried.
And by taking that exact shortform stuff and putting it on the
screen, not only are theywatching it, but also I think
(07:37):
you know, if everybody's kind oflooking around, it does kind of
pull them out of being bythemselves, to being a little
more of a group, you know, yeah,and especially if several
people are laughing about it orstuff, they feel a connection
while they're in your space.
Brittney Yarbrough (Atmosphe (07:53):
Oh yeah, it's honestly one of my
favorite things as an employeeof the company is going out into
the wild is what we call it andit going to a restaurant or
going to a bowling center andseeing it playing up on the
screen, and I just watchedeveryone's reaction around and I
see people who don't know eachother and they're engaging in a
conversation, laughing at what'shappening, and it's truly
(08:15):
impactful, in my opinion.
Lance Hood (FranPro) (08:19):
Well, so how do you guys I know we've
talked about this a little bit,but how do you guys focus on
improving profitability forcompanies?
Brittney Yarbrough (Atmosp (08:27):
Yeah .
So with that one, which I thinkwe may touch base on a little
bit later, of one of the casestudies of one of our clients
really those LTO promotions withthat in-house marketing feature
, we have seen such a dramaticimpact on businesses being able
to put up an LTO promotion,being able to put up, hey, I'm
now hiring, so they're nothaving to outreach or pay a
(08:50):
third party for recruiting,they're actually being able to
just advertise that within theirTV and people are scanning
codes and actually applying forpositions with them.
Another one was one of I was insales prior to the position I'm
in now, and during COVID rightin the middle of it, if not the
beginning somebody called ushere in Austin, texas.
(09:11):
It was a restaurant and at thetime they had limited seating in
there and so they were tryingto think of ways to increase
ticket sales.
And so this customer was like Ijust went out and got a bunch
of cheesecakes and startedselling dessert and I've never
done that before and that is thenumber one selling product on
(09:32):
my thing and he had attributedit to running an advertisement
that he was now having dessertserving it and so stuff like
that.
It's just, it's incredible wealso offer, like I said, the how
we're paid as a company throughour ad support or ad network.
We also offer thoseadvertisements that you can run
(09:53):
within a business just up theroad from you if you wanted we
have.
We like to say that we're anational network on a local
basis.
So, as a business owner and myparents are actually a customer
of ours with their screenprinting and embroidery shop
they can run advertisements atthe local restaurant up there
(10:13):
showcasing or advertising thatthey're a screen printing place
right up the road and increasefoot traffic for them.
So there's several differentways that we can help businesses
increase profitability and it'sbeen a game changer for some of
our customers.
Lance Hood (FranPro) (10:31):
Right, well, and, and you know, when
you the company's name isatmosphere and you think, oh
well, this creates an atmospherein your business.
But you know, it really hits methat it creates the atmosphere
that you want and it is notdependent on employees or
anything else.
You're creating that livingatmosphere.
Because I look at if you have apicture on the wall or you
(10:53):
paint things a certain color,you rearrange your place a
certain way, that's not livingLike.
When I consider music and TV,fire, water moving around, like
that is life and it brings lifeto a space and the atmosphere
that you're choosing to have.
And I know that you said to,and we probably want to talk
(11:16):
about this later, but if acompany is a large enough
company, you can actually makecustom channels just for them,
correct?
Brittney Yarbrough (Atmosph (11:24):
Yes , I'm glad that you mentioned
that we, with a lot of ourfranchise or that we're working
with so that corporate level orparent company, we are able to
actually help them with brandconsistency, one of the number
one things that I hear when I'mgoing out to conferences or
trade shows and I'm speaking topeople they in the franchising
committee or in the franchisingworld they always are like how
(11:49):
do I have that brand consistencythroughout all my franchisees?
How do I know that if I go intothis location it's going to
look exactly like this one overhere and that you get that same
feeling?
With our white label channel,we contribute that to that.
We can actually play ourcontent and we actually will
work closely with the franchiseor and we are doing it right now
(12:10):
on developing out what channelsfit their customer base or
their target audience.
Mostly, we're curating contentforum and then putting their
their logo on that screen.
Another thing that we can do toois again with that in-house
advertising.
We can really customize it towhere either franchisee can go
(12:31):
in.
If you are an operator or anowner, you can go in to your
portal, create your ownadvertisement, but if you're
also a brand or a franchisor andyou want all your franchises to
have the same message, oryou're about to release this LTO
or one time special and youwant to make something that
everybody has to have the samebranding on, you can do that too
(12:53):
, and then we have like a littlein their portal, the
franchisees portal.
They'll actually go in and theycan see it, the advertisement
itself, and it's as easy asclicking it and then it shows up
on your screen within seconds.
So that's something that wereally like to pride ourselves
on and something that our mainfocus is right now is really
helping our enterprise gradeclients and helping them with
(13:15):
that brand control and brandconsistency.
Lance Hood (FranPro) (13:20):
I could see as a brand going well.
We could always also say thatfranchise XYZ is accepting new
franchisees.
Contact us here.
Here's a QR code or whatever soyou could have.
You could be finding newfranchisees in all your
locations.
Brittney Yarbrough (Atm (13:37):
Exactly .
So that's where I feel likethat.
Oh sorry.
Lance Hood (FranPro) (13:43):
No, go ahead.
Brittney Yarbrough (Atmospher (13:44):
I feel like that's where you get
your franchisees from right.
Is there like their big what doyou call them?
Like big components, or theythey're just big supporters of
the brand, so might as welladvertise to them and then give
them that thought of like, oh Ilove this brand so much, I want
to be a franchise owner of itand give them some more
information from your screen.
I like that idea.
Lance Hood (FranPro) (14:06):
Right, well, and control the remote is
the last of the three.
Tell us about that.
I mean, we've already kind ofdiscussed some things how you
can go into your portal andstuff.
But I may be a deeper dive.
Brittney Yarbrough (Atmosp (14:19):
Yeah , so one of the biggest things
that we hear when talking tobusiness owners or operators is
we don't have any idea what'sgoing on, because we're not
always in the business.
We're probably running aroundgoing to the bank, running
errands, and that's one of thebiggest concerns that they have
is we can't guarantee what ourGMs or DMs are going to be
(14:41):
putting up on the screen.
With that being said, we have afeature where you can actually
go into your dashboard or yourportal and you can actually
control what's being played onthe screens in your businesses
without even being there.
So that's a feature that weshow and then also it will.
We have this feature, too,that's on your internal portal,
where you can revert it back toa certain channel if you want to
(15:05):
.
Lance Hood (FranPro) (15:08):
That's excellent.
So we talked about numbers andwe talked about a case study.
I just love metrics.
Can we share that case studyand any metrics that would go
along with that?
Brittney Yarbrough (Atmosphe (15:21):
We can.
So we did a case study with aQSR concept.
They owned about 72 locations,and, with using just atmosphere
itself, with the in-house adsolution, they were able to hire
eight managers, and actuallylet me back this up a little bit
(15:42):
and start overhead and then godown into the mid and gritty so,
with this client, they wereable to achieve a 39 basis point
net income improvement, so thatit was a significant increase
in their bottom line, and keepin mind, this was prime time
during COVID, when a lot ofplaces were closed or they had
(16:03):
their dining area closed andthey were just doing
drive-through.
This was like around the timewhen they had just started
opening it back up for them, andthis is when we did this case
study.
With that, though, they wereable to increase their net
income by $347,397.
And I'm hoping we may be able toput this up on the screen or
(16:26):
share it after We'll see withthat, breaking it down a little
bit, they were able to increasetheir sales by running an LTO
and special campaign and theywere able to increase sales by
$110,963.
With that being said, it wasfunny.
We worked with them and we werelike, let's see what happens
(16:47):
here.
Let's only run an advertisementon your screen, within your
four walls, about this LTO andlet's see if this increases
ticket sales.
And it did.
He did not advertise thispromotion or this LTO anywhere
else, not outside his business,not on a piece of paper or a
clean what are they called thatthey put them up in the screen,
(17:08):
a clean wrapper that you stickto the wall I can't think of the
name of it, it was only on ourscreen and we also would turn it
off and you would see the dipin sales and then turn it back
on and you would see theincrease in it.
So that was a super interestingone for us to see the way that
affected his campaign and wasable to increase the sales for
him.
The second one was retentionand company culture.
(17:33):
So during COVID, a lot of laborshortages was happening and he
was actually improved hisretention of his employees by
$79,920 by putting up on thescreens.
Actually, with that in-houseadvertising he would put anytime
somebody would like do a Googlereview, or they had another
(17:56):
system that I can't think of thename of, but it was like a
review site.
If somebody, if a customer,would put a review in with an
employee's name, he would put itup on his screen and he would
say hey, tim is doing such agreat job because this customer
said this is in this and heactually had employees who would
go and take selfies with thescreen behind them and they were
(18:17):
so proud to be working there atthis QSR establishment.
So that was an interesting oneand it's always great to make
your employees feel good andalso feel a part of the brand
and again, that's another way toget an employee to a franchise
owner down the road.
The next one was guestsatisfaction.
He was able to increase this by24,298 dollars is what he
(18:41):
dwindled this down to.
This also came with theentertainment and the engaging
content itself.
This QSR in particular.
We did have a white labelchannel forum, so it was branded
with the corporate logo.
Had that brand consistencywithin there.
Again, this was able to justincrease guest satisfaction.
(19:01):
Keep them in there longer.
He was like I actually hadpeople sitting down.
This is a fast foodestablishment.
They're sitting down and theywere getting up and they were
going and purchasing more foodjust so they could sit down and
be entertained again and justkeep watching what was on the
screens.
So that was very interesting tohear.
Specifically for QSRestablishment, it was definitely
(19:22):
interesting.
The next one, which is one thatwe talk a lot about with our
clients, is cable cost.
So he was actually able toincrease his EBITDA, or bottom
line, by 81,216 dollars bycutting the cost of cable.
Another thing that he did was,with that money that he saved,
(19:44):
that also was able to put backinto the labor and the wages of
his employees, which I find veryadmirable.
But you found ways to cut acost and then kind of mitigate
or help support his employeesduring a time.
That was very hard and Ithought that was very admirable.
That last one I think I'vealready touched on, was the
(20:06):
recruitment fee.
So rather than having to go outand hire a third party to find
people for them or recruitemployees, they were able to
just put up on the screen a QRcode saying now hiring, come
work with us.
And again, like I said, theyhired eight managers within just
advertising on their screens.
Lance Hood (FranPro) (20:26):
It seems weird that a company would put
would pay money, you know, like,let's just say, normal cable.
They would pay money topotentially have their
competitors advertise in theirstore in front of their people
while they're enjoying theirservice.
Let's just say I have a bar.
I'm going to pay cable moneyevery month to put
(20:47):
advertisements for other barsinside of my bar or restaurant
or whatever it is.
That seems crazy when youreally think about it.
It does and it's a lot of ads.
The other thing is youmentioned LTO and I'm assuming
that's limited time offers.
So these businesses are sharinglimited time offers that
they're expecting to get aresult and because that was the
(21:10):
only place they were able totest it and measure it and that
was really cool.
And, yeah, just think aboutusing the cost that they were
spending on that cable andgiving that back to the
employees is going to stick.
And I liked what you said aboutposting consumer reviews,
because not only do theemployees feel good because
(21:31):
they're getting this high fivefrom customers publicly at the
place, but the other thing is iswhen I'm a customer and I'm
either there eating, waiting,whatever's happening, and I see
positive reviews about the placeand I see the person that is
right now across the room fromme.
I feel a connection to them.
But also you're guiding people,because other people like, oh,
(21:52):
I should leave a review, that'swhat we could do while we're
here.
It's leave a review too.
So you're inspiring more peopleand more positive reviews.
Because if you let naturalreviews only come, people
naturally usually review whenthey're upset, because that's
the only time that they feel,you know, they feel more
ambitious because they're likeit's personal.
But if you get positive reviews, that would be the way to go,
(22:14):
and the way to inspire more ofthat is to show it so that it
will grow.
Yeah, Very cool.
I love everything that you guysare talking about here, so I
also assume that differentprogramming affects audiences
differently.
So, depending on you guys havelike, was it 60 channels
(22:34):
currently.
Brittney Yarbrough (Atmosp (22:36):
Yeah , so we recently looked at like
our top performing channels andI think right now we have in
total we did have 60 channels.
We dropped that to about 50.
With our top producing ones, butwe have, we like to say we have
a different channel for anymood or any vibes.
So whatever you're wanting tofeel or given your target
(22:58):
audience, we can actually gearit towards who's coming into
your establishment.
We did also do an extensive ourcontent team is so awesome
they're, they're so great attheir jobs.
They did extensive research onwhat audience I give an age and
sex or gender, what they werewatching most and what they
(23:19):
actually wanted to watch, andwith that we were able to curate
playlist as well.
So we have like a restaurantand bar playlist.
We have a they're behind me nowso I can't think of the names of
them but we have so manydifferent ones automotive Salons
and just different, differentplaylists so you don't even have
to think about it.
You can set it and forget it.
(23:40):
So that's something that we didto kind of help some of our
Restaurants or not evenrestaurants our customers just
alleviate that pain of having todecide what channel was best
for them right, so somebody'sinterested, we can obviously
Click on the link next thisvideo and get in contact with
you guys.
Lance Hood (FranPro) (24:00):
What is the the kind of the process of
somebody working with you, like,say, say, I go over, I click on
the link, I go over.
What's a process from like dayone to where I actually have
Atmosphere playing at mylocation?
Brittney Yarbrough (Atmosp (24:16):
Yeah , so it's as simple as if you
click the link, it's gonna takeyou to a sign up page.
So you have two options.
If you can sign up on your ownand we do ask for again, this is
a free service.
All that we ask is that you'restreaming our service within 40
hours of a month, so that'sabout two to three hours a day,
which is not not much, but thatway we're able to play our
(24:38):
advertisements and make ourmoney.
With that being said, you goonto the sign up page, you fill
out that form and then you'reactually connected to a customer
success manager and they'regonna be there with you every
step of the way to make sure,from the time that you place
your order and we ship out thedevice to you, which right now
we are currently on an Apple TVdevice, but we are actually in I
(25:03):
guess it's out of beta testingnow and we have it in about 2000
venues when we created our owndevice looks very similar,
though the same size.
It's like a hockey puck size,very tiny.
You actually just put it up tothe back of your screen and you
have two cords and electric cordand then one for power, and
it's as simple as plugging it inand playing it but, like I said
(25:24):
, you will have a dedicated teamand dedicated to your account
to make sure that it's a smoothtransition throughout the whole
way.
Lance Hood (FranPro) (25:32):
Awesome.
I like what you're doingbecause I I visited a QSR the
other day and I know that youcan put this in any business.
I don't want to just say Qsr,because this could be an.
Any type of brick-and-mortarcould utilize this.
But I was in a Qsr and theythey had taken I don't know if
it came from corporate or thatlocation, but they had a bunch
of old it looked like dubs fromVHS of old commercials from the
(25:54):
70s that were kind of faded andhad a lot of static and they
were playing these ironiccommercials from the old days
and I don't know if it washelping, but I mean, we're kind
of laughing at it.
I definitely like all the newmodern stuff that you guys do.
So how long does it take toimplement?
(26:14):
We kind of know the steps.
How long does it take?
Brittney Yarbrough (Atmosp (26:19):
Yeah .
So we like to say, once youplace your order or if you want
to talk to somebody on ourwebsite or on the link to the
side, you can Actually talk to arepresentative as well to help
you, talk you through the steps.
But, with that being said, Isay anywhere from five days From
(26:39):
the time you sign up to thetime we ship out that device to
you.
Once we get that device to you,it's in mirror, it's a matter
of like I'll, I'll be nice.
By this 10 minutes I'll sayit's super simple to just get it
connected and get it up andstreaming.
Lance Hood (FranPro) (26:56):
Right, so you're gonna hook this up to
your existing TVs that arealready there.
If you don't have existing TVs,you're gonna have to install
those in advance.
Brittney Yarbrough (Atmosph (27:03):
Yes , we also can get this plugged
into a matrix system as well, soyou can have it playing on
multiple TVs, if you'd like somematrix system, or just directly
into the TV as well.
Both work.
Lance Hood (FranPro) (27:16):
Well, awesome, well, Brittney, thank
you for taking the time to bewith us today.
It was a great conversation.
I just encourage anybody to goahead.
Click on the link, check it out.
https://Franpro.
vip/GoAtmosphere Definitely waybetter than paying to have
advertisements from yourcompetitors show up in your
store.
All right, thank you very much.
I appreciate you, Brittney.
Brittney Yarbrough (Atmosp (27:37):
Yeah , thank you so?
Much.
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