November 7, 2023 • 37 mins
Welcome to FranPro Resource Podcast. If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/
Contact us at Anything@FranPro.com if you:
- Want help finding a franchise
- Are a franchise company and want access to our free ROI Tracker dashboard
- Would like to be featured on our program
- Would like help producing or want a podcast produced for you
In this episode, Lance Hood of FranPro interviews Darius Santos, co-founder of Dubb. Darius Santos is an incredible resource for any franchise organization. If you would like to work with Darius you can reach him here: https://Franpro.vip/GoDubb
Covered in this call:
- What if you could capture your prospect's attention instantly?
- Quickly differentiate yourself from the competition
- Without video are you missing potential deals & larger deal sizes
- Identify your top performers & their communication styles with AI
- Save time, let the platform create sequences and track them for you
Ever wondered how standing out in the often-crowded digital communication space can land you that highly sought-after first impression? Meet Darius Santos, co-founder of dub, who's about to revolutionize your approach to video messaging. Join us on a captivating journey as we unravel the inception of dub, an AI-powered platform that is not only transforming communication but also punching through the information overload.
As Santos reveals, dub's power lies in its seamless integration with existing platforms like Salesforce or Marketo. This makes it the ultimate tool for sales and marketing teams, equipping them with the capacity to create compelling content and establish meaningful connections with prospects and leads. But that's not all; dub offers complimentary training to help users develop their video sales skills and further optimize their outreach efforts.
But what truly sets dub apart is how it leverages AI to analyze the efficacy of videos, emails, texts, and even the speaker's voice and communication style. Santos delves into how this enables teams to measure performance, identify top performers, and ensure that each communication is optimized for the user's business goals. Additionally, we uncover the free trial offered to users, and the common pitfalls to avoid when using dub. Gear up for an enlightening exploration of video communication in the era of AI with Darius Santos and his revolutionary platform, dub!
Contact us at Anything@FranPro.com if you:
- Want help finding the right franchise for you
- Would like to be featured on our program
- Would like help to produce or want a podcast produced for you
- Are a franchise company and want Free access to our ROI Tracker dashboard
*Some of the companies we interview compensate us a commission if you purchase something.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Lance Hood (FranPro) (00:08):
Welcome everyone.
Today, I'd like you to meetDarius Santos, the co-founder of
Dubb Darius welcome to the call.
Darius Santos (Dubb) (00:17):
Thanks for having me.
I'm extremely honored to behere today and to talk with you
guys.
Lance Hood (FranPro) (00:22):
You know I've known about dub for a
couple years.
I have a dub account.
I really like what you guys aredoing, but I've never asked you
would you come up with a name,Dubb?
Darius Santos (Dubb) (00:34):
Yeah, so it was a couple things right.
We wanted the shortest domainpossible that was not going to
cost us a million bucks, and wewanted it to be related to what
we were doing, something videorelated, and so that was the
combination of the shortestdomain and the closest thing we
could get to what we wanted tosay for video, because that's
(00:56):
what we're doing is, you know,dubbing is when you're adding
the human sort of the Americanor the English or whatever
subtext to a video or like amovie, and so we like, well,
it's close enough.
We're adding the human back totext messaging, we're adding,
you know, human communication,but so it's not perfect fit, but
with the closest we could comeup with to a four letter domain
(01:17):
that wasn't a million bucks,that had to do with video.
Lance Hood (FranPro) (01:20):
No, I love it.
I love it and I did a lot ofresearch to find you guys in the
first place before I bought mydub account.
But can you tell us a littlebit more about dub and how you
guys got started?
Darius Santos (Dubb) (01:33):
Yeah, so actually, you know, a little
over five years ago now, I wassort of always a serial
entrepreneur, actually had myreal estate license at that time
.
The other co-founder, rubenalso sort of a serial
entrepreneur he was actually hada job at that time.
He was a executive at a sort ofmarketing firm and so he was
knee deep in marketing tech andI was knee deep in sales and
(01:56):
trying to grow these otherbusinesses.
And when we met he was like youknow what?
I have this concept, I knowvideos, the future, and we want
to do this.
And I was like I believe inthis thought, I believe in this
process, let's see what we cancome up with.
And ton of research, ton ofnetworking and building.
And then, five years later,that's where we were.
So, yeah, we were both just ina spot where we needed to
(02:18):
utilize our entrepreneurialskills.
We had to flex those muscles,get that creative juices going,
and it was a calling I think weboth needed to answer.
Lance Hood (FranPro) (02:28):
Well, you know we've talked about how Dubb
is video, but someone who's notfamiliar with what's the
biggest problems that it solves?
Darius Santos (Dubb) (02:37):
The biggest problem that we're
solving is in this world, wheresalespeople are having to
increase their number ofactivities, marketers are having
to increase the number oftouchpoints that a lead gets,
and through across all of thesetouchpoints and across all these
messages, there ends up being alot of noise, there ends up
being a lot of unnecessarycommunications or, you know,
(02:58):
people are flooded in formation,and so what we realized is we
needed a way to punch throughthat noise, to do something
different, something that wasinstantly going to capture the
attention of a prospect or alead, something that was going
to make a better impression thatshows that, look, I have done
my homework, I'm above andbeyond the competition that I'm
(03:18):
facing, and we needed a way todo that efficiently and easily,
and we ended up finding thatvideo was one of the most
powerful ways to do that.
Because when people arecommunicating with plain text
and there's everyone else thathas a plain text what's one way
to instantly separate yourselffrom that, to differentiate from
that, and that's what the powerof video.
So the number one use casepeople are solving is getting
(03:42):
more engagement.
You know a lack of responses, alack of reply, the lack of
engagement on their outbound ormessaging.
That's the number one problemthat people are solving with.
That is increase engagement.
Lance Hood (FranPro) (03:53):
Right, because it's also, I think.
But the thing with the casualvideo is that you feel like you
start to feel like you know theperson and then when you meet
them for real, you know there'sjust something more there you
know than text.
Darius Santos (Dubb) (04:10):
You got it .
One of my favorite things, infact, is we've all written a lot
of emails and no one's everresponded to an email a text
email and said, wow, this isamazing this.
So thanks so much for thisemail.
This was your such an eloquentwriter, right.
No one's ever written that.
The best I've gotten was I'mstealing this, you know, okay,
and then, but when youcommunicate with video, the
(04:31):
response is just a hundredpercent different.
People are gonna say, wow, thiswas so cool.
I've never seen something likethis.
Thanks for taking the time todo this for me.
This was really impressed.
I was really impressed withyour, your outreach, because,
again, it's it's vastlydifferent than the same exact
thing that everybody else isdoing, and that's that's really
what it does.
It creates a very powerfulfirst impression that you won't
(04:53):
get responses from, from evenplain text.
Lance Hood (FranPro) (04:56):
Right, and you know we're gonna show
everybody how it works and whatit does.
But for everybody who'slistening, can you tell
everybody there are other videoprograms out there what makes
dub different?
Darius Santos (Dubb) (05:10):
What makes us different is, first, I think
it's our, the founders what ourgoal and our mission is to
continually innovate and pushthe boundaries on what's
possible, what's useful, what'shelpful and I think by that you
know there's been a couple othervideo sort of messaging
companies been around for awhile.
Yet, even though we had a laterstart, we have surpassed them
(05:32):
in terms of technology andfunctionality.
We've built out so many reallypowerful features that really
make the software easier to use,easier to record, easier to
share, but that nobody elsestill has.
So I think that's one of thelead differentiations is our
leadership and our technologyitself.
We're continuing to invest ininnovative pace that has put us
(05:53):
well beyond what our competitorsare doing.
There's some really cooltechnology here that makes life
very easy.
We're talking about video.
Lance Hood (FranPro) (06:01):
Well, can you?
You know, the thing that I likeabout it is when I was
researching video programs.
There's people that one goodskill is making it simple, like
you can use it immediately outof the box.
It's simple, needs to use, andthen there's like all the things
you want to do with it, andwhat I've found with dub is
literally, if somebody's doingit, you guys at it like it is
(06:24):
the most functional tool I haveseen, and you can imagine
somebody who has a lot ofclients that wants to connect
with them.
And in the franchise industry,we're looking to connect with
people looking to make apurchase between 100,000 to a
million dollars and you'retrying to connect with them.
You're trying to stand out inthat inbox and I just see this
(06:46):
as a great tool.
Do you have any success storiesthat you can share of companies
that have used this type ofservice and it's made a
difference for them?
Darius Santos (Dubb) (06:57):
Absolutely .
In fact, we have case studieswhich I'll show in images dubcom
slash case stash studies anddubcom slash testimonials and I
would say that the biggestsuccess stories that we've had
are those with the largest dealsite, because their messages are
fewer and more important thanthe ones with direct to consumer
(07:17):
, where we're trying tocommunicate with a million
people at a time.
And this is where those biggestsuccess stories are had, because
that's where that impression ismade, that's where we've taken
this cold leap for a hundredthousand dollar opportunity and
now converted them into anappointment.
And so one of our case studiesactually one of our franchise
specific clients that's wheretheir success was.
(07:39):
It's a sales drivenorganization is where people
have the greatest success withusing video because their goal
is to drive sales ultimately.
And that's where people arehaving the most success with
using the product Marketing andsales to have also sort of gone
more hand in hand over the yearswhere they used to be very
discrepant and different teamsand stuff, but now those two
(08:01):
really need to play nicelytogether in any organization to
fill the pipelines and keep thewheels turning.
And so that's again wherepeople have had success in both
the sales and marketing andfranchise specific sales driven
franchise organizations have hadthe greatest success with us
because that's their bread andbutter is reaching out,
prospecting and businessdevelopment and we've had the
(08:24):
most success with them.
Lance Hood (FranPro) (08:28):
I would say you know, can the franchise
organizations just use this onday one for creating content and
contacting people?
Darius Santos (Dubb) (08:41):
I would say it depends on two things.
Yes, first, first and foremostit's you can come in pluggy.
You don't even need a creditcard.
Essentially, you could.
You could start sending videosto people with with nothing.
Day one, however, I would saythat there is just like when
you're making a cold call, right, there's a certain level of
skill or a certain amount ofsetup.
There's a certain thing you cando to make those things better
(09:04):
or more effective.
Like right now, you can send anemail to anybody, but if you
don't know how to copyright, youdon't know how to write a good
subject, you don't know how tomake a good email the chances of
that email succeeding or maybea little less and this is where
our team actually comes in isproviding the industry leading
expert in using video for sales,because this has been our focus
for five years.
(09:25):
It wasn't only video marketinglike some of our competitors,
and because of that, we've hadour nose in the books, with
coaches and consultants andsales leaders, really
determining the strategies andstuff that are the most
effective, and I would saythat's where it comes in is, yes
, day one you can pick it upjust like you could pick up a
phone or an email very possible,but when you want to really
(09:45):
take it to the highest degree ofsuccess, that's where the
organization comes in and that'swhere we're providing training
that we really pride ourselveson, because, a it's
complimentary with our serviceand, b it's hosted every single
weekday.
We do as much training aspossible here because we are
really big on the fact that it'sjust like a cold call or
writing an email.
(10:05):
It's a sales skill and once youdevelop that muscle, you've now
given yourself an ability tofeed yourself on ongoing right.
It's a skill that transfersmuch better, because cold calls
one to one, no matter what Avideo that can be used to
communicate with a thousandpeople across the world at one
time while you're asleep on theweekend on vacation.
So it's a skill that reallyenables you to expand your
(10:27):
business once you've developedit.
Lance Hood (FranPro) (10:29):
Yeah, and part of the reason I ask you
that is because we understandthat you just send something and
get a very low engagement, verylow conversion rate.
But with the right onboardingand setup, help you get it up
and running.
But with that extra conversionand engagement ideas or
templates, that's what reallymakes things move.
(10:52):
And I know that I talked withyou about taking people who are
interested in dub and want tosign up, that we would come back
and do a specific engagementand conversion webinar just for
those people so that they canmaximize it and learn what you
guys have learned.
I don't know how many videosthat people have sent using dub,
(11:13):
but it is a massive amount andthere's a lot of intelligence
and stuff that you guys havepicked up and learned that I
think everybody could benefitfrom.
Darius Santos (Dubb) (11:23):
Absolutely , and that process that you
described there, yeah, we cancome.
It's ready to go.
But also when you have thatlittle consultative approach or
a consultation, essentiallyunderstanding what your use
cases are, what your bestpractices are, what your
technology is, that's wherethese two things come together
in the best way possible,because our expertise is going
(11:44):
to be blended with whateverstuff you're doing right
Technology, email tools, socialmedia, phone calls whatever your
current strategy andmethodologies are, we're gonna
meet you where you work and makesure that those two are bridged
and set together effectively.
So the other part of this,though, is we do have off the
shelf, we do have things thatare ready to support as part of
(12:07):
our FranPro offer or as part ofthis part.
We'll need to edit that as partof this partnership.
We do have pre-built workflowsand some templates and even some
scripts that we can populateinto the people's accounts that
are essentially ready to gomaybe just replace company name
or my name, things like that.
(12:27):
So there's some placeholders,templates, if you will, that are
ready to go according to somebest practices and learnings
that we've had along the way.
Lance Hood (FranPro) (12:34):
Yeah, because I remember what did you
call that?
Cold to gold or something likethat.
Darius Santos (Dubb) (12:39):
Yeah, kind of a cold to gold.
Yeah, so it's like cold emailis one of the most effective
ways for building a businessright now.
You have advertising, you havecold calling, you have cold
email, cold direct mail orwhatever, but cold email is one
of the most effective methods interms of ROI because it's very
inexpensive compared to othermethods.
And so, yeah, cold to gold goldmeaning fortunes in the follow
(13:01):
up that's where you make yourmoney.
So, yeah, cold to gold istaking from somebody from a cold
space and bringing them to awarm place where we're ready to
do business.
Lance Hood (FranPro) (13:10):
Almost sounds like cold to sold.
Darius Santos (Dubb) (13:13):
Yeah, yeah , exactly.
Lance Hood (FranPro) (13:14):
So, and with Dub, you guys, not only,
not only is it a communicationtool, but it's really almost a
full service follow up engine.
That's what I kind of likedabout it is.
For some people you could eveneliminate the whole normal email
process, because Dub itself isan email engine backed with
video.
Darius Santos (Dubb) (13:34):
So you got it.
Yeah, I know, it is an entireCRM and marketing automation
platform, and so people haveeither integrated it with their
existing stack right, they havea Salesforce or Marketo or
HubSpot and Fusionsoft right,any of those systems it's gonna
perfectly plug into.
And then we've had a lot ofsmall businesses, a lot of
entrepreneurs, a lot of evenmedium sized businesses that say
(13:54):
, hey, I don't wanna pay 200bucks a seat for Salesforce or
whatever, I just need this CRMright now.
And so we've been able tofulfill that need as well,
because we've continued toinvest in our technology.
All the core strategies andtechnologies that someone would
need to essentially launch orgrow a business are built in
Email marketing automation, textmessage marketing automation,
(14:17):
full CRM and more Got it.
Lance Hood (FranPro) (14:19):
Yeah, well , if somebody has like a, let's
say, a broker organization wherewe have, like myself, I'm a
franchise broker.
But if we have, like a brokerorganization where we have
hundreds of brokers under us, oryou're a franchise or and
you're trying to make toolsavailable to your local
franchisees so I'm a franchiseor I have a thousand franchisees
(14:39):
I want a system to where myfranchisees can start utilizing
this and taking advantage ofthis right away.
Are you able to have thefranchise or create those
templates, maybe even incollusion with you guys, to
figure out what those templatesshould be, and then they can
make those available to thefranchisees so that they can
kind of have better control onmaking sure that people have
(15:01):
good, solid marketing messagesjust ready to go?
Darius Santos (Dubb) (15:05):
Absolutely .
This is what we call ourfranchise or agency model, where
you have a parent account ifyou will, and you're able to
create all the templates andinstances, of course, with our
help is where we're happy toprovide things like video script
and strategy, how long theseshould be, how they should be
put together, and that's allpart of that as well.
So, yes, absolutely.
Lance Hood (FranPro) (15:26):
I think that's key Cause, as a franchise
, or you're expect as afranchisee, you're like, well, I
don't have it figured out, sohopefully these guys can just
set it up for me, and so thefact that the companies can set
it up and you can just go inthere and you have, you know,
all these things stacked up andready to go, you just need to
tweak them, it's just brilliant.
Darius Santos (Dubb) (15:45):
That's correct, and so we even have
some global organizations thatwill have different regions and
things like that, and they canshare and develop content
specifically for thoseindividual teams or share it
throughout the entireorganization.
But that's exactly what thatmodel was built for, or both
agency and franchise.
Lance Hood (FranPro) (16:03):
So can the parent company then see the
conversion and stuff and theeffectiveness numbers from the
individual you know sub accountsand then replicate those across
the system.
So they're always learning andalways perfecting.
Darius Santos (Dubb) (16:19):
You got it .
In fact, there's a couple oftools here, including the AI
assistant we have, where it'snot only going to analyze all of
the efficacy of the videosthemselves, the emails, the
texts you know open rates, clickrates, watch rates, view rates
but it's also going to analyzethe voice of the speaker
themselves.
And so if we have, maybe, a topproducer on our team, there's
(16:39):
an AI assistant.
It's actually analyzing whatthey're saying and it's going to
give you feedback based ontheir speed, their cadence,
their empathy.
You know their tone.
All those things are going tobe analyzed by the AI, and so we
can A measure performance likeopens, clicks, closes, right,
and back that to how theperson's communicating.
(16:59):
So we can easily, from onedashboard, see who the top
performers are, what's theircommunication style and how.
We can iterate this acrossother team members and like, hey
, we can take John here.
John has this communicationstyle.
He has the best rates, openrates and click rates that we
have.
Let's have.
Take a book page from John'sbook and then teach others this.
So exactly that is why we pullall the reporting with the AI
(17:23):
assistant to sort of keep it allgrouped together in one Wow
that's incredible.
Lance Hood (FranPro) (17:28):
Well, what I would say is I'd like
everybody, we're going to goahead and go into dub and check
it out, and so if you do want toregister for the engagement and
conversion webinar and trainingwe're doing and everything that
we're setting up for thefranchise awards and brokers,
you will want to go through thisspecific link and it's next to
(17:49):
the video and it is Franprocomforward slash dub D-U-B-B, and
we're going to go ahead and gothere now.
You can click it and you canjoin us and Darius is going to
walk us through.
Darius Santos (Dubb) (18:03):
So this is going to be that first link
that you see.
Once you've clicked the Franprolink, all it's asking you to do
is essentially sign up here sowe can enter an email.
I'm going to enter my workemail here Plus, so just enter
your business email.
Whichever email you're going tobe using, make sure you agree
(18:25):
to the terms and then it willask for some basic information
Like that the username isinvisible, so don't worry about
that.
Password does need to be atleast eight special characters,
with a thing and this isenterprise-grade security.
So any of the securities youguys' stuff you see is because
it's absolutely secure.
(18:46):
We take security very seriouslyand so we'll have FranPro here
on the list.
It's not there yet, but we'llbe next and once you register,
we can include some companyinformation this would
potentially be the name of yourcompany and then, if you have a
URL, just make sure you includethe full website HTTPS colon,
back splash, all that back slash, not splash and then, if you
(19:09):
want to hear, you can choosecompany size, industry and even
the software you use, becausewhen you select the software,
we're gonna make arecommendation based off of what
you're already using and howthese two tools can integrate
together.
So Salesforce, hubspot,whatever it is already, and if
not, then just choose whicheveryou'd like, and then if it's
none or other, then we go toother.
(19:31):
And then, finally, the lastthing, you can put in a phone
number if you want, and thenit's gonna ask you to invite
team members.
So if you have members of yourteam you'd like to invite, you
can do so here and now.
We're in the platform.
So the first thing it's gonnado is ask us to allow access to
the camera so we can immediatelylook at the recording.
(19:52):
So I know you had a questioncan we start recording?
It's yes, that's the firstthing we put you out to is the
recorder, and then here you'regonna see some of the basic
recording options, as well assome of the more advanced
teleprompter.
This is gonna be really big.
We can actually preload scriptsinto user's accounts so that
they can read from the scriptwhile they're recording.
You have your backgroundfeatures in case you wanna use a
(20:15):
virtual or blur your background, even an option you can mirror
it, stuff like that.
So those are all options, andthen this is only the first
piece here.
There's so much more to thisplatform, including the ability
to record your screen.
So this is the second buttonwhere, instead of just recording
my video of myself, I can alsorecord a video of my screen.
(20:37):
So any type of video you wannarecord a video of yourself, a
video of your screen plusyourself, a video from your
mobile device, from your webcamall of those things are possible
.
You can see here there's someannotation tools and things like
that to make the recording moreinteresting, more dynamic.
The concept here is to makerecording videos as easy as
(20:58):
possible with the teleprompter,with pausing, with built-in
editing features.
So this is the front end of thetool, and I challenge you to
find a place easier to record avideo from either your computer
or phone, because with all thethings that we've added to it, I
believe there's no way easier.
Yeah, teleprompter, pausing,keyboard shortcuts, and it's all
(21:19):
just one click away.
So this is all it takes to getinto this first step, into the
dub account, and then from therewe're gonna be hosting our
specific trainings and we'realso gonna be providing
one-to-ones as well.
So we provide a one-on-onesupport for all of our accounts
as well as group trainings everysingle weekday.
(21:40):
So training is part two of this.
Once you're in, let me just showone other thing really quick.
When you record a video this isthe second part of dub is it's
gonna build a whole website forevery single video that's
optimized for your business.
So, whatever goals that you'reafter, are you trying to have
people book meetings, downloadattachments, fill out a form,
(22:03):
give you a call?
Any of those things?
People can communicate directlyfrom this video.
They can press buttons to callor text or email.
They can even send you a videoand they don't have to download
or sign up or install anything.
So this is really the secondpart of dub is your videos are
instantly packaged andcustomized based on your
(22:24):
opportunity.
And this, again, is where theconsultant, the consultation, is
gonna make a difference,because we're gonna meet with
you and determine what are theactions that are gonna help grow
your business.
You have calendars, links, zoom, registrations, whatever those
are.
We're gonna build all this outwith you and for you so that
your videos have the highestchance to succeed in your
business.
(22:45):
Right, and that's the thing.
Lance Hood (FranPro) (22:48):
Darius, I wanna share with these guys is
that all this is customizableand they create these templates
that are 100% customizable tothem and you can have those
follow-up videos, all those callto actions and everything.
That's one of the things I wasjust so impressed with.
And then I didn't even realizethe extent of all the support.
I wasn't taking advantage of itlike I could, but I didn't
(23:12):
realize the full extent of theone-on-one and ongoing support.
It's amazing.
Darius Santos (Dubb) (23:16):
So I'll let you finish that Absolutely
Yep so second page, second parthere is the pages and the
support that comes along with it, because we want you guys to
have that resource to connectwith somebody one-on-one that
knows exactly what types ofpages are working well, based on
what you have in your business.
Now the other part of this issharing these videos.
(23:38):
So when you've created a videoand it's put out on this perfect
website for you ready to go,we're ready to also share these.
And so, again, depending on thetechnologies you're using,
there's direct integrationsinside of Gmail, outlook, all
the major CRMs.
So it sort of looks like thishere, where, if I'm inside of
Outlook or Gmail or LinkedIn orSalesforce or HubSpot or any of
(24:03):
these platforms, there'sactually a little button built
right inside of that tool andwhen I wanna share a video
through that tool, that's all Ihave to do is click on the
button and instantly share thatmessage.
So this is that third piece,which is actually allowing these
videos to not only be recordedbut to be shared, probably
(24:24):
easier than you could type anemail, and it's gonna be that
much more impressive.
So the full thing that the dubplatform does is these creates
the videos, packages them up foryou professionally and then
allows you to distribute theminstantly, with tracking and
everything through all thetechnology that you are already
(24:45):
using.
Lance Hood (FranPro) (24:46):
So that's it.
Well, yeah, and I was justthinking, you have full metrics
and everything, and what we'vetalked about is making a video,
but this platform actually hasthe ability to create sequences
and everything and track it foryou.
I love the dashboard right hereout of the beginning, but if
you look, there's a CRM and SMSand email.
Darius Santos (Dubb) (25:09):
Yeah, we can go chat GPT right into the
platform as well.
So the AI writing assistant isbuilt directly in there to help
you write blogs or emails orsubjects or social posts.
There's also that built in bulkoutreach, where you can send
one video or non video email tothousands of people at a time.
This can be a bulk email or abulk text message.
(25:30):
And then the benefit of this isintelligence on your reporting
beyond anything else we've seenbefore.
So email gives you if it wasopened, if it was clicked, but
now we get to see specificallywho watched what percentage, how
many times, which buttons didthey click.
Any engagement on a video isactually tracked in real time.
(25:51):
So, as it's happening, you andyour sales team are being
notified on mobile, on desktop,so, and so is clicking your
video, they're watching, they'redoing something.
So full intelligence on yourcommunications.
And then the last part of thatis, in addition to a bulk send,
as you mentioned, there's alsoautomatic sending, so we can
(26:14):
actually build out a fullsequence or series of emails and
text messages and otheractivities to happen
automatically, based on whateverrules that we want, and this is
sort of what I was mentioning,and you can kick it off day one,
but like this is a way to getthe best results possible right,
fortune's.
In the follow-up, we mentionedthat you run out of the energy
(26:35):
or bandwidth to chase peopledown, and that's where things
like automation really come in.
So you're tired of chasing thislead.
Let's put them into a workflowwhere it does the chasing for
you.
You know it's gonna send theseemails and text messages
automatically, based on therules that you've designated
here, and so this is what I alsomentioned a little bit more
setup for something like this,but in the end, the result is
(26:57):
gonna be far greater than justsending those one messages and
moving on.
Lance Hood (FranPro) (27:02):
Right, and if the videos, I mean you're
not saying a specific person'sname, so it feels personalized,
but you can follow up withsomeone for a year and it just
feels like you know it's anautomatic sequence that's going
out and just using thosesequences.
So definitely-.
Darius Santos (Dubb) (27:21):
And this is actually what it's gonna look
like as well.
When a video is shared tomultiple people, it can actually
have their name on it, justlike this video for firstname,
and instead of their first nameit'll actually say their name,
and so that's very scalable Tomake a video look and feel a
(27:41):
little bit more personal than itmight otherwise.
Very nice.
So, yeah, all the tech is thereto help these videos be scaled
across any organization, anynumber of videos, whether it's
automatic or one-to-one or acombination.
We recommend it both.
Lance Hood (FranPro) (27:59):
Well, what do you see is the typical
startup time?
I know you can shoot a video inminutes, but you know, with
people really utilizing thesystem, you know we don't want
them just to get started but toactually utilize it to where
it's working well for them.
What's the typical time?
Right?
Darius Santos (Dubb) (28:13):
I would say it depends on the team size.
The larger the team sometimes,the longer the set up, like a
couple of days at most, becauseit is one meeting, like for a
larger team of 10 or more peopleor something.
We'd meet with their admin andleadership and determine what
those sequences need to be, whattheir shortcuts are, what their
technology is, and then weprovide the end user training
(28:33):
where they're just shownspecifically how to record, how
to send out a track using thestuff that they're using.
So if it's without theautomation, without the series
of emails, like one day, right,we meet in one meeting,
determine what everything needsto be, build it all, schedule
the end users and it's ready togo.
So like one training day.
(28:54):
If it's the sequences, that cansometimes take a little bit
longer because, depending onwhat they're trying to
accomplish with that sequence orthat series of emails, you know
, we can take our starting point, our cold to sold, cold to gold
sort of one, or we could, youknow if we needed to create that
from scratch.
That's the only thing that'sperhaps more time consuming is
creating a new series fromscratch.
(29:15):
Well, I know what tech is Otherthan that Day.
Lance Hood (FranPro) (29:19):
Well, I was gonna say I know with tech
that the thing I love the ideaof tech and I love using it, but
it's the initial learning curve.
So I was I'm very impressedwith your guys.
Support Can you guys walkthrough?
You know the getting started,training and the availability of
support and the guys and people, absolutely.
Darius Santos (Dubb) (29:39):
This is something I'm extremely proud of
, you know, because I like tosell software the same way I
would want to buy something, andI pride myself on having the
best customer service that wecan, and so here's a couple of
those elements.
What that consists of.
One is I'm actually on thedashboard here.
This is a live training link,so it says meet live.
(30:01):
That's every single weekday at10 am Pacific.
It's an ask me anything hourwith myself.
I sometimes have a sub, buthe's just as knowledgeable, so
we'll have an ask me anythinghour live training session every
single weekday where anyone canjoin and get support, talk,
strategy, implementation,integration, whatever that is.
So that's available everysingle weekday at 10.
(30:21):
And then we also have thislittle button right here.
Many people probably recognizeIntercom and this time right
here, under 10 minutes.
That's not controlled by us.
We didn't set that timer.
That is a reputation that we'veearned through Intercom by
answering these tickets soquickly.
That it says under 10 minutesis how fast you're gonna get a
human response.
So if it's taking you more thantwo or three minutes to do
(30:43):
something, it's probably not theright way.
Come chat with us and we'regonna help you get over whatever
that you're dealing with.
So instant answers, chat,supports, humans are less than
10 minutes away, live trainingevery single weekday and, as I
mentioned before, for all of oursubscribers we're connecting on
a one to one basis, in sort ofour Zoom, making sure that
they're taken care of from thebeginning, so they're not having
(31:06):
to come kick tires or figureanything out for themselves.
We want, from the start, themto have a 100% certainty of okay
, here's what I'm gonna record,here's how I can send, here's
how I can get results.
Lance Hood (FranPro) (31:17):
Well, and with teams, if you have somebody
that has like a bunch ofbrokers or franchisees or sub
accounts, you guys actually do alittle stuff to help with the
team setup too.
Darius Santos (Dubb) (31:28):
Absolutely yeah.
So the team support is morerobust than the individual
support simply because there'smore to deal with, like as an
admin.
You have, like this dashboardwe're looking at right now where
I can instantly pull thatreport of which users do I want,
which group do I want, whichtypes of videos, what's the date
range of this report that Iwant to pull.
So the admin training is alsogoing to be concluded with the
(31:51):
end users, but those areseparate, right?
We're not showing all the setthe end users how to do the
admin reporting and stuff likethat.
So just by the nature of havingan admin admin part of a team,
the team training is going to bemore robust than the individual
onboarding.
Lance Hood (FranPro) (32:04):
Yeah, Was there anything people can do to
speed up the process of goingfrom just getting started to
really maximizing this?
Because that's what everybodywants is to get the videos
rolling and start having peopleengage in converting to sales.
Darius Santos (Dubb) (32:23):
You got it .
I would say that the number onething people can do to get
started is jump into their demoor their optimization call as
soon as possible, because that'swhat it's going to do right
from the get go, right from theday.
One is say, ok, here's yournext steps.
So those are very, very clearand also designated based off of
the discussion, not sort ofjust general, because there's
(32:44):
some general tasks here foranyone to get started and anyone
can just log in and followthose tasks.
It's going to say get yourextension, get your mobile app,
you know, set up your presetlike some generic instructions
for basically anyone.
But I would say, if you meet usin that one on one, in the live
training, in a demo, in a salescall, in an what's optimization
call, that would be the numberone place to start because it's
(33:07):
going to be very, very specificfor you, step by step, versus
sort of generic.
Lance Hood (FranPro) (33:13):
And really last question is talk to our
team.
Good, talk to the team, I wouldjust say is.
The last question is is thereany mistakes you see people
making that hold them back sothat people listening don't make
that same mistakes.
Darius Santos (Dubb) (33:28):
The number one mistake I think people make
is they don't talk to anybody.
They come in and they, like youknow some, some people buy
something and they'll throw thedirections away and say, no,
I'll figure it out, and thenthey sort of struggle along the
way to figure things out.
Maybe they should have lookedat the directions or asked for
directions on the road orsomething like that.
It's one of those situationswhere, because it's a new
technology to you, it's betterto have a guided tour, like we
(33:52):
have so many available, whetherit's an on demand video or a
chat support or a real person.
There's lots of opportunitiesto sort of be guided along.
But otherwise sometimes peoplejust come in and start clicking
on stuff and they spend a lot oftime trying to figure something
out and then become frustratedbecause they weren't maybe doing
it the right way.
So I would say that's thenumber one mistake people make
is they don't try to get anysort of like.
(34:14):
They throw the directions away,essentially Like if you just
bought this nice, fancy sportscar and you don't know any of
these buttons, any of this stuffon it, what do you do?
You watch a video, read atutorial, or you just start
pressing on stuff.
I wouldn't start pressing onstuff.
I would go look at my owner'smanual and say, ok, I'm going to
learn how to use this thing,but everyone's got a little bit
different style.
(34:34):
I just know because of thecapabilities of the platform.
It's more akin to that sportscar with lots of bells and
whistles on the dashboard andyou don't just start pressing
stuff.
What does this one do?
What does?
Some people will do that, but Iwould say that might be a
mistake in this case, becauseit's maybe not the best use of
time versus a 10 minute guidedtour.
And now, all of a sudden, youknow where everything is and how
(34:56):
everything works.
Lance Hood (FranPro) (34:58):
Yeah, and I would tell people.
If there's some sort of thingthat you don't see here that you
want to see, I would definitelysubmit it as a request, because
one of the things I'm mostimpressed of with Dove is, if
they don't have it, wait a week.
I asked Darius a couple ofthings on, well, do you do this
and do you do that?
(35:18):
And he's like, no, not yet, butwe're releasing it in two weeks
.
And it's like, oh my gosh, yep.
Darius Santos (Dubb) (35:25):
And we are also huge on feature requests,
that live training session.
That's where I get to comespeak to all of our users on a
daily basis and I hear what elseis out there, what's coming up,
what is something else someonehas seen, what makes sense in
this whole business developmenttechnology world?
What can we continue to add andinnovate?
Because if it's out there andit makes sense in this context,
(35:45):
right, you know, if it's totallydifferent, like live meetings,
we're not doing that yet becauseit's asynchronous meetings, but
it's probably coming.
So feature requests are big forus.
Lance Hood (FranPro) (35:56):
Well, excellent.
Well, darius, I just want tothank you for being a resource
in our industry and makingthings available to us, and I
just want everybody listening.
You can go to https://Franpro.
vip/GoDubb, not only will thatget you access to dub and you
(36:17):
can sign up with a free account,but that's also a way that will
trigger you to be invited tothe engagement and conversion
training that we're about to do,that specific to our industry,
and you can submit questions andbecause I want to help
everybody get access to thisintelligence and knowledge too,
so, and not just how to use it,but how to ace it.
Darius Santos (Dubb) (36:39):
And that part of it I think is really
important too the fact that weare offering this free trial on
this, because we know anyonethat gets their hands on a
couple of videos gets those outto a couple of clients they're
going to elicit, receiveresponses that they've never
received from plain text.
And when people really use thetool, they have success.
And so that's why we're like,look, try it for free, because
(37:01):
it's like one of those thingsyou try it, you get success.
We know it's going to continueto work for us both.
Lance Hood (FranPro) (37:06):
So no risk , absolutely.
Thank you very much, darius.
Darius Santos (Dubb) (37:12):
Appreciate you, thank you.
Welcome everyone.
Today, I'd like you to meetDarius Santos, the co-founder of
Dubb Darius welcome to the call.
Darius Santos (Dubb) (00:17):
Thanks for having me.
I'm extremely honored to behere today and to talk with you
guys.
Lance Hood (FranPro) (00:22):
You know I've known about dub for a
couple years.
I have a dub account.
I really like what you guys aredoing, but I've never asked you
would you come up with a name,Dubb?
Darius Santos (Dubb) (00:34):
Yeah, so it was a couple things right.
We wanted the shortest domainpossible that was not going to
cost us a million bucks, and wewanted it to be related to what
we were doing, something videorelated, and so that was the
combination of the shortestdomain and the closest thing we
could get to what we wanted tosay for video, because that's
(00:56):
what we're doing is, you know,dubbing is when you're adding
the human sort of the Americanor the English or whatever
subtext to a video or like amovie, and so we like, well,
it's close enough.
We're adding the human back totext messaging, we're adding,
you know, human communication,but so it's not perfect fit, but
with the closest we could comeup with to a four letter domain
(01:17):
that wasn't a million bucks,that had to do with video.
Lance Hood (FranPro) (01:20):
No, I love it.
I love it and I did a lot ofresearch to find you guys in the
first place before I bought mydub account.
But can you tell us a littlebit more about dub and how you
guys got started?
Darius Santos (Dubb) (01:33):
Yeah, so actually, you know, a little
over five years ago now, I wassort of always a serial
entrepreneur, actually had myreal estate license at that time
.
The other co-founder, rubenalso sort of a serial
entrepreneur he was actually hada job at that time.
He was a executive at a sort ofmarketing firm and so he was
knee deep in marketing tech andI was knee deep in sales and
(01:56):
trying to grow these otherbusinesses.
And when we met he was like youknow what?
I have this concept, I knowvideos, the future, and we want
to do this.
And I was like I believe inthis thought, I believe in this
process, let's see what we cancome up with.
And ton of research, ton ofnetworking and building.
And then, five years later,that's where we were.
So, yeah, we were both just ina spot where we needed to
(02:18):
utilize our entrepreneurialskills.
We had to flex those muscles,get that creative juices going,
and it was a calling I think weboth needed to answer.
Lance Hood (FranPro) (02:28):
Well, you know we've talked about how Dubb
is video, but someone who's notfamiliar with what's the
biggest problems that it solves?
Darius Santos (Dubb) (02:37):
The biggest problem that we're
solving is in this world, wheresalespeople are having to
increase their number ofactivities, marketers are having
to increase the number oftouchpoints that a lead gets,
and through across all of thesetouchpoints and across all these
messages, there ends up being alot of noise, there ends up
being a lot of unnecessarycommunications or, you know,
(02:58):
people are flooded in formation,and so what we realized is we
needed a way to punch throughthat noise, to do something
different, something that wasinstantly going to capture the
attention of a prospect or alead, something that was going
to make a better impression thatshows that, look, I have done
my homework, I'm above andbeyond the competition that I'm
(03:18):
facing, and we needed a way todo that efficiently and easily,
and we ended up finding thatvideo was one of the most
powerful ways to do that.
Because when people arecommunicating with plain text
and there's everyone else thathas a plain text what's one way
to instantly separate yourselffrom that, to differentiate from
that, and that's what the powerof video.
So the number one use casepeople are solving is getting
(03:42):
more engagement.
You know a lack of responses, alack of reply, the lack of
engagement on their outbound ormessaging.
That's the number one problemthat people are solving with.
That is increase engagement.
Lance Hood (FranPro) (03:53):
Right, because it's also, I think.
But the thing with the casualvideo is that you feel like you
start to feel like you know theperson and then when you meet
them for real, you know there'sjust something more there you
know than text.
Darius Santos (Dubb) (04:10):
You got it .
One of my favorite things, infact, is we've all written a lot
of emails and no one's everresponded to an email a text
email and said, wow, this isamazing this.
So thanks so much for thisemail.
This was your such an eloquentwriter, right.
No one's ever written that.
The best I've gotten was I'mstealing this, you know, okay,
and then, but when youcommunicate with video, the
(04:31):
response is just a hundredpercent different.
People are gonna say, wow, thiswas so cool.
I've never seen something likethis.
Thanks for taking the time todo this for me.
This was really impressed.
I was really impressed withyour, your outreach, because,
again, it's it's vastlydifferent than the same exact
thing that everybody else isdoing, and that's that's really
what it does.
It creates a very powerfulfirst impression that you won't
(04:53):
get responses from, from evenplain text.
Lance Hood (FranPro) (04:56):
Right, and you know we're gonna show
everybody how it works and whatit does.
But for everybody who'slistening, can you tell
everybody there are other videoprograms out there what makes
dub different?
Darius Santos (Dubb) (05:10):
What makes us different is, first, I think
it's our, the founders what ourgoal and our mission is to
continually innovate and pushthe boundaries on what's
possible, what's useful, what'shelpful and I think by that you
know there's been a couple othervideo sort of messaging
companies been around for awhile.
Yet, even though we had a laterstart, we have surpassed them
(05:32):
in terms of technology andfunctionality.
We've built out so many reallypowerful features that really
make the software easier to use,easier to record, easier to
share, but that nobody elsestill has.
So I think that's one of thelead differentiations is our
leadership and our technologyitself.
We're continuing to invest ininnovative pace that has put us
(05:53):
well beyond what our competitorsare doing.
There's some really cooltechnology here that makes life
very easy.
We're talking about video.
Lance Hood (FranPro) (06:01):
Well, can you?
You know, the thing that I likeabout it is when I was
researching video programs.
There's people that one goodskill is making it simple, like
you can use it immediately outof the box.
It's simple, needs to use, andthen there's like all the things
you want to do with it, andwhat I've found with dub is
literally, if somebody's doingit, you guys at it like it is
(06:24):
the most functional tool I haveseen, and you can imagine
somebody who has a lot ofclients that wants to connect
with them.
And in the franchise industry,we're looking to connect with
people looking to make apurchase between 100,000 to a
million dollars and you'retrying to connect with them.
You're trying to stand out inthat inbox and I just see this
(06:46):
as a great tool.
Do you have any success storiesthat you can share of companies
that have used this type ofservice and it's made a
difference for them?
Darius Santos (Dubb) (06:57):
Absolutely .
In fact, we have case studieswhich I'll show in images dubcom
slash case stash studies anddubcom slash testimonials and I
would say that the biggestsuccess stories that we've had
are those with the largest dealsite, because their messages are
fewer and more important thanthe ones with direct to consumer
(07:17):
, where we're trying tocommunicate with a million
people at a time.
And this is where those biggestsuccess stories are had, because
that's where that impression ismade, that's where we've taken
this cold leap for a hundredthousand dollar opportunity and
now converted them into anappointment.
And so one of our case studiesactually one of our franchise
specific clients that's wheretheir success was.
(07:39):
It's a sales drivenorganization is where people
have the greatest success withusing video because their goal
is to drive sales ultimately.
And that's where people arehaving the most success with
using the product Marketing andsales to have also sort of gone
more hand in hand over the yearswhere they used to be very
discrepant and different teamsand stuff, but now those two
(08:01):
really need to play nicelytogether in any organization to
fill the pipelines and keep thewheels turning.
And so that's again wherepeople have had success in both
the sales and marketing andfranchise specific sales driven
franchise organizations have hadthe greatest success with us
because that's their bread andbutter is reaching out,
prospecting and businessdevelopment and we've had the
(08:24):
most success with them.
Lance Hood (FranPro) (08:28):
I would say you know, can the franchise
organizations just use this onday one for creating content and
contacting people?
Darius Santos (Dubb) (08:41):
I would say it depends on two things.
Yes, first, first and foremostit's you can come in pluggy.
You don't even need a creditcard.
Essentially, you could.
You could start sending videosto people with with nothing.
Day one, however, I would saythat there is just like when
you're making a cold call, right, there's a certain level of
skill or a certain amount ofsetup.
There's a certain thing you cando to make those things better
(09:04):
or more effective.
Like right now, you can send anemail to anybody, but if you
don't know how to copyright, youdon't know how to write a good
subject, you don't know how tomake a good email the chances of
that email succeeding or maybea little less and this is where
our team actually comes in isproviding the industry leading
expert in using video for sales,because this has been our focus
for five years.
(09:25):
It wasn't only video marketinglike some of our competitors,
and because of that, we've hadour nose in the books, with
coaches and consultants andsales leaders, really
determining the strategies andstuff that are the most
effective, and I would saythat's where it comes in is, yes
, day one you can pick it upjust like you could pick up a
phone or an email very possible,but when you want to really
(09:45):
take it to the highest degree ofsuccess, that's where the
organization comes in and that'swhere we're providing training
that we really pride ourselveson, because, a it's
complimentary with our serviceand, b it's hosted every single
weekday.
We do as much training aspossible here because we are
really big on the fact that it'sjust like a cold call or
writing an email.
(10:05):
It's a sales skill and once youdevelop that muscle, you've now
given yourself an ability tofeed yourself on ongoing right.
It's a skill that transfersmuch better, because cold calls
one to one, no matter what Avideo that can be used to
communicate with a thousandpeople across the world at one
time while you're asleep on theweekend on vacation.
So it's a skill that reallyenables you to expand your
(10:27):
business once you've developedit.
Lance Hood (FranPro) (10:29):
Yeah, and part of the reason I ask you
that is because we understandthat you just send something and
get a very low engagement, verylow conversion rate.
But with the right onboardingand setup, help you get it up
and running.
But with that extra conversionand engagement ideas or
templates, that's what reallymakes things move.
(10:52):
And I know that I talked withyou about taking people who are
interested in dub and want tosign up, that we would come back
and do a specific engagementand conversion webinar just for
those people so that they canmaximize it and learn what you
guys have learned.
I don't know how many videosthat people have sent using dub,
(11:13):
but it is a massive amount andthere's a lot of intelligence
and stuff that you guys havepicked up and learned that I
think everybody could benefitfrom.
Darius Santos (Dubb) (11:23):
Absolutely , and that process that you
described there, yeah, we cancome.
It's ready to go.
But also when you have thatlittle consultative approach or
a consultation, essentiallyunderstanding what your use
cases are, what your bestpractices are, what your
technology is, that's wherethese two things come together
in the best way possible,because our expertise is going
(11:44):
to be blended with whateverstuff you're doing right
Technology, email tools, socialmedia, phone calls whatever your
current strategy andmethodologies are, we're gonna
meet you where you work and makesure that those two are bridged
and set together effectively.
So the other part of this,though, is we do have off the
shelf, we do have things thatare ready to support as part of
(12:07):
our FranPro offer or as part ofthis part.
We'll need to edit that as partof this partnership.
We do have pre-built workflowsand some templates and even some
scripts that we can populateinto the people's accounts that
are essentially ready to gomaybe just replace company name
or my name, things like that.
(12:27):
So there's some placeholders,templates, if you will, that are
ready to go according to somebest practices and learnings
that we've had along the way.
Lance Hood (FranPro) (12:34):
Yeah, because I remember what did you
call that?
Cold to gold or something likethat.
Darius Santos (Dubb) (12:39):
Yeah, kind of a cold to gold.
Yeah, so it's like cold emailis one of the most effective
ways for building a businessright now.
You have advertising, you havecold calling, you have cold
email, cold direct mail orwhatever, but cold email is one
of the most effective methods interms of ROI because it's very
inexpensive compared to othermethods.
And so, yeah, cold to gold goldmeaning fortunes in the follow
(13:01):
up that's where you make yourmoney.
So, yeah, cold to gold istaking from somebody from a cold
space and bringing them to awarm place where we're ready to
do business.
Lance Hood (FranPro) (13:10):
Almost sounds like cold to sold.
Darius Santos (Dubb) (13:13):
Yeah, yeah , exactly.
Lance Hood (FranPro) (13:14):
So, and with Dub, you guys, not only,
not only is it a communicationtool, but it's really almost a
full service follow up engine.
That's what I kind of likedabout it is.
For some people you could eveneliminate the whole normal email
process, because Dub itself isan email engine backed with
video.
Darius Santos (Dubb) (13:34):
So you got it.
Yeah, I know, it is an entireCRM and marketing automation
platform, and so people haveeither integrated it with their
existing stack right, they havea Salesforce or Marketo or
HubSpot and Fusionsoft right,any of those systems it's gonna
perfectly plug into.
And then we've had a lot ofsmall businesses, a lot of
entrepreneurs, a lot of evenmedium sized businesses that say
(13:54):
, hey, I don't wanna pay 200bucks a seat for Salesforce or
whatever, I just need this CRMright now.
And so we've been able tofulfill that need as well,
because we've continued toinvest in our technology.
All the core strategies andtechnologies that someone would
need to essentially launch orgrow a business are built in
Email marketing automation, textmessage marketing automation,
(14:17):
full CRM and more Got it.
Lance Hood (FranPro) (14:19):
Yeah, well , if somebody has like a, let's
say, a broker organization wherewe have, like myself, I'm a
franchise broker.
But if we have, like a brokerorganization where we have
hundreds of brokers under us, oryou're a franchise or and
you're trying to make toolsavailable to your local
franchisees so I'm a franchiseor I have a thousand franchisees
(14:39):
I want a system to where myfranchisees can start utilizing
this and taking advantage ofthis right away.
Are you able to have thefranchise or create those
templates, maybe even incollusion with you guys, to
figure out what those templatesshould be, and then they can
make those available to thefranchisees so that they can
kind of have better control onmaking sure that people have
(15:01):
good, solid marketing messagesjust ready to go?
Darius Santos (Dubb) (15:05):
Absolutely .
This is what we call ourfranchise or agency model, where
you have a parent account ifyou will, and you're able to
create all the templates andinstances, of course, with our
help is where we're happy toprovide things like video script
and strategy, how long theseshould be, how they should be
put together, and that's allpart of that as well.
So, yes, absolutely.
Lance Hood (FranPro) (15:26):
I think that's key Cause, as a franchise
, or you're expect as afranchisee, you're like, well, I
don't have it figured out, sohopefully these guys can just
set it up for me, and so thefact that the companies can set
it up and you can just go inthere and you have, you know,
all these things stacked up andready to go, you just need to
tweak them, it's just brilliant.
Darius Santos (Dubb) (15:45):
That's correct, and so we even have
some global organizations thatwill have different regions and
things like that, and they canshare and develop content
specifically for thoseindividual teams or share it
throughout the entireorganization.
But that's exactly what thatmodel was built for, or both
agency and franchise.
Lance Hood (FranPro) (16:03):
So can the parent company then see the
conversion and stuff and theeffectiveness numbers from the
individual you know sub accountsand then replicate those across
the system.
So they're always learning andalways perfecting.
Darius Santos (Dubb) (16:19):
You got it .
In fact, there's a couple oftools here, including the AI
assistant we have, where it'snot only going to analyze all of
the efficacy of the videosthemselves, the emails, the
texts you know open rates, clickrates, watch rates, view rates
but it's also going to analyzethe voice of the speaker
themselves.
And so if we have, maybe, a topproducer on our team, there's
(16:39):
an AI assistant.
It's actually analyzing whatthey're saying and it's going to
give you feedback based ontheir speed, their cadence,
their empathy.
You know their tone.
All those things are going tobe analyzed by the AI, and so we
can A measure performance likeopens, clicks, closes, right,
and back that to how theperson's communicating.
(16:59):
So we can easily, from onedashboard, see who the top
performers are, what's theircommunication style and how.
We can iterate this acrossother team members and like, hey
, we can take John here.
John has this communicationstyle.
He has the best rates, openrates and click rates that we
have.
Let's have.
Take a book page from John'sbook and then teach others this.
So exactly that is why we pullall the reporting with the AI
(17:23):
assistant to sort of keep it allgrouped together in one Wow
that's incredible.
Lance Hood (FranPro) (17:28):
Well, what I would say is I'd like
everybody, we're going to goahead and go into dub and check
it out, and so if you do want toregister for the engagement and
conversion webinar and trainingwe're doing and everything that
we're setting up for thefranchise awards and brokers,
you will want to go through thisspecific link and it's next to
(17:49):
the video and it is Franprocomforward slash dub D-U-B-B, and
we're going to go ahead and gothere now.
You can click it and you canjoin us and Darius is going to
walk us through.
Darius Santos (Dubb) (18:03):
So this is going to be that first link
that you see.
Once you've clicked the Franprolink, all it's asking you to do
is essentially sign up here sowe can enter an email.
I'm going to enter my workemail here Plus, so just enter
your business email.
Whichever email you're going tobe using, make sure you agree
(18:25):
to the terms and then it willask for some basic information
Like that the username isinvisible, so don't worry about
that.
Password does need to be atleast eight special characters,
with a thing and this isenterprise-grade security.
So any of the securities youguys' stuff you see is because
it's absolutely secure.
(18:46):
We take security very seriouslyand so we'll have FranPro here
on the list.
It's not there yet, but we'llbe next and once you register,
we can include some companyinformation this would
potentially be the name of yourcompany and then, if you have a
URL, just make sure you includethe full website HTTPS colon,
back splash, all that back slash, not splash and then, if you
(19:09):
want to hear, you can choosecompany size, industry and even
the software you use, becausewhen you select the software,
we're gonna make arecommendation based off of what
you're already using and howthese two tools can integrate
together.
So Salesforce, hubspot,whatever it is already, and if
not, then just choose whicheveryou'd like, and then if it's
none or other, then we go toother.
(19:31):
And then, finally, the lastthing, you can put in a phone
number if you want, and thenit's gonna ask you to invite
team members.
So if you have members of yourteam you'd like to invite, you
can do so here and now.
We're in the platform.
So the first thing it's gonnado is ask us to allow access to
the camera so we can immediatelylook at the recording.
(19:52):
So I know you had a questioncan we start recording?
It's yes, that's the firstthing we put you out to is the
recorder, and then here you'regonna see some of the basic
recording options, as well assome of the more advanced
teleprompter.
This is gonna be really big.
We can actually preload scriptsinto user's accounts so that
they can read from the scriptwhile they're recording.
You have your backgroundfeatures in case you wanna use a
(20:15):
virtual or blur your background, even an option you can mirror
it, stuff like that.
So those are all options, andthen this is only the first
piece here.
There's so much more to thisplatform, including the ability
to record your screen.
So this is the second buttonwhere, instead of just recording
my video of myself, I can alsorecord a video of my screen.
(20:37):
So any type of video you wannarecord a video of yourself, a
video of your screen plusyourself, a video from your
mobile device, from your webcamall of those things are possible
.
You can see here there's someannotation tools and things like
that to make the recording moreinteresting, more dynamic.
The concept here is to makerecording videos as easy as
(20:58):
possible with the teleprompter,with pausing, with built-in
editing features.
So this is the front end of thetool, and I challenge you to
find a place easier to record avideo from either your computer
or phone, because with all thethings that we've added to it, I
believe there's no way easier.
Yeah, teleprompter, pausing,keyboard shortcuts, and it's all
(21:19):
just one click away.
So this is all it takes to getinto this first step, into the
dub account, and then from therewe're gonna be hosting our
specific trainings and we'realso gonna be providing
one-to-ones as well.
So we provide a one-on-onesupport for all of our accounts
as well as group trainings everysingle weekday.
(21:40):
So training is part two of this.
Once you're in, let me just showone other thing really quick.
When you record a video this isthe second part of dub is it's
gonna build a whole website forevery single video that's
optimized for your business.
So, whatever goals that you'reafter, are you trying to have
people book meetings, downloadattachments, fill out a form,
(22:03):
give you a call?
Any of those things?
People can communicate directlyfrom this video.
They can press buttons to callor text or email.
They can even send you a videoand they don't have to download
or sign up or install anything.
So this is really the secondpart of dub is your videos are
instantly packaged andcustomized based on your
(22:24):
opportunity.
And this, again, is where theconsultant, the consultation, is
gonna make a difference,because we're gonna meet with
you and determine what are theactions that are gonna help grow
your business.
You have calendars, links, zoom, registrations, whatever those
are.
We're gonna build all this outwith you and for you so that
your videos have the highestchance to succeed in your
business.
(22:45):
Right, and that's the thing.
Lance Hood (FranPro) (22:48):
Darius, I wanna share with these guys is
that all this is customizableand they create these templates
that are 100% customizable tothem and you can have those
follow-up videos, all those callto actions and everything.
That's one of the things I wasjust so impressed with.
And then I didn't even realizethe extent of all the support.
I wasn't taking advantage of itlike I could, but I didn't
(23:12):
realize the full extent of theone-on-one and ongoing support.
It's amazing.
Darius Santos (Dubb) (23:16):
So I'll let you finish that Absolutely
Yep so second page, second parthere is the pages and the
support that comes along with it, because we want you guys to
have that resource to connectwith somebody one-on-one that
knows exactly what types ofpages are working well, based on
what you have in your business.
Now the other part of this issharing these videos.
(23:38):
So when you've created a videoand it's put out on this perfect
website for you ready to go,we're ready to also share these.
And so, again, depending on thetechnologies you're using,
there's direct integrationsinside of Gmail, outlook, all
the major CRMs.
So it sort of looks like thishere, where, if I'm inside of
Outlook or Gmail or LinkedIn orSalesforce or HubSpot or any of
(24:03):
these platforms, there'sactually a little button built
right inside of that tool andwhen I wanna share a video
through that tool, that's all Ihave to do is click on the
button and instantly share thatmessage.
So this is that third piece,which is actually allowing these
videos to not only be recordedbut to be shared, probably
(24:24):
easier than you could type anemail, and it's gonna be that
much more impressive.
So the full thing that the dubplatform does is these creates
the videos, packages them up foryou professionally and then
allows you to distribute theminstantly, with tracking and
everything through all thetechnology that you are already
(24:45):
using.
Lance Hood (FranPro) (24:46):
So that's it.
Well, yeah, and I was justthinking, you have full metrics
and everything, and what we'vetalked about is making a video,
but this platform actually hasthe ability to create sequences
and everything and track it foryou.
I love the dashboard right hereout of the beginning, but if
you look, there's a CRM and SMSand email.
Darius Santos (Dubb) (25:09):
Yeah, we can go chat GPT right into the
platform as well.
So the AI writing assistant isbuilt directly in there to help
you write blogs or emails orsubjects or social posts.
There's also that built in bulkoutreach, where you can send
one video or non video email tothousands of people at a time.
This can be a bulk email or abulk text message.
(25:30):
And then the benefit of this isintelligence on your reporting
beyond anything else we've seenbefore.
So email gives you if it wasopened, if it was clicked, but
now we get to see specificallywho watched what percentage, how
many times, which buttons didthey click.
Any engagement on a video isactually tracked in real time.
(25:51):
So, as it's happening, you andyour sales team are being
notified on mobile, on desktop,so, and so is clicking your
video, they're watching, they'redoing something.
So full intelligence on yourcommunications.
And then the last part of thatis, in addition to a bulk send,
as you mentioned, there's alsoautomatic sending, so we can
(26:14):
actually build out a fullsequence or series of emails and
text messages and otheractivities to happen
automatically, based on whateverrules that we want, and this is
sort of what I was mentioning,and you can kick it off day one,
but like this is a way to getthe best results possible right,
fortune's.
In the follow-up, we mentionedthat you run out of the energy
(26:35):
or bandwidth to chase peopledown, and that's where things
like automation really come in.
So you're tired of chasing thislead.
Let's put them into a workflowwhere it does the chasing for
you.
You know it's gonna send theseemails and text messages
automatically, based on therules that you've designated
here, and so this is what I alsomentioned a little bit more
setup for something like this,but in the end, the result is
(26:57):
gonna be far greater than justsending those one messages and
moving on.
Lance Hood (FranPro) (27:02):
Right, and if the videos, I mean you're
not saying a specific person'sname, so it feels personalized,
but you can follow up withsomeone for a year and it just
feels like you know it's anautomatic sequence that's going
out and just using thosesequences.
So definitely-.
Darius Santos (Dubb) (27:21):
And this is actually what it's gonna look
like as well.
When a video is shared tomultiple people, it can actually
have their name on it, justlike this video for firstname,
and instead of their first nameit'll actually say their name,
and so that's very scalable Tomake a video look and feel a
(27:41):
little bit more personal than itmight otherwise.
Very nice.
So, yeah, all the tech is thereto help these videos be scaled
across any organization, anynumber of videos, whether it's
automatic or one-to-one or acombination.
We recommend it both.
Lance Hood (FranPro) (27:59):
Well, what do you see is the typical
startup time?
I know you can shoot a video inminutes, but you know, with
people really utilizing thesystem, you know we don't want
them just to get started but toactually utilize it to where
it's working well for them.
What's the typical time?
Right?
Darius Santos (Dubb) (28:13):
I would say it depends on the team size.
The larger the team sometimes,the longer the set up, like a
couple of days at most, becauseit is one meeting, like for a
larger team of 10 or more peopleor something.
We'd meet with their admin andleadership and determine what
those sequences need to be, whattheir shortcuts are, what their
technology is, and then weprovide the end user training
(28:33):
where they're just shownspecifically how to record, how
to send out a track using thestuff that they're using.
So if it's without theautomation, without the series
of emails, like one day, right,we meet in one meeting,
determine what everything needsto be, build it all, schedule
the end users and it's ready togo.
So like one training day.
(28:54):
If it's the sequences, that cansometimes take a little bit
longer because, depending onwhat they're trying to
accomplish with that sequence orthat series of emails, you know
, we can take our starting point, our cold to sold, cold to gold
sort of one, or we could, youknow if we needed to create that
from scratch.
That's the only thing that'sperhaps more time consuming is
creating a new series fromscratch.
(29:15):
Well, I know what tech is Otherthan that Day.
Lance Hood (FranPro) (29:19):
Well, I was gonna say I know with tech
that the thing I love the ideaof tech and I love using it, but
it's the initial learning curve.
So I was I'm very impressedwith your guys.
Support Can you guys walkthrough?
You know the getting started,training and the availability of
support and the guys and people, absolutely.
Darius Santos (Dubb) (29:39):
This is something I'm extremely proud of
, you know, because I like tosell software the same way I
would want to buy something, andI pride myself on having the
best customer service that wecan, and so here's a couple of
those elements.
What that consists of.
One is I'm actually on thedashboard here.
This is a live training link,so it says meet live.
(30:01):
That's every single weekday at10 am Pacific.
It's an ask me anything hourwith myself.
I sometimes have a sub, buthe's just as knowledgeable, so
we'll have an ask me anythinghour live training session every
single weekday where anyone canjoin and get support, talk,
strategy, implementation,integration, whatever that is.
So that's available everysingle weekday at 10.
(30:21):
And then we also have thislittle button right here.
Many people probably recognizeIntercom and this time right
here, under 10 minutes.
That's not controlled by us.
We didn't set that timer.
That is a reputation that we'veearned through Intercom by
answering these tickets soquickly.
That it says under 10 minutesis how fast you're gonna get a
human response.
So if it's taking you more thantwo or three minutes to do
(30:43):
something, it's probably not theright way.
Come chat with us and we'regonna help you get over whatever
that you're dealing with.
So instant answers, chat,supports, humans are less than
10 minutes away, live trainingevery single weekday and, as I
mentioned before, for all of oursubscribers we're connecting on
a one to one basis, in sort ofour Zoom, making sure that
they're taken care of from thebeginning, so they're not having
(31:06):
to come kick tires or figureanything out for themselves.
We want, from the start, themto have a 100% certainty of okay
, here's what I'm gonna record,here's how I can send, here's
how I can get results.
Lance Hood (FranPro) (31:17):
Well, and with teams, if you have somebody
that has like a bunch ofbrokers or franchisees or sub
accounts, you guys actually do alittle stuff to help with the
team setup too.
Darius Santos (Dubb) (31:28):
Absolutely yeah.
So the team support is morerobust than the individual
support simply because there'smore to deal with, like as an
admin.
You have, like this dashboardwe're looking at right now where
I can instantly pull thatreport of which users do I want,
which group do I want, whichtypes of videos, what's the date
range of this report that Iwant to pull.
So the admin training is alsogoing to be concluded with the
(31:51):
end users, but those areseparate, right?
We're not showing all the setthe end users how to do the
admin reporting and stuff likethat.
So just by the nature of havingan admin admin part of a team,
the team training is going to bemore robust than the individual
onboarding.
Lance Hood (FranPro) (32:04):
Yeah, Was there anything people can do to
speed up the process of goingfrom just getting started to
really maximizing this?
Because that's what everybodywants is to get the videos
rolling and start having peopleengage in converting to sales.
Darius Santos (Dubb) (32:23):
You got it .
I would say that the number onething people can do to get
started is jump into their demoor their optimization call as
soon as possible, because that'swhat it's going to do right
from the get go, right from theday.
One is say, ok, here's yournext steps.
So those are very, very clearand also designated based off of
the discussion, not sort ofjust general, because there's
(32:44):
some general tasks here foranyone to get started and anyone
can just log in and followthose tasks.
It's going to say get yourextension, get your mobile app,
you know, set up your presetlike some generic instructions
for basically anyone.
But I would say, if you meet usin that one on one, in the live
training, in a demo, in a salescall, in an what's optimization
call, that would be the numberone place to start because it's
(33:07):
going to be very, very specificfor you, step by step, versus
sort of generic.
Lance Hood (FranPro) (33:13):
And really last question is talk to our
team.
Good, talk to the team, I wouldjust say is.
The last question is is thereany mistakes you see people
making that hold them back sothat people listening don't make
that same mistakes.
Darius Santos (Dubb) (33:28):
The number one mistake I think people make
is they don't talk to anybody.
They come in and they, like youknow some, some people buy
something and they'll throw thedirections away and say, no,
I'll figure it out, and thenthey sort of struggle along the
way to figure things out.
Maybe they should have lookedat the directions or asked for
directions on the road orsomething like that.
It's one of those situationswhere, because it's a new
technology to you, it's betterto have a guided tour, like we
(33:52):
have so many available, whetherit's an on demand video or a
chat support or a real person.
There's lots of opportunitiesto sort of be guided along.
But otherwise sometimes peoplejust come in and start clicking
on stuff and they spend a lot oftime trying to figure something
out and then become frustratedbecause they weren't maybe doing
it the right way.
So I would say that's thenumber one mistake people make
is they don't try to get anysort of like.
(34:14):
They throw the directions away,essentially Like if you just
bought this nice, fancy sportscar and you don't know any of
these buttons, any of this stuffon it, what do you do?
You watch a video, read atutorial, or you just start
pressing on stuff.
I wouldn't start pressing onstuff.
I would go look at my owner'smanual and say, ok, I'm going to
learn how to use this thing,but everyone's got a little bit
different style.
(34:34):
I just know because of thecapabilities of the platform.
It's more akin to that sportscar with lots of bells and
whistles on the dashboard andyou don't just start pressing
stuff.
What does this one do?
What does?
Some people will do that, but Iwould say that might be a
mistake in this case, becauseit's maybe not the best use of
time versus a 10 minute guidedtour.
And now, all of a sudden, youknow where everything is and how
(34:56):
everything works.
Lance Hood (FranPro) (34:58):
Yeah, and I would tell people.
If there's some sort of thingthat you don't see here that you
want to see, I would definitelysubmit it as a request, because
one of the things I'm mostimpressed of with Dove is, if
they don't have it, wait a week.
I asked Darius a couple ofthings on, well, do you do this
and do you do that?
(35:18):
And he's like, no, not yet, butwe're releasing it in two weeks
.
And it's like, oh my gosh, yep.
Darius Santos (Dubb) (35:25):
And we are also huge on feature requests,
that live training session.
That's where I get to comespeak to all of our users on a
daily basis and I hear what elseis out there, what's coming up,
what is something else someonehas seen, what makes sense in
this whole business developmenttechnology world?
What can we continue to add andinnovate?
Because if it's out there andit makes sense in this context,
(35:45):
right, you know, if it's totallydifferent, like live meetings,
we're not doing that yet becauseit's asynchronous meetings, but
it's probably coming.
So feature requests are big forus.
Lance Hood (FranPro) (35:56):
Well, excellent.
Well, darius, I just want tothank you for being a resource
in our industry and makingthings available to us, and I
just want everybody listening.
You can go to https://Franpro.
vip/GoDubb, not only will thatget you access to dub and you
(36:17):
can sign up with a free account,but that's also a way that will
trigger you to be invited tothe engagement and conversion
training that we're about to do,that specific to our industry,
and you can submit questions andbecause I want to help
everybody get access to thisintelligence and knowledge too,
so, and not just how to use it,but how to ace it.
Darius Santos (Dubb) (36:39):
And that part of it I think is really
important too the fact that weare offering this free trial on
this, because we know anyonethat gets their hands on a
couple of videos gets those outto a couple of clients they're
going to elicit, receiveresponses that they've never
received from plain text.
And when people really use thetool, they have success.
And so that's why we're like,look, try it for free, because
(37:01):
it's like one of those thingsyou try it, you get success.
We know it's going to continueto work for us both.
Lance Hood (FranPro) (37:06):
So no risk , absolutely.
Thank you very much, darius.
Darius Santos (Dubb) (37:12):
Appreciate you, thank you.
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