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July 9, 2025 36 mins

Timekeeping is a key element in most sports disciplines, so it should come as no surprise that the world of horology has long-standing ties to sports. In today's episode of Fratello Talks, the guys look at that link and discuss the presence and influence of watch brands in sports. Nacho is joined by RJ and Lex, who run through some of their most memorable watch brand/sport pairings. They also look at sponsored athletes and teams, official timekeepers, and the many other ways the watch world has made itself present in sports. Finally, they consider some hypothetical pairings that they would like to see.

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