Don’t Announce Your Game Until You Watch This!

Announcing your game is one of the most important steps in your indie dev journey — but most developers get it wrong. So how do you nail your game’s announcement?In this episode, I’m joined by PR expert Robby Bisschop from Pirate PR Game Marketing to break down everything you need to know about announcing your indie game the right way. Learn how to prepare your Steam page and trailer, write a press release that actually gets coverage, and capture attention from outlets like IGN so your announcement builds hype (instead of fizzling out).🎯 Avoid common mistakes that kill your launch📈 Discover the announcement formula that grows wishlists📰 Learn how to pitch press & influencers like a pro❤️ Helpful Resources:What needs to be in your Press Kit?: https://piratepr.com/treasure-trove/what-needs-to-be-in-your-press-kit/Notion Press Kit Template: https://piratepr.com/treasure-trove/build-a-press-kit-for-your-game-with-our-notion-template/👤 Robby Bisschop (Pirate PR)Website: https://piratepr.com/Twitter/X: https://twitter.com/PiratePRLinkedIn: https://www.linkedin.com/in/robby-bisschop/📖 Chapters00:00 Episode Intro01:33 Why Game Announcements Make or Break Indies02:28 What Actually Counts as a Game Announcement?05:14 The Re-Announcement Strategy: Your Second Chance08:58 Building Your Public Facing Assets: Steam Pages & Trailers14:29 Professional Assets: Press Releases & Media Kit28:30 The Anatomy of a Perfect Press Release32:58 Essential Elements of Your Press Kit41:28 Finding and Building Your Media List46:16 Mastering Embargoes and Timing Strategy51:52 The Coordinated Launch: Timing Everything Perfectly56:57 Giving Effective Feedback and Building Relationships1:02:02 Following Up Without Being Pushy1:07:08 Avoiding Scammers and Fake Outlets1:12:13 Thank You Notes and Relationship Maintenance1:14:24 Robby's Game Recommendation: Aaero1:16:16 Where to Find Robby & Pirate PR1:17:32 Episode Outro--------------------------------------🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com