How to Create an Unforgettable Brand Identity for Your Game

Game branding for indie developers: Think branding is just a logo and colours? That's the biggest mistake indie game marketing makes! Learn authentic brand identity strategies.In this episode, we're joined by marketing powerhouse duo Katie and Jonathan Binns to reveal what game branding actually means. Katie brings over a decade of marketing experience (including Warhammer 40K Mechanicus), while Jonathan is a senior brand manager at Super Rare Games. Together, they break down how to build an authentic brand ecosystem that makes players remember your game long after they've put down the controller!Navigame: https://www.navigame.co.uk/Super Rare Games: http://superraregames.com/Chapters:00:00 – What Does Brand Identity Really Mean?05:30 – When to Start Building Your Brand12:15 – Common Branding Misconceptions18:45 – Finding Your Target Audience25:20 – The "This Meets This" Framework32:10 – Discovering Your Game's Unique Voice38:55 – Real-World Analysis: Lucid Case Study45:30 – Choosing the Right Marketing Channels52:15 – Building Authentic Community Connections58:40 – One Action to Start This Week1:02:25 – Final Advice for Standing Out1:05:15 – Game Recommendations & Shoutouts🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/resources/📬 Newsletter: https://freakingcoolindies.com/newsletter/🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: https://x.com/F_Cool_Indies🎵 TikTok: https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com