The Newsletter Strategy 90% of Indie Devs Are Missing

Email marketing for indie game developers isn't dead - it's your secret weapon. While most indie devs chase social media followers, smart developers build email newsletters that directly reach their audience.Jordan Brown from OP Game Marketing shares the strategies that grew his newsletter in just months. Learn why email lists might be more valuable than Steam wishlists, how to choose between Substack and Kit, and the exact Reddit tactics that drive viral growth.✉️ Subscribe to the OP Game Marketing Newsletter: https://opgamemarketing.substack.com/Newsletter ToolsSubstack: https://substack.com/aboutKit (Affiliate): https://freakingcoolindies.com/kit Join FCI!:🏆 7 Day Marketing Foundations Challenge: https://freakingcoolindies.com/challenge/📬 Newsletter: https://freakingcoolindies.com/newsletter/Chapters:00:00 - Introduction to OP Game Marketing03:04 - The Purpose Behind the Newsletter05:53 - Building a Community Through Case Studies08:58 - The Importance of Email Marketing11:54 - Success and Networking Through the Newsletter26:21 - Substack vs. Kit: Choosing a Platform41:28 - Analytics and Subscriber Engagement46:16 - Leveraging Reddit for Marketing56:57 - Content Strategies for an Indie Dev Newsletter1:05:40 - Overcoming Imposter Syndrome1:12:11 - Handling Negative Feedback and Comments1:18:36 - Email Marketing Best Practices1:25:15 - Games to Watch: Shoutouts🎙️ Learn on the go:Spotify: https://open.spotify.com/show/2doPqk8Q9IKstjLDdSMn9nApple Podcasts: https://podcasts.apple.com/us/podcast/freaking-cool-indies/id1824774892❤️ CONNECT WITH ME 🕸️ Website: https://freakingcoolindies.com/🐦 Twitter: / https://x.com/F_Cool_Indies🎵 TikTok: / https://www.tiktok.com/@freakingcoolindies💼 LinkedIn: / https://www.linkedin.com/in/marnone/🦋 Bluesky: https://bsky.app/profile/freakingcoolindies.com