Episode 91 - Footlocker Brain

Ready to unravel the power dynamics in the real estate industry? We promise you an enlightening discussion on the National Association of Realtors (NAR) and its growing influence. Brace yourself for a deep dive into the controversy surrounding the decisions of some real estate agencies to pay off NAR, and Redfin’s bold choice to walk away, encouraging their agents to do the same. We share insights on how this revolution is influencing other agents and their outlook towards NAR.

Plus; ever wondered how technology is reshaping the real estate landscape? Join us as we dissect the latest tech trends, showcasing how industry giants like exp and Keller Williams are crafting their own internal systems. We unveil the escalating tension between real estate companies and NAR, and ponder over the ethics of exclusive listings. Are they a win or a woe for the real estate agents? We further delve into the importance of building genuine relationships in the industry and why hard-selling is going extinct.

If you enjoy our content, please like, subscribe, and share. You can also catch the show LIVE @ facebook.com/freeforallfriday and make sure you stick around after for "the afterburner"

Episode Transcript

Intro (00:03):
You're listening to the number one live Colin podcast
for real estate agents andprofessionals all around the
world.
World-class guests, breakingnews and you with your host,
johnny Awesome and JimmyFantastic.
You are on Free For All Friday.

Jimmy Fantastic (00:26):
Good morning.
Good morning Everybody.
This is Jimmy Fantastic.

Johnny Awesome (00:31):
I am going to make my creator a positive,
positive energy Secret ofgreatness with all.
Oh, jimmy, man, it's, it'sdifficult.
Oh, we're not, there, we go.

Jimmy Fantastic (00:40):
Magic.
There we are it is magic.

Johnny Awesome (00:44):
Oh man, it has been.
It's been a long time sincewe've actually been in the same
room together.
It has been like this feelsweird.
Yeah, it's like we went out onour first date like four months
ago and we haven't talked since.

Jimmy Fantastic (01:00):
Yeah, cause it was a weird, we held hands.
Yeah, now we're back together.

Johnny Awesome (01:08):
Oh, both Jimmy and.

Jimmy Fantastic (01:09):
I are both.
We're both fighting the plague.

Johnny Awesome (01:12):
Yeah, so I've had it for for what seems like
forever now.
And good morning, Lisa.
How are you?
Good morning.
I have had it for what feelslike forever, and I mean it was
bad this time around it.
It knocked me out.
I was on my back Like there was, I couldn't even get out of bed
, right, and it was bad.

Jimmy Fantastic (01:33):
So well, that's , that's what I had, and my wife
and I both had it like beforewe went to Vegas, right?
Before we went to and then andthen I, I thought I was
recovered, but then you knowVegas yeah it doesn't help.
Look, you're sick, miss.
Yeah, no, it didn't help.
No, not one bit.

Johnny Awesome (01:53):
So today's, the today's show.
You might hear a couple coughsin between Um you.
We definitely aren't at ahundred percent duck off camera.
Yeah, there it is.
Dude, that's going to be roughman.
My voice is completely shredded, but we do.
It's nice to be back, though.

Jimmy Fantastic (02:10):
It is, it is.

Johnny Awesome (02:12):
It's nice to be here with all you guys.

Jimmy Fantastic (02:13):
I missed it Looks good.
Yeah, we haven't been in hereforever either.
No, if we can have people, stoptaking stuff out of here.

Johnny Awesome (02:19):
Yeah.

Jimmy Fantastic (02:21):
The announcement if you can stop
taking stuff out.
If you guys could stop removingstuff out of our room, that'd
be great.
I don't know why.
And again, like the things thatget moved are the weirdest
thing.
I don't like I'm, I don't knowwhy they would get moved, Like
the equipment stays here andthat's fine.

Johnny Awesome (02:35):
It's like kids.
It is when you tell it likehere's all their toys, right,
like they're all over there inthat room, and then you have
that one thing, like like yourpen, that's like a fountain pen,
and you're like you can tellWell, it's like it's human
nature, right, you have tiredgarden.
There's one tree you can't eatoff of.
Yeah, I'm going there, yeah.

Jimmy Fantastic (02:58):
I'm going to eat up that tree, for sure.

Johnny Awesome (02:59):
That's where I'm going.
Give me the fountain pen.

Jimmy Fantastic (03:02):
Yeah, that's why, like you know and you know,
we get this as as you and I getthis as parents like it's
really.
You're constantly working onreverse psychology.

Johnny Awesome (03:12):
Yeah, yeah.
But you know, who's the best atreverse psychology is kids.
Oh, yeah, yeah, we're the onestrying to like you don't really
want to play with that.
They're like yes, I do, yeah, Ido Nope.

Jimmy Fantastic (03:24):
You really don't want to stick your finger
in that lights I can do it.
Oh, yes, I do All right, doingit yeah.

Johnny Awesome (03:28):
Yeah, it's fun stuff, so we're going to find
stuff.
As as always, we want to startoff your morning.
Good morning to those of youthat are on the breakfast club
as well.
Jimmy Manning the board.
You can hit star star and Jimmywill cue you up on the board.
If you have anything that youwant to add, ask, say, feel free
to do that.
Of course, jimmy Manning.
That call board today means youhave a 50, 50 shot of getting

(03:50):
on.
However, you have a hundredpercent shot of getting on as
soon as I press this button.
If you call the, the number,we're doing good.

Jimmy Fantastic (03:58):
Yeah, it's a hundred percent chance.
As soon as he gets a hundredpercent chance.

Johnny Awesome (04:03):
As soon as there's a 50, there's a 50%
chance right now.
There we go.
We're good receiving calls, weare ready to rock and roll y'all
.
So interesting.
Again, we want to start out thenews hour.
It's one of the reasons that westarted.
Uh, we extended the show butalso started the show early, and
this is really interesting.
We've been talking a lot aboutfor the last two years, it seems
, jimmy, the whole NAR thing,and there's two things that we

(04:24):
want to talk about today.
Um, jimmy brought to myattention again I've been out of
the loop for quite some timenow Um, but Jimmy brought to my
attention that there's a bunchof real estate agencies that are
starting to pay NAR off, whichis one thing that's really
interesting.
I found it very interesting acouple of weeks ago to find out
that red fin is leaving and thentelling all of its agents to
leave NAR as well, which iscausing a lot of other agents

(04:47):
out there to be like down withNAR.

Jimmy Fantastic (04:50):
Right, Like and what?
What did you say before we wenton?
What does NAR do?

Johnny Awesome (04:57):
Well, so it's interesting because you know, I
remember, um, you know, Iremember when we first started
talking about this and they weretalking about, you know,
putting another government thingin place and we were taking a
lot of calls on this.
I remember people talking about, like you know, nar used to be
in it.
So it's one of those.
It's another example, myopinion, okay, and if you guys
love NAR, cool, I don't, I don'twant to be anti NAR or whatever

(05:19):
, but it's one of those, one ofthose examples again of some an
organization that got togetherof people with the intent to do
good for a certain group ofpeople, right, but then they
just got there, they got toopowerful.
And again, not I don't want tothrow shade all over the place,
but I kind of feel the samething about real comp, our local

(05:40):
MLS here, right, yeah.
Personal opinion of Johnny.
Right, the real comp they wereoriginally, they worked for us,
we pay them.
But then somewhere along thelines are like oh no, no, no,
you're going to follow ourguidelines, you're going to
follow our rules and our laws.
Right, like they became the lawall of a sudden.

Jimmy Fantastic (05:58):
It's so weird how like they're like
politicians work for us too, butdon't.
Then they tell us what to do,but we elect them to tell us
what to do.

Johnny Awesome (06:09):
Yeah, well, the other thing is is you know
there's, and most agents don'teven realize, like, yeah, they
could have their hand in thatbecause they just walk right.
They don't realize that theycan, you know, vote different
things, that like be reallyinvolved with the politics side.
But a lot of agents don't wantto be that cause they don't want
to be political, right?
So, you know, redfin, you know,for those of you if I'm not

(06:30):
sure if anybody listening is aRedfin agent, redfin is one of
those.
It broke it, just whereeverybody goes.
Oh, I've known a guy, you know,I remember one agent.
Yeah, here in Detroit it didn'twork that good.
They just never really pickedup ground.
But you know, down, like Texasand stuff like that, they take
up a lot of.
They do take up a lot of spacedown there.

(06:51):
And it's just interestingbecause you know they they
announced to all their agentslike they want all their agents
to remove themselves from NAR.
And for those of you that arelistening, you know you might
not even remember there's otherassociations that aren't just
the National Association,realtors, right?
So once you leave and join oneof those other associations, you
can't use realtor anymore,right?

(07:12):
Remember, because realtor is atrademark name for the National
Association's of realtors, sothis is going to get really
interesting.
What happens with that?
What's going on with the wholebuyer's agency thing that's
coming out soon?
So this is what we're going tobe talking about during your
news segment here for the next30 minutes or so I see I see
Jeff Garner's on over yourrecovering good buddy.

Jimmy Fantastic (07:34):
He had foot surgery.
Hopefully you're.
Hopefully you're recoveringwell, Jeff.
Left foot or right foot, Idon't know, it was a foot, Okay.

Johnny Awesome (07:42):
I thought you said it was a foot, it was.
Oh, okay, I didn't, I got you.
I can't hear you guys.
My head, I'm, I, it's bad Turnyour headphones up.
But yeah.

Jimmy Fantastic (07:54):
So so I was talking about this with Johnny
this morning and he didn'trealize, because he's been out
of it Kind of what's been goingon.
But but anywhere, anywhere inremax have both paid off, paid
NAR, it's like a mafia?
It it is.
But it was like they had to payto leave.
You want to mean like I wish, Iwish somebody would pay me to
leave.
That'd be great, you know I,somebody would just give me.

(08:14):
Like you know, here's a hundredgrand.
Don't ever talk to me again.
Okay, sweet, it'd be great,that'd be awesome.
But, but so anywhere they, soanywhere paid they.
They paid 83 and a half milliondollars in their commissions
lawsuit.
All right, and and then it wasa move.
Then it was a move what remaxcame right along after it, remax

(08:39):
did a payout of $55 million.
So I'm like this is a lot offreaking, like we're like this
is a lot of money.
Where is all this like then?
Where does it go?
What?

Johnny Awesome (08:48):
do you mean?
Where does it?

Jimmy Fantastic (08:48):
go.

Johnny Awesome (08:50):
Like, like, don't you remember, when you
graduate your, your, your ethicsclass, you get that little
realtor pin.

Jimmy Fantastic (08:55):
Oh yeah, we get , we get paid for those.
I got mine for free.
Yeah, well, I'd misfigured likewe had to pay for it Well, I
well, we did.

Johnny Awesome (09:03):
I don't remember $42 million, yeah.

Jimmy Fantastic (09:04):
I don't remember how many things we paid
for to become a realtor, butyeah, so.
So anywhere paid 83 and a halfmillion dollars.
So now the terms of theirsettlement.
Right, so they're the terms ofthe settlements.
Nar membership is no longerrequired.
Agents must clearly disclosethat commissions are fully
negotiable and not set by law.
Yep, yep, so they're the term.

(09:27):
Commission requirements.
Yep, which means they can dozeros Well yeah, but yeah like
who's yeah yeah, I guess right,you know, and remax, they did a
$55 million settlement lawsuitand they said that the agreement

(09:48):
is in no way acknowledgement ofwrongdoing.
Right no-transcript, but I'mlike so then why pay the 55
million if there was no wrongdoing?
Well, that's, you know, that's,that's what they always do and
say, right, like well, I got aspeeding ticket and I paid it.
You know, was I actuallyspeeding or no?

Johnny Awesome (10:05):
Part of it, though, that it just goes back
to the legal type of system,though you know, part of it is
like how much would it cost tocontinue to fight something, or
you know how much?
I don't know, man, there's.
There's, since I've beenwatching suits like the rest of
America, which I finished whileI was on my deathbed, by the way
.
You know, I'm looking at, Ilook at stuff a little bit Now.

(10:25):
I get it's a show, but there'slegitimacy.
I think they're there for sureand sometimes you know to settle
and then get out of somethingis Is better than although.
What do we know from suits likelike what dirt?
Didn't they want to be shown$22 million worth of dirt right
there?

Jimmy Fantastic (10:41):
Nothing happening.
Look over here.

Johnny Awesome (10:42):
Yeah right.

Jimmy Fantastic (10:45):
But yeah.
So remax, they said.
We continue to believe ourbuyer agency, cooperative
compensation and the idea thatconsumers are best served when
they are working with realestate professionals.

Johnny Awesome (10:54):
Yes, right, so that now notice what's
interesting about that statement.
Did you catch that last line?

Jimmy Fantastic (11:01):
The Plants of consumers are best served when
they're working with real estateprofessionals.

Johnny Awesome (11:04):
Isn't that interesting?
Yes, you know what they didn'tsay Realtors, right, isn't that?

Jimmy Fantastic (11:08):
interesting.
Yes, yeah, they didn't.

Johnny Awesome (11:11):
Well, because they now they drop right to your
point they can't say realtor,realtor guys, this is gonna get
interesting real fast, yeah,especially cuz now, again, you
know full disclosure.
We're for everybody, we're apodcast for everybody, we're
here to give you guys the newsand stuff like that.
Yeah, both Jimmy and I happento be part of exp, right, and
what's interesting about stufflike what exp is doing is like

(11:34):
they just announced that thatthe internal system right, same
thing with Keller Williams hasbeen working on KW command
forever.
Yeah, so you know, so you'vegot, we're at this technology
Company, we're at thisinteresting time.
Well, everybody's a technologycompany.
Now, I mean, you got you haveto have some sort of technology
with it, right.
But what's interesting is, likeyou have all of these, all this

(11:56):
stuff is kind of happeningright now in this, this verge of
where we're at in real estate.
This is gonna get superinteresting because, think about
this, all these companies aregetting fed up with NAR.
Right, there's NAR's, whetherthey've done good for you or not
.
You know that's your personalopinion.
Maybe you don't know all thestuff.
You should definitely startlooking into it.
There's been a lot of crazythings that, for instance,

(12:20):
redfin they dropped them becausethey didn't believe all the
ethics were there.
There were there's beenallegations against heads of NAR
that have looked the other waywhen when things have happened
again we're not.
You know you can go and lookthat stuff up and see what all
that's about, but you knowthere's been a lot again.
It's gotten really big, it'sgotten really political and now

(12:42):
the people are like wait aminute.
Yeah why are we feeding thisbeast?
Yeah, so now people aredropping, and they're doing this
at the same time, thatcompanies are rushing to figure
out how to create their owninternal systems.
Correct, this is where this isgetting crazy, and what I mean
by that is all of these, all ofthese major companies like real
estate companies right now Aretrying to do their own internal.

(13:05):
You know MLS systems, to startpulling away from the MLS as
well, and now you even have herein Michigan, you know, a board
that's doing this.
And again, why?
Because of there's a lot ofpolitical reasons.
I can't wait until we can havethat interview and that that
one's coming up, I think, inJanuary, and you guys wait till
you hear this story, but wecan't talk about it until

(13:27):
January.
I believe, is what we were told.
But, like guys, there's so muchpolitical stuff happening
that's causing people to takecontrol of this stuff again and
say no, no, we're, we're gonnago this way, in that way.
So it's.
We are living in an extremelycrazy time right now for for
real estate we are.

Jimmy Fantastic (13:45):
And the funny thing about this article and I'm
glad this was the article I didsome research on, but NAR has
said they have vowed not tosettle.
So although anywhere in remaxhave are paying them, nar is
like no, no, no, we're notsettling on this right.
These proposed settlements donot change how its case will be
presented in court.
And it said, based on theirlatest filing, it appears that

(14:09):
they are agreeing to do thingsalready required by code of
ethics, our MLS rules.
So now remains committed to ourguidance for local MLS broker
marketplace that ensuresConsumers get comprehensive,
equitable and reliable homeinformation and that brokerages
of any size, service or price orpricing model Get a fair shot
at competing.
Yeah, okay.

(14:29):
But so NAR is just saying, okay, cool, remax, you want to pay
me fifty five million dollars?
Great.
Yeah, we're still going forwardwith the loss right.
I appreciate you pay me, butyou're still in this thing
anywhere.
You paid me 83 and a halfmillion cool, we're still going
forward with this, but Iappreciate you paying my
attorney fees for this.
Yeah, you know, that's, andagain it may sound crazy, but

(14:51):
like going back to the suitsthing, like Again, what dude
what's happening up there.

Johnny Awesome (14:56):
Like I said again, look for those of you
that have not read redfinstatement on this Google, redfin
statement Against NAR, or oranything like that, and you'll
read their letter.
They talk about allegationsthat have come up against NAR,
the reasons why they are tellingtheir agents to leave.
It's, it's been really, reallycrazy, jeff.
Two things here.

(15:17):
Good morning, robert as well.
Again, if you're on the, ifyou're on the breakfast club,
you can always chime in anytimeyou want by hitting star star.
Jimmy is manning the board andwatching for that.
Also.
Jeff is absolutely right.
He says sharpen your skills,everyone.
The week will not survive, butwe will thrive, and that's.
You know, that's part of it.

(15:37):
Yeah, because what's gonnahappen here?
Because here's the deal, guys,and and we'll talk about this,
you know, as we talk aboutbuilding relationships, no
matter which way, I mean, lookhow much real estate has changed
.
In the first place, jimmy, Iforgot how long have you been
licensed?
You've been licensed likeforever, right?
Well, like ten years, okay,yeah, okay.

(15:57):
So for some reason, I thoughtyour license for no, you know,
when I first got started in realestate, it was right in the
like switch over of actualHaving technology, like our
office, when, when I firststarted at the blue circle
company, there wasn't a, therewas two computers in the entire

(16:18):
place and, like, everybodyshared it like they were
precious.
But we still had that room, theroom, the up room, right when we
would take calls in, and westill had the drawer next to us
with all the listings they werestapled in Manila folders and we
still had the drawer thinggoing on, right, and and it was

(16:39):
crazy because, like I said, whenI went in there and I was, and
I, like they were, they werebragging that he just got Wi-Fi
for everybody in the office,right, right, and it is weird
because we were right when thattechnology started to break.
But think about, think aboutwhere we went there, right, we
went from Real estate where youhad to go visit the realtor at

(17:01):
his local office Because theyhad all the listings in the
secret drawer, yep, and they'rebig book, the big book of
business.
Yeah so you'd sit down andthey'd flip through the pages or
they would tape all the pagesand the window.
And some of the old schoolBroker just still do that, right
, I was up in a pentwater whereI have my cabin.
I actually think that's stillcool, like to walk by the the

(17:23):
old school, you know Pentwaterbroker up there and they just
tape all the listings up in thearea.
You know, now there's LCDscreens and TVs and all that
stuff.
But it's interesting because wethink about we started from
there and then everythingstarted to go online and now all

(17:44):
of a sudden, the consumer theycan find their own home.
And what was interesting iswhat did realtors do?
They started freaking out,right, because all of a sudden
all their power got taken away,like the consumer could just see
the listing themselves.
Ah, what am I supposed to donow?
How am I supposed to get themhere?
But what happened?
The realtors that really paidattention to what were happening

(18:06):
and here's the key the realtorsthat have always understood
that this is a service-basedbusiness.
They still arrived because theybuilt a community of people
based on relationships thatallowed them to continue to work
.
Oh, I wish I knew how to dothat that allowed them to
continue to work with people, nomatter what it looked like or

(18:28):
how the people got thatinformation right.
Right, so now we've gone online.
People are finding theinformation themselves.
We're in relationship with them, so they want to still use us
because they still need aprofessional to get them through
it, right?
Well then we transitioned fromthat to you know, in like 2016,
2013 to 2016,.

(18:49):
There was this big try of do ityourself, sell it real fast.
You remember this era and thisis where Redfin came out and
they've been around forever, butthey really started to shine
like in 2016, when, all of asudden, the idea of hey, you can
just go online, you can kind oflist it yourself.
You still have a real estateagent that works for you, but
you do most the work, right.

(19:11):
And then you know, all of asudden, there's all these
discount brokers and there wasthen all this.
That was the launch of the sellyour house real quick with one
button.

Jimmy Fantastic (19:20):
Right, that only lasted a couple of years.
Well, that was the same.
That was the same time Rocketstarted coming.
It was at the time it was inhouse Realty, was there?
Well, they first came out wasin house Realty, which then
transferred.
Now it's what we call rockethomes.
But yeah, that was one Like.
That was probably about thatsame time.

Johnny Awesome (19:39):
And Zillow did the same thing.
Remember, zillow was doing thesame thing, so they.
So we went to this like serviceyourself thing.
That didn't last too long, butnow we're getting into this
really interesting part, right,it's almost like history
repeating itself.
I, I, this business guys, is itis so crazy cool, because think

(19:59):
about this.
Now, what's going to happen?
I'm just being perspicacioushere.
Like, all of a sudden, we takeall of our listings back, right,
we, we disassociate from thelarge MLSs and all the politics
that are going on, and you know,and all that other stuff.
Right, this could happen, right, and then what does that mean?
That means that we have thatdrawer again, right, however,

(20:21):
instead of it just being me andyou, if you're working with a
company, again, keller's goingto do this really well as well,
and I, they've been working onit for a while, I know.
And then we, of course, theyjust announced, you know, at EXP
con, that we have that, um, theexclusive listing, whatever.
So now, all of a sudden, like,there's a competitive advantage
again, back to the real estateagent, right, like, so now we've

(20:46):
got our digital drawer.
It's just interesting to watchit kind of loop back around to
where it's going to be like thatagain, but in the digital age,
you know.

Jimmy Fantastic (20:55):
Well, that's the thing, there's somebody
always figuring something out,right, there's always there's
some.
There's somebody, you know, I,I was talking, I talked to uh, I
was with Said last night and uh, and you know, again, his brain
too, like it just goes to adifferent place, like, yeah,
sometimes I'm like this dude,like it's like two steps ahead,
and he's like, yeah, but I'm not.
There's somebody four stepsahead, like there's.

(21:16):
You know what I mean there'slike, and so it was kind of cool
because we kind of hit on thislast night a little bit, um, and
we, hey, and I talked about itwhen we were in Vegas too is is
how this, like you know, withEXP, buying showcase IDX, yeah
Right, I mean, they just boughtshowcase IDX and now there's
90,000 agents with an EXP thatare going to have exclusivity

(21:37):
with showcase IDX or thepossibility of it.

Caller (21:40):
Right.

Jimmy Fantastic (21:41):
We don't know what that's going to turn into.
But it goes back to your drawerthing.
Yeah, right, because now andagain, if I'm going to, if I'm
going to, if I'm an agent and Iwant to look at a brokerage, I
want to look at what's going togive me the most leverage, right
, right, I want to see all right, if I go there or there or
there there's let's say, there'sfive that I'm trying to pick
from, I want to pick with theone that's got the biggest
drawer.

(22:01):
Right, you want to mean I wantto go, the one that's got going
to give me the most opportunityto have the most houses to sell
or the most things, right, soit's going to change how that
even looks.

Johnny Awesome (22:10):
Whenever I've bet up against another realtor.
Or I said I guess we're goingto have to start staying real
estate agents.
Yeah Right, typically I'm theone with the biggest drawers.
Yeah, that was an underwearjoke, I know, all right.

Jimmy Fantastic (22:24):
Everybody just went silent on that.

Johnny Awesome (22:26):
Anywho.

Caller (22:27):
Hey.

Johnny Awesome (22:30):
Is it this one?
There you go, yeah.

Jimmy Fantastic (22:35):
I was going there, but no, so it's off
medicine.
It's going to get.
It's going to get competitivein a different way.

Johnny Awesome (22:45):
Yeah, so what's going to be?
But here's, okay.
So now let's talk about anethical thing, cause this has
got me all fired up.
Y'all, let's talk about this.
And you're right.
She's right, exp has bigdrawers.
Yep, let's, let's talk aboutthis.
So here's where.
Here's where it's going to getinteresting, though, because if

(23:07):
we don't share everything witheverybody else, right, then it
does.
There is an argument to be madethat there is a disservice that
ends up happening for ourclient.
So, for instance, if we do havea, let's say that me and you
decide that we're going to startour own cause, we could.
Awesome association of realtors, fantastic association or
whatever, right, the, the AWS,faa right, let's do it and start

(23:30):
our own board.
Yeah, and let's do everything wehate.
Yeah, that's how it started,guys.
Two dudes in a podcast said Igot no idea.

Jimmy Fantastic (23:41):
Let's call ourselves the national
association of realtors, andthen trademark everything,
trademark it, yeah, so uh, butwe could do that.

Johnny Awesome (23:49):
But if we said, all right, now we've got
exclusive listings between us,right, but we don't then show
those listings to everybody,then what ends up happening is
we're actually doing adisservice to our client, right?
So that's going to be theinteresting part with those
ethics.

Jimmy Fantastic (24:07):
Now, uh, now yes, and no right, because you
think about the, the, the beingexclusive.
If the exclusivity part ofsaying right, uh, any brand,
right, take any, any brand.

Johnny Awesome (24:23):
All right, sure All right.

Jimmy Fantastic (24:24):
Now, now you okay, so Kleenex.
Kleenex is a brand.

Johnny Awesome (24:29):
Yes, they are a brand.

Jimmy Fantastic (24:30):
Yeah, it's not actually you're.
You're.
You're not actually buyingKleenex, you're buying facial
tissue.
That's not Kleenex, it's facialtissue.
Kleenex is the brand Correct,right?
Yes, so, but you can buy thatanywhere, facial tissue, right?
If you want Kleenex, let's sayKleenex just had their own store

(24:51):
.

Johnny Awesome (24:53):
Let's go one bigger, so one.
What have you guys noticed thatWalmart and Kroger right now
are at this?
Uh, they're doing this reallycool thing where they're
starting to license exclusive umitems from the big brands.
For instance, I believe it waseither, I believe it's Kroger
now that just picked upMcDonald's chicken nuggets so
you can actually buy McDonald'schicken nuggets at Kroger, and

(25:15):
Wendy's got picked up by Walmartso you can buy Wendy's chili in
a can at Walmart.
So these big brand stores arestarting to buy those name
brands, just like you're talkingabout, and make them exclusives
in their store.
I like this.

Jimmy Fantastic (25:30):
Okay.
So now it was let's, let's get,and so and I didn't even think
of, like, my thing was like Nike, yeah, right.
So Nike has their own brandstores?
Yes, but you can also buy Nikeat that foot locker, right,
right.
So, so, but so, but a word do Iwant to go get it?
I want to go get it from Nike,like I want the.
I want to go get.
I want to go to Nike, I want to.

(25:50):
I feel better, I feel like it'sa better product, I feel like
it's a better brand, I feel likeit's a better thing when I go
directly to that place, do you?

Johnny Awesome (25:56):
do you really?

Jimmy Fantastic (25:57):
I do, I like, I feel like it's like I feel like
, well, the ones they're givento the foot lockers and probably
aren't constructed the same asthey are if I go to the Nike
thing, do you really?

Johnny Awesome (26:07):
is that a true thing?
Is that what's happening rightnow?
It's perception, yeah, but isthat true?
Are you?
So you're saying that Nike Nikeships real Nikes to their Nike
store but like the rejectMikey's to foot locker?

Jimmy Fantastic (26:20):
not well.
So there's levels to this right.
There's Nike levels yeah.
There is because.
So foot locker gets a specificlevel and foot locker gets
different color runs than footaction does, and they get
different color runs than Dixdoes.
Like you can't buy the samecolor of Nike running shoe at
foot locker and at Dix Like footlocker gets their exclusive

(26:43):
color run and Dix gets theirexclusive color run and foot
action gets their color run.
Now it's the same exact shoe,just different colors.
So if you want it in thatspecific color, you got to go to
a foot locker to get it in thatcolor.
Wow, so this is my best.
I worked at foot locker.
This is my foot locker brain,yeah.
Foot locker brain, yeah, sothere's the title of today's

(27:04):
podcast, but like and so, butthey're also all our levels of
of shoe right, of quality,because you can also go to the
shoe carnival and get Nike.
But you're saying it'sdifferent, it's a lesser.
It's a lesser.
It's not as good as the one youget from foot locker or the
Nike store or the Nike store.

Johnny Awesome (27:25):
Right, okay, okay, but now all right.
Now let's relate that to homes,though.
Yeah, so easy so you want to.
Williams only gets red doorhomes.
Exp only gets blue door homes.

Jimmy Fantastic (27:40):
Well, no, I mean, you get that word.
Where does your wholesaler go?
Well, the wholesaler goes tofizzballcom.
No, they don't go to fizzball.
Nobody goes to fizzballcom.

Johnny Awesome (27:49):
Well, they do.
But just to look up to see.

Jimmy Fantastic (27:53):
But so where did your wholesaler go?
Well, we have a whole, let'sjust say, for instance, abc
brokerage.
Yeah, they have their own MLS.
Okay, well, I'm a wholesaler,all right.
That's the world I live in,right?
So now they have a wholesection of just wholesaling that
I can go to.
Okay, right.

(28:14):
So because apparently, if wejust pay enough money, with
ethics grow out the window andyou can wholesale whatever you
want.
But no shady console sailors.
But but shout out to Prisha.

Johnny Awesome (28:29):
Well, that's not it.
Whatever, yeah, whatever, thetime's gone.

Jimmy Fantastic (28:33):
But but yeah, so like you could, you could
compartmentalize your, your ownMLS.
Right Like this is where you gofor hundred thousand to fifty
thousand.

Johnny Awesome (28:42):
Right, this is where you could do that, but
again, okay, so.
So the question was let's justgo back to this.
Yeah, let's just talk about asingle family home.
All right, three hundredthousand dollar, yep.
Three bedroom, two bathroom andPartially finished basement.
Right, well, we'll place thatwould.
Would be what Clarkson orWaterford or something like that
.

Jimmy Fantastic (29:00):
That's way too cheap for Clarkson, or water for
maybe, not water for, okay Cool.

Johnny Awesome (29:04):
So let's place that somewhere with Waterford.
All right, if I have that onelisting and I put it in my
pocket, right, we'll just sayit's a listing that's in my
pocket, but I'm only splittingit between my Association of
awesome realtors and you haveyour fantastic association of
realtors.
If I don't also share that withyou, then it's it's only giving

(29:26):
that exposure to my limitedright, right.
Therefore, again, this goesback to ethics.
Ethically speaking, if I'msupposed to do everything in my
duty to get the home sold forthe best possible price, plus
what you know, the bed and dothe best I can for my seller
Like, if I don't share iteverywhere I could possibly
share it then I'm not doing thebest I can.

(29:48):
Just so I can, you know, stickit to the man you know what I
mean right, right, so that'swhere like, but that's a shoe
analogy.

Jimmy Fantastic (29:56):
But that's where that also comes into the
point of like if I have, if Ihave the most agents in my
awesome Association of realtorshere.

Johnny Awesome (30:05):
This is fantastic, bro, don't steal mine
.
Yeah that's awesome, awesome,association realers triple.

Jimmy Fantastic (30:11):
Coming soon.
Well, it is your one a away,that's the phrase Marketing 101.

Johnny Awesome (30:22):
Right, there's your pitch line, your one a way
have my fantastic brokerage.

Jimmy Fantastic (30:26):
Yeah right, or my fantastic association realers
yeah, and, but I have the mostagents yeah, then.
Then if I'm a consumer, I wantmy three hundred thousand dollar
house in Waterford to go infront of the most.
So it should be easier for meto get that listing because I
can say I have.

Johnny Awesome (30:46):
Interesting.

Jimmy Fantastic (30:48):
People yeah.
Interesting, okay, you analogygoes to like well, awesome,
association of realtors, yeah,yeah, they're exclusive, right,
right, my million dollar house,I want to go there.

Johnny Awesome (31:01):
Well, the other thing too, with the wording or
their luxury.
Yes, yes because I well andthat was the one thing that I
picked up on the advertisementFor that, for the exclusive
listings, is like when somebodydoesn't want it announced to
everybody that they're listingtheir home.
Well then, you have thisexclusive network that you can
sell through happens in theluxury brand right Right, right.

Jimmy Fantastic (31:22):
No, homes typically don't, like you know.
Look, we've, we've been incelebrities houses and whatever
else.
But like they, like they don't.
They don't want looky-loos andtire kickers walking through
their three million.

Johnny Awesome (31:32):
They don't want click Detroit for to show that
their house just went up forsale, right Like you know what I
mean.

Jimmy Fantastic (31:37):
Like they, just like you know.
I remember when, when MattStafford's house, you know hit
the hit the market here andeverybody's like, oh, can we go?
Can you take me to go look atit?
I'm like no, you can't take youto go.
Like it's a 20 million dollarhouse.
What are you talking about, youknow?
Like no, you can't just gowander in there, start
meandering around the housetaking photos, right Selfies
yeah, no, it's appointment onlyand you got to be pre-approved.

Johnny Awesome (31:59):
Oh, I was so many realtor.

Jimmy Fantastic (32:01):
Yeah, why are there so many showing time?

Johnny Awesome (32:03):
just went crazy but you know what's.
But see again, there's a goodexample of, of a rule, because,
technically speaking, right, andI and I've actually had this
conversation before with acouple luxury listing agents
right, and they, they refusedshowings to realtors that
requested realtor preview,mm-hmm.
Now again going back to termsand conditions that we all sign

(32:26):
into, especially here inMichigan, when we go into real
comp Realtor previews, anyrealtor with their license is
supposed to be able to do arealtor preview on any property.
That's part of the, that's partof the gig, right, Right,
you're not supposed to be ableto say yeah, we're not gonna.
Well, you know, you got to showthat you're actually interested
first.
It's not supposed to behappening, right, right, but it
does and yeah, it's it'ssomething, man, yeah there's.

Jimmy Fantastic (32:50):
I mean everybody toes the line right,
but like that's the thing, butlike so that that's where it'll
get.

Johnny Awesome (32:56):
Why that was so funny is like what told the line
.
I don't know.

Jimmy Fantastic (32:59):
I just Brain today I cough right into.

Johnny Awesome (33:05):
Right, right in the only.
I'll pause it.
That's gotta be super annoyingto listen to.

Jimmy Fantastic (33:16):
At least you weren't eating Doritos, right?
At least I didn't spit Cheetosinto oh my gosh, sorry about
that.

Johnny Awesome (33:24):
Yeah, coffee fit , but yeah, guys.
So Let us know your opinionagain.
Jimmy is manning the board.
You can hit star star if you'repart of the breakfast club.
If you want to call in, it's313, 644 for all.
We'd love to hear what youropinion is.
You know who do you side withyou Are you?
Are you educated on it?
Like there's gonna be those dardar?
There's gonna be those darkfans.

Jimmy Fantastic (33:44):
I'm a dar hard fan pirates.

Johnny Awesome (33:47):
I'm on the opposite.
I'm always, like you know, I'malways with those people like
down with the power you knowlike.
I don't, I don't know all thefacts, I just want to join the
people that are fighting, justso I can argue with somebody.
I guess I Like what's happeningthere.
Good morning, randy Gammo saysgood morning this morning.
So, yeah, so you know again.

(34:07):
But no matter what happens, nomatter what happens, it does go
back to what we want to talkabout, and that is this industry
is always changing.
Now, with technology, it'schanging faster and faster and
faster.
Right and again the boards.
Boards were created, boards aregoing the other way, right Like
this is what happens.

(34:28):
But At the end of the day, thisbusiness is, and always has
been, a people business.
Yeah, we again in the early,you know, 80s, going into the
90s, when somebody had to useyou like the people that climb
the yes ladder right.
46 yeses, 46 times right.

(34:49):
You had him in the middle ABC,baby, abc, yeah, yeah.
Like when, when that was allhappening, it still was the
people that realized that thiswas relationship.
There's a, there's a fantasticbook.
And good morning to you as well.
Oh, there's somebody we haven't, I haven't talked to in a
really long time.
It's your mom.

Jimmy Fantastic (35:09):
Oh, I'm a yeah.

Johnny Awesome (35:10):
Yeah, she's.
We haven't actually had herlive on the show either, just
because I haven't been live onthe show long enough to say good
morning to her.
Well, there was a fantasticbook.
I'll never forget talking tothis author and boy guys.
I wish that my head wasUncongested so that I could
think, but I know the book iscalled prospecting with soul and

(35:31):
it's a book that I recommend toa lot of real estate agents out
there and it's an older booknow I think it came out like
maybe 2010, 1112 somewherearound there.
But I actually had lunch withthe author and we sat down and
we were talking.
There was a convention realestate convention that I was at
and she was one of the speakers,and it wasn't even one of the

(35:51):
main speakers, but I recognizedher because I knew her book,
because I was very educated inbooks.
So I went and grabbed her.
We ended up having lunch andjust chatting and she said the
most incredible thing and I lovethis and this was right when we
were starting to switch frompeople really getting it,
because the coaching in thisindustry Always seems slightly

(36:11):
like lagged, like somebody goesout and then like for five years
, they absolutely dominate bydoing this play.
And then they're like, oh, Icould start coaching on that.
Well now, by the time theystart coaching on it now, it's
taking them two years to gettheir platform off the ground
right.
And then all of a sudden, liketen years later, they're saying
this is the only way to do it.

(36:32):
And you're still handing outcoupons to the red X, which is a
really old program Not thatthere's anything wrong with that
and not that doesn't still work.
But there's other things.
So we were right at that endwhere people were starting to
understand, hey, we're in arelationship business and in the
book prospecting was Ooh,that's a good question, we're

(36:53):
we'll ask that in a second whenit comes to Prospecting with
soul what that book was allabout.
It was all about nothard-selling people but being in
relationship with people.
You were actually prospectingfor people by building
Relationships.
And when we were sitting down Iremember her telling me she

(37:14):
goes you know, this book is,it's taking a really long time
for it to get off the ground.
It's taking a really long timefor it to sell a bunch of copies
.
She goes if I wanted this to bea best-selling you know, like a
number one best-selling ofwhatever she said I could put a
title on there like theprospecting secret you need to
know to be in control of yourclient, you know she's like some

(37:35):
really hardcore like title.
She said because that's whateverybody's selling right now
and that stuff sells really fast.
But it all comes back torelationship.
And now you know, 10, 12, 15years after having that
conversation with her, whateverit's been, now we've all,
everybody's all like oh, weshould have built relationships
with all these people.

Jimmy Fantastic (37:55):
It's too nice for sales right instead of just
burning through.

Johnny Awesome (37:58):
All right, all right, we got a.
We got a question on.

Jimmy Fantastic (38:02):
Which is way like.
So the old school way that thatthat way was is way harder for
people to grasp.
Because, because it's not nice,like, it's not, like, it's not
relationship, it's not.
It's not just havingconversation, it's sell, sell,
sell, sell.
You know what I mean?
Like, and everybody wanted todo that and it felt good.
It was like they watched allthe movies and that's the
problem.

(38:23):
I want to do that it's like no,you don't, because you're not
and you don't want to do thatright.

Johnny Awesome (38:28):
Yeah it looks.
Yeah it looks fun.
Dude, you're listening to allthe.
You know.
I remember listening to thehorse prats of the day.
And yeah, yeah, it looks cool,doesn't it?
And then everybody's in jail.
But no, like the the thing is,is you there and there's people
that are still trying to do thistoday.
You're just constantly buyingyour business instead of being
in relationship with yourbusiness and some of these big

(38:50):
organizations you know, we knowpersonally, and some of the big
people at the top now.
I remember talking to theirleadership and like they're like
we had to turn this entire shipand start realizing that, like
our Database is a bunch ofpeople that if we had
relationships with, we wouldn'thave to constantly buy the
business right.
So they were like we're hugeships that we're turning right,

(39:12):
so it it always comes down torelationship.
This, this is an ethic, this isa.
This is an interesting, this isan interesting question here.
So Jessica comes in because wewere talking about ethics.
So, again, this is going backto the ethics of If I had my own
listing system and you had yourown listing system, I believe
and she says ethics wise, couldthat be considered steering?

(39:34):
So do you mean it would beconsidered steering in?
In which way, jessica?
You mean?

Jimmy Fantastic (39:41):
for yes, star, star, I'm you yourself.
Yes.

Johnny Awesome (39:44):
Yeah, let us know.
Here I'll turn this on.

Jimmy Fantastic (39:46):
Yeah, let us know star, star, I'm you
yourself.
And then Exactly what?

Johnny Awesome (39:50):
because I'd love to have a conversation about
that.
Jimmy's watching, waiting foryou to do it, and I'll have this
man up over here, and I alwaysforget we're on a 30-second
delay, so it might take her asecond to hear that.
We just told her that.
But, yeah, I'll meet yourself,have a conversation.
And if you didn't, if you justwanted to type it out, you could
too, but we'd love to have theconversation with you.
Um, I so when it comes to so,it's always going to be about

(40:13):
relationships.
You just Don't do it.
Yeah, going once.
So I'm trying to.
I'm okay.
Good, thank you.
So as far as my listings areonly available to such and such
groups of realtors, yeah, socould that be considered

(40:34):
steering?

Jimmy Fantastic (40:35):
I don't know.
There's no board anymore.
Who cares?

Johnny Awesome (40:43):
Again, you know, I think so.
I mean again, it's a rough areabecause it's it's tooth that
reason.

Jimmy Fantastic (40:51):
Same thing is the Very similar to the love
letter right Like it's a very,it's a very gray area.

Johnny Awesome (40:56):
Well, that's not a gray area.

Jimmy Fantastic (40:57):
You're not supposed to do it when, though
not everywhere, like it's what Imean.
We can do them here the loveletter.

Johnny Awesome (41:04):
Yeah, they literally said we're not
supposed to be doing those,we're in Michigan.
No, they haven't.
Yeah, they have, because it'sagainst the fair housing.
It's a fair housing violation.
We did a whole episode on this?

Jimmy Fantastic (41:16):
No, but no, that was remember.
There was that Michigan had,unless the.
You know something, I don'tknow that that time we talked
about it that Michigan stillhadn't.
I'm still getting them on mylistings.

Johnny Awesome (41:24):
Yeah, well, well , is it okay, let me and again,
but now.

Jimmy Fantastic (41:28):
I'm not supposed to show them.

Johnny Awesome (41:29):
Right, yes, yes, yes, yes, yes, somebody can
write it, yes.

Jimmy Fantastic (41:32):
Yeah, but at the same point, like I mean but
if I'm just saying, hey, likethis is my family, right, that,
but that's where it's a fairhousing violation, right,
because then yeah, but there's agray line there, right, like
there's, there's a lot of, I cansay this, but, or I don't, but
I didn't mean it.
You want to mean, like there'sa lot of, it's just like laws,
right, they're either hard andfast or they're not.

(41:54):
Yeah, right now, it's like aspeed limit, right, if I'm, if I
go five over, cops don't pullme over because they don't want
to Write the ticket for fiveover right, depending where you
are same thing with the loveletter, like you know, you know,
did it maybe, I don't know, didit make a decision that I don't
know?
You know, I mean, there's a veryhard proof.
It's very hard to prove thatthey were bad unless they're

(42:14):
actually bad.
Do you want to mean like anunless it jazz I'm, I.

Johnny Awesome (42:18):
Well, there's a lot of Okay, so hang on back
You're having a hard timeprocessing what I'm saying, but
no, I get you.
Yeah, but I just want to.
I want to back up just for asecond so we can revisit this
conversation from two years ago.
By the way, yeah, it was theDepartment of Justice, something
, something because one of ourfirst podcast.

Jimmy Fantastic (42:35):
Yeah, because at the time we talked about it,
oregon was the first one tooutlaw completely.

Johnny Awesome (42:40):
Yes, oregon said done, we're done with the love
letters, we don't want themanymore, we're done with them
and the reason behind that isthis guys, if you here's why,
alright, so let's just reopenthis up by a little bit, if you
send somebody.

Jimmy Fantastic (42:53):
The funny thing is it's part of this whole
lawsuit it is it's part of it'sstill going on in this whole
thing.
That's what, and and actually wewere a year late to the lawsuit
.
The lawsuit's like three yearsold.
Yeah, yeah you know, I mean wewere like.
We were like we haven't startedthe podcast.
That right that's.
I mean like that's how long isso for everybody that's
listening, though that like it'show long this Things went going
on.
Yeah, they've been, they'vebeen this has been like how many

(43:15):
millions of dollars have beenspent one and how I'm then again
, how crazy, how fast and crazyis it gonna get.

Johnny Awesome (43:21):
But here's the thing about the love letters,
guys.
So the problem with the loveletters is this if, if you have
a lot, if you, if you have aclient that writes a letter,
especially if they're sayingsomething like your house is the
best house ever, I can imaginemy family living there.
And blah, blah, blah, blah,blah Especially if they say
something like this, thisbecomes a fair housing Issue,

(43:44):
compliance issue.
Why?
Because your seller is notsupposed to discriminate Against
people that do or do not havefamilies, race all the stuff
that is protected under the fairhousing right.
So if they choose to pick onefamily over another so let's say
, if there's an older couplethat wanted the family, right,
or family that wanted the house,they didn't have a family.

(44:04):
But then they get this loveletter about how the kids can be
seen Swinging in the tree inthe backyard and the pot,
playing in the pond and catchingfrogs, and the couple that's
selling the house Goes oh I wantto see a family grow up here,
that's what I want.
And so they picked that offerover the other people's offer.
Well, that's a discriminationissue, right and because that
was happening so much.
That's what got.

(44:25):
That's why it was written intothis whole DOJ thing that we
talked about forever ago when wedid that episode, which is
called illegal love letters.
By the way, you can look it upanywhere.
You get podcasts or if you'relistening this podcast live, you
just scroll all the way down tothe bottom.
It was one of our first ones awhile ago and what happens is.
So Oregon, for instance, some ofthese other states, just said,
in order to stop this fromhappening, we're just just gonna

(44:49):
tell people you can't, youcan't give them on to the seller
anymore.
Right, because the seller,you're putting them in a really
Bad position by making them nowfeel attached to this person,
like they actually want to givethem the home.
Yeah, right, so you got to bereally careful with that stuff.
So, again, if the seller, justto be clear, you know, and we're

(45:11):
not attorneys, check with yourattorney, or blah, blah, blah,
blah, we never everything thatwe say is for entertainment
purposes only.
This isn't even real.
That covers that, but that.
So it is a very it's not a grayline at that point in time.

Jimmy Fantastic (45:24):
If somebody's picking somebody, you know
family versus not family, it's ait's a that's a hard line,
that's a hard like don't do that, yeah, and then it's funny too.
So so it's just so weird howall these lines Cross over.
So I was just having aconversation with somebody about
the VA loans Right now.
A lot of times people allinteresting like they'll be like

(45:46):
oh, I don't want to take the VAloan because they want to do
all these things and blah, blah,blah, blah, blah, blah, blah,
blah, blah blah, that's okay.

Johnny Awesome (45:53):
Yeah.

Jimmy Fantastic (45:54):
I'm like huh, like no, that's not okay.
And but then I've had the otherthing happen.
They've accepted an offerbecause it was a VA loan,
because the guy was a veteran.
Yeah, yeah, I want that becausethat's a VA loan.

Johnny Awesome (46:07):
Yeah.

Jimmy Fantastic (46:07):
I'm like well, that's not discriminatory.

Johnny Awesome (46:11):
I is, and I don't know the answer.
This I know.
I know it's on here is is, isVA?
Is that a?
That is that a protected classLike can use?
I would love to know that.
Does anybody does?
I mean I don't, I don't havethe answer to that yeah, I don't
either.

Jimmy Fantastic (46:26):
I know it's just, it's funny because, like
it's, you know, when you starttalking about this, right wrong.

Johnny Awesome (46:32):
Yeah, where is like all these things I want to?

Jimmy Fantastic (46:33):
know that I think that cuz like and I I feel
it's.
I feel it's hard because if,like, I love our veterans, right
, I'm glad they went and servedand I yeah so I think the VA
programs.
I love the VA Product.
Yeah yeah, it's a governmentback loan like there's no more
solid loan in the VA loan, fha,va loans, yeah, they're good,

(46:54):
they're solid loans, like yeahand and.
But then why, when people turnthem away or like even an FHA
loan, yeah, how do we, how doyou, how do you?
How is that not discriminatorywhen I say, huh, I'm not taking
a little like and you can evenaverage, you?
And the crazy part is, when youput your listing up, you can
decide what kind of thingsyou're taking on it.
Well, I can say cash,conventional only.

Johnny Awesome (47:17):
Yeah, but we're talking about, we're talking
about People at that point intime, right like we're not.
Not, we're not talking aboutpeople, we're talking about.
There we go.
We got a call coming in here.
Good morning, you're on freefor all Friday.
Check, check.
Oh, oh, hang on.
It's this button here now wecan hear you Go for it.

(47:40):
Oh, oh, yeah, we're here, hi,can you hear us?
Can you hear us now here's now.

Caller (47:54):
Yeah, this call may be monitored or recorded.
I'm speaking to Johnny, right?

Johnny Awesome (47:58):
Yeah, free for all Friday.
This is a show, but you are.
I Don't know what.
That is All right.

Jimmy Fantastic (48:06):
All right.
Well, she's gone.
I'm speaking to Johnny.
She was speaking to me.
Yeah, I was getting concernedthere for a second.
I have to.

Johnny Awesome (48:14):
Now I want to know.
Now I gotta figure out who Iowe money to.
We do that's weird, becausethey called the free for all
Friday line.
Yeah, that's odd.
Hey, we answer every call.
Feel free to tell the market usto man.
I wish that she would havestayed on the line.
I would have loved to know thatthat was a telemarketer.
We could have critiqued herlife.
Oh, that would have been great.

(48:34):
Now you're being recorded.

Jimmy Fantastic (48:38):
Coaching session for real quick.
A little, you know, and it'sI've said this before, but I've
done that to telemarketersbefore like you, only tried to
overcome.

Johnny Awesome (48:46):
Oh yeah, no, it's my favorite thing in the
world you only try to overcomeone objection I wish she would
have said something yeah, haveyou?
Have you heard of geo fencingor whatever?
They keep trying to do onthat's funny.
Yeah, we answer.
We do answer every single calllive.
By the way, this is a goodchance to plug that.
You can always call 313 644 forall.
You can call that During theshow and we'll answer it live.

(49:09):
Or if it's any time during theweek and you want to leave a
comment or have a question, youcan call anytime that you want
and leave a message.
We will play it and answer anycomment and question live on the
air.
And, of course, if you're onthe breakfast club and you're
joining us live, as they arejoining us live again, you can
always press star star Jimmyman's that board and we will

(49:30):
queue you up as well.
So and good morning, goodmorning Chris.
How are you sir?

Jimmy Fantastic (49:37):
Yeah, breakfast covers, man, we had.
We had a Nice little showing atthe exp count on the breakfast
covers.
We had our breakfast with ourbreakfast covers, but For those
of you that are oh, we gotsomebody.

Johnny Awesome (49:49):
We got comments coming out of everywhere now,
all right, go ahead.

Jimmy Fantastic (49:52):
You un-muted yourself.
You're in New York.
7114.

Caller (49:56):
Hey, how's it going guys ?
Good, good, I just want tochime in before I have to hop
off the call, because this is areally important conversation
and I think that you know thetalk about love letters and
ethics and a lot of this stuffthat you know seems a little
more nonchalant then.

(50:16):
Then you know, to some of usnewer agents who are really
really going through the processof being educated by our
brokers all the freaking timeabout this stuff, if you get a
love letter in an offer you know, like you're you have a listing
and your agent attached a loveletter to it and mailed it to
you, you're supposed to callyour board and report that.

(50:39):
As a realtor these days you arenot supposed to help in any
capacity for your buyers toPresent that information.
You know they stick base, mightstick it in the mailbox.
They might have heard fromtheir friends that it helps and
it's helpful.
It's been helpful maybehistorically, but as a realtor

(50:59):
it is Against ethics.
It's an ethics violation foryou to actually attach that to
your listing and send it along.
And I think it's reallyimportant because not only does
it put it in the seller's head,it puts it in your head first
and I know that when we havelike 200 offers in front of us
and there's that one with thislove letter that you're gonna

(51:20):
read and you think in your mindyou don't have to tell them,
there's a much higher chancethat that whole love, love
letter and whatever they put inthere is gonna translate itself
In some kind of way.
Conversation might slip,whatever it is.
So you're really supposed tojust, you know, report that to
some degree and I think that'swhat's gonna help over time to

(51:44):
kind of stop that from happening.
And then you talked about VAloans and I work with a lot of
VA buyers here in New York andit's really, really important to
me.
But the reason why it's notpart of race, sex, you know,
family and all of that status isbecause it pertains way more to
the actual Financing of thewhole thing.
And as realtors we want topresent as buyers, agents

(52:07):
they're financing, so sayingthat they have gainful
employment and that they they'representing a veteran's loan.
You know, you can say you knowthat they were active in
whatever.
I don't think that that'sagainst any kind of violation or
anything, but you do have topresent the loan itself and by
showcasing that it is a VA loanin your email offer.

(52:29):
That does not, you know,violate anything.
So I just wanted to say thatbecause I still get them all the
time.
I know everywhere across thecountry there's that one agent
who maybe you know, had theirsecretary doing their ethics
classes for them.
And you know like you still getthem, but you're supposed to

(52:50):
report them, and for good reason, I think so.
That's, that's really all Iwant to say Awesome.

Johnny Awesome (52:54):
Well, thank you very much for sharing Absolutely
.
And again I would like to pointout, you know, again, we are,
we are in 38 different countries.
The podcast airs, so we're notattorneys and people's opinions,
so on and so forth, are notnecessarily law.
Because this is reallyinteresting, because Sandy also
queued in here, I'll key thisback up and she actually says
that the federal housing laws,vas are not a protected class.

(53:17):
But under Virginia, va is aprotected class, so it also
state by state could bedifferent too.
So you want to definitely checkstate by state to see who is
and isn't a protected class.
Again, you know, one of the oneof the reasons that the show
exists and we have conversationwe love having conversations
with you guys because this mightbe stuff that you'd never
thought of before.

(53:37):
And now you're like whoa, Ididn't even realize, like I
wasn't supposed to shoot.
I remember back in the day whenI actually had a broker tell us
, you know, going back to thelove letters thing, she was just
saying, yeah, like we used towrite them, not me, but like the
broker used to be like, well,you can actually write the
letter on behalf of your client.
Yeah, yeah, paperclip of apicture of the family.

Jimmy Fantastic (53:58):
Yeah, that was.

Johnny Awesome (53:59):
That was Al talked about that spray some
perfume on it and send it on.

Jimmy Fantastic (54:03):
Right, I'll talk about that, about putting
family photos with the loveletter and sending it.

Johnny Awesome (54:08):
Yeah, yeah, yeah , gotta you know again.
You got to know you know.
You got to know your laws.
You got to know what you areand aren't supposed to do.
But then, going back to whatyou said in the very beginning,
though, because this is wherethis is gonna get interesting,
y'all.
Okay, what makes that a rule?
Quote-unquote is that even alaw?
Right?
It's not a law, folks.
What that is is it's a NARguideline, correct?

(54:30):
What happens when you don'tbelong to NAR, right?
What happens if you're justreal or you know?
I remember when I first got inthis business, the gentleman
that sold the building to whereour real estate, when I was at
Keller Williams.
He was, he was a broker, but hedidn't subscribe to NAR, he
subscribed to one of the other.
I don't even know if hesubscribed to anything.
He was just a real estate agentwith a broker's license, right,

(54:53):
and he never put anything onthe MLS.
He was like, why do I need that?
I've got Zillow and everythingelse.
He would just call agents.
So, like, if you're in that typeof situation, like again, then
all of a sudden it brings up awhole but and what's funny
here's, here's what's gonnahappen.
Possibly this is just forfunsies in my brain.
So we're gonna go all the wayback and be like, oh, let's

(55:16):
leave NAR and all their rulesare stupid.
Now, now we're sending loveletters and all this other stuff
again, and now there's hugediscrimination and somebody's
gonna go.
You know, this is kind of outof control.
What we need to do it startedan organization to which people
subscribe to so that this stuffdoesn't get out of control, and
then we'll put these rules inplace.

Jimmy Fantastic (55:33):
And you know what then, like 25 years later,
Well, the other crazy, the crazypart about this thing, too, is
one of the things that theycan't agree on between the DOJ
and NAR.
Is the DOJ because NAR hastheir board right.
Yeah, it's voted on by ourmembers, and if you don't know
that, you have a voting rightand are you do?
Yep, I don't know if you knowwho you're voting for.

(55:54):
I mean, like, if you look atthe people that are representing
us in Washington, I don't knowthem.
Yeah, you know what I mean.
Like, it's just like I don'tknow whatever.
But but part of the part ofthis lawsuit, too, is the DOJ
Said they wanted a person fromthe DOJ as a seat on the board
of.

Johnny Awesome (56:10):
NAR, yep, yep, yep, and NAR was like no.

Jimmy Fantastic (56:12):
We're good.
Yeah like we don't want you onit, we don't, and I'm kind of
like the same in the same boat,really like look, do we need?

Johnny Awesome (56:18):
the DOJ.
So it's another seat on a seat,on a seat, correct.

Jimmy Fantastic (56:21):
We've got another another another person
overseeing this?

Johnny Awesome (56:25):
that's overseeing this.
That's overseeing us.

Jimmy Fantastic (56:26):
That's getting paid way too much freaking money
.
Yep, Yep right.

Johnny Awesome (56:29):
Well, now they've got $22 million that
they can address to that spot,though, right so?

Jimmy Fantastic (56:33):
no, they got way more than that they had
Anywhere.
Paid them 82 and a half million.
Oh and.
I, remax paid them 55 million.
I don't know where I got the 22million.

Johnny Awesome (56:41):
I don't know either.
We're both yeah, but yeah likeit's just crazy, right.

Jimmy Fantastic (56:46):
Like I'm thinking like again what my
question was earlier how wheredoes all this money go?
Like to the roads in theschools, yeah.

Johnny Awesome (56:54):
Yeah.

Jimmy Fantastic (56:56):
Yeah, yeah, interesting, always interesting.
So, guys at the end of the day.

Johnny Awesome (57:00):
Here's, here's, here's the fact.
There's two.
I guess there's two things towrap this up that I didn't
realize we were gonna be on forthe entire hour, so we'll skip
that stuff for next week.
We do need to make a couple ofannouncements here, but here's,
here's where we want to wrapthis up, guys.
Number one you do need to payattention to what's happening
out there, right, like, payattention and listen to the news
that's happening, because it isgoing to directly impact you

(57:22):
and there's also opportunitiesfor you to directly impact it.
But the number one thing thatyou're gonna do to protect your
business, no matter what happenswith NAR and if the association
goes away and if everybody'ssending love letters and you
have to spray perfume on everyLetter of acceptance nowadays,
whatever weird thing comes upthe number one thing that's
gonna protect you and make surethat you always have a stable

(57:45):
business is by building acommunity of people Through
which they want to use you as aservice person, in other words,
create a giant group ofrelationships.
So, no matter where the worldgoes, if you're not a realtor
anymore, it doesn't matter tothem.
If you're just a real estateagent, that doesn't matter,
because you have built therelationship with them and

(58:06):
they're going to allow you torepresent them, no matter what
happens with all the otherdesignations and all the other
organizations.
Right, build your relationships, build your crew of people
underneath you that are gonnaknow you, like you, trust you
and promote you, and Everythingis going to be fine.
It looks like we have one morecomment in there, jimmy.
Oh yeah, go ahead, go ahead.

Jimmy Fantastic (58:30):
Last four, or is that 7-1-1-4?

Johnny Awesome (58:33):
is that the same ?
Yeah, we just never remutedthem.
I did, oh, going once, goingtwice.

Jimmy Fantastic (58:42):
All right, so all right.
So, guys, breakfast covers, youguys that are still hanging on
with us, don't forget to findbreakfast club on workplace.
So go into workplace and youcan find it Breakfast club on
there.

Johnny Awesome (58:54):
Asked to join that the November 2nd the free
for all Friday is gonna be livenear a local thingy near you.

Jimmy Fantastic (59:03):
Yes, thursday, november 2nd of the Detroit
regional rally EXP, the regionalrally and free for all.
Friday will be live.
We will be live from downtownDetroit.
What?
But oh, why do I keep doingthat?
Awesome, live from downtownDetroit.
So Thursday, november 2nd, theDetroit regional rally, free for
all.
Friday, will be there, and thenNovember 15th, november 15th.

(59:25):
Creator con and we're gonna getRobert Courtney on here in the
next couple weeks, so we canpreview that we're excited about
that.

Johnny Awesome (59:30):
That's what we have.
One more thing we do Tuesday,october 17th.

Jimmy Fantastic (59:34):
Next week, next Tuesday, we have our training,
our 90-minute webinar that we'reholding us.

Johnny Awesome (59:38):
That's right.
Well, that, yes.
So if, if you met Jimmy yet,don't let that cat out of the
bag yet.
Yeah, if you, if you met, ifyou met Jimmy, or you you were
at EXP con.
You didn't have a chance tomeet Jimmy.
We have something special foryou guys.
Well, heck, I guess now that'sout.

Jimmy Fantastic (59:52):
If you're listening, it's out there in the
the ecosphere hit me up, hitJimmy up.

Johnny Awesome (59:56):
Jimmy at free for all Friday, or if you know
any of his other emails or phonenumbers, hit him up for a
Special webinar that we have, a90-minute webinar that's gonna
be going live as well.
Yep, so Awesome.
And for those of you that arelistening to the podcast, of
course, you can always get aholdof us.
We welcome you to listen to usor watch us live on Facebook,

(01:00:17):
twitch or YouTube every singleFriday, starting at 7 30.
I thank you for those of youthat are joining us on the
breakfast club, and we will.
Oh, I didn't even play the man.

Caller (01:00:28):
I'll tell you what this?

Johnny Awesome (01:00:30):
There it is this , this flu, bro, this flu.
Uh, jimmy, you've had fantasticnot even awesome and for
everybody else, we'll talk toyou next Friday.
You.