Why Weather Vane

In this video, I’m pulling back the curtain to show you exactly how projects are posted within Penji and the work that goes into optimizing client websites. This is a raw, behind-the-scenes look at what it takes to build an agency from the ground up. The website? Not perfect. The pricing? Still evolving. The process? Always improving. But waiting for perfection = waiting forever. The real goal is to start getting customers, refine the strategy, and build as we go. Over the next 1-3 months, the website and copy will continue to evolve, but the core mission remains the same: - Help businesses grow through powerful digital marketing strategies. - Leverage Penji’s creative power to deliver high-quality results. - Build an agency that’s transparent, scalable, and adaptable. This is the reality of starting a business in real time—no fluff, no sugarcoating. Watch the process unfold, in real time.

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