Free To Lead
Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose is the premier podcast for visionary business leaders who are shaping the future. This show is dedicated to showcasing the journeys of business owners and executives from various industries who are making significant impacts in their fields. Hosted by Will Steel, one of the world’s most highly regarded transformational leaders, the podcast delves into the stories of visionary business owners and leaders who are not only driven by their passion but also inspired by their purpose. Think you'd be a great guest on the show? Apply at https://podcast.willsteel.com/podcast-guest-application.
Episodes
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder and Creator of The Eye Drink, Dr. Roger Wu. Roger explains how blue light damages the eye’s macula and how reduced blinking leads to dry eyes.
He introduces The Eye Drink, his science-backed beverage combining lutein, zeaxanthin, vegan omega-3, and coconut water to protect eye health and boost hydration. R...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder and CEO at PlatypusOS, and Founder at Qebot, Matthew White. Matthew shares his journey from healthcare to launching startups in digital marketing and AI.
He discusses PlatypusOS, an AI-powered browser that automates business workflows across multiple apps, acting as a personal assistant. Matthew explores h...
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August 11, 2025 • 28 mins
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Global Credibility Expert, Mitchell Levy. Mitchell explores how credibility goes beyond branding, emphasizing trust, clarity of purpose, and authentic relationships.
Mitchell shares insights on building credibility, leveraging LinkedIn for business development, and the importance of coachability in executive coach...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder at Live Traders, Anmol Singh. Anmol shares insights on trading psychology, risk management, and building resilience.
He explores leadership, the importance of accountability, and fostering independence within teams. Anmol also introduces his mastermind community, emphasizing holistic personal development a...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder and Content Director of Retoro Capital Investments, Emma Powell. After her husband’s unexpected layoff, Emma took charge of their financial future, overcoming challenges and learning to raise capital for real estate deals.
She discusses the emotional and practical aspects of building wealth, the importance...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Owner and Co-Founder of F9 Productions, Lance Cayko. Lance shares his journey from working on a farm to leading a successful design-build firm, emphasizing the importance of passion, trust, and effective communication in architecture.
He discusses industry challenges, the value of responsive customer service, and ...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder and CEO of Cash is Clear, David Safeer. David explains the crucial difference between accounting and cash flow, highlighting common pitfalls that can undermine small businesses.
He discusses practical strategies for optimizing cash flow, the challenges of educating business owners and financial professiona...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the PR Executive, Founder, and CEO of ZavoMedia PR Group, Liana Zavo. Liana shares her inspiring journey from college dropout and single mother to leading a global, women-led PR agency.
She discusses the importance of storytelling, personal branding, and strategic networking in building authority, especially for wome...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder and CEO of Clearfork Academy, Austin Davis. Austin shares his journey from divinity studies to counseling, inspired by witnessing adults struggle with unresolved childhood trauma.
He discusses the challenges of balancing leadership and therapy, the importance of trust and delegation, and how his upbringing...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Thought Leader Launch Trainer, Mentor, and Publisher of Same Page Publishing, Aurora Winter. Aurora shares expert advice on writing, publishing, and marketing books, emphasizing the importance of strategic planning, correct categorization, and effective communication.
She introduces her "Spoken Author Method" for ...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder and CEO of The COO Solution, Derek Fredrickson. Derek discusses his journey from Wall Street to becoming a fractional COO and entrepreneur.
Derek shares insights on the importance of operational strategy, team alignment, and the critical role of a second-in-command in supporting visionary leaders. The conv...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Co-Founder of Rainmaker, Colin Hirdman. Colin discusses his journey from college graduate to business founder, sharing how he leverages LinkedIn to help founders, sales executives, and coaches grow their networks and sales.
Colin details his approach to authentic engagement, audience building, and educational cont...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Author of Raving Referrals, and CEO of HOA.com, Brandon Barnum. Brandon shares his journey from single father to tech entrepreneur, discusses the mission of Raving Referrals to revolutionize referral marketing through AI and community building, and highlights the importance of empowering real estate agents as local...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Partner of Coldwell Bowes, Michele Locke. Michelle shares her journey through the challenges of leadership, personal health struggles, and the importance of authenticity.
She discusses her career pivots, health issues due to stress, and the impact of her professional losses and divorce on her well-being. Emphasizi...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the CEO of The Legal Podcast Network, Dennis Meador. Dennis discusses his journey into the industry, emphasizing the importance of integrity, mentorship, and the complexities of business partnerships.
He shares personal stories about his early entrepreneurial ventures and the lessons learned from challenging partnersh...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the CEO and Founder of Kalicube, Jason Barnard. Jason discusses the importance of managing digital footprints and personal branding for entrepreneurs.
He emphasizes the need for a personal website as a central hub of information to ensure accurate online representation. Jason shares insights on educating AI and search...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder, CEO, and Real Estate Broker of LuXury & Wealth Group, Jacopo Iasiello. Jacopo shares his journey from aspiring soccer player to successful entrepreneur and author. Jacopo discusses overcoming injuries, his transition into business, and his ventures in real estate.
He emphasizes the importance of informed ...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the CEO of Fueled By Fire, Staci Wallace. Staci shares her journey marked by resilience, purpose, and financial struggles, emphasizing the importance of faith in leadership.
She discusses her upbringing influenced by her family's strong faith and entrepreneurial spirit, and the lessons learned from setbacks in her bus...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the President of The Lilian Raji Agency, Lilian Raji. Lillian shares her entrepreneurial journey, discussing the challenges she faced and the lessons learned.
She emphasizes the importance of perseverance, the role of fear in entrepreneurship, and the significance of finding purpose. Lillian also highlights the impact...
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder of Home Grown Brands, Gregory Vetter. Gregory recounts his transition from selling insurance to founding a successful salad dressing company based on his mother's recipe.
He discusses the challenges he faced, including investor conflicts and the eventual sale of his company. Gregory emphasizes the importan...
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