Free To Lead

Free To Lead

Free to Lead is dedicated to showcasing not just the journeys of business owners and executives from various industries who are making significant impacts in their fields, but also some of what each of them dealt with along the way, and what they are dealing with now. Hosted by Will Steel, one of the world’s most highly regarded transformational leaders, the podcast delves into the stories of visionary business owners and leaders who are not only driven by their passion but also inspired by their purpose.

Episodes

Beyond the Money: Beyond the Money: Mastering Consciousness and True Wealth Mastering Consciousness and True Wealth

June 24, 2026 • 18 mins
Imagine hitting every financial milestone you ever dreamed of, stepping onto a beach halfway across the world, and suddenly asking yourself: Is this all there is? That’s the exact wall Scott Royal Smith hit after building a massive legal and real estate empire. True freedom isn't just an automated asset protection structure or a bulletproof tax strategy; it’s an inside job. When you learn to quiet the internal chaos, ...
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Truly Passive Income: The Secret to Freedom & Impact

June 15, 2026 • 23 mins
Imagine climbing the ladder of financial success for a decade, only to look down and realise it was leaning against the completely wrong wall. Too many entrepreneurs pour their blood, sweat, and tears into building massive wealth, yet hesitate to exit because the taxman wants up to 50% of the proceeds. It is time to change the playbook. Discover how Brett Swarts took the painful lessons of the 2008 economic crash & birthed a ...
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Beyond Mutual Funds Why Diversification is a Wealth-Building Myth

June 8, 2026 • 23 mins
What if your investment portfolio could reflect your deepest personal values while simultaneously crushing market averages? Jaden Sterling, founder of Sterling Stock Picker, joins the show to share how he transitioned from a high-stakes career at Merrill Lynch and Citigroup to building an award-winning platform that empowers everyday investors. This episode isn't just about the numbers; it's about a lifelong mission that began with...
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Conscious Design: Building Brands for People and the Planet

June 1, 2026 • 23 mins
Can you create a product that’s both high-performance and planet-friendly without breaking the bank? Ian Peterman, founder of Peterman Design Firm, joins the show to prove that conscious design isn't just a trend—it's a massive business advantage. With over two decades of experience working with giants like HP and Nike, Ian now focuses on helping missions-driven brands develop, commercialize, and launch innovative produ...
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Building a $250 Million Real Estate Portfolio with German Precision

May 25, 2026 • 26 mins
What happens when you take the rigorous discipline of German automotive manufacturing and apply it to the world of mobile home parks? Matthias Gruenwald, the operational powerhouse behind WCG Investments, joins the show to share his incredible journey from programming robots for BMW suppliers to managing over $20 million in real estate assets. This episode is a deep dive into the "dual system" of technical expertise and entrepreneu...
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Why Debt-Free Real Estate is the Ultimate Safety Net

May 18, 2026 • 22 mins
Ever wondered what it’s like to survive a massive market crash and completely rewrite your playbook to never let it happen again? Success in real estate isn't just about the buildings; it's about the grit to knock on doors when everyone else is hiding behind a screen and the humility to learn from every single mistake. Will is joined by Joel Friedland & Ian DeVan, together they discuss a "Purple Cow" approach to indust...
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Shane Orlando: Backing Into Your Dream Life A New Way to Career Plan

May 11, 2026 • 34 mins
Sometimes the best way to move forward is to get small, get fast, and stop letting your ego drive the bus. Shane Orlando’s journey began with a paper route and framing houses, but it evolved into a masterclass in resilience—surviving the total collapse of the housing market by learning how to pivot when the banks dried up. From scaling collision centres to building custom homes, the secret isn't just about hard work; it...
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Scaling the Peak: Navigating the Business Ceiling of Complexity

May 4, 2026 • 22 mins
Ever feel like you’ve finally reached the top of the mountain, only to look up and realise there’s an even bigger peak waiting right behind it? Running a business is often an infinite game, and it’s easy to get blindsided when the methods that got you here suddenly stop working. We explore why even the most seasoned leaders stumble when they lose their sense of curiosity and how to smash through the "ceiling of...
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Chris Robinson on Escaping the Trap of "Satisfactory Success"

April 27, 2026 • 17 mins
Ever feel like you’re just cruising on professional autopilot, hitting every green light but somehow ending up nowhere new? It’s easy to get stuck in that secret place of satisfactory success where things are "good enough," but the fire has started to dim. Chris Robinson joins the conversation to break down why familiarity is the silent killer of greatness and how to install "rumble strips" in your life to keep you from...
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Gary Bishop: The Truth You’ve Been Avoiding

April 20, 2026 • 62 mins
Most of us are just meerkats peeking out of a hole, convinced that our narrow view of the world is all there is. We spend years following a trail of solutions to problems we’ve made up, oblivious to the fact that we’re actually being driven by a background narrative of "not being enough." Gary Bishop joins Will, their conversation cuts through the typical self-help morass to get to the heart of what it actually means to...
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Dr. Bruno Cignacco: Why Humans Outvalue AI and Property

April 20, 2026 • 20 mins
We often treat profit and humanity as opposing forces, but true business mastery lies in the realisation that they are entirely compatible. Dr. Bruno Cignacco, international consultant and author of The Art of Compassionate Business, joins the show to explain why the "human being" is the ultimate meta-resource in an age of automation. From the psychological impact of fear in the workplace to the "positive cycle of reciprocity" foun...
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Ekaterina Gorbacheva: Go Global or Go Home

April 20, 2026 • 20 mins
Imagine managing a high-growth global team where the staff lives in 37 different countries and never steps into an office. Ekaterina Gorbacheva, Global Expansion Team Lead at Flowwow, joins the show to share how she navigates the complexities of driving international revenue across markets like the UAE, Spain, and the UK. With a backstory that spans living in Shanghai for eight years and visiting 50 countries, Ekaterina brings a un...
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Chris Hurn: How to Start a Bank A Vision for Entrepreneurial Funding

April 20, 2026 • 16 mins
Most entrepreneurs think their only path to growth is selling off pieces of their soul to venture capitalists, but they’re missing a critical truth: debt is far cheaper than equity. Chris Hurn, a powerhouse in small business lending and a two-time CEO of the year, joins the show to dismantle the myths surrounding business finance. From his roots in an entrepreneurial family to playing a pivotal role in the Paycheck Protection...
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