FreeDive Podcast
Welcome to the FreeDive Podcast, your go-to source for all things digital marketing! Join hosts Kristy and Anna-Lynn every Tuesday at 5 AM EST as they dive deep into the dynamic world of digital marketing. From SEO strategies and social media trends to the latest in AI and video marketing, we cover it all. Brought to you by Seapoint Digital, a leading digital marketing agency, our podcast offers valuable insights and practical tips that have propelled us to success in the industry. Whether you're a business professional, entrepreneur, or digital marketing enthusiast, you'll find something to inspire and inform. Tune in for special guest interviews with industry experts who share their experiences and success stories. Join us on this exciting journey and navigate the currents of growth, strategy, and innovation with the FreeDive Podcast. Subscribe now to stay updated and never miss an episode!
Episodes
What does Gen Z really think about marketing? And what even is “chuffed”? In this episode, Bill chats with Catherine Woodley, a marketing student from the UK, and Ava Denucce, our graphic design intern from the US, to compare notes on what it's like to break into the industry as a Gen Z.
They explore their marketing passions, laugh about generational trends, and debate the best (and worst) slang from both sides of the Atlantic.
...
In this week’s episode, Deb and Bill dive into the surprising ROI of business travel.
From whirlwind trips to Texas and factory tours in Wisconsin to unexpected Muppet-themed AI projects, they break down why face-to-face connections still pack a punch in today’s virtual world. Plus, conference tips, a gold tuxedo moment, and the real reason some people on the team don’t do high fives. 👀
Does what you wear actually matter at work? (Spoiler: yeah, kinda.) In this episode, we’re talking all about how clothes impact confidence, credibility, and how you show up—whether you’re in-office, remote, or somewhere in between.
From pajama Zoom calls to power blazers, we’ve got stories, tips, and plenty of hot takes.
Let's connect! Send us a message and say hi.
It's the end!
No it's not! There's more. There's always mor...
Is ChatGPT your assistant, your therapist, or just a really smart sidekick? In this episode, we break down the real-life ways we’re using AI to streamline everything. From planning your week to managing emotional overwhelm... and yes, even interior design! Whether you're a seasoned AI user or just curious how to make ChatGPT actually helpful, we’ve got hacks you’ll want to steal.
You say "Kleenex," but do you really mean tissue?
This week, Anna and Kristy dive into the quirky world of brand names that have become part of our everyday language—even when we’re grabbing the off-brand version. From Q-tips to Band-Aids, we spill which products we’ll go generic on... and which ones we’ll never betray. Plus, we unpack the surprisingly tricky side of becoming too famous (lookin’ at you, Yo-Yo 👀). It...
In this episode, we put on our (matching) thinking caps—and overalls—to unpack the jaw-dropping true story of Amanda Riley, aka Scamanda. She faked a cancer diagnosis, built a massive support system, and raised over $100K… all through a campaign that, ethically horrific as it was, used surprisingly smart marketing tactics.
We break down:
- The emotional psychology that made her story stick
- What made her "campaign" so effec...
Headed out on a work trip and not sure what to pack—or how to survive TSA without a meltdown? In this episode, we’re sharing real travel tips (and real chaos) from recent business flights, including what to bring, what to avoid, and how to keep your cool.
🎒 In this episode, you'll learn:
- What to pack in your carry-on (and what to leave at home)
- How to stay refreshed on long flights
- Pro tips for navigating TSA like a boss
- And ...
We made it to Season 2, and honestly… we’re just as surprised as you are. In this anniversary episode, we’re pulling back the (faux fur) curtain to spill all the chaotic, unfiltered, occasionally sparkly lessons we’ve learned after a year of podcasting. From dead dad jokes to production burnout to figuring out our actual audience (spoiler: it’s basically Bill), we’re diving into what worked, what didn’t, and why we’re done pretendi...
Ever felt like being the nice one, the funny one, or the quiet one meant not being taken seriously at work? In this episode, Kristy and Deb get real about the ways personality and perception play into how we’re treated—and how we treat others. From being underestimated to learning how (and when) to speak up, this one’s full of honest stories, a little laughter, and those “wait… is it just me?” moments.
Forget “just another AI chat”—in this episode, Kristy and Anna spill the tea on how ChatGPT went from novelty act to their new office MVP… and impromptu shrink.
You’ll hear how a Reddit pixel install turned into a 30‑second flex, why drafting social copy without AI feels like using a flip phone, and whether you really need to keep paying a therapist when your chatbot’s dishing out life advice (and egg‑frying hacks).
Equal parts mark...
So You Wanna Be an Influencer? Step 1: Vomit Bags & Lint Rollers
Your unhinged starter pack awaits....
Ever wondered what not to do as an influencer? Kristy and Deb are here to show you—complete with emotional support lint rollers, purse confessions, and a surprisingly passionate pitch for vomit bags. This episode dives into the good, the bad, and the downright weird world of influence—whether you're chasing #...
Letting go is hard—especially when you're used to having a hand in every project.
In this episode, we talk about the challenges of stepping back, trusting your team, and strengthening communication (including a unicorn emoji strategy). Plus, the legendary Twerking Bull makes its grand return. 🐂💃 Tune in for laughs, leadership lessons, and maybe a little chaos!
Let's connect! Send us a message and say hi.
It's the end!
In this episode, we unpack the beautiful disaster that is workplace communication—complete with fur, tinsel, and some light, HR-violating banter.
From decoding "Bill-speak" to wondering if we need a company-wide vocab Bible, we’re pulling back the curtain on how creative teams actually try to understand each other.
There’s some yelling, some emotional lint rolling, and a very real moment of grief over a missed “Good Morni...
Think insurance marketing is just about middlemen? Think again! In this episode of the FreeDive Podcast, Tim and Bill break down affinity marketing — a strategy that connects companies with the right communities.
Fresh from the PIMA Conference, they share insights on industry trends, the power of trust in marketing, and why this approach is reshaping the insurance world.
Let's connect! Send us a message and say hi.
It's the end!
Grief doesn’t come with a guidebook, and returning to work after loss can feel like stepping into a world that has kept moving without you. In this deeply personal episode of the FreeDive Podcast, we open up about the experience of navigating life, work, and creativity after losing loved ones to cancer.
As part of the Podcasthon, we’re honored to support the American Cancer Society—a cause that’s especially meaningful to us. Through...
In this lively and unfiltered episode of the FreeDive Podcast, the creative core four team dives into a game of Balderdash with a marketing twist! From hilariously real slogans to creating our own, we explore the fine line between clever marketing and just plain absurd. Tune in for laughs, insights into creative strategy, and a reminder that marketing doesn't always have to be serious.
New year, new social strategy! This month on Social Savvy with Kristy, we’re uncovering the 5 sneaky mistakes that could be sabotaging your social media growth—and how to fix them.
From turning engagement into a two-way street to making your content strategy actually work for you, we’re sharing practical tips to kick off 2025 with confidence.
If you’re ready to leave bad habits behind and embrace a smarter, more effective social medi...
We’re off for the rest of the year, but we’re here to say a big thank you to everyone who has supported the FreeDive Podcast and to share a glimpse of what’s coming in 2025. Don’t forget to tune in next week for our end-of-the-year blooper reel—a hilarious wrap-up of our behind-the-scenes moments!
Special Thanks To:
In the final episode of 2024, Bill and Anna take the helm for a hilarious and heartfelt year-end review. From their favorite marketing trends and pop culture moments to bold predictions for 2025, this episode is packed with insights, laughs, and a touch of nostalgia.
🎙️ Highlights include:
- The rise of independent e-commerce and the pushback against Amazon.
- Exploring new ad platforms like Reddit and the surprising revival of HTML5...
In this special anniversary episode of the FreeDive Podcast, we celebrate nine incredible years of offering Matterport services at Seapoint Digital. Guest host Anna sits down with Matterport technician Kristy to explore the joys, challenges, and transformative power of this cutting-edge technology.
🔑 What to Expect in This Episode:
- What IS Matterport? Kristy breaks down the ins and outs of Matterport cameras and virtual tours.
- A ...
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