Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett and Josh Crouch from Service Business Mastery, Jerod Williams from Wealthy Plumbers and Ara Mahdessian CEO of Service Titan. Visit www.FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to success in plumbing, HVAC, and electrical starts here!
Episodes
We've all been Marcus's boss. A great employee takes the time to think about the business, writes up an idea, and hands it to you — and nine days later it's still sitting in your inbox. So you give him the line: "I got too busy." He nods, says no worries, and walks to his truck. And you tell yourself it's fine. You were busy. It's been a crazy week.
Here's the blunt truth Justin lays out in this episode: that's a lie. Not a ma...
Your best technicians aren't quitting over money or a difficult coworker — they're quitting because of the hard conversations you keep avoiding.
In this Freedom Fuel episode, Justin Deese breaks down why dodging tough conversations is quietly bleeding money out of your home service business, and shares a simple 5-step framework you can put to work in the next 2 days.
In This Episode You'll Learn:
✅ The real reason leaders avoid ...
Most home service business owners think their CSRs are booking 80% of incoming calls. The real number? Closer to 25–45%.
In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Michelle Myers, founder of Pink Callers, to expose the gap between what owners think is happening on their phones — and what's actually happening. Michelle has spent 10+ years placing fractional, dedicated CSRs inside HVAC, p...
Every home service owner is talking about AI. Most of them are doing absolutely nothing with it.
In this Freedom Fuel episode, Justin Deese calls out the pattern that's quietly killing momentum in home service businesses — using AI to feel productive instead of using it to be productive. If you've got a folder full of AI-generated scripts, templates, and ideas that have never touched your business, this episode is for you.
Just...
Ever promoted your best technician to service manager and then watched him struggle? In this solo episode, Justin shares the real story behind Service Manager Academy — how he made the same mistake most home service owners make, what it cost him, and the single question from a frustrated employee that changed everything.
Justin walks through promoting his top-producing tech with a one-line onboarding plan ("just teach everyone...
A boss tells people what to do. A leader shows them where to go. In this Freedom Fuel episode, Justin Deese unpacks why so many home service business owners are stuck managing through pressure and control — and what it actually takes to build a team that takes ownership, steps up, and helps move the business forward.
If your team only performs when you're watching, only moves when pressure is high, or only does the minimum to ...
What if your customers could buy a fully installed HVAC system, water heater, or generator directly from your website — at 2 a.m. — without ever talking to a salesperson?
In this episode, Justin Deese sits down with Paul Redman, Co-Founder of Contractor Commerce, the home services industry's first true e-commerce platform for HVAC, plumbing, and electrical contractors. After 10 years working inside a major manufacturer, ...
Authority might get compliance, but trust gets commitment. In this episode of Freedom Fuel, Justin Deese breaks down why trust is the real currency of leadership — and the small daily actions that build it (or quietly destroy it).
If your team had the choice between following your title or following you, which would they pick?
In this episode of Freedom Fuel, Justin Deese tackles the one thing that quietly impacts everything in...
Freedom Blueprint Podcast Hosts: Justin Deese
Guest: Ryan Fenn, Founder & CEO of Chiirp
Episode Summary
Justin Deese sits down with Ryan Fenn, the founder of Chiirp, to break down what actually separates home service companies that convert leads from the ones that burn marketing dollars. Ryan traces his journey from selling windshield repair at gas stations to running a SaaS pushing $1M a month — and explains why th...
When's the last time you actually experienced your business the way your customer does?
In this Freedom Fuel episode, Justin shares the gut-punch moment he had after buying a restaurant and suddenly finding himself on the OTHER side of the counter — dealing with vendors whose systems felt built for them, not for him. And it forced him to ask the hard question: are we doing the same thing to our customers?
This short, focused ep...
Freedom Blueprint Podcast Hosts: Justin Deese (with Kristen Deese & guest Levi Torres) Recorded: On top of Camelback Mountain, Scottsdale, AZ
This isn't a normal episode. It can't be.
Episode 150 marks a milestone Justin never put on a vision board: over one million downloads of the Freedom Blueprint Podcast. To put that in context — 90% of podcasts never make it past episode 3, and roughly 99% of those that do nev...
Show Information
Episode Number: 149
Duration: 07:35
Date: May 15, 2026
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Summary
Every home service business owner makes sacrifices — late nights, missed dinners, weekends on call — but not all sacrifices are created equal.
In this Freedom Fuel episode, Justin breaks down the difference between the sacri...
Show Information
Episode Number: 148
Date: May 11, 2026
Duration: 38:33
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Dan Antonelli
Company: KickCharge Creative
Guest Website: https://www.kickcharge.com/
Gift to listeners: Family-owned letter template and branding resources available at KickCharge.com
Summary
In this episo...
Show Information
Episode Number: 147
Date: May 08, 2026
Duration: 06:31
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Summary
Most home service companies completely overlook one of the easiest revenue opportunities sitting right in front of them—new construction neighborhoods. In this Freedom Fuel episode, Justin breaks down why “new” doesn&...
Show Information
Episode Number: 146
Date: May 04, 2026
Duration: 30:16
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Spencer Pope
Company: Bradford White
Guest Website: https://forthepro.bradfordwhite.com/
Gift to listeners: Free training resources, live support, and access to the For The Pro App
Summary
In this episode o...
Show Information
Episode Number: 145
Date: May 01, 2026
Duration: 06:55
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Summary
In this first episode of the new Freedom Fuel series, Justin Deese delivers a powerful leadership truth most business owners avoid: your team is a reflection of you.
If your team lacks accountability, energy, or ownership, the issue may not be them&mdash...
Show Information
Episode Number: 144
Date: April 27, 2026
Duration: 39:52
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Chris Yano
Company: Yano Group / Prolific Brand Design
Contact Info: theyanogroup.com
Summary
In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Chris Yano for a raw and insigh...
Show Information
Episode Number: 143
Date: April 20, 2026
Duration: 42:46
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Jon Fay
Summary
What does elite leadership really look like when failure isn’t an option?
In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with former Navy Commander and Bl...
Show Information
Episode Number: 142
Date: April 13, 2026
Duration: 01:07:35
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Jonathan Whistman
Company: WhoHire / The Sales Boss
Guest Website:https://thesalesboss.com
Gift to listeners: Free resources + hiring frameworks (via website)
🎯 Summary
In this episode of the F...
Show Information
Episode Number: 141
Date: April 06, 2026
Duration: 13:06
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Jarrod Scott
Company: Aeroseal
Guest Website: https://aeroseal.com/
Summary
In this episode of the Freedom Blueprint Podcast, Justin Deese sits down live at ACCA with Jarrod Scott, National Direct...
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