290 - Let’s talk luxury, artistry, and one-of-a-kind craftsmanship.
In this episode, I chat with Amy and Tavis Guild about their journey into creating Guild Canvas, why offering high-end art matters, and how photographers can shift their mindset—and their pricing—by focusing on prestige. Warning: You might just throw out all your old samples after this episode.
What to listen for:
- Why Guild Canvas isn’t “just” a canvas—and what truly sets it apart.
- Why offering only one product can actually boost your sales (and confidence).
- How Amy and Tavis went from overwhelmed product menus to simplified, luxury-focused selling.
- The psychology behind prestige pricing—and how to tap into it.
- Why what you show and say determines what you sell.
- Marketing tips for attracting clients who value heirloom artwork.
- The myth of the “part-time photographer” and why profitability still matters.
- How charitable marketing and community engagement can attract your dream clients.
- Real-world sales insights—including how one studio removed all other products and never looked back.
- Tavis’s unique “Prove It” senior model (and why it works).
Whether you're ready to go all in or just want to test the waters with a price anchor, Guild Canvas is the kind of product that can truly shift your business. Simpler. More elevated. And more profitable. Go check them out and let them know I sent you!
Connect with Guild Canvas
More Resources
Master the craft of pet photography at the Hair of the Dog Academy – hairofthedogacademy.com
Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales – freedomfocusformula.com
Crack the code to booking more clients inside Elevate – freedomfocusformula.com/elevate
Discover the world of commercial pet photography- hairofthedogacademy.com/commercial
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JOIN THE PARTY:
- Connect with us on Instagram
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
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