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November 4, 2025 33 mins

315 - You did it all right, the call flowed, you connected, you nailed the pricing talk, and then… nothing. In this episode, Heather and I unpack what to do when a client ghosts you even after your best effort, how to stay curious instead of crushed, and why “doing it right” doesn’t guarantee a yes (and why that’s actually a good thing).

What to Listen For:

  • Heather’s 3 phases of the client journey and why phase 3 is the “Wait… what?!” moment
  • The truth about doing everything “right” and why that doesn’t always equal booked
  • Two mental tracks after a “no”: frustration spiral vs. curiosity and growth
  • How to set action goals you control, not outcome goals you can’t
  • Smart follow-up strategies and why more than one is essential
  • Why ghosting isn’t always rejection
  • Turning marketing into something that’s actually fun 
  • How to build resilience and self-trust through every “no”
  • What to do when fear of failure stalls your next inquiry call

Doing everything “right” doesn’t promise a yes but it can teach you exactly what you need to grow. In this episode, learn how to shift from frustration to curiosity, follow up with confidence, and build resilience that leads to more bookings. 

Want hands-on coaching? Join us for Coach Week, Nov 11–13 at 2pm ET. It's totally free, with replays included.  Sign up here - https://www.freedomfocusformula.com/coachweek

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