Freelance Road Trip Podcast

Freelance Road Trip Podcast

The intersection of inspired creativity and common business sense for freelance designers, illustrators, and photographers who want to have fulfilling, successful businesses. Hosted by Alvalyn Lundgren.

Episodes

April 30, 2021 20 min
Ever have a client relationship turn sideways or go south? If you've been freelancing awhile you've likely experienced when a client shifts expectations or makes an odd request. Poor relationships with your clients can affect not just your freelance business, but your creative drive, your household, your friendships, your loved ones, and even your future success. Using a true story shared by a fellow freelancer,? I unpack a...
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The allure of freelancing... Why do we do it? And then, how do we do it? The freelance economy is growing across all sectors. According to  a Gallup–Upwork poll, there are around 57M independent contractors in the US currently. The majority of those is creatives. To freelance successfully means you're taking care of business so that you are free to focus on your creative work. How can you avoid fizzling out and having to return...

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April 16, 2021 22 min
Are you using a creative brief, also know as assignment or design brief, in your project development process? A brief can help you build trust with your clients for a variety of reasons.  In this episode I share what a brief is and how your client relationships and freelance business as a whole can benefit by using them.
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April 10, 2021 31 min

How you think affects how well you do creatively and business-wise. What you think either hinders or promotes. We all struggle with limiting beliefs and negative thinking, but we don't have to embrace them. In this episode I share for your consideration a mindset shift through the analogy of gardening and farming. This may make a difference for you if you're struggling as a freelance creative.

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The PRO Act, which is now included in the massive infrastructure bill, and the Worker Flexibility and Small business Protection Act, will make things very difficult for freelance creatives if it becomes law with the ABC test intact. If freelancing and independent contracting is no longer considered legitimate, and we all have to be employees, what do we lose? Whether or not an employer is a union shop or not, what do we lose?  Don&...
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March 26, 2021 25 min
Money is a necessary tool in business and life, and freelancers can embrace the budgeting process creatively. Budgeting is good stewardship, and enables you to maintain momentum when your income fluctuates month to month. A spending plan can help you become more profitable because it gives you more control. I share an approach to your spending plan that's flexible, practical, and immediately actionable. Feast or famine income i...
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Freelance creatives can often get stuck on smaller problems, odd requests, and indecision. To that end, I offer insights to questions listeners and readers have asked regarding working on spec (speculatively), contracts, legal business structures, and when your clients are family members or friends.   

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March 11, 2021 15 min

A young designer asked me if formal education makes a difference in becoming successful. Having earned a degree, and having taught part-time in a design program for 25 years in addition to my design work, I have some bias about this topic. I frame my response with my bias in mind. The designer who posed the question is not formally trained. Her question was if formal education makes a difference and not if it is necessary for succe...

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March 5, 2021 33 min

Freelancers of all types should be concerned about pending labor legislation. The ABC test to determine independent contractor vs. employee status in California's independent contractor law is being pushed forward nationally in the forms of the PRO Act and the Worker Flexibility and Small Business Protection Act. I share what the ABC test is, why it should be a huge concern for you, what it's done in California, how it will...

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Talent, passion and a portfolio will get you through school, but you can't build a business on them. There's a gap between school and making a living. The gap exists even if you didn't attend design school. Now more than ever, freelancers need to get serious about business skills if they hope to attract clients, increase their profits, and support their lives through their creative work. Lack of knowledge is the problem...

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Things don't always go the way you planned, especially when it's more than just you involved. Clients and colleagues will surprise you. Responding well whether you're in the middle of favorable or unfavorable happenstances requires anticipating the possibilities. I share my experience preparing to be a guest on a popular podcast, and what I learned from it.
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Friends and family should not be in your "ideal client" description. Why? Because all sorts of unexpected things happen that can suck your time, stress you out, and make you wish you'd never said "yes." In the episode I share what happened with one of my client/friend projects, and how you can avoid problems in any working relationship simply by implementing and following through on your own business policies. ...
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February 4, 2021 16 min
Do you accept every client and project that comes your way? Have you ever worked with a client where things began well but soon went sideways? Every freelancer who's been in it for a few years has at least one story to tell. If you'd prefer not having stories to tell, start filtering out less desirable projects and clients so you can say yes to your best kinds of clients. In this episode I share my filters and non-negotiabl...
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January 28, 2021 21 min
A book review and discussion of why aesthetics matter in business, commerce, communication, and branding. I describe the difference between aesthetic principles — the form (or visual) language — and the idea of personal or corporate style/aesthetic. And I explain why the work you create for your clients is valuable and your "job" as a creative pro is legit. The book: "Aesthetic Intelligence: How To Boost It and Use It i...
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January 21, 2021 20 min
As a freelance creative, you get to design your own success. Your whole life relies on your ability to achieve your professional objectives, so success isn't optional. Setting significant goals is one of the most powerful things you can do to accelerate your business. Here are essential insights and a strategic approach to goal-setting that can help you ensure success and longevity.
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January 15, 2021 17 min
Scammers are highly creative in who and how they target. No one is exempt. This creative project scam, in which the scammers pose as businesses or start-ups to target independent creatives, has been circulating in various forms for more than 15 years. I share my first experience with this scam, what I learned, and how to spot the scam so you don't take the bait.
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January 7, 2021 22 min
I share a few of my rules and business policies which have helped me build a successful freelance business. These have kept me from making bad decisions. Some have been formed on the fly and others have been established as the result of a sad situation. Some are simply common sense. No matter what the impetus is for creating a rule, the purpose is to protect my creativity and livelihood.
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December 24, 2020 18 min
Do you want to build a business our of your creative work? Stop thinking like an artist and starting acting like a business owner. Start with these 7 easy-to-do things to set up a firm foundation for your freelance design, photography, copywriting, or illustration business.
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December 18, 2020 21 min
My 3 dogs, who enjoy lying around in puddles of sunlight all day, are the inspiration for this discussion about the importance of rest to you success, overall well-being, and creative energy. On any road trip, rest stops provide a welcome respite. It's no different for your freelance journey. I present two ways to think about rest and 3 reasons you need to take it seriously as you launch and build your freelance business.
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December 10, 2020 16 min
Listening belongs before you begin and and all the way through to the end of a creative project. It's possible to win better clients and maintain healthy working relationships through active, focused listening. Effective listening helps you to frame a premise that you can use as the basis for your creative solutions, and build trust with your clients. Practice these 5 tips for listening in all of your business and client conver...
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