Freelance Road Trip Podcast

Freelance Road Trip Podcast

The intersection of inspired creativity and common business sense for freelance designers, illustrators, and photographers who want to have fulfilling, successful businesses. Hosted by Alvalyn Lundgren.... Show More

Episodes

February 26, 2021 22 min

Talent, passion and a portfolio will get you through school, but you can't build a business on them. There's a gap between school and making a living. The gap exists even if you didn't attend design school. Now more than ever, freelancers need to get serious about business skills if they hope to attract clients, increase their profits, and support their lives through their creative work. Lack of knowledge is the problem...

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Things don't always go the way you planned, especially when it's more than just you involved. Clients and colleagues will surprise you. Responding well whether you're in the middle of favorable or unfavorable happenstances requires anticipating the possibilities. I share my experience preparing to be a guest on a popular podcast, and what I learned from it.
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Friends and family should not be in your "ideal client" description. Why? Because all sorts of unexpected things happen that can suck your time, stress you out, and make you wish you'd never said "yes." In the episode I share what happened with one of my client/friend projects, and how you can avoid problems in any working relationship simply by implementing and following through on your own business policies. ...
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February 4, 2021 16 min
Do you accept every client and project that comes your way? Have you ever worked with a client where things began well but soon went sideways? Every freelancer who's been in it for a few years has at least one story to tell. If you'd prefer not having stories to tell, start filtering out less desirable projects and clients so you can say yes to your best kinds of clients. In this episode I share my filters and non-negotiabl...
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January 28, 2021 21 min
A book review and discussion of why aesthetics matter in business, commerce, communication, and branding. I describe the difference between aesthetic principles — the form (or visual) language — and the idea of personal or corporate style/aesthetic. And I explain why the work you create for your clients is valuable and your "job" as a creative pro is legit. The book: "Aesthetic Intelligence: How To Boost It and Use It i...
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January 21, 2021 20 min
As a freelance creative, you get to design your own success. Your whole life relies on your ability to achieve your professional objectives, so success isn't optional. Setting significant goals is one of the most powerful things you can do to accelerate your business. Here are essential insights and a strategic approach to goal-setting that can help you ensure success and longevity.
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January 15, 2021 17 min
Scammers are highly creative in who and how they target. No one is exempt. This creative project scam, in which the scammers pose as businesses or start-ups to target independent creatives, has been circulating in various forms for more than 15 years. I share my first experience with this scam, what I learned, and how to spot the scam so you don't take the bait.
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January 7, 2021 22 min
I share a few of my rules and business policies which have helped me build a successful freelance business. These have kept me from making bad decisions. Some have been formed on the fly and others have been established as the result of a sad situation. Some are simply common sense. No matter what the impetus is for creating a rule, the purpose is to protect my creativity and livelihood.
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December 24, 2020 18 min
Do you want to build a business our of your creative work? Stop thinking like an artist and starting acting like a business owner. Start with these 7 easy-to-do things to set up a firm foundation for your freelance design, photography, copywriting, or illustration business.
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December 18, 2020 21 min
My 3 dogs, who enjoy lying around in puddles of sunlight all day, are the inspiration for this discussion about the importance of rest to you success, overall well-being, and creative energy. On any road trip, rest stops provide a welcome respite. It's no different for your freelance journey. I present two ways to think about rest and 3 reasons you need to take it seriously as you launch and build your freelance business.
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December 10, 2020 16 min
Listening belongs before you begin and and all the way through to the end of a creative project. It's possible to win better clients and maintain healthy working relationships through active, focused listening. Effective listening helps you to frame a premise that you can use as the basis for your creative solutions, and build trust with your clients. Practice these 5 tips for listening in all of your business and client conver...
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December 5, 2020 35 min

It's annual planning season! Where have you come from? Where are you going? In this episode I unpack a successful planning process. Planning gives us a road map to follow. Instead of launching the new year with a few nebulous resolutions, we can have clear goals, strategies and tactics in place that will empower us to make a difference. In planning you define your purpose and bench marks. With a solid destination and purpose — ...

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November 27, 2020 21 min

Most clients will pay you — on time. But it happens that some don’t. There are a variety of reasons why some don’t pay. No matter what the reason, non-payment is one of the most frustrating and commonplace problems freelance creatives deal with. When it happens, what’s your response? You need an easy and effective response so that other projects aren’t compromised. In this episode I start out with policies you can implement to redu...

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How do you manage your creative projects from beginning to end? How do you keep track multiple, concurrent projects at various stages of development? Basic project management skills are essential for your success as a freelance creative. In this episode I share methods to manage project details to ensure an organized workflow, effective results, and, ultimately, satisfied clients. 
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November 14, 2020 24 min

One inconvenient truth about freelancing is the fact that, no matter how well you get along with your clients, no matter how effective your work is, or how smoothly a project is going, clients will leave you. Even long-term client relationships come to an end. I lay out 12 reasons why clients leave, and most of them have absolutely nothing to do with the quality of your relationship or the effectiveness of your work. And, I share a...

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November 8, 2020 19 min

Every freelance creative needs a vision — a reason to look beyond their current circumstances. Our work has to be about more than simply making a client happy or earning a living. Vision keeps us moving forward toward a better future, helps us make good decisions, and set meaningful goals. Without vision, we will falter and even given up. In this episode I explore the important of vision and share how to craft a vision statement yo...

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Whether you serve clients by offering creative services and creative results are your clients, or you create a product that you sell to customers, you won't accomplish anything without addressing four aspects of success. I describe these as mission, mindset, mechanics, and marketing. These all work in unity to support and grow your freelance business.

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What's the end result of our creative efforts? What responsibility do we as creative professionals have toward the end user? What responsibility do we have to uphold the public good? What do you do when your ethics and your client’s ethics clash? Creative work involves more than proper function, ease of use and visual appeal. There's a bigger horizon we can't lost sight of, both in the work we create and in how we serve...

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October 17, 2020 17 min

To realize success as an independent creative, we need to move forward consistently, even if we think we’re not yet ready. Forward motion jump starts us into an ongoing cycle of increasing capability and confidence. Taking action often takes courage. In this episode I explain a process I call the "Four Cs of Acceleration": Courage, Commitment, Competence, and Confidence. Understanding how this operates can help us take char...

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October 10, 2020 28 min

AB5 took effect in California in January 2020. It narrows the definition of independent contractor, and the type and amount of work a person can do for a client without being classified as an employee. While freelancers in CA battle to pass Proposition 22 and overturn AB5, HR2474, threatens to restrict freelancing. In this episode, we break down what these all mean for freelance creatives, and what you can do to ensure you meet the...

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