This week’s guest is John Motley, the founder and CEO of LogNet. LogNet was founded over 30 years ago and in our conversation we discussed the evolution of supply chain technology over that time. John recounts LogNet's origins as an early pioneer, being the first client-server solution to utilize SQL databases on PCs, focusing specifically on visibility across order, transportation, and warehouse management. Today, LogNet’s core technology centers on a "large trade model" which is similar to a large language model but based on graph theory with attributes like weight, cube, and carrier data. We also discuss how AI is replacing traditional User Interfaces by fostering conversational, agentic solutions and moving past aesthetically pleasing but often useless features like maps. This episode is essential for understanding how importers and retailers can leverage advanced technology to mitigate volatility from tariffs, geopolitical challenges, and other disruptions and keep the majority of their freight on what John refers to as the Happy Path.
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