022: Getting Crystal Clear with your Overall Mission to Further your Business

Today's guest is one who I had an unusual way of meeting—from a cold email to a warm and pleasant relationship. Dayana is an expert in her respective field, and she's found herself to be in a similar situation as the clients that she's helping. Yeah, it does happen. We, by nature, are in the weeds of our own businesses. It is for this reason that I always say, coaches do need coaches. Join me as Dayana and I discuss ways on how to collate all wonderful ideas and come up with an overall mission.

About Dayana Mayfield

Dayana Mayfield is a conversion copywriter and messaging strategist who works with online businesses. Providing clear messaging strategies and copy that sells, she serves startup founders, coaches, and businesses that target digital nomads. With weekly LinkedIn videos, Dayana also educates entrepreneurs on how to connect with their customers using a killer combination of emotion and analytics.

Dayana's Top 5 StrengthsFinder Themes

 

• Futuristic

• Achiever

• Positivity

• Ideation

• Relator

 

 

Key Takeaways

• No matter what kind of creative skill you have, there's some industry that could use it.
• Get the confidence and then do it.
• Everybody chooses their own thing
• The end goal can be crazy—it's totally fine—but let it clear up and paint the picture for that future.
• Our strength themes don't become strengths until they are serving us, giving us energy, and serving others, giving others energy.

Time-Stamped Show Highlights

• [01:17] How we got Dayana onto the podcast, and who is she?
• [03:09] Finding out what makes Dayana frickin' awesome.
  "I have a deep passion which is why I'm just so fired up."
• [08:56] Dayana's beautiful blend of strength themes.
• [12:00] How did Dayana's journey happen for her?
  "Basically, all you have to do is decide you're going to do it and then you'll figure everything else out. All you have to do is get the confidence first and then you'll be fine."
• [15:21] Alissa explains why Futuristic (as a number one theme) needs to be satiated.
  "If the future is foggy, if there is no clear endpoint, it feels very stuck because it needs direction, it needs to know where it's eventually going."
• [17:49] A discussion of how important it is to incorporate and utilize all of your themes in all aspects of your business.
  "Each of our themes have contributions that they uniquely bring."
• [21:06] The challenge that Dayana is facing right now and the recommendations on how to better address them.
  "I want to figure out how to create something that hasn't been created before."
• [27:13] The fear of being misunderstood.
• [33:36] Navigating through the fear.
  "Whatever task that you might be looking at and sort of dreading, look at it through a lens of the strengths that you have."
• [44:57] Podcast recommendation of the week!