Today, we're thrilled to have Martha Boudreau, AARP's Chief Communications & Marketing Officer, joining us for a fascinating conversation. AARP is a nonprofit, nonpartisan organization dedicated to empowering people aged 50 and older to choose how they live as they age, with a strong focus on social change and advocacy.
With extensive experience in communications and marketing, Martha has been instrumental in creating a clear and unified brand voice for AARP. She has driven member acquisition and retention, established the Consumer Experience (CX) practice, and oversees AARP's consumer Contact Centers. Martha is also an accomplished global leader, having served as President of the Mid-Atlantic region and Latin America for FleishmanHillard. A recognized industry speaker and influencer, Martha has received multiple accolades, including induction into PRWeek's National Hall of Fame and being named one of the Top 100 Women in Brand Marketing by Brand Innovators.
In this episode, we'll discuss AARP's focus on accurately representing and reaching the 50+ demographic; one of the fastest-growing age groups in the country, estimated to be responsible for $12.6 trillion of spending power by 2030. Martha discusses AARP's work to address ageism and how it is often an overlooked element of most DEI strategies.
Show Notes:
- AARP guide for marketers about authentically representing & reaching consumers 50+: www.aarp.org/RepresentAge
- AdWeek Column from Martha : Age: The Missing Part of DEI and The Most Misrepresented Segment of Advertising: 10 Things Marketers Can Do About It - Advertising Week
-----
Produced by Simpler Media
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!