Aligning People, Process, and Performance for Sustainable Growth

Episode Transcript
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Voiceover (00:03):
Tales from the wild, stories from the heart.
A journey into the mind andsoul of fired up business
professionals, where they sharetheir vision for the future and
hear from a different non-profitorganization every month as
they create awareness of theirgoals and their needs.
Dive into a world of untamedpassion as we join our host,

(00:27):
Shireen Botha, for this month'sepisode of Friends from Wild
Places.

Shireen Botha (00:35):
Awesome, awesome, welcome back.
I am Shireen, your virtualboutique bookkeeper and
QuickBooks advisor.
Imagine a seamless partnershipwhere CPAs can focus on
delivering expert tax strategiesand financial advice while we
handle the intricate details ofbookkeeping.

(00:56):
Our Bookkeeping approach meanspersonalized service, meticulous
attention to detail andtailored solutions that enhance
accuracy and efficiency.
We ensure every transaction istracked, every report is precise
and every client feels valued.

(01:16):
By collaborating with us, yougain a trusted ally that
enhances your service offering,boosts your client satisfaction
and frees up your time to focuson what you do best, which is
empowering clients financially.
So let's elevate your financialpractice as well.

(01:38):
Cpas, you want to know more?
Go check me out at www.
shireensbookkeeping.
com and allow me to keep yourbooks clean so you don't have to
.
Please welcome back listeners.
You are listening to Friendsfrom Wild Places with myself,
shireen, your host and myamazing co-host, tanya.

(02:00):
How are you doing, tanya?
How are things on your side?

Tanya Scotece (02:04):
Good morning, good morning everybody, our
listeners out there so superexcited this morning for our
guest.
Things are, well you know, justfinding my spark in the world
and trying to spread glittereverywhere I go, so you never
know who might pick it up.

Yes, you do an amazing job of that, Tanya, and
I'm so blessed to have you as myco-host on the show.
Likewise.
Likewise, Trini.
Always great to have you.
So won't you mind telling thelisteners a little bit more
about the subscription and thebonus content that we create for

(02:41):
them?

Sure.
So here at Friends from WildPlaces we have podcasts.
We disseminate it in alldifferent modalities YouTube,
spotify, apple and we also havea paid subscription and what
that looks like for little is $5a month US dollars.
You can have some kind ofdiving deeper into subjects that

(03:03):
we don't air on the actualpodcast, special topics a little
bit more intense.
It's not edited, so it's justraw from the heart.
So for as little as $5 a month,$60 per year, you can become a
preferred subscriber and get anycontent that you want in
addition to what you would likeus to talk about.
So maybe there's a specific.

(03:23):
We've talked about bodydysmorphia.
We've talked about anxiety,depression, imposter syndrome,
many of these topics that affecteverybody day-to-day, even some
lighter things, even justprocrastination, right, how to
kind of get out of our own way.
So if there's anything that youwould like to know more about
with the paid subscription, youcan do that.
Just drop us a line and I'llturn it back over to you,

(03:44):
shireen and thank you so much,tanya.

Yeah, listeners, it's just $5.
It's just to support us to beable to keep doing what we're
doing, and we're also lookingfor sponsors.
So any businesses out therethat are keen to get their names
mentioned on the podcast,please reach out to us as well.
We'd be keen to have a goodconversation with you.

(04:07):
We've had some crazy andamazing guests on the show.
If you have been listening fora while, you'd know that last
month was Suicide AwarenessMonth and we had a great guest
on the show sharing his storyand we were able to just put a

(04:30):
good hotline and helpline forthose people that need it,
experienced loss via someonethat they had loved, that had

(04:51):
decided to end their life inthat method or way.
So, yes, if you want to golisten to some more, we've got
so many options.
Go and check us out.
Listen to a few different ones,we'd really appreciate you.
So today we'd love to introduceour guest that's going to be on
the next few episodes with us.
Irma Perrone from Irma Groupempowers organizations through

(05:14):
strategic leadership, processoptimization and performance
excellence.
They specialize in helpingbusinesses elevate
decision-making at all levels,enabling both leadership and
employees to thrive.
As a speaker, author andconsultant and president of the

(05:35):
Florida Speakers Association,oma Peron leads with a focus on
sustainable growth, aligningpeople, processes and
performance for measurableresults.
With over three decades ofexperience, irma drives
organizations to achieve theirfull potential.
Welcome on the show, irma.

(05:57):
It's so good to have you herewith us.

Irma Parone (06:00):
Thank you so much.
I'm honored to be here and soexcited to meet with both of you
.

Right, we thoroughly enjoy having powerful
women on the show.
I think it's really inspiring.
As Tanya says, often, heradjective is inspire and I think
it's a great way to inspire bygetting other business owners,
women business owners andentrepreneurs to come and share

(06:28):
their stories.
So, welcome again, listeners,you know that Tanya and I
absolutely love true crime,right?
We always start our podcastwith just chatting about one of
the latest cases that we'venoticed that have been
circulating.
This has gone quiet, which is,I mean there's nothing really

(06:53):
much else to say about the casebecause, um, the culprit ended
up shooting himself andunaliving himself, so after he
committed the crime.
So, listeners, if you don'tknow what I'm talking about, the
case of the sniper ambushingthe Idaho firefighters Now, I

(07:14):
love our firefighters.
So this kind of was a verystrange case for me If you don't
know anything about it.
Basic details.
Strange case for me If youdon't know anything about it.
Basic details.
A northwest Idaho community isstill reading after a
20-year-old man was suspected offatally shooting two
firefighters and injuringanother after intentionally

(07:37):
starting a fire to ambush them.
Battalion chiefs john morrisonand frank j harwood were killed
in the june 29 attack oncanfield mountain.
Firefighter engineer davidtisdale, was seriously wounded
and remains hospitalized.

(07:57):
Authorities identified thesuspect as Wes Rowley.
The county sheriff, bob Norris,said it appeared he had been
living out of his car andauthorities did not know why he
was even in the area to beginwith.
Rowley, who dreamed of becominga firefighter himself, was

(08:27):
found dead on the mountain froma suspected self-inflicted
gunshot wound.
So the big question, likeeveryone's asking, is who is
this?
Where's roly?
You know what on earth?
Um, and norris said roly grewup in an arborist family,
telling reporters that thefamily climbed trees and
arborist is a trainedprofessional in the care and
management of trees and woodyplants.

(08:47):
Interesting, we have reportsthat he was shooting at first
responders via a tree.
Court documents say that Rowleymay have had a tumultuous
childhood.
In 2015, his mother, heather,sought in order of protection

(09:08):
against her then husband andRoley's father, jason Roley.
The documents allege that JasonRoley pushed her to the ground
and made threatening remarksabout waiting outside with a
sniper rifle.
So, long story short, it itsounds like he had quite a toxic
environment, but authoritiessaid the 20-year-old had ties to

(09:31):
California, arizona and Idaho.
It's really unclear to this daywhy he was even in that area to
begin with.
So again, ladies, my questionto you and we won't spend much
on the topic, but my question iswhat do you think was the
motive behind this 20-year-old?

(09:53):
Do you want to start Tanya?
What do you think?
What?

honestly, yeah, of course, you know, just a
shame.
You know, when it's like thesesenseless murders, senseless
crimes, and from my perspectiveI think we have to go back to
you know, I think there's just alot of instability, mental
illness.
You know, you just don't knowif people are just acting out a
fantasy or something fromwhatever a dream.

(10:18):
You know something that theysaw, something that some person
that they idolize that didsomething similar.
So I, from me, hearing this andwatching this, I, that's my
takeaway.
It's just, again, I think thereal crux is the mental
instability and, you know,unfortunately it happens.
It happens, you know, every timewe're meeting, even for the

(10:38):
podcast Shereen, it's likethere's always some.
You know senseless crime.
It's like, you know, back inthe day it was like an eye for
an eye, tooth for a tooth, butnow it's like these senseless
crimes.
People don't even know eachother and they're taking one's
life and it's not even avendetta against a specific
person.
I'm not saying that that's theappropriate way to go about it
either, but I'm just sharing.
Sharing back in the day, evenfrom biblical times, it was that

(11:00):
where now it's just kind ofit's random and you know
everything from.
You know school shooters ormass shootings.
It's just, you know, at the endof the day I'm going to, I'm
going to default to the mentalillness aspect.

Good one.
That's interesting, irma, whatdo you?

think.
So you know, I did a littleresearch on this and what I
remember I wish I could refreshmy memory and just turn it on a
little higher but I rememberthat he was fascinated with
firefighters but there was nobackground that he was spoken to
poorly by them or turned downor anything that would have made

(11:39):
him hate the profession, wouldhave made him hate the
profession.
So you know, I agree with Tanya.
I think something just wasn'tclicking.
You know, mental illness isjust insidious.
I mean, it's just who couldfigure it out?
Certainly not me.
But how sad that there wasn't.
I usually say, you know,there's a danger of a single

(12:02):
story.
You hear one piece of it andyou make a decision.
But with this one there justthere has to be something else.
Unless he just wasn't thinkingbut why was he going toward that
profession so strange?
I wish I could answer that.
Yeah.

Yeah, so strange, and you know the fact that he's
always wanted to be afirefighter.
But you know, the only twothings I was thinking about is,
honestly, it can either be hehas originally a really a big
problem with law enforcement andmaybe that's initiated it, or

(12:42):
the other thing is he actuallyhas a personal issue with that
specific fire department.
Maybe there was someone in thatgroup that he might have
crossed paths with or somethinglike that, some kind of a
personal vendetta towards one ofthe members, maybe.
But I mean, this is allspeculation, right, ladies?

(13:04):
I mean this is there's nothing.
We there won't be any answersbecause he he unaligned himself,
so no one's gonna know.
But what's left is the familyof these two firemen.
Um, that's left behind and theywon't ever have any answers as
they continue living on theirlife, you know.

(13:26):
So, as Tanya says, it's sosenseless, and I mean the man
himself.
He's only 20 years old, so hehad his entire life to live.

So I'm so sorry for the family and I yeah it's so,
so senseless my grandson hasjoined a volunteer fire
department, which scares theheck out of me.
I'm proud of him, um, but yet Imean, you don't even think
about this happening, right?
You think about them going intothis fire, right?

(14:00):
You know, anything can happen,no matter what profession you're
in.

So I'll just yeah at any time.
Everyone yeah but,congratulations that's amazing
on your grandson, that's amazing.

He's a wonderful kid.

Love him to death yeah, I've always admired
firefighters and the trainingthat they've gone, gone, well,
go through um, so that as ayoung girl I was like, oh, I
wouldn't mind being afirefighter, I don't think I'd
be able be able to be one um, asI grew up you know they're
quite a um, I don't know you'dhave to go through the training

(14:37):
that I actually watched onYouTube.
The firefighting training isquite hectic.
You, you have to be very, veryfit to be able to do and qualify
to be.

Yeah, I dated a fireman and I said boy, you have
, because they'd have, you know,like 24 hours on and then, or
48 hours long, I forget it wasyears ago and he said OK, come
here.
And I went there and he saidpick up this fire hose.
Well, it didn't even have waterin it and I couldn't pick it up
.
I said, all right, backing off,not the job for me.
Yeah, wow.

Wow, insane, right.
So, listeners, it's that timeagain.
It's the quote of the day.
We love this part of the showwhere we pick an inspiring quote
to chat about, and Irma'sactually shared one of hers that
she said herself.
So the quote today is one teamon the same train moving in the

(15:31):
same direction is a powerfulforce.
So, irma, won't you share withthe listeners and with us what
that quote means to you and why?

Well, other people caught me saying that often so
somebody turned it into a quote.
But you know, when I work withorganizations on their employees
and helping them get everybodyon the same team right, it's all
about that If people aren'tfocused on the same thing and
understand the big picture, thenyou have people running off in

(16:07):
different directions and, from abig picture standpoint, how do
you get them back in and pullthem back in and make sure
everybody understands and iscommitted and excited about
going in the same direction?
So I don't know it just kind offormed.

I love that.
I love that yeah, I mean itreally.
It's how do you?
Okay, I've got to be growing up.
I went and did quite a lot ofthese leadership, team building
kinds of obstacle courses and Iremember when I was heading into
Matric, which is the last yearof school, we went on a team

(16:50):
building course, obstacle courselike that, and they, the one
day they made me team leader andI was.
We had this mission to completeand before we began, I had to
give everyone the basic idea ofwhat we were going to do in the

(17:13):
direction that we were going tohead towards.
What we were going to do first,who was going to do what, and I
can't imagine not having thatpowwow first chatting to the
team, letting everyone know whatthe intention was, and then,
when it was go time, everyoneknew what was going on.
Everyone knew what they weregoing to do, what the game plan

(17:36):
was, and we headed down thebeach to put you know, the
little log life raft togetherand if no one knew what they
were doing and it was a go time,everyone would have run in all
sorts of different directions.
Um, some people were probablygoing for the same things and,
you know, it would have beenmaybe a squabble or an argument

(17:57):
about who was trying to do what.
So, yeah, I actually.
It's so important to everyonebe on the same train, everyone
understand what directionthey're going into and have the
same motivation and vision um towhere you know we're gonna to
end off and what we're reachingfor.

(18:19):
So that's such a good quote,irma, and I really appreciate
you sharing that with us.
So, before we begin, I just wantto pop in with a little bit of
a Buzzsprout ad here.
So, as you know, friends FromWild Places is a place to share
stories with other businessowners and entrepreneurs and a
safe space for them From allover the world.

(18:43):
We feature non-profits everymonth to try and make a
difference or give a helpline tosomeone in need.
I wonder if any of you have amessage you would like to share
with the world.
Or maybe you think it'll be funto even just have a talk show
and want to share your storyonline.
So podcasting is an easy,inexpensive and fun way to

(19:09):
expand this reach online for you.
So to start your own podcast.
Why don't you follow the linkin the show notes this?
This does let Buzzsprout knowthat we sent you and it helps
support the show, so the team atBuzzsprout is passionate about
helping you succeed.
Irma, please tell us and thelisteners a little bit about who

(19:30):
you are and your background.

So I am a mother, a wife, a grandmother, an author,
a speaker and a consultant andI have amazing friends and
family and I am blessed beyond.
I can't even tell you howblessed I am.
My background for work I was inthe security industry for many,

(19:59):
many years and you're going toask me later, I think, about why
I started my business.
But I was in industrialrelations with one company and
had no idea of what that evenmeant and they wanted me in it
so bad that they sent me toCornell.
So I got a Cornell education todo it and my last job was as a

(20:22):
regional vice president, asenior vice president, for a
security company, before Istarted my business.

Wow, many hats as well.
That's amazing.
So I ran the state of Floridafor the company.
Oh, okay, all right.
So, ir, when that you said it,we're going to ask you.
So when did you officiallydecide to become a business
owner then?
Well until that would be abetter question.

(20:51):
What triggered that?

what?
Oh, that's an easy answer.
So my mother mother, I'm inFlorida, south Florida, and my
mother was in Pittsburgh.
My dad had died a few yearsbefore and she had dementia.
So my brother I have onebrother he was a little lost in
how to handle it and called meone day because I kept flying up

(21:15):
there to try to help and hesaid look, you've just got to
take her.
I said I'm honored to take herFabulous mother.
So I brought her down, I puther in a place three miles from
me, but in my role I traveledall the time so she was so
confused and one day I justthought I can't do this anymore.

(21:36):
So now I'm a person who onlytook three weeks off when I had
a baby.
So not working is not in my DNA.
But I called my boss and saidI'll give you whatever notice
you need, but I got to go.
So two months later I wasofficially unemployed and I
spent time with my mother and Ijust couldn't not work, couldn't

(22:00):
not work.
It's a double or triplenegative, I don't know.
Um.
And so I just I and I keptgetting calls from my customers
saying where are you?
What are you doing?
So I decided to start abusiness doing the piece of the
work.
I decided to start a businessdoing the piece of the.

(22:42):
I was blessed to be able tospend time with my mother and
work as I could on my schedule,and that's, that was the start
of my business.

That is so, yeah.
Well, oma, since we're talkingabout your business, do you want
to share a work with employers?

but I also work with individual singlepreneurs

(23:22):
really focus on what's moreimportant, what's most important
to drive your business, and howyou're focusing like a laser on
those important things.
Because, as a business owner,we have so many distractions,
there are so many things we needto do and we need to know how

(23:43):
to get resources.
And I do have differentresources that have the skills
that I don't have, which is manythat I could pull in.
And then also I work on thepeople side of the business.
So, strategically, how are youaligning those people?
How are you making sure thatyou bring in the right people

(24:04):
and then what you do with themand you know problem solving
it's really helping people makethe best decisions for the
situation at hand.
So how do I handle an employeethat's not engaged?
You know people say I wanthappy employees.
Well, a happy employee can besomeone who's happy because you
don't hold them accountable andthey get paid right.

(24:26):
They don't do what you wantthem to do, they do what they
want to do and you still paythem.
How do you get them to reallysee that by taking care of the
customer, the employees and yourbottom line is going to help
elevate them.
So really seeing the bigpicture and that's really, you
know, accountability, engagement, customer retention, employee

(24:49):
retention, time managementreally spending your time on
what you need to do.

Tune in next week for part two from Friends from
Wild Places.

Voiceover (25:01):
You've been listening to Friends from Wild Places
with Shireen Botha.
Be sure to subscribe to thepodcast from the links to catch
every episode and unleash yourpassion.

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