Friends with Benefits
Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships. Not "business time" with friends. This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally. Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry. We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person. Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape. Because we all know, business time is personal.
Episodes
Jen Waltz doesn’t just build partner programs, she rewires them for impact.
In this episode, Jen joins Jason and Sam to drop an absolute gem on authentic networking, channel evolution, and the art of partner-led scale. She dives into everything from being “voluntold” into channel, to the difference between real partnership and just pushing portals. We talk trust, seller psychology, the 7-partner strategy from Jay McBai...
Joe Henderson, a seasoned expert in global partnerships, shares his journey from an accidental entry into the field to becoming a specialist in building partnerships from scratch. Joe discusses the nuances of establishing global partnerships, emphasizing the importance of understanding cultural differences and the necessity of face-to-face interactions. He highlights the significance of curiosity and open-mindedness i...
Join Jason and Sam on the Friends with Benefits podcast as they chat with Robin Dreeke, a former FBI counterintelligence expert. Robin shares his unique insights on building trust and relationships, drawing from his 21 years of experience in the FBI. He talks about the importance of understanding others' challenges and priorities, and how genuine curiosity and transparency can foster trust. Robin also discusses h...
-Porizkova
You can’t automate authenticity. You have to earn it.
In this episode, we sit down with MK Getler-Porizkova, CMO at Loop & Tie, host of The Connected Brand podcast, and someone who talks about human connection like it’s their life’s calling (because it is).
We dive deep into the idea that real leadership starts with self-awareness, and that brand trust, team culture, and customer relationships ar...
In this episode, Jason and Sam dive into a playful game of quote recall from past episodes, sparking discussions on key partnership strategies. They explore the challenges of gaining board-level support, the importance of speaking the business language, and the pitfalls of spreading resources too thin across multiple partnerships. The duo emphasizes the need for partner leaders to influence go-to-market strategies and...
Ned Arick, a successful leader with multiple exits, shares his journey of personal transformation and redefining success. He discusses the challenges of climbing the corporate ladder while losing sight of what truly matters. In this conversation, we explore the importance of self-discovery, setting boundaries, and finding joy in both personal and professional life. He offers insights on effective goal-setting, time ma...
In this episode, Jason and Sam welcome marketing legend Dave Gerhardt. Known for his industry-shifting marketing approach at Drift and now leading Exit 5, Dave shares his journey from CMO to community builder. He emphasizes the power of human connection in marketing, especially in an era dominated by AI. Dave discusses the importance of building a founder brand, where storytelling and personal narratives become key di...
Mara Gleason Olson shares her journey from witnessing a profound change in her father to becoming a leader in understanding human consciousness. She reveals how our thoughts shape our reality and how we can harness this to improve our lives. Through her work with Rebels for Peace, Mara empowers youth in Chicago to break free from limiting mindsets and become leaders in their communities. This episode is a deep dive in...
What does it take to build a partner program from scratch and make it a competitive differentiator?
In this episode, we sit down with Sean Kester, an early employee at SalesLoft who played a pivotal role in building their partner ecosystem from the ground up. Sean shares how he transitioned from sales development to product leadership, his playbook for integrating partnerships into a company's DNA, and the lessons...
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Welcome back to Friends with Benefits! In this episode, we’re diving deep into the world of GTM (Go-to-Market) strategy, partnerships, and networking with our special guest, Stephen Oommen. Stephen is a powerhouse in the GTM and go-to-network space, bringing a wealth of experience in sales, partners...
How do you break into new markets, shorten sales cycles, and build trust with buyers before your first conversation? Partnerships.
In this special episode, we're replaying Jason’s B2BMX talk, "The Partner Effect", where he breaks down how partnerships can drive warmer leads, faster sales cycles, bigger deals, and deeper customer trust.
Jason shares:
✅ Why the best companies go through partners—not so...
Success in business, partnerships, and life starts with one thing: showing up. But what does that really mean? In this episode, Jason and Sam unpack the power of intentionality, how to build relationships that actually matter, and why success isn’t about chasing goals, it’s about who you become in the process.
From the small daily habits that create momentum to the mindset shifts that turn connections into real opportu...
What if the key to revolutionizing your partnerships lies in thinking like a category designer?
On this episode of Friends with Benefits, we’re joined by Pablo Gonzalez, a self-proclaimed expert and passionate evangelist for category design, to uncover how this powerful framework can transform the way partner leaders approach their programs.
🎙️ What to listen for:
•Why creating a unique narrative is more impactful than ...
Franz-Josef Schrepf, host of the Partnerships Podcast and author of The Book on Partnerships, takes us on a journey through the art (and science) of building partnership programs from scratch.
From navigating the challenges of being the first partnerships hire to translating partnership value for the C-suite, Franz delivers hard-earned insights with clarity and humor. We explore why product-market fit is a must-have be...
In this episode of Friends with Benefits, Jason and Sam sit down with Antonio Caridad, a true legend in the world of partner operations. Antonio shares how partner operations serve as the backbone of successful partnerships, driving both partner and customer experiences. From his innovative five-pillar framework to the role of partner ops in influencing customer journeys, Antonio offers practical advice and real-world...
On today's episode, we dive deep with Brian Jambor, a true architect of partnerships and human connection. In this episode of Friends with Benefits, Brian unpacks the nuances of scaling partnerships, shares lessons from his career, which range from making headlines in the Wall Street Journal to launching innovative AI collaborations, and gives his take on the future of partnerships in the age of AI. Discover why ...
In this episode of Friends with Benefits, Jason and Sam sit down with Jen Igartua, CEO of GoNimbly, to talk all things RevOps. Jen walks us through her journey in the world of revenue operations, unpacking how RevOps has become essential for scaling B2B SaaS companies. We dig into the value of operationalizing partnerships and hear how GoNimbly has made this a core part of their strategy, especially through their powe...
In this episode of Friends with Benefits, hosts Jason and Sam are joined by Aaron Leeder, VP of Partnerships at Pavilion, to explore the innovative role of partners as sponsors within the B2B landscape. Aaron shares insights from his experience at Pavilion, where sponsorships have evolved to provide authentic value to the community while supporting the organization's growth. Discover how Pavilion balances sponsor...
In this episode of Friends with Benefits, hosts Jason and Sam welcome Andrea, a prominent figure in the Salesforce ecosystem (Salesforce MVP Hall of Famer 🤯) and CEO of Sercante.
The conversation delves into Andrea's journey from a Salesforce user to a successful entrepreneur, highlighting the founding and growth of Sercante, a company focused on creating seamless digital experiences using the Salesfor...
In this conversation, Pete discusses the concept of 'Open to Help,' emphasizing the importance of building authentic relationships and trust in networking. He shares personal experiences that shaped his willingness to help others, the significance of creating a space of trust, and the long-term benefits of genuine connections. The discussion also touches on the balance between personal and professional relat...
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