September 2, 2023 • 19 mins
Got a business idea but feeling trapped? Allow us to help break those chains. This episode takes a deep dive into the concept of the 'business friendzone', discussing how reliance on friends and family as your customer base can pose a hindrance to your growth potential. But don't fret, we also provide practical strategies to expand your reach and escape those limitations.
Carl shares his personal journey of launching his ethical hacking classes, an endeavour that earned him a cool $5,000! He generously provides insights into his '4-Day to Launch' program and how it can be a valuable resource for budding entrepreneurs.
Join us, as we collectively redefine our business strategies, embarking on this enlightening journey from the 'friend zone' to the 'stranger zone' in business. It's time to charge what you're truly worth and grasp that much-desired time freedom. Let's talk business, growth, and success!
👓Learn to master your business, to master your money, and your life.
Listen to our "Friends With Business" Podcast to unlock business mastery.
Check our social media pages to be updated on the latest buzz.
FB: https://www.facebook.com/prototype7/
IG: https://www.instagram.com/friendswithbusinessespod/
YOUTUBE:https://www.youtube.com/channel/UCPFpSdcYetwBsAmsbLpYUPA
I will help you start your business with confidence, and make starting a business easy and possible.
Join our FREE 💯 community for entrepreneurs! 👉🏾 https://bit.ly/3y0vGMY!
Get booked as a guest: Go to this link >> https://forms.gle/r89M3QC9QsvRm7vG7
🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵
#Friendswithbusinesses #launchwithcarl #learnfromahacker #podcastersofinstagram #podcastlife #youtube #hiphop #interview
#radioshow #newpodcast #applepodcasts #applepodcast #podcastaddict #podcastsofinstagram #podcastjunkie #podcastepisode
#businesspodcast #podcastshow #setgoalsandsmashthem #futuregoals😍 #daretobebold #smallbusinessrevolution #growthhacks
#selfemployment #getunstuck #mindsetmotivation #taketheleap #embracechange #behappyandsmile #businesssuccess
Visit www.FriendsWithBusinesses.net to learn more about the podcast and the business.
Follow us:
FB: www.facebook.com/prototype7
IG: www.instagram.com/friendswithbusinessespod
YOUTUBE: www.youtube.com/@LaunchWithCarl
I'll provide you with the vital foundations so you can leave with solid strategies and increase your ROI.
Join our FREE 💯 community for entrepreneurs! 👉🏾 https://bit.ly/3y0vGMY!"
Get booked as a guest: Go to this link - https://forms.gle/r89M3QC9QsvRm7vG7
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
People don't often appreciate those who they are
close to or have already made aninvestment in.
There's a certain level ofentitlement that comes with it.
It was good, everybody Allright.
(00:20):
So, as promised, today I wantto talk about the frame zone,
right, and you know I had tomove stuff around because I
don't normally have my officeset up like this and I actually
got to make a run out ofcoordinates early earlier in the
day because I have a whole lotto do.
But I want to talk about theframe zone right when it comes
to business, you know.
(00:40):
You know everybody's heardabout a friend zone.
It comes with relationships andno one likes to be stuck in the
frame zone, right.
So when we're talking about aframe zone, I want to define it
first, because that's supposedto be important.
The frame zone in business.
You know I'm going to talkabout what it is in
relationships where you're kindof like stuck in a place, you
know, trying to get somethingout of somebody.
(01:01):
You're not going to get anykind of stuck there and you're
exerting a lot of effort withlittle return.
That's very similar to thebusiness frame zone, except for
the way out.
You know there's two different.
There's a way out of therelationship frame zone and then
there's a way out of thebusiness frame zone, which is
completely different.
In the business frame zonethere is pretty much when you
(01:25):
are relying on friends andfamily to be your customers.
You know, you look on yourFacebook feed.
You know you're only sharingthe Facebook, where you're only
sending text messages, or youknow you're kind of like, hey,
y'all you know, like, forinstance, you know, when I was
in photography, when I operatedin the frame zone, I kind of
depended on friends and familyto use me.
You know, whether it be forweddings, birthday parties,
(01:46):
photo shoots, whatever it was,you know like, hey, I live there
.
The good thing was I had a verylarge network of people, so I
was able to live there for awhile and continuously make
money.
The problem with that is, whenyou're in the frame zone, there
are a number of things that willnot work for you.
Number one you will not be ableto ever charge the amount that
(02:10):
you're worth.
The reason is because peopledon't often appreciate those who
they are close to or havealready made an investment in.
There's a certain level ofentitlement that comes with that
.
If I okay, so if, if I've knownyou for 20 years and you know
we've gone through this and thatand I, you know, I was at your
(02:31):
baby shower and I did this.
We went to school together.
They already feel like they'vealready invested in you so they
don't have to invest in more.
You know, like special family,there's certain people in my
life I would dare not chargeanything for my services, like I
can't do it.
(02:52):
I mean, I had one sister frommy assembly, my church, she, you
know I did a photo shoot forher and like she had to make me
accept money from her and that'sbecause I value that relation
ship.
And so you know, it's like itdoesn't always even on my end,
it doesn't feel right chargingthe full price because of the
(03:12):
things that you know, that thatthat have been imparted into me,
like my pastor, anything I haveit's free version because of
what you know she imparted in me.
You know my mom, dad, samething anyway.
So that's number one you'llnever be able to charge what you
want to charge.
Second thing is that you don'treally know how good you are
(03:35):
when it comes to business.
You, you may know that.
You, you know that your cakesare bomb, like your cakes are
great, you know if you're abaker, or you know the service
that you provide is top-notch,but you always have those people
who fill a certain way aboutyou, who always give you that
positive feedback, and you maymiss some holes in your business
(03:56):
model.
So you don't really know howgood your marketing is.
You know for sure, because youhaven't tried to get anybody
outside of the system.
And then, last but not least,there's very little level for
actual growth, expansion andscale, which is what we all want
to do in business, because it'sactually required that you grow
, your expanding, you scale,otherwise it'll end up turning
(04:18):
into another nine to five asopposed to a viable business.
Now that we've established whatthe friend zone is and you know
what is what the problem withthat is, and another problem is
that you'll get frustrated.
Frustrated when your friends oryour family don't use your
services when they got doingwhat you want them to do.
(04:39):
You know I've talked beforeabout how you you'll see those
posts on social media, whatpeople say.
You know I wish you wouldsupport your friends and family
business fans.
You support Beyonce's album.
Well, there's a differentrelationship there.
You know they have.
You know the relationship withthem and their family is a lot.
They go into that.
(04:59):
You know, if you were in thehospital, they show up.
You know, if you were in direneed, they would show up, but
they're not necessarily supposedto be there to support or keep
your business afloat, as opposedto you know, beyonce, I think,
if she goes to the hospital, not, I mean well, well, let me not
say if you were gonna show up toprobably knocking on the door,
that'd be the head or there.
(05:19):
But the main relationship thereis a consumer producer
relationship, and so Now let'stalk about how to get out of the
friend zone, right, and I'mgonna do a little illustration
for this, and hopefully this,this makes sense to you all, you
know.
If it doesn't, you know, feelfree to ask me questions.
But this is you, you are a doc,this is you, this is your
(05:44):
business, this is your product,this is your service.
Right, and let's say, this isthe circle around you.
We're gonna put you in cashregister, right here.
Right, so this is kind of youror your space to the social
distance place where nobodyreally steps in, but around here
are your friends and family,they're their own guys, right,
(06:08):
it doesn't take much effort toget from here to here, right,
which is why this is why this isoperating in the friend zone.
This is your friend zone.
This is just that some peoplemay have found out, some of you
have found out that, no matterwhat, this is your friend zone,
right?
So, in business relationship toways, so there's one way going
(06:30):
this way, one way going that way.
So we're gonna go in here, andI mean line here, line there.
So the effort that it takes toreach them is Middle, because
you already know them, kind ofknow what they, like they.
You have a rapport, all ofthose things, and we talked
about that.
In my foot is the launch plan,or footage For days of launch
(06:50):
dot com, where you actually domarket to these people in order
to get your business off theground, but you don't want to
remain there.
So you know it kind of getsthere.
You know you like you like youknow it's really easy.
But also there's no effort forthem to you, meaning they don't
pay for a price.
Well, they may put a place forprices from what you put there,
(07:11):
but they won't pay your worth.
Very few of them will pay yourworth, which means your pricing
will never go up when youoperate here, which means that
you won't grow.
You won't see.
Chances are, if you stay here,your pricing is going to go down
because you want up this market.
You know, I already got thatfrom you.
I already got something fromyou, so you got to bring your
(07:32):
price down.
You can't really go up.
So this is the friend zone thatyou operate in now.
This is their circle Outside.
So this is so.
Let's just say, all thesepeople here are connected to the
more people, and then you havean Expensive market, right?
So in order to get out of thefriend zone, you want to get
(07:54):
into their friend zone first,right?
So you know, this is where youknow turning them into your
street team and Teaching themhow to market your business, all
the things that we talked aboutin four days to launch, how to
turn your, your friends andfamily into your street team,
about a radical service andgiving them the marketing
materials, even though theydon't know that they're doing it
(08:15):
.
So they got these.
How long it's taking me to getthese dots?
That's because there are morepeople to reach here and this is
how you begin to scale, right?
So it's very because it's a lotharder to get here, right, it's
a whole lot harder to get herea whole lot longer.
But because the effort is thereand Because you have a
go-between being the people inyour friends and family circle
(08:38):
like the effort, their effortbecomes a little bit less and
sort of willing to pay more.
They're willing to pay morebecause you're using you know
your friends, your family andyou're using their social equity
to be able to charge the pricethat you want.
So put it all together.
So what you want to do first isfigure out a way and you know
(09:01):
we can talk about that.
We'll figure out a way how tohelp you to expand your market
outside of your friends andfamily circle, like where you
are going in and you're actuallyhelping them to market you
based upon that, and so you'reable to charge them.
This is when you begin to grow,you begin to scale and you begin
(09:22):
to see more information and therelationship is a.
You know their one degree ofseparation.
So they all fell entitled toyou.
Now they may hold you to astandard and your friends may
hold you to a standard.
That's right until we have,because you've come highly
recommended.
So that's a little bit ofpressure that exists in this,
you know, in this second levelof friend zone.
(09:44):
You know this is an associatezone, not even an associate, but
even further than that, it'sjust based upon the relationship
.
But what you really want to getis out here, right, this is
strangers.
These are people that don'tknow you.
They may not even know peoplethat know you.
They may not even know thepeople that know the people that
(10:05):
know you.
This is just the general public.
These are people who just comeacross.
You know that you really wantto get, because they are the
ones that are willing to pay thevalue for what you have and
what you need.
These are the ones that pay thetop dollar because they're only
coming to you because they havea need for desire.
Right, they're not doing itbecause of the relationship.
(10:27):
They're doing it because yourmarketing has said to them that
they need you, that they wantyou and, as you can see, this is
taking a lot longer, even ifjust fill this circle halfway up
than you did.
Fill these circles, right, likeI'm taking, it's probably more
dots out here already than thereare in these dots here combined
(10:49):
, and I'm just getting halfwaythrough and I want to get all
the way around, because this iswhat this is where you want to
be, because this is where themoney was at.
This is where scaling happened.
This is where growth happened.
This is when you where you'regetting your time freedom back
comes in Is when you start toget here.
You are out of the friend zonewhen you get here.
(11:11):
Now, the thing about gettingout of that friend zone is that
it does take a lot more efforton your part, and when I get
around to the other side andthis is filled up, then I will
finally be actually being beingto tell you what that is.
But I'm I'm doing this becauseI want you to see the
demonstration of exactly howmany people this includes, how
(11:34):
many people this can tell howmuch money this could be.
Imagine if every dot right herewas a dollar or $2 or $10,
whatever it is, because, like Isaid, you're able to raise your
prices out here, because this iswhere demand actually is.
You know, this is where the$400 Beyonce tickets lie.
You know Beyonce model will pay$400 to go to her concert.
(11:56):
She goes on for free.
You know what I'm saying.
I don't know her name.
God probably do the Knowlesmodel or whatever.
Blue Abby did become in forfree.
She didn't get on space.
You're back paid fans all that.
She'll never pay for hermother's stuff, you know so.
She's not her mother's targetaudience.
So this is where you want to be.
Now let's talk about how you getthere.
(12:17):
The way you get there is athree step process.
You know number one you need toidentify what these people look
like.
That's creating that targetmarket, that avatar we're able
to identify.
You know who these people are,that you can reach them, figure
out how to reach them.
You know what makes them tick.
(12:39):
You know how much they'rewilling to spend, how much they
have.
All those things are very, very, very important in you and you
finding out who this market isoutside of the friend zone,
because, remember, we're talkingabout escaping the friend zone.
So when you get here, to yourout here, you want to know who
(12:59):
they are.
Second is you need to figureout how to reach them.
You know whether it's going tobe some form of advertising,
like you're going to have toinvest in the advertisement to
get them there.
You know so a lot of times,whether it's, you know, doing a
(13:19):
commercial, going Facebook ads,doing, you know, going out,
doing webinars, there are manyways to do it, but the fact is,
you know this is going to takeyour effort, mind you.
Can we get to here?
So these people are here andthey're swimming out here,
living on it.
Because you don't want to livehere, you want to escape,
because you want to get to thepoint where these are your
(13:39):
friends or family circle.
You're not dependent on them.
You know, even as a matter offact, they can get your services
or your goods for next tonothing.
You know, and then theirassociates actually begin that
the.
When you, when these peoplestart getting a separate, free
and they're no longer you knowthese people in their circle and
all along the tagging along ontheir name, what happens is this
(14:03):
Be used to happen with thisless of a, there's more of a
separate, there's less of aseparation, excuse me, there's
less of a separation between theassociate level and the masses.
So these people actually becomethe masses and because they've
heard of you and they have acertain connection to you, they
want to be connected.
But the only reason to reallybe connected is about paying
(14:26):
full price.
You see how that works.
So then you're out of thefriend zone.
So, and then the last thingthat you need to do is
Standardize your offer,standardize your process,
standardize the things you do,because you're gonna have to
begin to produce at scale.
You gotta be able to produce ata higher level, a lot faster, a
lot smarter and a lot moreconsistent, because these people
(14:47):
out here are gonna want to knowthat what you get, that what
you give them, they're gonna getevery time.
So this person talks, thisperson, this person talks to
this person that all have gottenthe same quality of service,
they've all gotten the samestandards of service and things
like that.
So If you want to get out of thefriend zone, the first thing
(15:09):
that you do is you begin to havethe people who are your friends
or who have been supporting.
You have them to reach out tothe other people.
You know you have to train themand there's a way to do it.
You know, reach out and we'lltalk about how to train these
people on how to and it's a lotof times it's very young, it's
not on purpose, not what I washey, come, sit out and train.
(15:30):
Now you train them in a way bygiving them good service and
giving them the methodology todo so.
But what you end up doing is,you know you get them to talk to
their circle right and thenfrom there You're using the
capital that you've made in boththe friend zone and that
associate zone to invest inyourself.
Chances are, you cannot do thisout here as a solopreneur.
(15:54):
You cannot.
You have to get help, whetherit's hiring consultant like
myself, of course I'm gonna doshame as well, I have to get
there or it's, you know, hiringstaff, whatever it may be.
You know taking training, thecourses was completely
outsourcing people, portions ofit.
You have to, you're gonna haveto invest in doing that, because
(16:15):
there's no way that you can doit on your own.
Nobody who's ever gotten outhere has done it by themselves.
But you, like I said, the keyis you know you create that and
you begin again.
You begin this scaling processof standardizing, of identifying
that target market, all thesethings.
You are developing them whenyou're in the friend zone and
associate zone, but you actuallyput them in the use out here.
(16:37):
And when you begin to put themin the use out here, that's when
you begin to see it and you'llnever be in the friend zone
again, because everybody hatesthe friend zone, right.
So have any questions.
Comments concerns metaphysicalspeculations.
Please, please, please, feelfree to hit me up.
You can reach out and go todiscoverylaunchrecallcom.
(16:59):
Set an appointment If you wouldlike the automated version of 4
Days to Launch.
It is actually on sale rightnow.
Go to 4daysdlaunchcom andyou'll get it and you'll enjoy
it.
And remember I will be a set ofcustomers for your launch
product.
So reach out to me.
Let me know what's good andthat's about it.
See y'all later.
(17:48):
I launched my ethical hackingclasses where I teach people how
to protect themselves online,and I made $5,000.
My first time was live with itand it continuously made $20,000
the first month.
So I'm telling you, this works.
That is my solution.
And in my 4 day to launchprogram, you work with myself,
you work with my team.
We use our templates, ourmethodologies to get you off the
(18:10):
ground.
You're in the room with otherentrepreneurs who want to help
you.
Now I'm telling you you may behesitant, but I don't want you
to be in the same position nextyear, when you haven't started
fulfilling your dreams, youhaven't started doing what you
want to do, you haven't starteddoing what you want.
We don't want you to experiencethis pain again.
Let's get you making this money.
Let's be real.
That's what it's about.
You want to be able to make anhonest living.
(18:32):
So click the link below Sign up.
Let's get to work and come tomy webinar.
Let's see how this works.
We can work together and, asI've said before, I will be your
seventh customer.
You go through my program andwe get you a viable offer that I
help you develop.
I'll be your seventh customer.
Even something that I'll neveruse in my life, I will still
purchase it and give it tosomebody else.
So let's go 4daytolaunchcom.
(18:54):
Let's make it happen.
Are you the person who's beenthinking about starting their
business forever?
You know you have an idea.
You have something on your mindand your heart that you've been
wanting to do for so long.
You just haven't got it off theground.
Well, I'm Carl Gray and I'm abusiness law specialist.
People don't often appreciate those who they are
close to or have already made aninvestment in.
There's a certain level ofentitlement that comes with it.
It was good, everybody Allright.
(00:20):
So, as promised, today I wantto talk about the frame zone,
right, and you know I had tomove stuff around because I
don't normally have my officeset up like this and I actually
got to make a run out ofcoordinates early earlier in the
day because I have a whole lotto do.
But I want to talk about theframe zone right when it comes
to business, you know.
(00:40):
You know everybody's heardabout a friend zone.
It comes with relationships andno one likes to be stuck in the
frame zone, right.
So when we're talking about aframe zone, I want to define it
first, because that's supposedto be important.
The frame zone in business.
You know I'm going to talkabout what it is in
relationships where you're kindof like stuck in a place, you
know, trying to get somethingout of somebody.
(01:01):
You're not going to get anykind of stuck there and you're
exerting a lot of effort withlittle return.
That's very similar to thebusiness frame zone, except for
the way out.
You know there's two different.
There's a way out of therelationship frame zone and then
there's a way out of thebusiness frame zone, which is
completely different.
In the business frame zonethere is pretty much when you
(01:25):
are relying on friends andfamily to be your customers.
You know, you look on yourFacebook feed.
You know you're only sharingthe Facebook, where you're only
sending text messages, or youknow you're kind of like, hey,
y'all you know, like, forinstance, you know, when I was
in photography, when I operatedin the frame zone, I kind of
depended on friends and familyto use me.
You know, whether it be forweddings, birthday parties,
(01:46):
photo shoots, whatever it was,you know like, hey, I live there
.
The good thing was I had a verylarge network of people, so I
was able to live there for awhile and continuously make
money.
The problem with that is, whenyou're in the frame zone, there
are a number of things that willnot work for you.
Number one you will not be ableto ever charge the amount that
(02:10):
you're worth.
The reason is because peopledon't often appreciate those who
they are close to or havealready made an investment in.
There's a certain level ofentitlement that comes with that
.
If I okay, so if, if I've knownyou for 20 years and you know
we've gone through this and thatand I, you know, I was at your
(02:31):
baby shower and I did this.
We went to school together.
They already feel like they'vealready invested in you so they
don't have to invest in more.
You know, like special family,there's certain people in my
life I would dare not chargeanything for my services, like I
can't do it.
(02:52):
I mean, I had one sister frommy assembly, my church, she, you
know I did a photo shoot forher and like she had to make me
accept money from her and that'sbecause I value that relation
ship.
And so you know, it's like itdoesn't always even on my end,
it doesn't feel right chargingthe full price because of the
(03:12):
things that you know, that thatthat have been imparted into me,
like my pastor, anything I haveit's free version because of
what you know she imparted in me.
You know my mom, dad, samething anyway.
So that's number one you'llnever be able to charge what you
want to charge.
Second thing is that you don'treally know how good you are
(03:35):
when it comes to business.
You, you may know that.
You, you know that your cakesare bomb, like your cakes are
great, you know if you're abaker, or you know the service
that you provide is top-notch,but you always have those people
who fill a certain way aboutyou, who always give you that
positive feedback, and you maymiss some holes in your business
(03:56):
model.
So you don't really know howgood your marketing is.
You know for sure, because youhaven't tried to get anybody
outside of the system.
And then, last but not least,there's very little level for
actual growth, expansion andscale, which is what we all want
to do in business, because it'sactually required that you grow
, your expanding, you scale,otherwise it'll end up turning
(04:18):
into another nine to five asopposed to a viable business.
Now that we've established whatthe friend zone is and you know
what is what the problem withthat is, and another problem is
that you'll get frustrated.
Frustrated when your friends oryour family don't use your
services when they got doingwhat you want them to do.
(04:39):
You know I've talked beforeabout how you you'll see those
posts on social media, whatpeople say.
You know I wish you wouldsupport your friends and family
business fans.
You support Beyonce's album.
Well, there's a differentrelationship there.
You know they have.
You know the relationship withthem and their family is a lot.
They go into that.
(04:59):
You know, if you were in thehospital, they show up.
You know, if you were in direneed, they would show up, but
they're not necessarily supposedto be there to support or keep
your business afloat, as opposedto you know, beyonce, I think,
if she goes to the hospital, not, I mean well, well, let me not
say if you were gonna show up toprobably knocking on the door,
that'd be the head or there.
(05:19):
But the main relationship thereis a consumer producer
relationship, and so Now let'stalk about how to get out of the
friend zone, right, and I'mgonna do a little illustration
for this, and hopefully this,this makes sense to you all, you
know.
If it doesn't, you know, feelfree to ask me questions.
But this is you, you are a doc,this is you, this is your
(05:44):
business, this is your product,this is your service.
Right, and let's say, this isthe circle around you.
We're gonna put you in cashregister, right here.
Right, so this is kind of youror your space to the social
distance place where nobodyreally steps in, but around here
are your friends and family,they're their own guys, right,
(06:08):
it doesn't take much effort toget from here to here, right,
which is why this is why this isoperating in the friend zone.
This is your friend zone.
This is just that some peoplemay have found out, some of you
have found out that, no matterwhat, this is your friend zone,
right?
So, in business relationship toways, so there's one way going
(06:30):
this way, one way going that way.
So we're gonna go in here, andI mean line here, line there.
So the effort that it takes toreach them is Middle, because
you already know them, kind ofknow what they, like they.
You have a rapport, all ofthose things, and we talked
about that.
In my foot is the launch plan,or footage For days of launch
(06:50):
dot com, where you actually domarket to these people in order
to get your business off theground, but you don't want to
remain there.
So you know it kind of getsthere.
You know you like you like youknow it's really easy.
But also there's no effort forthem to you, meaning they don't
pay for a price.
Well, they may put a place forprices from what you put there,
(07:11):
but they won't pay your worth.
Very few of them will pay yourworth, which means your pricing
will never go up when youoperate here, which means that
you won't grow.
You won't see.
Chances are, if you stay here,your pricing is going to go down
because you want up this market.
You know, I already got thatfrom you.
I already got something fromyou, so you got to bring your
(07:32):
price down.
You can't really go up.
So this is the friend zone thatyou operate in now.
This is their circle Outside.
So this is so.
Let's just say, all thesepeople here are connected to the
more people, and then you havean Expensive market, right?
So in order to get out of thefriend zone, you want to get
(07:54):
into their friend zone first,right?
So you know, this is where youknow turning them into your
street team and Teaching themhow to market your business, all
the things that we talked aboutin four days to launch, how to
turn your, your friends andfamily into your street team,
about a radical service andgiving them the marketing
materials, even though theydon't know that they're doing it
(08:15):
.
So they got these.
How long it's taking me to getthese dots?
That's because there are morepeople to reach here and this is
how you begin to scale, right?
So it's very because it's a lotharder to get here, right, it's
a whole lot harder to get herea whole lot longer.
But because the effort is thereand Because you have a
go-between being the people inyour friends and family circle
(08:38):
like the effort, their effortbecomes a little bit less and
sort of willing to pay more.
They're willing to pay morebecause you're using you know
your friends, your family andyou're using their social equity
to be able to charge the pricethat you want.
So put it all together.
So what you want to do first isfigure out a way and you know
(09:01):
we can talk about that.
We'll figure out a way how tohelp you to expand your market
outside of your friends andfamily circle, like where you
are going in and you're actuallyhelping them to market you
based upon that, and so you'reable to charge them.
This is when you begin to grow,you begin to scale and you begin
(09:22):
to see more information and therelationship is a.
You know their one degree ofseparation.
So they all fell entitled toyou.
Now they may hold you to astandard and your friends may
hold you to a standard.
That's right until we have,because you've come highly
recommended.
So that's a little bit ofpressure that exists in this,
you know, in this second levelof friend zone.
(09:44):
You know this is an associatezone, not even an associate, but
even further than that, it'sjust based upon the relationship
.
But what you really want to getis out here, right, this is
strangers.
These are people that don'tknow you.
They may not even know peoplethat know you.
They may not even know thepeople that know the people that
(10:05):
know you.
This is just the general public.
These are people who just comeacross.
You know that you really wantto get, because they are the
ones that are willing to pay thevalue for what you have and
what you need.
These are the ones that pay thetop dollar because they're only
coming to you because they havea need for desire.
Right, they're not doing itbecause of the relationship.
(10:27):
They're doing it because yourmarketing has said to them that
they need you, that they wantyou and, as you can see, this is
taking a lot longer, even ifjust fill this circle halfway up
than you did.
Fill these circles, right, likeI'm taking, it's probably more
dots out here already than thereare in these dots here combined
(10:49):
, and I'm just getting halfwaythrough and I want to get all
the way around, because this iswhat this is where you want to
be, because this is where themoney was at.
This is where scaling happened.
This is where growth happened.
This is when you where you'regetting your time freedom back
comes in Is when you start toget here.
You are out of the friend zonewhen you get here.
(11:11):
Now, the thing about gettingout of that friend zone is that
it does take a lot more efforton your part, and when I get
around to the other side andthis is filled up, then I will
finally be actually being beingto tell you what that is.
But I'm I'm doing this becauseI want you to see the
demonstration of exactly howmany people this includes, how
(11:34):
many people this can tell howmuch money this could be.
Imagine if every dot right herewas a dollar or $2 or $10,
whatever it is, because, like Isaid, you're able to raise your
prices out here, because this iswhere demand actually is.
You know, this is where the$400 Beyonce tickets lie.
You know Beyonce model will pay$400 to go to her concert.
(11:56):
She goes on for free.
You know what I'm saying.
I don't know her name.
God probably do the Knowlesmodel or whatever.
Blue Abby did become in forfree.
She didn't get on space.
You're back paid fans all that.
She'll never pay for hermother's stuff, you know so.
She's not her mother's targetaudience.
So this is where you want to be.
Now let's talk about how you getthere.
(12:17):
The way you get there is athree step process.
You know number one you need toidentify what these people look
like.
That's creating that targetmarket, that avatar we're able
to identify.
You know who these people are,that you can reach them, figure
out how to reach them.
You know what makes them tick.
(12:39):
You know how much they'rewilling to spend, how much they
have.
All those things are very, very, very important in you and you
finding out who this market isoutside of the friend zone,
because, remember, we're talkingabout escaping the friend zone.
So when you get here, to yourout here, you want to know who
(12:59):
they are.
Second is you need to figureout how to reach them.
You know whether it's going tobe some form of advertising,
like you're going to have toinvest in the advertisement to
get them there.
You know so a lot of times,whether it's, you know, doing a
(13:19):
commercial, going Facebook ads,doing, you know, going out,
doing webinars, there are manyways to do it, but the fact is,
you know this is going to takeyour effort, mind you.
Can we get to here?
So these people are here andthey're swimming out here,
living on it.
Because you don't want to livehere, you want to escape,
because you want to get to thepoint where these are your
(13:39):
friends or family circle.
You're not dependent on them.
You know, even as a matter offact, they can get your services
or your goods for next tonothing.
You know, and then theirassociates actually begin that
the.
When you, when these peoplestart getting a separate, free
and they're no longer you knowthese people in their circle and
all along the tagging along ontheir name, what happens is this
(14:03):
Be used to happen with thisless of a, there's more of a
separate, there's less of aseparation, excuse me, there's
less of a separation between theassociate level and the masses.
So these people actually becomethe masses and because they've
heard of you and they have acertain connection to you, they
want to be connected.
But the only reason to reallybe connected is about paying
(14:26):
full price.
You see how that works.
So then you're out of thefriend zone.
So, and then the last thingthat you need to do is
Standardize your offer,standardize your process,
standardize the things you do,because you're gonna have to
begin to produce at scale.
You gotta be able to produce ata higher level, a lot faster, a
lot smarter and a lot moreconsistent, because these people
(14:47):
out here are gonna want to knowthat what you get, that what
you give them, they're gonna getevery time.
So this person talks, thisperson, this person talks to
this person that all have gottenthe same quality of service,
they've all gotten the samestandards of service and things
like that.
So If you want to get out of thefriend zone, the first thing
(15:09):
that you do is you begin to havethe people who are your friends
or who have been supporting.
You have them to reach out tothe other people.
You know you have to train themand there's a way to do it.
You know, reach out and we'lltalk about how to train these
people on how to and it's a lotof times it's very young, it's
not on purpose, not what I washey, come, sit out and train.
(15:30):
Now you train them in a way bygiving them good service and
giving them the methodology todo so.
But what you end up doing is,you know you get them to talk to
their circle right and thenfrom there You're using the
capital that you've made in boththe friend zone and that
associate zone to invest inyourself.
Chances are, you cannot do thisout here as a solopreneur.
(15:54):
You cannot.
You have to get help, whetherit's hiring consultant like
myself, of course I'm gonna doshame as well, I have to get
there or it's, you know, hiringstaff, whatever it may be.
You know taking training, thecourses was completely
outsourcing people, portions ofit.
You have to, you're gonna haveto invest in doing that, because
(16:15):
there's no way that you can doit on your own.
Nobody who's ever gotten outhere has done it by themselves.
But you, like I said, the keyis you know you create that and
you begin again.
You begin this scaling processof standardizing, of identifying
that target market, all thesethings.
You are developing them whenyou're in the friend zone and
associate zone, but you actuallyput them in the use out here.
(16:37):
And when you begin to put themin the use out here, that's when
you begin to see it and you'llnever be in the friend zone
again, because everybody hatesthe friend zone, right.
So have any questions.
Comments concerns metaphysicalspeculations.
Please, please, please, feelfree to hit me up.
You can reach out and go todiscoverylaunchrecallcom.
(16:59):
Set an appointment If you wouldlike the automated version of 4
Days to Launch.
It is actually on sale rightnow.
Go to 4daysdlaunchcom andyou'll get it and you'll enjoy
it.
And remember I will be a set ofcustomers for your launch
product.
So reach out to me.
Let me know what's good andthat's about it.
See y'all later.
(17:48):
I launched my ethical hackingclasses where I teach people how
to protect themselves online,and I made $5,000.
My first time was live with itand it continuously made $20,000
the first month.
So I'm telling you, this works.
That is my solution.
And in my 4 day to launchprogram, you work with myself,
you work with my team.
We use our templates, ourmethodologies to get you off the
(18:10):
ground.
You're in the room with otherentrepreneurs who want to help
you.
Now I'm telling you you may behesitant, but I don't want you
to be in the same position nextyear, when you haven't started
fulfilling your dreams, youhaven't started doing what you
want to do, you haven't starteddoing what you want.
We don't want you to experiencethis pain again.
Let's get you making this money.
Let's be real.
That's what it's about.
You want to be able to make anhonest living.
(18:32):
So click the link below Sign up.
Let's get to work and come tomy webinar.
Let's see how this works.
We can work together and, asI've said before, I will be your
seventh customer.
You go through my program andwe get you a viable offer that I
help you develop.
I'll be your seventh customer.
Even something that I'll neveruse in my life, I will still
purchase it and give it tosomebody else.
So let's go 4daytolaunchcom.
(18:54):
Let's make it happen.
Are you the person who's beenthinking about starting their
business forever?
You know you have an idea.
You have something on your mindand your heart that you've been
wanting to do for so long.
You just haven't got it off theground.
Well, I'm Carl Gray and I'm abusiness law specialist.
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.