September 11, 2023 • 34 mins
Get ready to take your business to the next level! We've got the exceptional Karin Coger, a seasoned lawyer and founder of Coger Law Firm, ready to guide us through the maze of intellectual property law, business registration, and the value of investing in ourselves. Karin shares her insights on why businesses need to research trademarks diligently before they register, and the added benefits that come with hiring an attorney for this vital task.
But the conversation doesn't stop there. We're turning our focus to Name, Image, and Likeness (NIL) deals, a critical subject for high school and college student-athletes. We discuss the importance of understanding the fine print before signing away rights. There's a lot at stake for student-athletes - that's why they need expert advice and coaching to navigate and negotiate NIL deals effectively.
Karin walks us through the process of working with an attorney to protect our intellectual property. She breaks down the services provided by her firm, additional fees associated with a trademark or copyright, and why it's crucial to select the right attorney. As a bonus, Karin shares her experiences on how investing in herself and coaching helped to grow her firm from the ground up. Protect your intellectual property just like you would protect your home – tune in and get all the expert advice you need.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What is the best piece of advice you've ever
received or ever given that hashelped you to get to where you
are?
Speaker 2 (00:10):
Um, investing yourself and investing coaching,
like you just said, um, I'vehad a number of coaches since
I've opened the law firm.
I've taken a number of classesand they have stem from free.
A lot of.
A lot of professionals Do giveout free webinars and you have
these podcasts.
But if you want to get to thenext level, sometimes there is
(00:31):
an investment and again it'sbest to bet on yourself and
Invest in yourself.
Like you said, you don't knoweverything.
Find somebody that knows moreabout what you want to do and
whether or not they can get youfrom point a to point z.
So I will say I had, um, I hada particular coach for a year.
This coach, I am no longer withthem, um, and I'm no longer
(00:55):
with them because they gave somuch Value that I use something
that I was coached on every dayin my business.
I had so much coaching that I'mlike I don't have time to
actually do the work, so Iactually had to step back from
that coach.
So I will always, you know, bigup this, this coaching
(01:16):
community that I had, um,because they they gave so much
and I would not be where I amtoday without the coaching,
without leadership, uh.
So definitely invest inyourself, invest in your
intellectual property.
Almost anybody that owns abusiness has some form of
intellectual property, whetherit is a contract that needs to
(01:36):
be reviewed, whether it is alogo that needs to be, you know,
filed with the trademark office, or even the content that you
produce, uh, which can be copywritten.
Speaker 1 (01:56):
Welcome, welcome, welcome to another episode of
friends with businesses where Iintroduce you to my friends with
businesses and I know that youwill benefit.
You know, if you're interestedin being a guest on the show and
we're friends, please visitfriends with businesses dot net,
um.
And if you are ready to growyour business and scale it,
(02:16):
please reach out to me, um, atfriends with businesses dot net
or anywhere on social media.
My goal is, before the end ofthe year, to help to hyper
monetize 50 businesses, so comefind out what that means.
All right, great.
But today I am here with MsCorinne Kroger Esquire.
So she's a lawyer, y'all.
(02:37):
So, to be she really smart, andthat means I can't, you know,
say anything crazy, becausethat's you let the record show
like the huxes will on me.
But, as I said, this is friendswith businesses and so I've
known Corinne for like what 1112years.
We met through some hamtoniansuh, ryan and brian.
They have their this groupcalled r&b and this recess thing
(03:00):
.
It was a whole lot of fun.
Again, it was a decade ago and,uh, you know, a lot of change
in everybody's life since then.
Right, you know, even thoughyou know there is older
generation of hamtonians all onthe same.
You know saying just.
You know I was the youngest inthe group and I like that.
You know they look a littlelike 20s, right, okay, um, but
yes, can we please introduceyourself?
(03:20):
Let the people know that we'regonna jump right into this
Amazing field that you're in.
Speaker 2 (03:26):
All right, thank you very much, carl.
Hi everybody, my name isCorinne Kroger.
I am the founder and themanaging attorney of Kogorat law
firm, so we are a boutique firm.
We are located in south jersey.
However, we mainly practice inthe area of intellectual
property law, so my practiceconsists of trademarks,
(03:48):
copyright, small business law,contracts and now in I?
L, which stands for Name imagealightness for student athletes.
I do tell people that in I lexisted Um prior to 2021, but
it's getting a spotlight on itbecause the nc double a Just
allowed it for student athletesa couple years ago.
Speaker 1 (04:11):
Yes, thank you so much.
So, um, you know, intellectualproperty is one of those things
that is extremely important tosmall business.
You know, I just, uh, found thetrademark for friends with
businesses.
You know, did the the easyroute, all by myself, and I'm
like I should have called herand, um, I'm trying to be cheap
Next time.
I promise you you will getcaught, because I'm never going
(04:32):
to do that.
But, yeah, so you know, becauseso many times we have ideas and
even slogans or titles, youknow, logos, all that type of
stuff, and it's just out thereand all it takes was to get too
big, and then somebody like youknow what.
I'm gonna take it instead.
So please talk to me about, youknow, I mean, um, um, what
should every business on,especially small businesses,
(04:55):
know about what you do and howimportant your role is?
Any visit, every day, operation.
Speaker 2 (05:01):
Absolutely so.
One of the things that peopledon't realize is that you should
research your trademark First.
You should do that before youeven register your business.
Because what if you go toregister your business name?
Um, and this is what happensfor a lot of folks they register
a business name, they get theirEIN, they start their business,
they set up all their socialmedia, they set up their domains
(05:22):
and a few years down the linethey say, oh, let me go pay
attention to that, you knowtrademark now and come to find
out it's already been taken.
So I always tell people, even ifyou do not file right away
which you should you need to dothe research right away to make
sure that that name is available.
Um, and I know that you saidthat you filed on your own and
(05:43):
it's definitely um?
Uh possible for people to fileon their own successfully.
But one of the things thathappens is, when you file with
an attorney is we do we do adeeper search?
Um, then the average person?
If you just do a google searchor you just do a search of the
united states patent andtrademark office, you'll
(06:05):
typically find marks that are um, that are registered, but they
are typically looking at the,the literal marks, so um, for
instance, what's the?
The name of the podcast?
One more time, friends withbusinesses.
Friends with businesses Allright, I'm sure there's probably
(06:26):
a trademark out there that'sfriends with benefits.
So there is a possibilitythat's something that we would
point out to you as the businessowner like, listen, your mark
is very close to this mark andthere is a possibility that this
may come up during yourapplication.
Another thing that people don'trealize is that when you file
(06:50):
for your trademark, there are anumber of different classes and
goods that they can file in, soyou're not necessarily just
filing one trademark.
It is a trademark per class,per goods.
So an example would be filing atrademark to advertise your
podcast.
It would be a separatetrademark for apparel for your
(07:12):
podcast.
It would be a separatetrademark for hats for your
podcast.
So again, I just encouragepeople to do the trademark
search early, file early.
You don't have to have had beenin business yet.
You can file what's called anintent to use mark and that
helps to reserve your mark eventhough you're not using it yet,
(07:34):
but you want to use it sometimein the near future.
Speaker 1 (07:39):
So just out of curiosity, right, I'm going to
ask this question how much doyou charge for this?
Because I know how much I pay.
Speaker 2 (07:47):
OK, so I charge at minimum.
It's $3,000 charge, which we doenable people to break up that
charge either in two payments.
Or we also use affirmcom.
If any of you guys are familiarwith that and what I tell
people is with that charge, theywill say frequently well, why
(08:10):
should I pay you that much?
Can I just use one of theservices online or legal Zoom?
And the difference is withthose services they process
paperwork for you and when youfile with me, you get me.
So with me, I hold your handthrough this entire process.
Right now it's takingapproximately 18 months for a
(08:31):
trademark applications to gothrough.
So, again, a lot of the work ison the front end, which has to
do with your research.
So we can do that process firstand then, when you're ready, we
will go ahead and file,hopefully within two weeks of
(08:52):
doing that research, because theresearch can change Within that
two weeks, another brand canpop up that has the same or
similar name.
Now, during the trademarkprocess, there is a possibility
that they will issue what'scalled an office action, and
this is where the second area inwhich the attorney really is
important, because the trademarkoffice will contact the filer
(09:17):
state.
These are things that I findwrong with your application.
Or we have found that your markis substantially similar to
another mark, that it couldpossibly cause confusion, and
you have to respond to thatoffice action and essentially
argue why your mark should begranted.
(09:40):
So that is the second major areain the trademark process.
And then the third area is whatif your mark is?
You go through all that andyour mark is still refused.
So that's the third area.
The fourth area is if you gothrough this whole process and
the trademark office says we arewilling to grant you this
(10:02):
trademark, but every mark ispublished for opposition.
So that means the trademarkoffice puts out a bulletin once
a week and it lists all of themarks that are going to be
published and anybody has 30days to oppose your mark or say
(10:24):
you know what?
I think that mark is verysimilar to mine.
So oftentimes people getthrough the whole process and
they're all excited.
We're like we're down to those30 days.
Sometimes a company will comein on day 29 or day 30 and they
will file an opposition whichessentially is litigation for
your trademark.
Speaker 1 (10:44):
So they just come in hating as soon as you know
something right.
I'm scared now.
Speaker 2 (10:51):
I didn't mean to.
Speaker 1 (10:53):
I paid you about $350 .
Speaker 2 (10:55):
Yeah, but again, this is something that we do talk
about at the beginning of theprocess.
We try to anticipate.
If you still want to go forwardwith your mark, you know you
might encounter these hiccups.
There are certain businessesthat are more litigious than
others.
So, for instance, you have amark that's similar to Apple.
(11:17):
Just know, apple is coming foryou, disney is coming for you,
but there are even smallerbusinesses that, again, we will
do the research and we'll beable to identify.
Hey, if you want to go forward,these are the hurdles that you
may have.
Now, I always tell peoplethere's no guarantee that your
(11:39):
mark is going to be granted,whether you use an attorney or
not, but we try to help youalong this process.
Speaker 1 (11:46):
Yes.
So, like I said, I did a cheat,bro, I paid the 350, right, and
did it all on my own.
And so, to be honest with you,right, I filed it for apparel
and I filed it for a few days,two days, right?
So you know what?
If you didn't, then whathappened was I go and I launched
(12:08):
my podcast, right, calledFriends of Film.
I mean, look the application.
Then I'm going you know whatI'm saying, I'm going to do this
, hopefully come out right.
If not, I'm changing the nameto something, though I'm not
scared.
And as soon as I do that, I say, hey, go, look for my podcast,
friends of Business.
Guess what?
There's already a podcastcalled Friends of Business
Podcast.
I didn't look for it Because Ilook, for I'm like, look, I just
(12:33):
want the trademark.
That's amazing.
Like, how are we going to dowith this?
I'm like I want the trademark,I'm going to use it.
This somebody said, carl, thisdoesn't look like you.
I'm like, you know, it doesn't,only I look like me.
And so, like a different colorscheme, and they haven't
published anything for likethree years now, and all that
stuff.
And there is not.
(12:53):
I did, you know, do a?
I mean, I didn't.
Of course it was not a thoroughsearch, but I did a cursory
search to at least see if therewas any podcast that had filed
for it.
And it had not been.
Nothing in media has filed forit and so you know, I was like,
oh shoot, I really didn't know,like I didn't even look for a
(13:13):
podcast called this.
So that's why you know, I mean,and you know I will be your,
you know, tell people I'm yourcautionary tale that you
actually do need someone likeKaren to do this, because I feel
like I'm pretty smart.
I'm actually a certified Googlesearcher.
I see the class and I'mcertified in how to search for
(13:34):
Google.
You know my ethical hacker, soI know how to even do all these
crazy ways of searching andthings of that nature.
You know the Google dorking andstuff like that and did not
find friends with businesspodcasts before mine came out.
All that to say folks need this.
And I know I don't want to keepyou on, but you said so many
things.
You know that you actually do.
(13:54):
So, everybody, if you need todo your, your trademark.
So even if you stop right hereand you're like, hey, I need to
call her right now, get right,right now.
Go visit Koga law firmcomthat's wwwkogacogrlawfirmcom.
Right now 70 consultation andtell them Carl sent you
(14:16):
Absolutely Because maybe she'llgive me some free service.
Let's tell them, you know, I'llgive you enough.
Y'all go, they may show, comeand show defend me when these
people come and try to take mypart.
That's what that means they.
I do want to make sure that wehit that as well.
And, as you know you know youtalked a lot about NIL naming,
(14:36):
image and likeness, which isbecoming hot topic over the year
.
You know we happen to have amutual friend whose daughter is
one of the, you know, highestpaid NIL folks in the country
right now on the on the on thewomen's side.
You know, after winning thechampionship at LSU and Angel
(14:56):
region, we actually we all metin that same group and you know
I've done the part of Angel andsome other things with the
family and you know that's kindof what everybody sees these
huge million, trillion billiondollar deals, which is great.
But you know I work with anumber of youth basketball
(15:18):
organizations and I see some ofthese students.
they're coming in.
You know, middle school is whenyou've done contests, which is
crazy, and you let me know thatf5a.
I never had any business tryingto be out there.
But what would you say to theseparents?
You know, I was actually justtalking to my housekeeper
yesterday and her son is in theeighth grade and he's shining in
(15:40):
football and she's like I don'tknow what to do next.
He's getting scouted already.
Please, let's open up that doorfor these parents who have
their, their students, whoreally have the potential.
So of course, we get at thehighest level, but even there
may be some opportunities nowthey want to do.
Speaker 2 (16:00):
The number one advice that I have for parents is to
book a consultation with anattorney, and I say that not to
see our law firmcom.
Right, and I say that jokingly,but not jokingly, because even
though NIL is available forcollege students is not
available for all high schoolstudents.
So I actually do have an NILFacebook group and somebody
(16:24):
today just asked I don't want tomess up my, my son or
daughter's eligibility.
They're in high school.
Can I get an NIL deal inFlorida?
No, they can't.
So what is happening is the NILoh, excuse me, the NCAA they
have their rules.
There is no federal rule forNIL.
(16:48):
All the states have theirdifferent rules.
So you want to make sure thatyou research the rules for your
high school or even junior highstudent in that state, because
they may not be eligible and,trust me, the money that you
think you're going to get whenyour child is perhaps a
(17:08):
sophomore and they drop this NILdeal, you don't want to mess up
their eligibility for that.
But I always tell the parentsthat there are things that they
can do in order to prepare themto get NIL deals in the future.
Now for parents of studentathletes who are already in
college, same advice you want totalk to an attorney?
(17:31):
So before we got on, carl and Iwere talking, there was a story
that just dropped.
So this former student who isassigned to the Chicago Bears,
so it may be pronouncing itincorrectly, but it's Jevron
Dexter Sr.
He filed an NIL deal with BigLeague Advanced Fund to LLC and
(17:55):
he filed a lawsuit stating thatthis deal was against Florida
law.
I can tell you by reading thisstory that there was not an
attorney that was thereindependently representing this
student athlete at that time.
So, to make a long story short,essentially what they said and
(18:15):
what was included in this NILdeal is that he was going to get
a lump sum of over $400,000.
However, in this deal, thecompany that signed him would
receive 15% of his pre-tax NFLearnings for the span of 25
years.
That is just unconscionable.
(18:35):
It's completely against the lawand, like I said, I can
guarantee you that absolutelynobody was looking out, you know
, for this student athlete.
There are some student athleteswhose parents don't necessarily
know what to do or they may nothave that student athlete's
best interests at heart and alot of times people are looking
(18:58):
at that money that people aregoing to give them today and
they're not reading thesecontracts.
So not only was that contractunconscionable, there are a lot
of rights that these studentathletes are signing away
because they're getting thesecontracts and just signing them.
So just think, whenever we goto a website there's terms of
services.
(19:18):
We just click the box you knowand say you know.
And say okay, and we have noclue what we're signing away.
But these student athletes aredoing this with money right
there in their face and theyhave no clue what they're giving
away in these NIL deals.
Speaker 1 (19:37):
So, yeah, I want to go a little deeper in that, you
know, because we don'tnecessarily always do risk
assessment.
We see numbers and we makemoves.
And I want to back up a bitwith what you first started
about, because I know we had aconversation a while back when
Virginia first started a lot ofNIL for high school students,
(19:59):
and you mentioned abouteligibility that there are still
, even if your state allows it,if you go to a, if you want to
go to a college in a state thatdoesn't, how does that?
Speaker 2 (20:10):
yeah, that would require a little bit of research
.
So again, you know you can,definitely, you know, do the
Google search.
So let's say you are, you know,in Virginia and they allow high
school students to have, youknow, NIL deals, but they're
going to go to a college in thestate that does not allow.
So you need somebody to do thatresearch for you and double
(20:31):
check whether or not that NILdeal will hold up, will be valid
and won't make them ineligible.
Speaker 1 (20:41):
Yeah, and that's that , and you know y'all.
I want to reemphasize that Italked about this a lot.
Every coach needs a coach.
Just remember this every coachneeds a coach.
I'm a business coach, I'm abusiness solution architect, but
some of you call me a coach,which is fine, but guess what?
I have coaches, you know, whotell me what to do because of
(21:03):
their level of expertise.
Yes, it is a possibility that Icould go out on my own, learn
everything, that is, to knowabout everything, but the
likelihood of doing that is very, very, very slim, and in which
case I'll become an expert innothing.
So what you want to do is lookfor the experts in what you're
doing and what, what you want toget into, because, yes, you may
(21:25):
be great, your child will begreat on the field, and you may
be great at Google, but you'renot an attorney.
And you might be an attorney,but are you a intellectual
property attorney, which iscompletely different, you know?
So that's one of the reasonswhy I like to have people on
here who have expertise isbecause we, as business people,
(21:48):
get into so many differentthings on our own, because in
the era of YouTube, in the eraof algorithms, you know, selling
new things, people can make youthink that anything you want to
do you can do DIY, and thatsays there are a number of
things you can do DIY, but thereare certain things you just
don't want to change it.
(22:08):
You really, really really donot Like.
You know, if you've got a plugin your house and it's difficult
, you don't want to Google that.
You want to call an electricianIf you're.
You know, if you're filing atrademark or patent or copyright
, don't just Google it and go toUSPTOgov and run with it.
Go to wwwcogrlawfirmcom, youknow, and have at least have the
(22:33):
consultation.
So I learned things even todaythat I had no idea about.
You know, and had I known thosethings, I probably would have
made a different decision before.
Yes, I still would have filed atrademark, but I would have
done it in a way that was alittle bit more protected.
And, that being said, you know.
So I wanted to really jump onthat and remind you know people
(22:53):
in the US, as Karim was justmentioning about this contract,
this man is in the NFL now andsomebody's trying to lay claims
to 15% of his pre-tax earnings,which is utterly preposterous.
Do they really think theiruncle's saying let's come on,
stop this.
You know, even God don't askfor that much, okay.
So, yeah, you know, I reallyappreciate you.
(23:14):
You know you're going down thatpath.
So, but even, as you said, setup a consultation.
So what happens in theseconsultations when somebody
comes?
I want people to know what toexpect when they meet with you.
The value even in just havingthe first conversation.
Speaker 2 (23:33):
Okay, so I can only speak for my firm.
Speaker 1 (23:36):
Yeah, okay, let me just tell you this.
So, carl, grade of third oflaunch with Carl Friends of
Business podcast, business andarchitect, if not recommending
you go to any attorney, that'snot what you're saying I'm only
recommending that you go toKogler Law Firm Now I may have
another lawyer on here becausethis is friends with business
(23:56):
and I'm introducing you to myfriends with benefits with
businesses so you can benefitfrom them.
I can only vouch for her rightnow.
Again, like I said, I know ifsomeone y'all like I'm gonna get
on next I will highlight you,whatever.
But I'm telling you right nowI'm only vouching for.
I'm not saying you just go findan attorney, because we all
know we see movies.
I was watching a suit for thethird time.
(24:17):
You might be looking for MikeRoss, but just kidding.
I'm not saying I'm not tellingyou to go to any attorney, I'm
saying you job to correct.
Speaker 2 (24:27):
Absolutely so.
Like in anything, there'slevels to this ish.
So there's that first 15 minutediscovery call it might be with
me, it might be with a memberof the staff and that is to
determine whether the matter orthe problem that you're calling
about is something that we canhandle.
So then there is the option ofeither a 30 minute consultation
(24:54):
or a hour strategic session.
So what's the differencebetween the two?
The 30 minutes we're going totalk about things on a cursory
level.
There will be a consultationagreement and it states that it
is just a consultation and wewill, you know, we will talk
about your NIL trademark, smallbusiness matter.
(25:17):
The strategic session is more sokind of like people like Carl
who can do it on their own.
However, during the strategicsession, we do allow up to five
pages of contract review.
So sometimes you just needsomebody to look over your
contract.
That's what we will do duringthe strategic session.
(25:39):
Or if you say you know what, Iwant to open a business, but I
need to plan out how to do thesethings, that's what a strategic
session is for Now.
After that, if you want to goforward with a trademark or with
a copyright, there areadditional fees for that and you
do become a client of the firm.
(26:00):
Now, if you sign up for eitherthe consultation or the
strategic session and you becomea client of the firm within
three business days, the moneythat you pay for those
consultations or those sessionswill be forwarded to the money
for your full service.
So, as I said, we start at3,000 for trademarks but we
(26:20):
handhold you that entire time.
Speaker 1 (26:23):
That's amazing.
My thought is, my belief is, ifsomebody is filing a trademark,
a patent, copyright, anythinglike that, they plan to make
money from it.
So this isn't like just goingout and buying a shirt for
$3,000.
You're actually, it's more ofan investment than anything,
(26:43):
because it's an investmentthat's not a protection.
The amount of money that I payfor protection is worth my life.
It's worth the life of thebusiness.
So, yeah, it actually makessense.
One day, I'm hoping this willblow up.
I could be the next David Shannor something Exactly, and you
can sign your podcasts or youcan license other materials that
(27:08):
stem from this.
Speaker 2 (27:10):
So that is what our firm is about.
We want to help you.
Number one, protect your IP,but also monetize it, grow it
and, if you want, to sell it.
Speaker 1 (27:23):
Yeah, exactly, and I know I keep jumping back and
forth between my situation andthe NIL thing.
They feel like they're one ofthe same.
I feel like a high school kidwho just signed his life for it.
But that being said, so justyou know I'm not going to say
that, just give you one of thethings that I ran into.
You know, again, as I said, Iwork with a basketball
(27:44):
organization and what we weredoing.
We had a student and he wasgoing into his senior year of
college, right, and we puttogether this whole branding and
marketing.
You know, again, businesssolution type situation.
You know we're going to createa character form.
(28:04):
You know, do the payroll, dothe local things, where he'll be
able to find the businesses andmake sure that they're properly
.
You know he's making the moneyback at all this type of stuff.
I ended up not moving forward,but it was a learning experience
for me as well to see howinvolved the process actually is
.
Even, you know, was dealingwith the attorneys as well, and
(28:26):
let me tell you these attorneyswhen you're talking to them they
are, y'all are dogs.
y'all don't play Like y'allreally don't play.
Because it's like you know well,my client needs this.
Well, if this happens, thenwhat are you doing?
You know, are you getting?
Well, what is he?
And it's really that advocacypiece that can give somebody the
(28:51):
peace of mind to be able to gointo something like this.
You know, even just being ableto it helps you sleep at night.
You know that somebody isprotecting you.
So I mean, I appreciate whatyou're doing for this and I
don't want to keep you long, asI know that you're very, very
busy.
But a couple things so, as youknow.
(29:12):
You know, like I said, you knowme for a while and actually you
met me when there was thispolitical type of stuff, and so
you know I try to get into thisand you know y'all still be
going crazy on these topics, youknow.
So I've laid out a whole lot.
Y'all still be talking aboutyou putting, you know y'all just
going in okay on the socialmedia, good.
But one thing that is near anddear to my heart is our
(29:35):
community.
Right, and I'm really good, I'mspreading my good news that I
feel like I got from the realgood news that there is not a
problem in our community when Isay awesome up like people in
our community that does not havean entrepreneurial solution.
Correct, not a businesssolution, an entrepreneurial
(30:00):
solution.
We're solving a problem, sotell me where you come in in our
solution.
Speaker 2 (30:06):
Yeah, I would say first and foremost with with
education.
When it comes to my area of thelaw, most people do not have
education about it, like they'llthrow around words like
trademark and copyright and somepeople don't know the
difference between the two.
So that's, that's number one.
When it comes to working withclients or potential clients,
(30:30):
what do you have where theassets that you're able to
trademark and copyright?
And I say those two because Idon't do patents.
Patent is another area of thelaw.
They actually take a separatebar.
So I would refer somebody outto, yeah, to a patent.
Yeah, they take two bars andthey guys take the regular bar
and I gotta take the patent bar,so I'm gonna refer that out.
(30:52):
So my biggest contribution tothe community is education,
because the more you know, thebetter you are.
Speaker 1 (31:02):
I see, I really appreciate it, and our history I
mean historically speaking, theway that I did has been stolen
from us Absolutely.
Speaker 2 (31:14):
I mean To themselves, to inventions, to liquor Music.
I mean I'm gonna go on.
Speaker 1 (31:23):
Yeah, so I mean I thousand percent agree.
So y'all heard it here first.
You know we need to put ourintellectual property attorneys
and advocates in the forefrontof what we're doing, because
even just our ideas need to beprotected.
And so my last question is youcan pick one or the other, okay,
(31:44):
what is the best piece ofadvice you've ever received, or
ever given it, that has helpedyou to get to where you are?
Speaker 2 (31:55):
Investing yourself and investing coaching.
Like you just said, I've had anumber of coaches since I've
opened the law firm.
I've taken a number of classesand they have STEM from free.
A lot of professionals do giveout free webinars and you have
these podcasts.
But if you want to get to thenext level, sometimes there is
(32:16):
an investment and again it'sbest to bet on yourself and
invest in yourself.
Like you said, you don't knoweverything.
Find somebody that knows moreabout what you want to do and
whether or not they can get youfrom point A to point Z.
So I will say I had aparticular coach for a year.
This coach.
(32:37):
I am no longer with them andI'm no longer with them because
they gave so much value that Iuse something that I was coached
on every day in my business.
I had so much coaching that I'mlike I don't have time to
actually do the work, so Iactually had to step back from
that coach.
(32:57):
So I will always, you know, bigup this coaching community that
I had because they gave so muchand I would not be where I am
today without the coaching,without leadership.
So definitely invest inyourself, invest in your
intellectual property.
Almost anybody that owns abusiness has some form of
(33:19):
intellectual property, whetherit is a contract that needs to
be reviewed, whether it is alogo that needs to be, you know,
filed with the trademark office, or even the content that you
produce, which can be copywritten.
Speaker 1 (33:35):
You mean like all these other tools.
Okay, so let me go towwwglogfirmcom.
So I mean, I've said it like 50different times, but if
somebody does want to reach you,what can we put in the show
notes for them to be able toreach you, If they need to reach
you, because all of them arereally not from yours, just your
(33:58):
name.
Hello, carl grade, the thirdbusiness solution, like the deal
with the dress, so many things.
That's me how I went over there, yeah.
So please reach out Again.
You know we have to protectourselves.
The same way.
You know, whether you have analarm system, whether you have
firearms, whatever you use toprotect your house, that is
(34:20):
necessary.
You need to have of the samecaliber to protect your
intellectual property.
So thank you so much, corrine.
I know you have to run, but youtook the time to talk to my
friends and you're my friendwith the business and I know
we've all benefited today.
So thank you so much for coming, thank you for having me.
What is the best piece of advice you've ever
received or ever given that hashelped you to get to where you
are?
Speaker 2 (00:10):
Um, investing yourself and investing coaching,
like you just said, um, I'vehad a number of coaches since
I've opened the law firm.
I've taken a number of classesand they have stem from free.
A lot of.
A lot of professionals Do giveout free webinars and you have
these podcasts.
But if you want to get to thenext level, sometimes there is
(00:31):
an investment and again it'sbest to bet on yourself and
Invest in yourself.
Like you said, you don't knoweverything.
Find somebody that knows moreabout what you want to do and
whether or not they can get youfrom point a to point z.
So I will say I had, um, I hada particular coach for a year.
This coach, I am no longer withthem, um, and I'm no longer
(00:55):
with them because they gave somuch Value that I use something
that I was coached on every dayin my business.
I had so much coaching that I'mlike I don't have time to
actually do the work, so Iactually had to step back from
that coach.
So I will always, you know, bigup this, this coaching
(01:16):
community that I had, um,because they they gave so much
and I would not be where I amtoday without the coaching,
without leadership, uh.
So definitely invest inyourself, invest in your
intellectual property.
Almost anybody that owns abusiness has some form of
intellectual property, whetherit is a contract that needs to
(01:36):
be reviewed, whether it is alogo that needs to be, you know,
filed with the trademark office, or even the content that you
produce, uh, which can be copywritten.
Speaker 1 (01:56):
Welcome, welcome, welcome to another episode of
friends with businesses where Iintroduce you to my friends with
businesses and I know that youwill benefit.
You know, if you're interestedin being a guest on the show and
we're friends, please visitfriends with businesses dot net,
um.
And if you are ready to growyour business and scale it,
(02:16):
please reach out to me, um, atfriends with businesses dot net
or anywhere on social media.
My goal is, before the end ofthe year, to help to hyper
monetize 50 businesses, so comefind out what that means.
All right, great.
But today I am here with MsCorinne Kroger Esquire.
So she's a lawyer, y'all.
(02:37):
So, to be she really smart, andthat means I can't, you know,
say anything crazy, becausethat's you let the record show
like the huxes will on me.
But, as I said, this is friendswith businesses and so I've
known Corinne for like what 1112years.
We met through some hamtoniansuh, ryan and brian.
They have their this groupcalled r&b and this recess thing
(03:00):
.
It was a whole lot of fun.
Again, it was a decade ago and,uh, you know, a lot of change
in everybody's life since then.
Right, you know, even thoughyou know there is older
generation of hamtonians all onthe same.
You know saying just.
You know I was the youngest inthe group and I like that.
You know they look a littlelike 20s, right, okay, um, but
yes, can we please introduceyourself?
(03:20):
Let the people know that we'regonna jump right into this
Amazing field that you're in.
Speaker 2 (03:26):
All right, thank you very much, carl.
Hi everybody, my name isCorinne Kroger.
I am the founder and themanaging attorney of Kogorat law
firm, so we are a boutique firm.
We are located in south jersey.
However, we mainly practice inthe area of intellectual
property law, so my practiceconsists of trademarks,
(03:48):
copyright, small business law,contracts and now in I?
L, which stands for Name imagealightness for student athletes.
I do tell people that in I lexisted Um prior to 2021, but
it's getting a spotlight on itbecause the nc double a Just
allowed it for student athletesa couple years ago.
Speaker 1 (04:11):
Yes, thank you so much.
So, um, you know, intellectualproperty is one of those things
that is extremely important tosmall business.
You know, I just, uh, found thetrademark for friends with
businesses.
You know, did the the easyroute, all by myself, and I'm
like I should have called herand, um, I'm trying to be cheap
Next time.
I promise you you will getcaught, because I'm never going
(04:32):
to do that.
But, yeah, so you know, becauseso many times we have ideas and
even slogans or titles, youknow, logos, all that type of
stuff, and it's just out thereand all it takes was to get too
big, and then somebody like youknow what.
I'm gonna take it instead.
So please talk to me about, youknow, I mean, um, um, what
should every business on,especially small businesses,
(04:55):
know about what you do and howimportant your role is?
Any visit, every day, operation.
Speaker 2 (05:01):
Absolutely so.
One of the things that peopledon't realize is that you should
research your trademark First.
You should do that before youeven register your business.
Because what if you go toregister your business name?
Um, and this is what happensfor a lot of folks they register
a business name, they get theirEIN, they start their business,
they set up all their socialmedia, they set up their domains
(05:22):
and a few years down the linethey say, oh, let me go pay
attention to that, you knowtrademark now and come to find
out it's already been taken.
So I always tell people, even ifyou do not file right away
which you should you need to dothe research right away to make
sure that that name is available.
Um, and I know that you saidthat you filed on your own and
(05:43):
it's definitely um?
Uh possible for people to fileon their own successfully.
But one of the things thathappens is, when you file with
an attorney is we do we do adeeper search?
Um, then the average person?
If you just do a google searchor you just do a search of the
united states patent andtrademark office, you'll
(06:05):
typically find marks that are um, that are registered, but they
are typically looking at the,the literal marks, so um, for
instance, what's the?
The name of the podcast?
One more time, friends withbusinesses.
Friends with businesses Allright, I'm sure there's probably
(06:26):
a trademark out there that'sfriends with benefits.
So there is a possibilitythat's something that we would
point out to you as the businessowner like, listen, your mark
is very close to this mark andthere is a possibility that this
may come up during yourapplication.
Another thing that people don'trealize is that when you file
(06:50):
for your trademark, there are anumber of different classes and
goods that they can file in, soyou're not necessarily just
filing one trademark.
It is a trademark per class,per goods.
So an example would be filing atrademark to advertise your
podcast.
It would be a separatetrademark for apparel for your
(07:12):
podcast.
It would be a separatetrademark for hats for your
podcast.
So again, I just encouragepeople to do the trademark
search early, file early.
You don't have to have had beenin business yet.
You can file what's called anintent to use mark and that
helps to reserve your mark eventhough you're not using it yet,
(07:34):
but you want to use it sometimein the near future.
Speaker 1 (07:39):
So just out of curiosity, right, I'm going to
ask this question how much doyou charge for this?
Because I know how much I pay.
Speaker 2 (07:47):
OK, so I charge at minimum.
It's $3,000 charge, which we doenable people to break up that
charge either in two payments.
Or we also use affirmcom.
If any of you guys are familiarwith that and what I tell
people is with that charge, theywill say frequently well, why
(08:10):
should I pay you that much?
Can I just use one of theservices online or legal Zoom?
And the difference is withthose services they process
paperwork for you and when youfile with me, you get me.
So with me, I hold your handthrough this entire process.
Right now it's takingapproximately 18 months for a
(08:31):
trademark applications to gothrough.
So, again, a lot of the work ison the front end, which has to
do with your research.
So we can do that process firstand then, when you're ready, we
will go ahead and file,hopefully within two weeks of
(08:52):
doing that research, because theresearch can change Within that
two weeks, another brand canpop up that has the same or
similar name.
Now, during the trademarkprocess, there is a possibility
that they will issue what'scalled an office action, and
this is where the second area inwhich the attorney really is
important, because the trademarkoffice will contact the filer
(09:17):
state.
These are things that I findwrong with your application.
Or we have found that your markis substantially similar to
another mark, that it couldpossibly cause confusion, and
you have to respond to thatoffice action and essentially
argue why your mark should begranted.
(09:40):
So that is the second major areain the trademark process.
And then the third area is whatif your mark is?
You go through all that andyour mark is still refused.
So that's the third area.
The fourth area is if you gothrough this whole process and
the trademark office says we arewilling to grant you this
(10:02):
trademark, but every mark ispublished for opposition.
So that means the trademarkoffice puts out a bulletin once
a week and it lists all of themarks that are going to be
published and anybody has 30days to oppose your mark or say
(10:24):
you know what?
I think that mark is verysimilar to mine.
So oftentimes people getthrough the whole process and
they're all excited.
We're like we're down to those30 days.
Sometimes a company will comein on day 29 or day 30 and they
will file an opposition whichessentially is litigation for
your trademark.
Speaker 1 (10:44):
So they just come in hating as soon as you know
something right.
I'm scared now.
Speaker 2 (10:51):
I didn't mean to.
Speaker 1 (10:53):
I paid you about $350 .
Speaker 2 (10:55):
Yeah, but again, this is something that we do talk
about at the beginning of theprocess.
We try to anticipate.
If you still want to go forwardwith your mark, you know you
might encounter these hiccups.
There are certain businessesthat are more litigious than
others.
So, for instance, you have amark that's similar to Apple.
(11:17):
Just know, apple is coming foryou, disney is coming for you,
but there are even smallerbusinesses that, again, we will
do the research and we'll beable to identify.
Hey, if you want to go forward,these are the hurdles that you
may have.
Now, I always tell peoplethere's no guarantee that your
(11:39):
mark is going to be granted,whether you use an attorney or
not, but we try to help youalong this process.
Speaker 1 (11:46):
Yes.
So, like I said, I did a cheat,bro, I paid the 350, right, and
did it all on my own.
And so, to be honest with you,right, I filed it for apparel
and I filed it for a few days,two days, right?
So you know what?
If you didn't, then whathappened was I go and I launched
(12:08):
my podcast, right, calledFriends of Film.
I mean, look the application.
Then I'm going you know whatI'm saying, I'm going to do this
, hopefully come out right.
If not, I'm changing the nameto something, though I'm not
scared.
And as soon as I do that, I say, hey, go, look for my podcast,
friends of Business.
Guess what?
There's already a podcastcalled Friends of Business
Podcast.
I didn't look for it Because Ilook, for I'm like, look, I just
(12:33):
want the trademark.
That's amazing.
Like, how are we going to dowith this?
I'm like I want the trademark,I'm going to use it.
This somebody said, carl, thisdoesn't look like you.
I'm like, you know, it doesn't,only I look like me.
And so, like a different colorscheme, and they haven't
published anything for likethree years now, and all that
stuff.
And there is not.
(12:53):
I did, you know, do a?
I mean, I didn't.
Of course it was not a thoroughsearch, but I did a cursory
search to at least see if therewas any podcast that had filed
for it.
And it had not been.
Nothing in media has filed forit and so you know, I was like,
oh shoot, I really didn't know,like I didn't even look for a
(13:13):
podcast called this.
So that's why you know, I mean,and you know I will be your,
you know, tell people I'm yourcautionary tale that you
actually do need someone likeKaren to do this, because I feel
like I'm pretty smart.
I'm actually a certified Googlesearcher.
I see the class and I'mcertified in how to search for
(13:34):
Google.
You know my ethical hacker, soI know how to even do all these
crazy ways of searching andthings of that nature.
You know the Google dorking andstuff like that and did not
find friends with businesspodcasts before mine came out.
All that to say folks need this.
And I know I don't want to keepyou on, but you said so many
things.
You know that you actually do.
(13:54):
So, everybody, if you need todo your, your trademark.
So even if you stop right hereand you're like, hey, I need to
call her right now, get right,right now.
Go visit Koga law firmcomthat's wwwkogacogrlawfirmcom.
Right now 70 consultation andtell them Carl sent you
(14:16):
Absolutely Because maybe she'llgive me some free service.
Let's tell them, you know, I'llgive you enough.
Y'all go, they may show, comeand show defend me when these
people come and try to take mypart.
That's what that means they.
I do want to make sure that wehit that as well.
And, as you know you know youtalked a lot about NIL naming,
(14:36):
image and likeness, which isbecoming hot topic over the year
.
You know we happen to have amutual friend whose daughter is
one of the, you know, highestpaid NIL folks in the country
right now on the on the on thewomen's side.
You know, after winning thechampionship at LSU and Angel
(14:56):
region, we actually we all metin that same group and you know
I've done the part of Angel andsome other things with the
family and you know that's kindof what everybody sees these
huge million, trillion billiondollar deals, which is great.
But you know I work with anumber of youth basketball
(15:18):
organizations and I see some ofthese students.
they're coming in.
You know, middle school is whenyou've done contests, which is
crazy, and you let me know thatf5a.
I never had any business tryingto be out there.
But what would you say to theseparents?
You know, I was actually justtalking to my housekeeper
yesterday and her son is in theeighth grade and he's shining in
(15:40):
football and she's like I don'tknow what to do next.
He's getting scouted already.
Please, let's open up that doorfor these parents who have
their, their students, whoreally have the potential.
So of course, we get at thehighest level, but even there
may be some opportunities nowthey want to do.
Speaker 2 (16:00):
The number one advice that I have for parents is to
book a consultation with anattorney, and I say that not to
see our law firmcom.
Right, and I say that jokingly,but not jokingly, because even
though NIL is available forcollege students is not
available for all high schoolstudents.
So I actually do have an NILFacebook group and somebody
(16:24):
today just asked I don't want tomess up my, my son or
daughter's eligibility.
They're in high school.
Can I get an NIL deal inFlorida?
No, they can't.
So what is happening is the NILoh, excuse me, the NCAA they
have their rules.
There is no federal rule forNIL.
(16:48):
All the states have theirdifferent rules.
So you want to make sure thatyou research the rules for your
high school or even junior highstudent in that state, because
they may not be eligible and,trust me, the money that you
think you're going to get whenyour child is perhaps a
(17:08):
sophomore and they drop this NILdeal, you don't want to mess up
their eligibility for that.
But I always tell the parentsthat there are things that they
can do in order to prepare themto get NIL deals in the future.
Now for parents of studentathletes who are already in
college, same advice you want totalk to an attorney?
(17:31):
So before we got on, carl and Iwere talking, there was a story
that just dropped.
So this former student who isassigned to the Chicago Bears,
so it may be pronouncing itincorrectly, but it's Jevron
Dexter Sr.
He filed an NIL deal with BigLeague Advanced Fund to LLC and
(17:55):
he filed a lawsuit stating thatthis deal was against Florida
law.
I can tell you by reading thisstory that there was not an
attorney that was thereindependently representing this
student athlete at that time.
So, to make a long story short,essentially what they said and
(18:15):
what was included in this NILdeal is that he was going to get
a lump sum of over $400,000.
However, in this deal, thecompany that signed him would
receive 15% of his pre-tax NFLearnings for the span of 25
years.
That is just unconscionable.
(18:35):
It's completely against the lawand, like I said, I can
guarantee you that absolutelynobody was looking out, you know
, for this student athlete.
There are some student athleteswhose parents don't necessarily
know what to do or they may nothave that student athlete's
best interests at heart and alot of times people are looking
(18:58):
at that money that people aregoing to give them today and
they're not reading thesecontracts.
So not only was that contractunconscionable, there are a lot
of rights that these studentathletes are signing away
because they're getting thesecontracts and just signing them.
So just think, whenever we goto a website there's terms of
services.
(19:18):
We just click the box you knowand say you know.
And say okay, and we have noclue what we're signing away.
But these student athletes aredoing this with money right
there in their face and theyhave no clue what they're giving
away in these NIL deals.
Speaker 1 (19:37):
So, yeah, I want to go a little deeper in that, you
know, because we don'tnecessarily always do risk
assessment.
We see numbers and we makemoves.
And I want to back up a bitwith what you first started
about, because I know we had aconversation a while back when
Virginia first started a lot ofNIL for high school students,
(19:59):
and you mentioned abouteligibility that there are still
, even if your state allows it,if you go to a, if you want to
go to a college in a state thatdoesn't, how does that?
Speaker 2 (20:10):
yeah, that would require a little bit of research
.
So again, you know you can,definitely, you know, do the
Google search.
So let's say you are, you know,in Virginia and they allow high
school students to have, youknow, NIL deals, but they're
going to go to a college in thestate that does not allow.
So you need somebody to do thatresearch for you and double
(20:31):
check whether or not that NILdeal will hold up, will be valid
and won't make them ineligible.
Speaker 1 (20:41):
Yeah, and that's that , and you know y'all.
I want to reemphasize that Italked about this a lot.
Every coach needs a coach.
Just remember this every coachneeds a coach.
I'm a business coach, I'm abusiness solution architect, but
some of you call me a coach,which is fine, but guess what?
I have coaches, you know, whotell me what to do because of
(21:03):
their level of expertise.
Yes, it is a possibility that Icould go out on my own, learn
everything, that is, to knowabout everything, but the
likelihood of doing that is very, very, very slim, and in which
case I'll become an expert innothing.
So what you want to do is lookfor the experts in what you're
doing and what, what you want toget into, because, yes, you may
(21:25):
be great, your child will begreat on the field, and you may
be great at Google, but you'renot an attorney.
And you might be an attorney,but are you a intellectual
property attorney, which iscompletely different, you know?
So that's one of the reasonswhy I like to have people on
here who have expertise isbecause we, as business people,
(21:48):
get into so many differentthings on our own, because in
the era of YouTube, in the eraof algorithms, you know, selling
new things, people can make youthink that anything you want to
do you can do DIY, and thatsays there are a number of
things you can do DIY, but thereare certain things you just
don't want to change it.
(22:08):
You really, really really donot Like.
You know, if you've got a plugin your house and it's difficult
, you don't want to Google that.
You want to call an electricianIf you're.
You know, if you're filing atrademark or patent or copyright
, don't just Google it and go toUSPTOgov and run with it.
Go to wwwcogrlawfirmcom, youknow, and have at least have the
(22:33):
consultation.
So I learned things even todaythat I had no idea about.
You know, and had I known thosethings, I probably would have
made a different decision before.
Yes, I still would have filed atrademark, but I would have
done it in a way that was alittle bit more protected.
And, that being said, you know.
So I wanted to really jump onthat and remind you know people
(22:53):
in the US, as Karim was justmentioning about this contract,
this man is in the NFL now andsomebody's trying to lay claims
to 15% of his pre-tax earnings,which is utterly preposterous.
Do they really think theiruncle's saying let's come on,
stop this.
You know, even God don't askfor that much, okay.
So, yeah, you know, I reallyappreciate you.
(23:14):
You know you're going down thatpath.
So, but even, as you said, setup a consultation.
So what happens in theseconsultations when somebody
comes?
I want people to know what toexpect when they meet with you.
The value even in just havingthe first conversation.
Speaker 2 (23:33):
Okay, so I can only speak for my firm.
Speaker 1 (23:36):
Yeah, okay, let me just tell you this.
So, carl, grade of third oflaunch with Carl Friends of
Business podcast, business andarchitect, if not recommending
you go to any attorney, that'snot what you're saying I'm only
recommending that you go toKogler Law Firm Now I may have
another lawyer on here becausethis is friends with business
(23:56):
and I'm introducing you to myfriends with benefits with
businesses so you can benefitfrom them.
I can only vouch for her rightnow.
Again, like I said, I know ifsomeone y'all like I'm gonna get
on next I will highlight you,whatever.
But I'm telling you right nowI'm only vouching for.
I'm not saying you just go findan attorney, because we all
know we see movies.
I was watching a suit for thethird time.
(24:17):
You might be looking for MikeRoss, but just kidding.
I'm not saying I'm not tellingyou to go to any attorney, I'm
saying you job to correct.
Speaker 2 (24:27):
Absolutely so.
Like in anything, there'slevels to this ish.
So there's that first 15 minutediscovery call it might be with
me, it might be with a memberof the staff and that is to
determine whether the matter orthe problem that you're calling
about is something that we canhandle.
So then there is the option ofeither a 30 minute consultation
(24:54):
or a hour strategic session.
So what's the differencebetween the two?
The 30 minutes we're going totalk about things on a cursory
level.
There will be a consultationagreement and it states that it
is just a consultation and wewill, you know, we will talk
about your NIL trademark, smallbusiness matter.
(25:17):
The strategic session is more sokind of like people like Carl
who can do it on their own.
However, during the strategicsession, we do allow up to five
pages of contract review.
So sometimes you just needsomebody to look over your
contract.
That's what we will do duringthe strategic session.
(25:39):
Or if you say you know what, Iwant to open a business, but I
need to plan out how to do thesethings, that's what a strategic
session is for Now.
After that, if you want to goforward with a trademark or with
a copyright, there areadditional fees for that and you
do become a client of the firm.
(26:00):
Now, if you sign up for eitherthe consultation or the
strategic session and you becomea client of the firm within
three business days, the moneythat you pay for those
consultations or those sessionswill be forwarded to the money
for your full service.
So, as I said, we start at3,000 for trademarks but we
(26:20):
handhold you that entire time.
Speaker 1 (26:23):
That's amazing.
My thought is, my belief is, ifsomebody is filing a trademark,
a patent, copyright, anythinglike that, they plan to make
money from it.
So this isn't like just goingout and buying a shirt for
$3,000.
You're actually, it's more ofan investment than anything,
(26:43):
because it's an investmentthat's not a protection.
The amount of money that I payfor protection is worth my life.
It's worth the life of thebusiness.
So, yeah, it actually makessense.
One day, I'm hoping this willblow up.
I could be the next David Shannor something Exactly, and you
can sign your podcasts or youcan license other materials that
(27:08):
stem from this.
Speaker 2 (27:10):
So that is what our firm is about.
We want to help you.
Number one, protect your IP,but also monetize it, grow it
and, if you want, to sell it.
Speaker 1 (27:23):
Yeah, exactly, and I know I keep jumping back and
forth between my situation andthe NIL thing.
They feel like they're one ofthe same.
I feel like a high school kidwho just signed his life for it.
But that being said, so justyou know I'm not going to say
that, just give you one of thethings that I ran into.
You know, again, as I said, Iwork with a basketball
(27:44):
organization and what we weredoing.
We had a student and he wasgoing into his senior year of
college, right, and we puttogether this whole branding and
marketing.
You know, again, businesssolution type situation.
You know we're going to createa character form.
(28:04):
You know, do the payroll, dothe local things, where he'll be
able to find the businesses andmake sure that they're properly
.
You know he's making the moneyback at all this type of stuff.
I ended up not moving forward,but it was a learning experience
for me as well to see howinvolved the process actually is
.
Even, you know, was dealingwith the attorneys as well, and
(28:26):
let me tell you these attorneyswhen you're talking to them they
are, y'all are dogs.
y'all don't play Like y'allreally don't play.
Because it's like you know well,my client needs this.
Well, if this happens, thenwhat are you doing?
You know, are you getting?
Well, what is he?
And it's really that advocacypiece that can give somebody the
(28:51):
peace of mind to be able to gointo something like this.
You know, even just being ableto it helps you sleep at night.
You know that somebody isprotecting you.
So I mean, I appreciate whatyou're doing for this and I
don't want to keep you long, asI know that you're very, very
busy.
But a couple things so, as youknow.
(29:12):
You know, like I said, you knowme for a while and actually you
met me when there was thispolitical type of stuff, and so
you know I try to get into thisand you know y'all still be
going crazy on these topics, youknow.
So I've laid out a whole lot.
Y'all still be talking aboutyou putting, you know y'all just
going in okay on the socialmedia, good.
But one thing that is near anddear to my heart is our
(29:35):
community.
Right, and I'm really good, I'mspreading my good news that I
feel like I got from the realgood news that there is not a
problem in our community when Isay awesome up like people in
our community that does not havean entrepreneurial solution.
Correct, not a businesssolution, an entrepreneurial
(30:00):
solution.
We're solving a problem, sotell me where you come in in our
solution.
Speaker 2 (30:06):
Yeah, I would say first and foremost with with
education.
When it comes to my area of thelaw, most people do not have
education about it, like they'llthrow around words like
trademark and copyright and somepeople don't know the
difference between the two.
So that's, that's number one.
When it comes to working withclients or potential clients,
(30:30):
what do you have where theassets that you're able to
trademark and copyright?
And I say those two because Idon't do patents.
Patent is another area of thelaw.
They actually take a separatebar.
So I would refer somebody outto, yeah, to a patent.
Yeah, they take two bars andthey guys take the regular bar
and I gotta take the patent bar,so I'm gonna refer that out.
(30:52):
So my biggest contribution tothe community is education,
because the more you know, thebetter you are.
Speaker 1 (31:02):
I see, I really appreciate it, and our history I
mean historically speaking, theway that I did has been stolen
from us Absolutely.
Speaker 2 (31:14):
I mean To themselves, to inventions, to liquor Music.
I mean I'm gonna go on.
Speaker 1 (31:23):
Yeah, so I mean I thousand percent agree.
So y'all heard it here first.
You know we need to put ourintellectual property attorneys
and advocates in the forefrontof what we're doing, because
even just our ideas need to beprotected.
And so my last question is youcan pick one or the other, okay,
(31:44):
what is the best piece ofadvice you've ever received, or
ever given it, that has helpedyou to get to where you are?
Speaker 2 (31:55):
Investing yourself and investing coaching.
Like you just said, I've had anumber of coaches since I've
opened the law firm.
I've taken a number of classesand they have STEM from free.
A lot of professionals do giveout free webinars and you have
these podcasts.
But if you want to get to thenext level, sometimes there is
(32:16):
an investment and again it'sbest to bet on yourself and
invest in yourself.
Like you said, you don't knoweverything.
Find somebody that knows moreabout what you want to do and
whether or not they can get youfrom point A to point Z.
So I will say I had aparticular coach for a year.
This coach.
(32:37):
I am no longer with them andI'm no longer with them because
they gave so much value that Iuse something that I was coached
on every day in my business.
I had so much coaching that I'mlike I don't have time to
actually do the work, so Iactually had to step back from
that coach.
(32:57):
So I will always, you know, bigup this coaching community that
I had because they gave so muchand I would not be where I am
today without the coaching,without leadership.
So definitely invest inyourself, invest in your
intellectual property.
Almost anybody that owns abusiness has some form of
(33:19):
intellectual property, whetherit is a contract that needs to
be reviewed, whether it is alogo that needs to be, you know,
filed with the trademark office, or even the content that you
produce, which can be copywritten.
Speaker 1 (33:35):
You mean like all these other tools.
Okay, so let me go towwwglogfirmcom.
So I mean, I've said it like 50different times, but if
somebody does want to reach you,what can we put in the show
notes for them to be able toreach you, If they need to reach
you, because all of them arereally not from yours, just your
(33:58):
name.
Hello, carl grade, the thirdbusiness solution, like the deal
with the dress, so many things.
That's me how I went over there, yeah.
So please reach out Again.
You know we have to protectourselves.
The same way.
You know, whether you have analarm system, whether you have
firearms, whatever you use toprotect your house, that is
(34:20):
necessary.
You need to have of the samecaliber to protect your
intellectual property.
So thank you so much, corrine.
I know you have to run, but youtook the time to talk to my
friends and you're my friendwith the business and I know
we've all benefited today.
So thank you so much for coming, thank you for having me.
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