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August 28, 2023 47 mins

Ever thought about how you can turn your trials into triumph? Today, we journey with Jaliyla Tillman, a powerhouse of determination and resilience who has turned her personal struggles into an inspiring entrepreneurial journey. Jaliyla shared stories about her weight struggles, her deep personal loss, and how fitness became her healing tool. Her journey is not just inspiring, but also a testament of courage and resilience.

The conversation takes a turn as we talk about the pandemic - a time of crisis that Jaliyla embraced as a catalyst for change. She shares her experiences of transitioning into personal training and launching her gym program during these challenging times, proving that opportunity often dresses up as adversity. Jaliyla's optimism shines through, encouraging listeners to stay positive during tough times.

From her unique approach to marketing her gym to her commitment to creating a safe space for women in fitness, Jaliyla is changing the game! Her marketing strategies range from social media ads to collaborations. She emphasizes the importance of building connections, fostering collaborations, and tailoring services to specific markets. This episode covers it all - fitness, entrepreneurship, and inspiring journeys. If you're ready to get inspired, join us in this engaging conversation with Jaliyla Tillman.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
If you could just stay confident in truth, in who
you are, you're going to go somuch further than anybody else.
And don't worry about whatanybody says to you.
Keep your head up, stay strongand stay focused.

Speaker 2 (00:23):
Hello everyone, welcome to Friends with
Businesses, where I introduceyou to my friends with
Businesses and you will benefit.
Today we're kind of stickingwith this theme of health and
fitness and you're hearing itfrom the fat guy, right so I
have to bring in people whoactually know what they're
talking about, because I'm notable to do that Like I would be

(00:45):
a hypocrite sitting there andtell somebody you know to be fit
while doing this.
So I'm like I gotta go aheadand bring on some experts.
So today, please introduceyourself to the people who you
are and what you do.

Speaker 1 (00:58):
Yes, so my name is Jalila Tillman.
I am a personal trainer and gymfacility owner.
The name of my gym facility iscalled Mission Slim Possible and
if you follow, if you want tosee what we're about, you can go
to Instagram.
We are on there.
It's listed as Mission SlimPossible G-Town.

(01:20):
We're located in Washington DCnear the Georgetown Global Park
area, so it's kind of in betweenTinley Town and Georgetown, so
I like to describe it as wherethey meet in the middle and,
yeah, what we got.
I'm also a Hampton Universityalumni.

(01:40):
Yes, carl and I have that incommon.
We were there together.
So, yeah, that's pretty muchabout me.

Speaker 2 (01:49):
How'd you get started , how long you've been in the
business and all that stuff.

Speaker 1 (01:52):
This isn't my first business.
Prior to this I had a verysuccessful.
I started in multi-levelmarketing.
Of course got me, but I willnever discredit it because it
really taught me a lot aboutmyself.
It taught me a lot aboutbusiness.
It taught me what I was capableof and at some point because I

(02:17):
was the first time that I was afull-time business owner so I
went from part-time to walkingaway from a job in human
resources that I didn't like andI went full-time with that
business.
So that business ventureallowed me to learn about myself
, to make a lot of mistakes andto really realize my full

(02:41):
potential.
So, yeah, so that's kind oflike where I started
business-wise.
After I decided that I didn'twant to do that anymore, a
couple of things happened.
I kind of fell into adepression.
I also had some family memberspass away, like all in a row

(03:04):
within like a six or seven monthtimeline.
It was literally like oneperson a month, which included,
like my father and other peoplethat were very close to me.
I also just, you know, mentallyI wasn't fully there.
So I gained weight and just alot happened.

(03:25):
And when things change in yourlife, you know it shifts your
perspective and mentally I justwasn't in a space to be a
full-time entrepreneur, notemotionally or mentally in any
capacity, and the bills weren'tgetting paid.
So went back to work.
Thank God for a HamptonUniversity degree as well as
Marymount MDA, because the onething about education is at the

(03:49):
drop of a dime you can go get ajob and you don't start at the
bottom of the totem pole.
So for anybody that needscredit education, let me be
clear that it helps you fallback.
It ain't no me, but yeah.
So went back to work, workedfor a non-profit, then I went

(04:09):
back into HR at FEMA, hated it.
I just, you know I.
Time and time again, historyhas shown with me and nine to
five jobs that I'm a temporaryworker like.
Literally two to three yearsmax is all we can make it
through.

Speaker 2 (04:26):
That's a long time to me.

Speaker 1 (04:28):
Yeah, I mean, I literally that's.
I don't think I've workedanywhere longer than three years
, except for the businesses thatI've had.
So it just became evident to methat after about two years,
like somewhere around the twoyear mark, me and the job don't
agree, whether it's supervisor,whether it's the lack of growth,

(04:50):
the cycle growth.
I can't be in that situation.
It just doesn't work for me andit really weighs me down
mentally.
So fast forward.
How I got the gym and how thatcame to be was as a result of me
trusting my faith A second time, listening to God, and God told

(05:12):
me to go and not worry aboutthe money.
We'll figure it out when we getthere, but you need to go In
the midst of that.
I've been in love with fitnessfor probably about 12 or 13
years.
I, growing up, have alwaysbattled with my weight.
It's always fluctuated.
So when I started my fitnessjourney it was after college and

(05:38):
after weight gain like andbeing the biggest size that I
had ever been, and I fell inlove with fitness because I
realized how it made me feelafter the workout.
I realized that I'm also reallyaggressive, you know, and you
figured out when I mean you'redown.

(06:02):
I figured out that it helpsrelieve my aggression.
So instead of me snapping onpeople, you know you can't walk
down the block and slap peopleall day.
So fitness really helped meturn that around, helped shape
my attitude, because I realizedhow much more clear and level
headed I was if I actuallyphysically moved.

Speaker 2 (06:24):
So imagine you walk down the street slapping people.
Are you off in the city?

Speaker 1 (06:31):
So you know people should be getting slapped all
day.
You and I know it's true, okay,but you can conduct yourself
that way if you like yourfreedom and obviously, as an
entrepreneur, I do.

Speaker 2 (06:47):
Yes, yes, yes Hard to run a business in jail.

Speaker 1 (06:51):
So yeah, so lost the weight.
I lost about 35 pounds and itbecame like a regular part of my
life, so literally it becamesomething that I look forward to
.
Also, you know my family, mymom's family, like 80% of her
family, have diabetes and it'sscary to watch family members

(07:12):
with insulin and episodes.
It's a lot.
I've had to help take care ofpeople and it was something that
really like scared the Jesusout of me and that I don't.

Speaker 2 (07:23):
I can imagine.
Yeah.

Speaker 1 (07:24):
Yeah, so when you read about diabetes and how
sugar works and insulin works,you realize that movement is
essential and heart disease isprevalent to black people as
well, not just in the beating.
Any way to fix your heart is tomove.

Speaker 2 (07:42):
So wait you just you've covered a lot.
I wanted to jump in because Iknow you're gonna go for a while
.
A couple of things we started.
So you said you've been in lovewith fitness for about 12, 13
years, right, and that predatedyour business by about how many
years.
So did you start off in the gym, or did you start off personal
training on your side?

(08:03):
How'd that happen?

Speaker 1 (08:04):
Yeah, so I actually.
No, I wasn't a trainer.
I started off just a regulargym goer that was obsessed.
Eventually it was like, oh, try, kickboxing.
And then I don't know whathappened after that.
It just I just kept going andthen I just couldn't live
without working out and it justelevated higher and higher.

(08:25):
So I actually me being atrainer was a result of
quarantine, because, just likeeverybody else, quarantine as an
extrovert.
We're like there's nothing inthe calendar, now what?

Speaker 2 (08:39):
I was man, I was upset.

Speaker 1 (08:43):
Yeah, I couldn't.
I've never seen my calendarempty Like it was mine, but I
was like wait, there's nothingon it now I started three
businesses during the quarantineLike it was the best that works
.
Like I didn't get what I wasdoing.

Speaker 2 (09:02):
So you spent money entire.

Speaker 1 (09:04):
Yeah, so it was the result of quarantine.
It was also the result of thetrainer that one of the trainers
that I worked with.
He saw something in me that hehad mentioned right before
quarantine hit and he actuallywanted me to teach there.
And he was like, you will be sogood.
Look how you are with otherpeople when they're new here.
You know how you encourage yourfriends to work harder.

(09:26):
And I was like, really, so,yeah, quarantine birthed
something.
I had time and I neededsomething to do and, yeah, I'm a
busy body.
So it was like one of the firsttimes in my life that I only
had one job.
Like one job.
It was like one really you know, so that's not that's unusual

(09:49):
for me.
But yeah, when I pulled myfriends and I had a list of
three things that I narrowed itdown to and they were like nope,
I think that makes me work foryou.

Speaker 2 (09:59):
So what's crazy is this?
So I look at the quarantine,the shutdown, the whatever
people want to call it.
You know the conspiracy,everything, whatever we want to
call it, and I know it affecteda lot of people in a lot of ways
.
Right.

Speaker 1 (10:15):
Yeah.

Speaker 2 (10:16):
But what I'm noticing is that that was the land of
opportunity for a lot of people.

Speaker 1 (10:21):
Yeah, it really was.

Speaker 2 (10:22):
It was crazy.
You know, we were just talkingabout doing a pre-production
meeting, talking about, you know, like EYL and like how they
blew up during that time.
And you know all these, youknow these folks where it was
like, hey, wait, there isnothing but opportunity, because
now everything is ground zero.
Yep, everything was ground zero.

(10:43):
And so I'm like I'm sittingthere like yo, when is the next?
Like the next, I'm like whatthe next?
The next meeting, the nextmeeting, the next meeting, the
next meeting, the next meeting?
I did shut down again, I didyou.

Speaker 1 (10:57):
What I want to do is be able to go to a beach house
and do it this time.
Okay, that's it Right.
Because we were going get wrong.
But yeah, no, I think thatquarantine was a great thing for
me.
I think that it allowed thequiet time, it allowed no
distractions, it allowed thecreative side of my brain to

(11:20):
function Right, like being anextrovert we talk all day, we
talk all day.
We talk all day.
You know, but like also, youhave built the pay, you have
these responsibilities, you havesocial responsibilities, you
got to show up for people,whatever, and we don't have time
for ourselves and it allowedthat side of my brain to like
work at full capacity witheverything it really was, and it

(11:44):
was so calming and relaxing.
And when you are calm andrelaxed and you're happy and
you're using the other side ofyour brain, so many different
things come out of that andmental clarity, right.
So, like being able to, you know, just be innovative.
Cause my original program andonce I was certified was a

(12:06):
virtual program.
I had no intentions on owning agym.
I had no intentions on workingin the gym because of COVID.
No thanks, I'm good, I'll seeyou here.
So the first thing that I didwas how do I do an online
program?
And I launched a eight weekprogram that January.

(12:26):
I got certified in June.
I kind of dragged my feet alittle, feeling like okay, so
I'm certified, but how do I knowpeople will trust me?
And then I just decided to givemyself a pep talk.
Basically is what happened.
And then I said, no, we'regonna move forward, we're gonna
launch something in January onfitness.
And I did.
I launched my first eight-weekonline program called Mission

(12:48):
Slim Possible.

Speaker 2 (12:50):
So much that you talked about thus far, and part
of what I do on this podcast istalk about us, our community,
what we do right.
You talked about two differentthings that I think stand out.
One, of course, is our health,some of the health challenges
that we have in the blackcommunity, whether it be, you
know, like you said, diabetes,high blood pressure.

(13:11):
You know all of that stuff.
And then also, you know andpeople might get mad when I say
this a lot of times we sufferfrom a victim mentality, right?

Speaker 1 (13:22):
Yeah.

Speaker 2 (13:23):
You know, I mean you talked about how, when the
COVID-19 hit, you didn'tCOVID-19?
.
Covid-19, no, I made it up.

Speaker 1 (13:33):
I don't think that's COVID-19.

Speaker 2 (13:37):
It is in my universe, my podcast.
Covid-19 is a word okay.

Speaker 1 (13:43):
COVID-19,.
Okay, covid-19.
All right, yeah.

Speaker 2 (13:48):
Trademarked 2020.

Speaker 1 (13:50):
Yeah, we're gonna put that on a shirt.

Speaker 2 (13:52):
But more so of the economic piece of it.
Some people still have notrecovered and I'm not blaming
them necessarily.
I'm not saying, hey, you know,so you should have just pulled
yourself over by a bootstrap,but it's really just a way of
seeing things, you know, yeah,yeah, you know like there are
some of us who you know, we sawyou like look, I need a stim.

(14:13):
Where am I stimming this shirt?
Where is my PVP loan?
Where is this?
Where is that?
Who's gonna take care of me?
Who gonna do this?
And the other.
There are others of us who saidthere is an opportunity out here
somewhere.
You know, and I think we alland this is not, I'm not even
saying everybody has to be afull-time entrepreneur.
They had to have all that stuff, but we all need to have

(14:34):
something in our back pocketthat we can pull out, that we
have love for everything that welove.
We can turn into a business.
Like you said, you fell in lovewith fitness 13 years ago and
that love in 2020 saves yourlife economically speaking.
You know, we all have to lookat something and find out what
it is that you know, in case ofemergency, break a glass.

(14:56):
You know one thing, as manypeople may know, I am a controls
auditor and consultant and oneof the things that I do is I
audit disaster recovery plansand continuity operations for
companies like I did this for,like Marriott, I did it for
Orange County Metro, so the bigboys.

Speaker 1 (15:17):
And you know everyone's a big man who I used
to work for.

Speaker 2 (15:20):
Right, and do you know that every last one of them
for the past 15 years issupposed to have a pandemic
response?

Speaker 1 (15:31):
Really Every.

Speaker 2 (15:34):
So a part of a good disaster recovery plan includes
what to do in the instance of apandemic.
It's been on the books for avery long time that in this
instance, break a glass.
I just told you tabletopexercise if this person goes
down.
This is how we're gonna operate.
If this person goes down, thisis how we're gonna operate If we
can't come out of our doors.

(15:54):
We gotta operate like this,that and the other, and
everybody needs that.
We all need that, you know.
I mean everybody talks about.
You know, save ups have sixmonths of this, that and the
other saved up.
The pandemic lasted.
I mean.
Some people think it's stillgoing on, depending on how you
look at it scientifically.

(16:15):
It's like yo we still in COVID,like I-.

Speaker 1 (16:18):
But we think that that was a lesson to be learned,
not only for the biggercompanies but the smaller ones,
like we need to make sure thatwe have our plans in place for
anything, cause there were a lotof businesses that immediately
did not shift well to virtual.
They didn't shift well, they,you know, they just they froze.
And we it's not just aboutsaving, it's about having those

(16:43):
contingents and planes and alsobeing able to pivot fast.
Cause Right, and what I saw,there were companies that did
not pivot fast and you have tobe able to adjust.
You gotta be able to figure outa solution and you gotta figure
it out fast.
Well, that one of them came outvery fast.

Speaker 2 (17:03):
And one of the things about small businesses is that
we have to know we actually havea better chance of pivoting
because we have less overhead,less people and all that.
Hey y'all, everybody, shiftyour focus.
This way.
We ain't gotta worry aboutunion contracts, no, don't worry
about.
You know, this is like ain't.
No, you think you got PTO overme, you don't Right.

(17:25):
Yeah, yo, no, you sleep to.
Oh God, you replaced to to allthat stuff.
But yeah, but we have to.
You know, look at it from thatperspective.
What do we all have in our backpocket?
What I mean?
Every family needs to have thisdiscussion Like hey y'all, if
something goes down, who gonnado what in this house to bring

(17:47):
in money what we got?
Who knows how to?
Who got a bunch of clothes inthe house we can sell on
Poshmark?
Who know how to cook somethingto be a bag up and sell?
Who know how to go clean stuff?
Who gonna do this?

Speaker 1 (18:02):
I mean we talking about for your household, if
you're a couple, we're talkingabout in business and like in
just so many different instances, there needs to be contingency
plans and let's keep it 100.
This isn't a dating show, butI'm just gonna say this and then
I'm gonna leave it right here.
When we're dating, like theseare the kind of questions before

(18:26):
we get married that we shouldbe, like, you know, getting
people's opinions about, becausethe reality is like we go back
to bringing back the fitness andhealth right, like if I get
sick tomorrow and I'm with youand we are together, what is the
plan?
Because if I can't work, whatdo we do?

Speaker 2 (18:46):
What's the continuity ?

Speaker 1 (18:47):
operations, and for me I don't know about anybody
else, but when I date, it isimportant that I am seeing
certain types of behaviors fromthe men that I'm dating.
Because if you don't displaythat kind of behavior where, if
something happens to me, I feellike he's gonna take care of
business, then I can't date you.

(19:08):
And that's the differencebetween dating with a purpose
versus willy-nilly.
But I digress.
Yes, say that I pay attentionto things that most women do not
.
That's all.

Speaker 2 (19:22):
She wants to see your books, email her, their quick
books password, but notcontinuing on, continuing on.
So, yes, your target market iswomen and that's interesting,
and you know cause I see it alot.
You know most people end uphyper focusing somewhere,
especially in the health andwellness field, and so talk to

(19:47):
me about how you made thatdecision, or even made the
recognition that that's what itwas.
So I'm like I'll take anybodywho walked through, but tell me
your story and how you got this?

Speaker 1 (19:56):
No, I think that the path that God has set me on with
everything that I've done hasinvolved women or younger girls.
I really haven't had too muchexperience with men, just in
general, as far as like fitnessor even the last business or

(20:17):
just anything, so mycomfortability sits with women.
Also, when you cater to women,it's a specific niche.
Women tend to commit more, theytend to work harder, they tend
to be more serious because theyare more serious about how they
look, how they feel, and I'vejust realized that when I looked

(20:40):
at the other gym spaces andfitness in general, that there
is a deficit, like we.
How do I explain this withoutlike being super brash?
But yeah, so women you alreadysound sexist.

Speaker 2 (20:57):
You know, you already sound sexist.

Speaker 1 (20:59):
Continue.
So I'm not a feminist.
I'm actually more traditionalthan people think.

Speaker 2 (21:04):
How would you like women are more-.
No, it's not even that it'sbetter.

Speaker 1 (21:09):
We don't realize how much like creepiness, I would
say, or like how we feel abouteveryday things.
So like, for instance, when Igo to a gym, if a guy is staring
at me, it's creeping me out andI don't wanna work out here
anymore.
Or sometimes, if you have atrainer of the opposite sex.

(21:34):
There's with fitness,especially personal training, we
have to adjust you right.
Things can get a little awkward.
Or just simple things Like, forinstance, if I take a walk in
the neighborhood the other day,two or three different men
within two minutes either stoptheir cars, or they're staring
at me or they're asking me likethey're just lingering and I

(21:56):
don't know them, and safetybecomes a thing for us right and
like comfortability.
So one of the things that Irealized when I opened the
facility was that I was clear onthe fact that I really wanted
it to be a safe space for womenwhere they felt confident, they
felt safe and they felt likethey could come and work out in

(22:17):
a judgment-free zone and notfrom, like males, you know, just
being creepy.
Basically, I'm not trying tobash men in any capacity.
Let me just give thatdisclaimer.
There are things that men dotowards women that they don't
know and they don't realize howit actually impacts us.

(22:37):
Like you know, even If I had ajob and like my gym is 24 hours
so you can come there late atnight, right, but like if I had
a job and I needed to work outand I'm, or I just wanted to
blow off some steam, and it's 4am, 3 am, and I go to a normal
gym where there's a bunch ofguys.
You know, Anything can happen,but in our space we do the best

(23:01):
job that we can to keep peoplesafe and all of that and to make
it so that you're justComfortable to be you and do
what you need to do for youwithout having all of the extra
issues.

Speaker 2 (23:13):
So is your gym, women only.

Speaker 1 (23:15):
So, yeah, so our gym is primarily female oriented.
Yes, with our classes, withmost of the training that
happens.
However, we do have Some menthat do take advantage of the 24
hour fitness what am I tryingto say?

(23:36):
Fitness access, but we aremoving at a pace where my hope
is to be able to make itstrictly for women At some point
, just because I do think thatit's necessary.
I don't know that we're goingto be able to do it in this

(24:00):
specific location right now, andthat is the vision for our next
location.

Speaker 2 (24:09):
Yes, oh wow, interesting talk to me about you
know, uh, how you acquire yourclients, that's not a really
good question.
Yeah, so there's a number ofways that.

Speaker 1 (24:22):
We get clients.
We get clients through Facebookand Instagram ads.
We get clients Um this.
We've only been open at thefacility for a year, so we're in
years of training.
So another way is this entiresummer we spent outside Just out
at different events to kind ofget the word out.
With us additional visibility.
So we were at like global parkday and we were at ubiquitous

(24:45):
expo and All of that.
I've also been featured on fox5.
We'll be on there again nextFriday.
So that has given us greatvisibility as well and we have a
lot of people that areVisibility as well.
Um, and we've also madeConnections and network with
people in our neighborhood.

(25:06):
So one of the great thingsabout having a business in DC is
that they have what is called abid and those are nonprofits
that are specific to helping andfunding things for small
businesses in that particularzone or area or neighborhood.
So we have been working veryclosely with the neighborhood
bid.
That um works with the smallbusinesses in our area and they

(25:28):
also help us get the word out.
I've also um, because we're insuch a unique area.
Um, we've also been in contactwith Georgetown University to
offer the students Um a discount, a student discount for
becoming a part of our facilityas well.
Um, and different things, likethat next door app.

Speaker 2 (25:50):
Um, yeah what have you found has been your most
effective way Of getting clients?

Speaker 1 (25:59):
you know, passive type of Marketing is cool and
all, but I really like to be inthe trenches and in people's
faces.
Um, I am big on making like aFace-to-face connection because
I feel like those are like waymore lasting, um, then Like a

(26:19):
fly-by-night advertisement thatyou see like they're effective.
However, um, I I prefer for usto be like outside.
That's just my, that's my thing.
I know that doesn't work foreveryone, um, I think it works
for my personality, right, andit has worked in the past and

(26:40):
other businesses.
So, um, my favorite type ofMarketing is like to be at like
an event and talk to people and,you know, feed off their energy
and they feel my energy.
Um, and I tend to um offer likea free workout, um, and stuff

(27:01):
like that, and I think it itmeans something when you're
building one-on-one connectionsand you're actually getting to
know somebody, um, and it's notjust about the gym, it's about
who they are and what they'vegot going on too, and also like,
is there something that we havethat you meet and that
connection, um is what bringspeople to us?

Speaker 2 (27:24):
So one thing I've noticed you know because I
follow you and I be payingattention.
Sometimes I like, sometimes Idon't.
People like honestly.
I'm sorry, I meant to, but Ijust be scrolling so fast.
Um, but I've seen you do anumber of different partnerships
.
I'll think you talk about thosereal quick.
I know you did some.
You talk about it, I don't haveto write it up.

Speaker 1 (27:40):
Yeah, yeah.
So, um, I am big oncollaboration, um, because I
think that An impact is greaterwhen you do it together, um, and
I love to see when businessescan come together and share,
share their followers, um, and,and, really I think, get

(28:06):
creative and have fun doing itas well, and I think it's built
over into the customer base.
Um, so, yeah, I've done anumber of collaborations.
Um, let me see girls Inc.
They actually called me today.
We've got, we're working onsome stuff with them, so they're
like a nonprofit and they workwith young girls and their

(28:27):
mission is for them to be strong, smart and bold, which fits
right into fitness.
Um, if there's little girls,there's moms.
So that was one thing, andthey're an international
organization, so to have acollab with them has been
wonderful.
Um, fabletics um, I teach inthat store once a month in

(28:48):
tyson's corner, so they havebrand new stores.
That had they were brand newwhen I started teaching there a
year ago and, um, yeah, thatcollab has been wonderful
because obviously they have,like our clientele, right, women
, their um, athletes, your brand.
So everybody wants to work outwhere, because, for women, when

(29:11):
you look good, you feel good,you work out better, right?
It's simple formula.

Speaker 2 (29:14):
So you know that simple man, but I got you.

Speaker 1 (29:20):
So it was the best of both worlds, right?
Um, I.
Also, we have a collaborationwith south block um.
We're next week Um for is itnext week, the week after we
have a week long work of umworkout, that we're going to be
doing um for south blocks People, their target market, which

(29:41):
matches ours, and it's the southblock that is in georgetown, um
, so their target market will beable to come take our classes
for seven dollars um Throughoutthe week, and then we're going
to end with the sweat fest whichis going to have raffles,
fitness inspired games.
They'll get um some merch fromus, um and stuff like that.

(30:02):
So, yeah, we've got a number ofcollaborations, but the
collaborations allow you to not,I wouldn't say some people look
at it as people are poaching um.
You know some people don't likecollabs because they don't want
you to like poach theirclientele.
But the reality is like wedon't have to act in a crab and

(30:22):
a barrel mentality, like thereality is people going to
follow who they want to follow.
Um, like I might have somepeople that shift from me to you
and you to me, and that's okay.
The people have a right to findtheir fit and the reality is,
neither one of us might not lose.
In fact, it might actuallyelevate both of us, because the

(30:45):
next thing that happens as aresult of that collaboration
could very well be for the bothof us.
So you know, and I think it'ssomething to be said when, like
if we are like ying and yang,because if the two collaborators
are like ying and yang and itbalances out, it actually makes
both of you look better, so yeah, so that's another thing.

Speaker 2 (31:09):
I'm a thousand percent of a collaboration.
As a matter of fact, I don'tknow if you know Junior Bangor,
Dauda Bangor.
I don't know, I feel like ally'all fitness people know each
other, but I interviewed himlast week and you know.

Speaker 1 (31:24):
You need protection.

Speaker 2 (31:27):
People.
We all guys are lots ofbrothers, so this is what it is.
For those of you who arelistening, I have lots.
So, yeah, he and I and by thetime this episode was dropped,
that should have been dropped aswell we're doing a
collaboration.
It's called the Fat Guy and theFit Guy.
I don't know if it's reallycalled, but that's how it feels
to me.
So actually doing a challengefor entrepreneurs who want to

(31:51):
get in shape, right.
So 21 day challenge, doingvirtual and like cause.
It's part of it is because Iwant to get in shape as well.
But the best way for me to whatmotivates me honestly is making
money, right.
So if I can make money whilegetting in shape, guess what I'm
gonna do Six pack by January.

Speaker 1 (32:09):
But Wait a minute.
Where did the coming to Americasong come from?
What was giving he's your queento be Right?

Speaker 2 (32:24):
So, and you know, because we found that he and I
have a very similar demographic,we also have a very similar
style of delivery in how wedeliver stuff, like we're very
no nonsense when it comes tostuff very factual, very
research and stuff like that.
And sometimes you know peopleare nerves, right, but hey, huh.

Speaker 1 (32:50):
Oh, I'm sorry, what.

Speaker 2 (32:51):
You agreed a little too hard.
I didn't like that I didn'tlike that.

Speaker 1 (32:57):
Huh, you heard that.

Speaker 2 (32:59):
I did.
I heard, it was a massiveagreement, your voice.

Speaker 1 (33:01):
I don't know what you're talking about.

Speaker 2 (33:03):
It is what it is.
If somebody wants tocollaborate with you, what are
you looking for?
What is your?
What is that like hyper target?
What is your avatar?
What do they need to bringCause?
I know you probably don't wantsomebody else to do Jumbo
Jackson with you.

Speaker 1 (33:17):
Yeah, no.
So so my avatar is the everydayworking woman.
So, essentially, my clients are30 and up and literally they go
from 30 to 70, which is a verywide range.
So, listen, my clients come tome for specific things.

(33:38):
So it's your everyday woman,right?
But we have the weight losswoman, we have the strength and
mobility woman Like there'slayers to this, right, so it's
not really just one, it'sliterally like two to three
categories.
We have the third category isthe woman that wants to be
stronger overall, right?

(34:00):
So there's three differentthings happening, because that's
see, this is your male, see,you don't, you don't.
This is this is.

Speaker 2 (34:07):
I knew it.
I knew you were trying to womanexplain it.
Go ahead you talk.

Speaker 1 (34:10):
This is what y'all do to us.

Speaker 2 (34:12):
You woman, you woman explain it.
That's what you're doing, youwoman.

Speaker 1 (34:15):
Explain it.
Yes, like there's threedifferent types of women that
come to me.
So, yes, I was explaining that.

Speaker 2 (34:23):
I was quiet.
I literally wasn't saying aword.
You were like this is whaty'all men do.

Speaker 1 (34:28):
You literally did that in the middle.
I was quiet and they gon' beable to see your face, so they
gon' know what I'm talking about.

Speaker 2 (34:34):
They ain't gonna be able to see my face Most people.
So, according to the stats,most people listen on mobile
devices, so they won't even seemy face.

Speaker 1 (34:43):
Don't just listen today.
Today, I need you to go to thepodcast, pull it up.
I want you to scroll forward tothis moment in time.
We about 38 minutes in so youcan see his face and how he was
man looking at me.

Speaker 2 (35:03):
How was that man looking at you?
Where's Kevin Sandals?

Speaker 1 (35:11):
Look at her face.
You're dead.

Speaker 2 (35:13):
Amy, dang it, Don't, don't attack me, boo, that ain't
my lane, so continue with yourtarget market.

Speaker 1 (35:24):
Yes, but anyway, 35 and up, weight loss, strength,
because you know you wanna justbe sexy overall and stronger and
fit.
And then we have our mobilityand our strength and
conditioning group, which is ourmore seasoned women.
Or if you've had, like, aninjury or surgeries or whatever

(35:45):
the case may be, because you'reworking on maybe loosening your
hips and you wanna just be ableto focus on doing everyday
things, or, you know, liftinggrocery bags by yourself,
bending over, coming back upregularly, all of the things.
So our demographic usuallymakes over 60K a year.

(36:07):
They also we're talking towomen that love wine festivals.
They tend to love, like,they're very loyal to brands.
So, like you know, they havesubscriptions and they like the
finer things in life a lot ofthem and they like the-

(36:28):
Essentially DMV does.
What I'm sorry.

Speaker 2 (36:32):
I said essentially DMV does yeah.

Speaker 1 (36:35):
Not quite, but yes, not quite, but yeah.
So women that you know theylike to party and cut a rug, but
they also they have anotherside to them that I wouldn't say
it's conservative, but you knowthey also are into other things

(36:58):
like the arts and whatever.
So yeah, demographic that'skind of amazing.

Speaker 2 (37:04):
So those type of companies out there, do you do
the nutrition side or not?

Speaker 1 (37:09):
No, so I'm not a nutritionist, I'm a trainer.
So we focus on helping youguide you through, because for
us it's a lifestyle, so I'm notdoing nutrition.
However, we do hold youaccountable.
We do help you track your foodin an app, because that's what
apps are for.
You don't really necessarilyneed a full nutritionist for
that and then we also teach youhealthy habits because it's a

(37:32):
lifestyle.
So we're going to go through onour assessment, exactly what
you're doing and not doing, andwe're going to turn up the heat
and not on the accountabilitywith those things.

Speaker 2 (37:42):
No, that's actually really hitting the reason I
asked.
That is, you know, for those ofyou out there who you know, I
want you to understand howcollaboration works.
Like you may think that justbecause you have, you know
you're not in the fitness orhealth and wellness sphere, that
you can't collaborate withsomebody in health and wellness,
that's actually who you need tocollaborate with, because you

(38:04):
just what you do is you providesupplemental services.
So if you do have, you know, anutrition company or a time
management company because youjust talked about lifestyle and
one of the things that happens,you know, if you're, if you're a
lifestyle coach that helpspeople manage their time, you
know then part of that time isgoing to help Is it going to be
about their fitness?

(38:24):
So, you know, think aboutcollaborations in a different
way.
As you heard she literally talkabout.
She has like 7600collaborations just this week
coming up.
You know like she's going to beon the news Friday but before
that you know she's going to beat Fabletics and then she's
going to be on the South side,then she's going to be with the
Georgetown audience.

(38:44):
Do you do anything virtual?

Speaker 1 (38:48):
Um yeah, so I still offer virtual personal training
as well.
As the eight week program isstill rolling.
We take a break throughout thesummer because I mean, y'all
tell me y'all want to do it, butyou don't, and then there's
that.
So we have our first day of theyear we have our last.
I don't like to waste people'stime or money or energy Like we

(39:09):
don't have time for that.
So, um, our next eight weekprogram will begin mid September
.
So once y'all get the baby backin school we can get you back
on your regimen, and we'reworking on being sexy by
Thanksgiving.
So that is the last one for theyear and then we begin again in
January and we have two back toback.
So there's the winter one inJanuary and then we have the

(39:29):
spring one that starts usuallyin April and then we're back at
summertime again.

Speaker 2 (39:33):
So, yeah, if people want to get in contact with you,
how would they do that?

Speaker 1 (39:38):
Yeah, so I can be reached a number of ways.
So if you go to Instagram, mypersonal trainer and Jalila
Instagram is.
I just want number two, behealthy.
The gym facilities.
Instagram is mission limbpossible G town.

(39:59):
I'm on Facebook.
It's just Jalila TillmanJ-A-L-I-Y-L-A.
Last thing, TillmanT-I-L-L-M-A-N.
Curious about like inquiries orum collaborations or anything
like that?
You can email me directly at.
I am I-A-M-J-A-L-I-Y-L-A-T atgmailcom.

Speaker 2 (40:23):
Part of my the first young entrepreneurship camp
judges panel.
And you know, you actuallyhired one of my students who was
amazing.
I mean, I'm still in shock andall by how well she did.
But what most people don't knowis I'm actually turning that
into a full-time program now,teaching the young folks, yeah,

(40:45):
and so is there anything thatyou would like to say to the
kids, to the young folks?
Give them some wisdom of words.
I'm actually coming off thescreen so that you can have a
screen by yourself as you say it.

Speaker 1 (40:55):
And so with that, I want to give my friends to the
kids.
What I would say is don't beafraid to follow the plan that
God has for you and what you'repassionate about.
I don't care if it seems uncoolto everyone else, if it goes
against what everyone else isdoing, and I don't care if
they're calling you a nerd, itdoesn't matter.

(41:15):
The reality is, what's cool isthat you know who you are and
that you're following that to ateam.
So I think that it's very coolto stand out.
I think that I was the kid thatstood out.
I think that I didn't know whatmy gifts were.
I wasn't always into whateveryone else was into, and that

(41:36):
is totally okay.
I listen to different music.
I read different books.
You know I also talk different.
So if you could just stayconfident and true to who you
are, you're going to go so muchfurther than anybody else.
And don't worry about whatanybody says to you.

(41:58):
Keep your head up, stay strongand stay focused on what you
have to do for someone.

Speaker 2 (42:03):
Love is good.
I thought you were going to cry.
Y'all are choked up talking.
She really cares about the kids.
I do care about the kids, jay.
Let it go.

Speaker 1 (42:11):
Don't, so you can take the children.
It's not a thing.
How do you?

Speaker 2 (42:14):
want to collaborate?
Let's do it.
Which one?
I don't know, I don't know, Idon't know, I don't know, I
don't know, I don't know, Idon't know.
Let's do it.

Speaker 1 (42:23):
Which one do?
We can do a collab, why not?
I'm excited, I'm excited.
I don't know whether you have.
Let's see, let's see, let's see.
Oh, what if we did anotherpodcast situation that was more
fitness focused?

Speaker 2 (42:43):
So I recorded a gym or something.

Speaker 1 (42:45):
Yes, yeah, let's do it.
Can we record in the facility?

Speaker 2 (42:55):
We can record in the facility you want me to work out
, I can work in it.

Speaker 1 (43:03):
You can bring me a couple of women and without it's
free, it's on me and we'll doit at the gym All right, I'll do
that.

Speaker 2 (43:15):
I'll have to set up a sound and all that stuff.
Make sure it works.
Yeah, okay, we'll do that.

Speaker 1 (43:22):
It'll be a once with Carl free session and you can
tell me you know who you want toattend.
We'll figure it out.

Speaker 2 (43:34):
And if they sign up, I want my affiliate commission.
I'll play the game.
Do you have an affiliateprogram?

Speaker 1 (43:44):
No, I need help with that.
That's your job.

Speaker 2 (43:47):
I'm going to start with the affiliate program I'm
going to start with theaffiliate program.
It's out of the game, right?
So, ladies and gentlemen, we'regoing to stop her affiliate
program for mission slim,possible?
Oh, that's what's going to bein the link, because she about
to have me right now and we goahead.
I've been running by the timeit drops.

Speaker 1 (44:08):
in September we got a lot of work to do kid.

Speaker 2 (44:09):
I have a lot going on .

Speaker 1 (44:12):
Man, I want to live.
You know like I want to livetoo.
Me too, I'm trying to live,yeah, but I don't want to just
be working 24-7.
I love work.
We got to put a pause on someof this active work at some
point.

Speaker 2 (44:30):
When I tell you I'll be honest with you when it comes
to this work thing.
I love it.

Speaker 1 (44:35):
I mean, I do love what I do.
However, one thing I'verealized is that it's very
physically taxing and I don'tthink I realize how physically
taxing this particular industry.

Speaker 2 (44:45):
What was the last thing we talked about?
Like I said, that's in theoffload there.

Speaker 1 (44:48):
The collaboration with you and I and I gave it a
like to these children.
Do you want me to give myentrepreneur advice?
Please do.
If and when you decide to be anentrepreneur and you have a job
and you decide to take the job,get the job that you can

(45:10):
leverage your passion with.
So don't just get any job.
Try to get something that willpay for your certification, if
you need it, that you can, orit'll pay for your schooling,
whatever it is, or it at leastprovides you some sort of access
to people that are doing whatyou want to do ultimately Right.

(45:32):
So try to get a job, becausethis is something I wish I would
have done.
Get a job that's going to helpyou leverage yourself so you can
get to your passion as quicklyas possible and as cheap as
possible, because being anentrepreneur is really expensive
.
The other part of that is Ifeel like if I would have
started earlier, knowing what Iknow now, it would have made a

(45:55):
huge difference, likefinancially.
So if you're in your 20s andyou're a young entrepreneur, I
would say enjoy life, but don'tsplurge on all of your extra
money.
Like, literally, take 50% andinvest it early, and I don't
care what you invested in, butjust invest it Like it could be

(46:16):
stocks, it could be mutual funds, it could be real estate, I
don't care but literally don'tspend all your money, because
when you get to our old age of40, these mistakes that we need
right that we were uninformedabout because we didn't have
access to information like youguys have access to.

(46:37):
It would have set me up forgreater financial success faster
.
So I would say try to alwayslook for a job that you can
leverage and always, always,take 50% of your extra.
Forget the bottles at the club.
You literally can't do anythingwith that.

Speaker 2 (46:57):
Invest it in something I like that and you
enjoy money much more whenyou're older.

Speaker 1 (47:03):
Being honest and life is actually like grand.
When you're older, you havelike, if you have money, and
you're older, like, your outlookon things is completely
different and the parties aremeeting this thing.

Speaker 2 (47:16):
Everybody.
Please like, subscribe, follow.
You know a comment is betterthan I like and a share is
better than a comment, so pleaseput it out there.
The people know I have friendswith benefits and I know you
will benefit.
This is Carl Grave.
If you have any questions,comments, metaphysical
considerations, please drop themin the drop them below and I'd
love to hear from you.

(47:37):
Y'all have a good one.
Say bye, jaleena.

Speaker 1 (47:39):
Bye.
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