October 2, 2023 • 38 mins
Are you amazed by how full-time teachers can manage to excel as entrepreneurs and run flourishing businesses on the side? Then you're in for a treat!
Our guest today is Jacob Crane, who has cracked the code of balancing a demanding teacher job and his side hustles with perfection. In this episode, he reveals his secrets to success in the tournament and all-star game scene. You don't want to miss a second of our conversation, where Jacob shares how early publicity and trust play a crucial role in this space, and how his unique "family atmosphere" approach has helped him earn six-figure revenue.
He dissects every aspect of event organization, shedding light on the challenges he faced, and how he overcame them. So, grab your pen and paper, and tune in for an action-packed episode with one of the best in the business. Trust us, you won't regret it!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So talk about, like, how you built the team, how you
got people to show up to workwith you.
Speaker 2 (00:06):
I think that's the most challenging part.
I do have my right hand manwho's been there for me from the
beginning and over the years inour business.
It's a trusting business soit's very hard to really find
quote unquote employees becauseyou really get paid per event or
(00:27):
alley per event.
So a lot of the legwork that myteam does on an hourly basis,
throughout the day or week ormonthly enough to it.
They're not getting paid, soit's trying to help find people
who understand that and so overthe years we've been able to
(00:49):
find people who believe in thebrand.
So it's a lot of work.
(01:18):
I'm gonna play like Bob Gainesthis year, hey, but he's still
good.
Alright, I'm giving him a roundof round of applause.
Speaker 1 (01:38):
That way, that way.
Come on that way, that way.
What's good?
(02:21):
Y'all is your favorite businesssolutions architect, carl Brady
.
I'm here with my little brotherfrom Hampton, coach Jacob Crane
.
You know everybody go by coachthese days, but he's an actual.
I mean, he's a business coachtoo.
He's actually a real coach.
You know he coaches high schoolbasketball in Middlebrook High
School in Virginia and you knowhe's a successful entrepreneur,
(02:47):
started youth sports leagues,author, public speaker, all of
this stuff, man.
So just want to introduce him.
We're going to talk a littlebit, go back and forth, about
the growth of his organization.
You know he's also a full timeteacher.
So even those of you are withfull time jobs and education or
whatever it may be, you canstill have a hustle and make
(03:07):
that and make that money on theside.
So go ahead, jacob, we're goingto introduce yourself and if
you know who you are, what youdo for some people they might
not make it past this and letthem know how to reach you as
well.
Speaker 2 (03:19):
Yeah, yeah, yeah, I definitely, man, appreciate you
call for allow me to come on theshow, man.
Like Carl said, man, you knowI'm a full time teacher.
I love what I do.
I had a podcast a few years agocalled do what you love, love
what you do.
Every year I think about walkingaway from teaching and go and
just run my businesses.
But it's just something aboutjust being here with the kids,
(03:42):
impacting the kids, and my jobis stress free to me, so it
doesn't get in the way mybusiness probably gets makes me
more stressful than my job.
But so that's why, that's why Istill teach.
Like Carl said, man, anybodycan you know, you figure it out
early and you find the balance.
(04:02):
But you know my book that I'vealready started, my next book is
going to be called the milliondollar teacher and just you know
, show people that you can stillhave those multiple streams of
income by working a full timejob, whatever, whatever it is.
And so that's.
That is a big reason why Istill teach is because I love.
(04:26):
I love doing it like, andteaching is just so natural for
me, whether it's teachingstudents, teaching adults, and
so that that's the main reasonI'm an entrepreneur too, because
a lot of our things that we do,I'm still teaching.
So it just, it just becomesnatural.
Speaker 1 (04:48):
You follow you ever.
You go the same way like,whatever I'm doing, I'm the
actual, but I try to fix it, Itry to help it get better.
I ain't nobody teaches like.
Even when I walk into aclassroom, you know I do so up
here with the schools, that I'mthe chairman of the business
advisory council for the school,for Prince George County public
schools, and so you know I walkin and the first thing I do is
I, we can fix it, we can fixthat.
(05:09):
I don't come in and teach, Icome in and like, hey, will you
do to make it better forstudents, man, but look, I so,
couple years ago, actually beenwhat?
Three years now?
Speaker 2 (05:18):
Yeah, Kobe was Kobe year.
Yeah, Kobe year.
Speaker 1 (05:22):
Right, you hit me up.
You know I did photography orwhatever, and you asked you to
come down and capture somefootage for you for the offside
game.
Like big bro, you bring acamera like sure you know it's
cool they're gonna do on aTuesday night.
Right right right, and so Idrive down there and I'll take a
picture and I'm looking aroundyou know, yeah, what's the name
(05:45):
of the spot.
Speaker 2 (05:48):
It was a guardian.
It was a guardian.
Speaker 1 (05:52):
And you got like so you know, the kids running
around playing basketball no,middle school, right.
But I'm starting to look andI'm like, man, this thing can do
something.
I'm not gonna go off city likea, he is organized, he got
coaches, real referees, gotvendors, parents involved, all
this type of stuff.
Like, look, let me go ahead andholler my brother and let's see
(06:14):
what you do with this thing.
So you know, I'm gonna jump onboard, I'm gonna see what I can
do, I'm gonna put the cameradown and put my thinking cap on
it.
So we got the rapid and talking.
And, man, you know, I'm blessedto be a part of the
organization.
You know my award is right.
(06:38):
I'm gonna try to perfection.
And and you know where's goneover the past?
I've been six years now sixyear anniversary.
Speaker 2 (06:56):
Man, I mean it's crazy how it started, because I
did youth stuff, youthbasketball events when I lived
in North Carolina.
We just did it to basically asfundraisers at the beginning and
it really wasn't.
It was in as far as bigbusiness, but it wasn't like, it
wasn't popular, and so I ranevery aspect.
(07:21):
I used to referee, I used totake admissions, run score
tables, and so it was reallywhen I started refereeing where
I seen there was a need and aniche for the youth.
And so, man, we just started.
Man, we started with like onecourt and me.
(07:42):
I met some people with me Ian,mom, and we was referee, doing
concessions and taking door atthe same time.
And that's when, you know, theentrepreneurship bug hit me
early and I just, yeah, I meanfor real, I lived in two
different states, started abusiness in two different states
with no friends and no contacts.
(08:02):
And so that's my message, man,like for real, like I didn't
know anybody in Richmond, like,even when I moved to North
Carolina, I went to ANT like Ididn't know.
You know, all those was fromthe ground up.
I'm originally from Texas, somy network was zero, and for us
to be a national brand now is.
(08:23):
You know, it's just a blessing,man.
Now we pretty much have incontact with pretty much a lot
of people on the East Coast, alot of different states on the
East Coast and all the way outto Arizona.
That's as far as we reach.
But for us to start in twodifferent states with zero
contacts to where we are now,man, it's been a grind, it's
(08:44):
been a journey.
It's been a lot of ups anddowns.
I could, we could, talk all dayabout what people done to us,
with people cheated to us, withpeople lied to us, but at the
end of the day we still standing.
So we still we have I know youasked me about some numbers
later, but I hold those laterbut we still here and we still
growing, yeah, man, so like Iremember it started it was just
(09:08):
Richmond, right, and it, like Isaid, it was real successful.
Speaker 1 (09:13):
But that's what happens when you get a good
model in place, right.
And what we want people tounderstand is, when you're
building a business, you wannaget the model in place.
Like you said, you did it all.
You did the ref thing, you didthe concessions, admissions, and
that's also having to recruitteams to come in that whole
(09:33):
process.
You did it.
But once you get a process inplace, that's what you do, and
but once you get a process inplace that's the key that most
entrepreneurs have to understandis, once you get a process in
place, you make it so that it'salmost either automated or plug
and play, right.
So plug and play, you mean youbring somebody in and they can
do the next thing and bring thisperson in with a certain skill
(09:54):
set, and they do that becauseyou wanna start taking as many
hats off of your head aspossible as you're moving
forward through business andstuff.
So that's what I saw you do, Ithink, when I was there.
Of course you was coaching yourteam, but you were doing you
still were doing a little bit ofadmissions and all that stuff,
and that was kind of like youshow up and you kind of talk
(10:15):
there, you still coach your teambecause you let it do that.
But for the most part, man,I've seen you kind of really
really stepping to that CEO role.
That's necessary, and so nowit's so repeatable that it's
been.
I've been the ones here inMaryland.
We kind of kicked it off herein Maryland.
(10:37):
Then of course you still gotVirginia.
It's Pennsylvania, texas, miami, the Carolinas.
The numbers grow and I thinkany state we decide to hit will
probably be able to make ithappen.
Man.
So talk about like how youbuilt the team, how you got
(10:58):
people to show up to work withyou.
Speaker 2 (11:03):
Yeah, I think that's the most challenging part.
I do have my right hand manwho's been there for me from the
beginning and over the years inour business.
It's a trusting business, soit's very hard to really find
quote unquote employees, causeyou really get paid per event or
(11:25):
alley per event.
So a lot of the legwork that myteam does on an hourly basis
throughout the day or week ormonths leading up to it, they're
not getting paid.
So it's challenging to helpfind people who understand that.
And so over the years we'vebeen able to find people who
(11:48):
believe in the bread.
Let me stand up and get thislight on and there you go, we
all right.
So it's very challenging tofind people who really believe
in what we're doing.
And once you find that, I'vebeen able to, like you just said
, just get some stuff off myplate.
The biggest thing, man, is when,as far as administrative stuff
(12:15):
is, when you introduce me to avirtual assistant and at first I
was scared, man, I'm gonna behonest with you, carl, I was
scared because you threw thatnumber out there and, man, I was
standing like man like $1,200 amonth.
You know, I didn't know if mybusiness at that time could
(12:35):
sustain that and you know it wasvery scary.
It was very scary but, as Iremember you making me write,
write my numbers down, lookingat it, it was worth it.
Like you said, we built myvirtual assistant.
(12:55):
Shout out to Hannah you know Ihad to spend probably that first
month or two just teaching her.
She had the skill set, but shedidn't know anything about
basketball or anything aboutyouth sports.
So teaching her the businessand she made everything
applicable to me as far ascleaning up my emails and
(13:18):
creating emails, and this wasbefore AI tools.
Matter of fact, this was reallybefore the AI tools, right when
you put me on a virtualassistant, and so it was a scary
.
It was a scary because now$1,200 is leaving my bank
account every month and, as youknow, like we're not year round,
(13:39):
so those three or four monthsI'm like man ain't no money
coming in.
You know that was the mostscary part.
But then when you look at wherewe are now, our motto it can be
duplicatable.
We have a system in place.
Like you said earlier, it'splug and play.
Every tournament goes through acertain process.
Every count we go through acertain process.
(14:00):
We know what graphics we knowhow to post.
We got email campaigns goingout, so there's a system in
place for every event to make itdo what it do, and it allows me
free time to to expand ournetwork with conversations with
different people and differentprospects and different partners
(14:21):
that we may contact, may comein contact with, and so that's
where we are now, carl.
We just really, at this point,looking to scale and now I'm
looking to help other people whowant to get into the youth
sports business.
Share them, share with them themodel so they can have an extra
(14:42):
stream of in-call.
Speaker 1 (14:44):
So let's talk about so.
For somebody who wants to dowhat you do, you know they maybe
they already coach a team ormaybe they've been doing you
know a little small events hereand there, but they want to.
You know, really do it, do itbig time.
Walk me through the process ofwhat you, what you do.
Let's say, setting up atournament or an all-star game,
(15:05):
whichever way you choose.
Yeah, so a tournament you'redealing with, with teams.
Speaker 2 (15:10):
So you really dealing with the coaches itself or the
organization.
So it's probably like oneperson, one or two people that
you had talked to.
Camps are a little bitdifferent because you're
actually dealing with the kidsand their parents and their
families, auntie, uncles dealingwith them, the parents, I mean
the players themselves.
So you know, we we transitionto camps.
Second, that's where we're at.
You know, we we transition tocamps.
(15:34):
Second, that's where we created.
Speaker 1 (15:36):
second, but but tournaments, let's talk about
how we do a tournament.
Yeah All right so.
Speaker 2 (15:42):
So, tournaments I mean, the first thing you want
to do is, you know, build adatabase, I mean, and the way
you do that is you, you may, youknow somebody.
I am going to the call, veryinvitational.
I'll call Carl up and say, heyman, I'm in town, I would love
to check out your event, and youknow, just check out what
you're doing and come watch you,and then you, you go, and then
(16:06):
you go there, you might havesome cards and you want to just
start meeting coaches.
A coach, I got this eventcoming up, Boom, boom, boom.
And so you start to build adatabase.
There are a lot of differentwebsites and things like that.
You could do your research tofind information about teams.
So, really, you know, we're,we're, that's, that's the
biggest part at the beginning.
And then you kind of you wantto start, you want to get your
(16:29):
the earlier the better.
Right, and I learned this fromdoing different events to
earlier the better.
You want to get it out thereearly, at least six months in
advance, no less than 90 days,to get your stuff.
And then you go through thewhole process of filing
facilities and you know,creating a registration process,
how you want to keep teamsregistered.
(16:50):
Where are you going to post itat who?
You know how many discounts areyou going to give?
Researching, researching is thetournament in town on that date
, you know?
Should I even do it on thisdate, or should I look for
another day?
So I mean, all of that, carlman, I was doing all that by
myself, look, and I still do itby myself in some degree.
(17:13):
I still, I still do all thatstuff by myself to some degree,
but for the last couple of yearswe've solidified ourselves in
that, in that world, and so ourdates are pretty much locked in
from year to year as we continueto grow.
I think this year on thecalendar we got something like
28, 28 dates of events, whetherit is, whether it's a tournament
(17:35):
or account, stemming from Texasto Maryland, to Virginia, and
so so I and you breaking up alittle bit on that end.
Speaker 1 (17:48):
You know, santa, you probably got a iPhone, but um,
yeah.
So so you say 28 events a year.
So about how much revenue Doyou get?
My, what's the mass revenue youprobably get from a, from a
turnip, so, hey, so look, let'stalk about.
So how much so we have aboutyou know 28 events.
About how much revenue Are youtalking?
(18:12):
You know, break it down, youknow like.
You know, from teams to doors,you know Talk, talk about.
You know what's the revenue andnormally comes in about 15
grand.
Okay, so a 15 grand 28, let'ssay, let's say, table 30.
So you, oh man, you so prettymuch six figures that missed
like not even like low sixreason and revenue.
(18:33):
So I miss six figures inrevenue, right, I guess that's
that's see that.
I mean, I mean, who knew thatyou can do that?
You know over the course, overthe course of years, so you know
and you don't have to tell theexact numbers on what stuff
costs.
I know that's different, youknow, depending on where you are
.
But what all of us, what areall the things that you need to,
I guess, either acquire or knowabout.
(18:55):
You know in there, you know.
Speaker 2 (19:01):
Again, man, this, this goes back to when I first
started with you.
I mean, first it was more of ahustle to me and you was like no
, jake, you got to write thosenumbers in like, and I, and to
me it what?
I'm a numbers guy but I like todo stuff in my head.
But once you see it, it'sdifferent.
(19:22):
You know, and it's different.
It make you look a lot ofthings really different.
I remember the first all-stargame.
He was like man you were allthis money and you only walked
away with this.
And and now when I looked at itI was like, damn, you're right.
So Now we have, we plug ineverything into a spreadsheet
(19:43):
before the event even starts,yeah, and and we like, look, we
got to hit these numbers.
If not, it it might not evenmake sense to even do it, do
this event and and so I mean the, the, the expenses on the event
start to add up really reallyfast, really really fast.
(20:06):
So there are ways that you canhave your capital early.
I Wouldn't suggest anybody getin here if they don't have
access to capital becausefacilities they're gonna want to
deposit.
And then you're going to havemoney to pay your staff, and
then you got to have money topay your referees.
Then you some facilitiesrequire you to get trainers,
(20:30):
some facilities are required ofyou to get security, all those
required deposits you know for,for example, the all-star
weekend Just expensive aloneit's about 20 grand and that's
how far we've grown.
So you know, we first starteddoing it Our expenses was
probably a thousand dollars, ifthat, for some t-shirts and
(20:52):
numbers and the DJ and whateverthat and.
And now our expenses are about20 grand with everything that we
bring in, the staff, thetrainers we bring in it's about,
it's about 20 grand for thatweekend.
Speaker 1 (21:12):
And another big event on our nationals in
Pennsylvania.
Speaker 2 (21:15):
You know, like I said , the facilities have different
rules and so that that weekendfor us is a pretty big weekend
too.
The expenses, the expenses onthat was probably about 25.
We talk, we got to play out ofclockkeepers and all that stuff.
Speaker 1 (21:33):
But as the as the expenses, go, the revenues go up
to like everything we do is isrevenue correct, okay, correct,
correct, yeah.
Well, one thing I will sayabout about you.
You know what you do.
You do deliver.
One of the reasons I got on youis because you deliver you over
deliver and under price, andyou know yeah.
Speaker 2 (21:51):
I know you shake your head.
Speaker 1 (21:52):
I was like man, this dude and I walk.
Let me tell you something.
I'm gonna expose my man right?
You know what I'm saying.
This is my brother, but still,I walk in the all-star, not this
year, but last year.
This man got you would think itwas an NBA all-star game they
(22:13):
got duffel bags, shooting shirts, jerseys, warm-ups, book bag, I
mean everything.
I'm sitting like, oh, I'm takingone home, just, you know, and
he went Holly charging up, andthat's one thing about you know,
about me, like I'm, my job isto is to make sure that people
get reference that you makemoney as you're doing stuff.
(22:34):
You know, I mean, most of thetime people are doing things
that they love and they like yo,I just enjoy it.
He's like I just want theparents to feel good.
I want to feel like, look, ifthey don't feel good, they got a
paper.
Feeling good.
You know, if I go into themassage carpet, you gonna walk
away feeling great.
Go to the chiropractor,physical, whatever.
You walk away feeling great.
But you also walk away payingsomething.
Right, you pay with his work,and so you know, and what I
(22:55):
noticed was that, you know, andhe still ain't got to this
number yet.
But he's literally providingclose to $500 in value per child
that walks through the door.
You know, it's not more just forthem walking through the door
for two days.
The amount of value getsbecause they getting, you know,
I don't know, getting aprofessional training, like they
(23:15):
were professional gradeTrainers.
You know NBA, former NBAplayers Doing some of the
trainings that was going on tosome of the events.
Then you know, like, they gotMassage chairs, that for the
students, you know, betweengames and I mean, like I said,
they getting they getting youknow they run a drill, they
getting they get in the gym,they getting you know they run a
drill, they getting they getvideo audio, all this type of
(23:38):
stuff.
You know, like, and this is thatprofessional grade.
If you go to your social media,sfp, athletics, you'll see it.
When you eat 50, 50, you'llactually see the quality of what
is of what um, of what he'sbeen doing and what's been done,
uh, but you know it's reallygrown exponentially.
Now, what you talked about, um,earlier, you mentioned about
how you want to, uh, um, how you, you know you want to start
(24:02):
helping other people do do that,right, um, so let's talk a
little bit about.
You know how you want to, howyou want to help folks.
Speaker 2 (24:09):
Yeah, man.
So you know, sports is uh, youknow, I got two, two songs of my
own and, and you know, in ourculture period, sports is huge,
um and but there are sharks,there are sharks.
There's sharks in every field,of course, you know, and we
(24:30):
talked about this earlier, man,there's just not the.
The big name companies aren'trun by people who look like us.
Um, you, you know, and thereason in the reason behind them
hosting events and havingevents is money driven.
But, as you know, you mentionedearlier, man, you come to one
(24:51):
our events, you like family.
Once you come to one, it's likefamily.
Yes, you know parents betexting me about their kids, so
it's, it's like when you come toour events, it's a family feel
like once you come to one eventand you experience it after that
(25:12):
, like you locked in.
You know some of my formerformer players and people that
come to events I just love.
You know they send us videos ofthem playing and keeping us
updated.
That college choices, beingable to vouch for them when they
talk to college coaches, Ithink that's the biggest thing I
take away and that's like youknow, that's the teacher in me
(25:32):
when my old students come backand like coach, I remember you
was getting on me, coach, youknow, I remember man it's the
word.
You told me to go to plans.
Man, college ain't no joke.
College ain't no joke, coach,you know.
And kids that come back and workout, I was like coach, I see
what you were saying.
Man, like look, I got to be onmy stuff, you know.
So the same thing with ourevents and teams that just
(25:54):
continue to come back,especially in Pennsylvania.
We started out there.
That was a scary process too.
I've never, ever been inPennsylvania myself and never
walked into the facility.
This is how crazy it is right.
This is how you know the modelworks.
Can I tell them real quick?
You told me not to give toomuch.
Speaker 1 (26:11):
Good, good good.
Speaker 2 (26:14):
So I got a phone call , I think Carl man.
I got a phone call that waslike you know, this is the.
I guess they do tourism.
There's like we're the sports.
We bring in different eventsfrom all over the country.
We went to your website and Ithought at first I thought I was
scared.
I'm like man, what is this man?
I'm like I'm not going to go tothe big town or anything like
(26:36):
that.
So anyway, he called me and waslike you know, would you love
to come do an event inPennsylvania?
I'm like man, nobody coming toknow Pennsylvania.
You know, that's the firstthing I'm thinking in my head.
But as an entrepreneur, you lovechallenges.
It's something that gets you upabout if somebody say you can't
(26:58):
do nothing or there's some kindof adversity.
Like you said earlier, you're aproblem solver.
So by nature we're a problemsolver.
So we found an open date andlike it's like we're going to be
stuck on that date for, youknow, for years to come.
And so he talked, we got on thephone and you know, the plan
was to eventually just build itup and eventually they want us
(27:21):
to have it in the conventioncenter.
And you know, last year was ourfirst year.
This was our second year.
We did it and we closed thesold out this year.
So we have a goal in place tokind of expand days, and we
added girls this year as well.
And it was just crazy, becauseI've never been a Pennsylvania,
(27:41):
I didn't go look at the facilityto a day before the event,
which is crazy.
Don't do that, though, I'mtelling you, don't ever do that.
That's crazy.
I had it in the state where Ihad zero contacts, people, zero,
zero contacts, zero contacts inPennsylvania.
(28:02):
And so you know, if for us itwas, for me it was.
Can we test this model?
And not only do we have zerocontacts, the venue we want, the
venue we had costs about.
You see, it was like five granda day and they wanted to
(28:23):
deposit and everything.
So it was a scary process.
We got through our first yearand then we end up.
We end up getting a nice littlecheck from the tourism company
for having an initial week'sclose to sold out, and now, so
every year the facility likes inthat day for us.
We continue to grow and we'reactually trying to have another
(28:47):
event in January out there tokind of start the process of
nationals.
We're adding a comedy show thisyear for the parents this
weekend, so for some nightlife.
You know it's about 30 minutesfrom Philly, so the casino's
right there.
Next year.
(29:08):
The casino casino comped us aroom this year and we had a
fight.
They had a fight party for mycoaches.
Charles Barkley was sittingnext to us.
My coaches is taking pictureswith Charles Barkley, so that's
it.
Speaker 1 (29:27):
I'm going to tell you something.
I'm going to tell you something.
The life of a teacher right andI like my iPhone carrier he
doesn't, you know he doesn't youknow, like the good thing is,
because he is teacher, I got tocut him off Because I'm going to
tell you he would give you allthe game right now, but I'm his
coach and so I'm pulling them,I'm putting, I'm taking them out
of the game right now becausey'all going to have to pay for
(29:47):
something right Playing andsimple right, so.
So so you're launching thisprogram and what's this program
supposed to do?
It's going to help help, help,help coaches do what.
Speaker 2 (29:58):
Yeah, so we're going to.
We're going to tell you how to,how to make, how to make 10, 10
K Hosting a basketballtournament.
Real simple how to make $10,000hosting hosting it.
And it's sort of a repeatablething.
So if you want to do one, youmake 10 and be done.
If you want to do two, you make20,.
You want to do three, you make30.
Speaker 1 (30:16):
But we know these things are addictive, man, like
I'm like man, I don't even shootthem no more.
I just be like I'm coming, likeI can be, like two days early,
I like I'm setting up.
So yeah, no, no, that's dope.
So look y'all, he has a programthat's coming up and you know
it's going to be.
It's going to help you to takeyour, take your, take your
(30:39):
coaching to the next level.
So if you're a coach and you'resomewhere you always go on the
turn you consistently takingyour students to tournaments and
you see things to be done alittle bit better, but you want
to get on the road, the past, tomake it happen.
You know there's a drop, a linkin the comments you will reach
out.
I mean, well, the link to it isin the comments on his program.
You want to be there, you wantto see it.
You know we'll have a specialdeal for for list to this
(31:03):
podcast.
So you know you want to clickthat link.
You know, hopefully I get anaffiliate in there.
I don't know if you're going togive me one of that, we'll see.
But we don't say we don't saylike you know that you know they
be like hey, big bro, hey, bigbro.
Let me hold this for a second.
You know, say that, that, thathook up.
Speaker 2 (31:18):
I got you.
I got you, you already know.
Speaker 1 (31:21):
But yeah, man, so what?
I want you to do that.
So, if you, maybe you're aparent and you're constantly at
events, maybe your time to stepup and start doing it.
You know, maybe you've beenhelping out on the side or you
know, even though a little smallstuff, or you just want to do a
fundraiser Like he said, theystarted off as a fundraiser.
You know, maybe you played inhigh school and you want to do a
high school event.
(31:41):
You know to, to do somethingyou know, just to bring your own
feedback.
This works at every age level.
You know of basketball andyou'll probably do it for other
sports, but I'm we're going totalk basketball now.
If you want to do other sports,I'll see if it'll work over
there, but it probably does.
But, like, let's say, youplayed in high school and you
want to get your, your squad,back together and do a
fundraiser or just a way to, youknow, make some extra bread.
(32:03):
There's a system.
He's put a system in place andI've seen it be repeated for the
past three and a half years andit works very, very, very well.
If it worked during COVID, whenpeople couldn't even be around
each other like that, and nowit's only scaling.
You know, like he said, he'sbringing it now 10, 15 K.
You know, per per event, doing28 to 30 events a year.
(32:25):
That's just on a tournamentside.
We're not even talking about onthe all-star side.
You know you can do, you knowboth.
There's so many things thatyou're able to do with it.
So, coach, you know, drop it inyour social media.
I hope you're going to reachout your DMs.
You know, telling them theyopen for business.
You know, say, dan, you onlygot to add them over anything
else.
Yeah, I know right.
Speaker 2 (32:48):
Thanks, hey, thanks for thanks for adding more to my
plate, by the way, thank you.
You know my personal Instagramis a coach J crane you can reach
out to me on there.
And then all of our, all of ourprograms SFP athletics, strive
for perfection athletics, andthen elite 50, 50, elite 50, 50
(33:09):
girls as well.
That's a new brand that wekicked off.
But look, listen, this is, thisis I'm going to get out a
little bit this.
This is what's going to happenAbout to drop this ebook, right.
That's going to give you, giveyou some, give you some juice.
The ebook, the ebook alone, isgoing to allow you to set up
your own event, right, then wegot the course coming right.
(33:34):
It's going to be a course thatyou could dig, dig in, jump into
the course with your team andthen what we're going to do, I'm
actually and I don't know why Idecided to do this, but I'm
actually going to coach youthrough your first event.
I'm going to do that and I'mgoing to throw this out there
(33:58):
and, if you want to, really formy people, that's really serious
.
Like I said, you, we couldstart off as a fundraiser.
So this is that.
The last part is for people whoreally want to get into the
business.
I'm actually going to do yourfirst event with you, like, hold
your hand and do it with you,show up to the event.
Maybe bring one other mydirector with me, or Carl with
(34:24):
me and we're gonna, we're gonna,we're gonna walk away with with
with a bag of money For you foryour first event and you're
gonna actually see it, and thenyou're gonna be able to run
multiple events after that.
So that's what you got, lookforward to.
There's nothing out there likewhat, what we're gonna do and
what we're gonna offer, and sothis is a new space.
(34:47):
Again, I am I like, if I jumpoff the diving board, I'm just
jumping head in, like so I Idon't even know where this is
gonna go, how many people wewant to be able to help.
There's nobody out there reallydoing this.
They say I want to say aSelfish space because people
don't want to share theircontacts, they don't want to
share their database.
(35:07):
So what you call when you calla different tournament, but
providers to help you go throughit and say hey, no, can you
share, can you share yourdatabase with me?
That, yeah, you won't get areply or they won't pick up the
phone If they don't know yournumber.
In our space, coaches don'treply to you.
Coaches, coaches.
Tournament directors don't helpother tournament directors.
(35:29):
Camp camp directors don't helpother camp directors.
So I just be ready for that.
Speaker 1 (35:37):
I hope I didn't scare anybody, but yeah, I think
that's dope and you know, youknow, before we got to get off
of them, you know you got to goback teach the young folks.
But so this includes, I guess,set up, contacting them,
(35:57):
scheduling, getting the studentsthere, making sure they got
t-shirts or whatever it may be,whatever swag comes them all
with it vendors, parent contact,media packages, referees,
security Contracts, all thatstuff.
You put all that in it.
Speaker 2 (36:15):
I Mean I, you, you making me do it.
I really didn't want to do it.
You told me yeah, you make medo it, but it's gonna come back
and I'm gonna let you look, I'mgonna let you price it out.
I ain't.
I don't want no piece, parts ofthat Everything you said.
I just do it for, for about$500.
Speaker 1 (36:39):
I don't allow, I don't, I'll fire myself.
But yeah, man, you know.
So, hey look, y'all, like Isaid, click the link below.
In the very least, give thee-book.
You know, just, you, figure,figure out.
You know, if this is somethingthat you want to do, I'm, I'm
gonna tell you and you're goingto at least once.
Of course, you know, for thoseof you who are really serious
(36:59):
about it, you're gonna want towalk you through it the first
time because, like I said, whenI walked in and this was at the
Infancy of it I was alreadyimpressed by the operations and
now it's like I mean, it reallyis amazing.
You know, if you're a parent ofan athlete, I definitely
recommend finding out how tocome to one of his events.
Get your child at least 50, 50,you know, tell you your child's
(37:20):
coach to show the one of thetournaments.
If you got a middle schoolerthe all-star game we're going to
a high school all-star game.
I'm putting it out there we'regonna have a high school
all-star game next.
He's scared to do one, but I'mlike I said, he's gonna do this
right and it's gonna pop, it'sgonna go crazy.
So you want it, you want to bethere, be a part of it.
You have a duck contest, threepoint contest.
Like you know, I'm a.
Send me a video.
(37:40):
I'm gonna you put a video inthis channel so people can see
it you know, so yeah, man, sothat's about it, man, y'all
Thanks to my man, coach crane,my little bro from Hampton a
little bro from Hampton, youknow coach, a middle-growth high
school you know speaker andyour next, you know tournament
expert.
I could say he's actually anexpert in this place for coming
(38:02):
through.
This has been friends ofbusinesses.
I introduce you to my friendswith businesses and you benefit,
y'all go.
So talk about, like, how you built the team, how you
got people to show up to workwith you.
Speaker 2 (00:06):
I think that's the most challenging part.
I do have my right hand manwho's been there for me from the
beginning and over the years inour business.
It's a trusting business soit's very hard to really find
quote unquote employees becauseyou really get paid per event or
(00:27):
alley per event.
So a lot of the legwork that myteam does on an hourly basis,
throughout the day or week ormonthly enough to it.
They're not getting paid, soit's trying to help find people
who understand that and so overthe years we've been able to
(00:49):
find people who believe in thebrand.
So it's a lot of work.
(01:18):
I'm gonna play like Bob Gainesthis year, hey, but he's still
good.
Alright, I'm giving him a roundof round of applause.
Speaker 1 (01:38):
That way, that way.
Come on that way, that way.
What's good?
(02:21):
Y'all is your favorite businesssolutions architect, carl Brady
.
I'm here with my little brotherfrom Hampton, coach Jacob Crane
.
You know everybody go by coachthese days, but he's an actual.
I mean, he's a business coachtoo.
He's actually a real coach.
You know he coaches high schoolbasketball in Middlebrook High
School in Virginia and you knowhe's a successful entrepreneur,
(02:47):
started youth sports leagues,author, public speaker, all of
this stuff, man.
So just want to introduce him.
We're going to talk a littlebit, go back and forth, about
the growth of his organization.
You know he's also a full timeteacher.
So even those of you are withfull time jobs and education or
whatever it may be, you canstill have a hustle and make
(03:07):
that and make that money on theside.
So go ahead, jacob, we're goingto introduce yourself and if
you know who you are, what youdo for some people they might
not make it past this and letthem know how to reach you as
well.
Speaker 2 (03:19):
Yeah, yeah, yeah, I definitely, man, appreciate you
call for allow me to come on theshow, man.
Like Carl said, man, you knowI'm a full time teacher.
I love what I do.
I had a podcast a few years agocalled do what you love, love
what you do.
Every year I think about walkingaway from teaching and go and
just run my businesses.
But it's just something aboutjust being here with the kids,
(03:42):
impacting the kids, and my jobis stress free to me, so it
doesn't get in the way mybusiness probably gets makes me
more stressful than my job.
But so that's why, that's why Istill teach.
Like Carl said, man, anybodycan you know, you figure it out
early and you find the balance.
(04:02):
But you know my book that I'vealready started, my next book is
going to be called the milliondollar teacher and just you know
, show people that you can stillhave those multiple streams of
income by working a full timejob, whatever, whatever it is.
And so that's.
That is a big reason why Istill teach is because I love.
(04:26):
I love doing it like, andteaching is just so natural for
me, whether it's teachingstudents, teaching adults, and
so that that's the main reasonI'm an entrepreneur too, because
a lot of our things that we do,I'm still teaching.
So it just, it just becomesnatural.
Speaker 1 (04:48):
You follow you ever.
You go the same way like,whatever I'm doing, I'm the
actual, but I try to fix it, Itry to help it get better.
I ain't nobody teaches like.
Even when I walk into aclassroom, you know I do so up
here with the schools, that I'mthe chairman of the business
advisory council for the school,for Prince George County public
schools, and so you know I walkin and the first thing I do is
I, we can fix it, we can fixthat.
(05:09):
I don't come in and teach, Icome in and like, hey, will you
do to make it better forstudents, man, but look, I so,
couple years ago, actually beenwhat?
Three years now?
Speaker 2 (05:18):
Yeah, Kobe was Kobe year.
Yeah, Kobe year.
Speaker 1 (05:22):
Right, you hit me up.
You know I did photography orwhatever, and you asked you to
come down and capture somefootage for you for the offside
game.
Like big bro, you bring acamera like sure you know it's
cool they're gonna do on aTuesday night.
Right right right, and so Idrive down there and I'll take a
picture and I'm looking aroundyou know, yeah, what's the name
(05:45):
of the spot.
Speaker 2 (05:48):
It was a guardian.
It was a guardian.
Speaker 1 (05:52):
And you got like so you know, the kids running
around playing basketball no,middle school, right.
But I'm starting to look andI'm like, man, this thing can do
something.
I'm not gonna go off city likea, he is organized, he got
coaches, real referees, gotvendors, parents involved, all
this type of stuff.
Like, look, let me go ahead andholler my brother and let's see
(06:14):
what you do with this thing.
So you know, I'm gonna jump onboard, I'm gonna see what I can
do, I'm gonna put the cameradown and put my thinking cap on
it.
So we got the rapid and talking.
And, man, you know, I'm blessedto be a part of the
organization.
You know my award is right.
(06:38):
I'm gonna try to perfection.
And and you know where's goneover the past?
I've been six years now sixyear anniversary.
Speaker 2 (06:56):
Man, I mean it's crazy how it started, because I
did youth stuff, youthbasketball events when I lived
in North Carolina.
We just did it to basically asfundraisers at the beginning and
it really wasn't.
It was in as far as bigbusiness, but it wasn't like, it
wasn't popular, and so I ranevery aspect.
(07:21):
I used to referee, I used totake admissions, run score
tables, and so it was reallywhen I started refereeing where
I seen there was a need and aniche for the youth.
And so, man, we just started.
Man, we started with like onecourt and me.
(07:42):
I met some people with me Ian,mom, and we was referee, doing
concessions and taking door atthe same time.
And that's when, you know, theentrepreneurship bug hit me
early and I just, yeah, I meanfor real, I lived in two
different states, started abusiness in two different states
with no friends and no contacts.
(08:02):
And so that's my message, man,like for real, like I didn't
know anybody in Richmond, like,even when I moved to North
Carolina, I went to ANT like Ididn't know.
You know, all those was fromthe ground up.
I'm originally from Texas, somy network was zero, and for us
to be a national brand now is.
(08:23):
You know, it's just a blessing,man.
Now we pretty much have incontact with pretty much a lot
of people on the East Coast, alot of different states on the
East Coast and all the way outto Arizona.
That's as far as we reach.
But for us to start in twodifferent states with zero
contacts to where we are now,man, it's been a grind, it's
(08:44):
been a journey.
It's been a lot of ups anddowns.
I could, we could, talk all dayabout what people done to us,
with people cheated to us, withpeople lied to us, but at the
end of the day we still standing.
So we still we have I know youasked me about some numbers
later, but I hold those laterbut we still here and we still
growing, yeah, man, so like Iremember it started it was just
(09:08):
Richmond, right, and it, like Isaid, it was real successful.
Speaker 1 (09:13):
But that's what happens when you get a good
model in place, right.
And what we want people tounderstand is, when you're
building a business, you wannaget the model in place.
Like you said, you did it all.
You did the ref thing, you didthe concessions, admissions, and
that's also having to recruitteams to come in that whole
(09:33):
process.
You did it.
But once you get a process inplace, that's what you do, and
but once you get a process inplace that's the key that most
entrepreneurs have to understandis, once you get a process in
place, you make it so that it'salmost either automated or plug
and play, right.
So plug and play, you mean youbring somebody in and they can
do the next thing and bring thisperson in with a certain skill
(09:54):
set, and they do that becauseyou wanna start taking as many
hats off of your head aspossible as you're moving
forward through business andstuff.
So that's what I saw you do, Ithink, when I was there.
Of course you was coaching yourteam, but you were doing you
still were doing a little bit ofadmissions and all that stuff,
and that was kind of like youshow up and you kind of talk
(10:15):
there, you still coach your teambecause you let it do that.
But for the most part, man,I've seen you kind of really
really stepping to that CEO role.
That's necessary, and so nowit's so repeatable that it's
been.
I've been the ones here inMaryland.
We kind of kicked it off herein Maryland.
(10:37):
Then of course you still gotVirginia.
It's Pennsylvania, texas, miami, the Carolinas.
The numbers grow and I thinkany state we decide to hit will
probably be able to make ithappen.
Man.
So talk about like how youbuilt the team, how you got
(10:58):
people to show up to work withyou.
Speaker 2 (11:03):
Yeah, I think that's the most challenging part.
I do have my right hand manwho's been there for me from the
beginning and over the years inour business.
It's a trusting business, soit's very hard to really find
quote unquote employees, causeyou really get paid per event or
(11:25):
alley per event.
So a lot of the legwork that myteam does on an hourly basis
throughout the day or week ormonths leading up to it, they're
not getting paid.
So it's challenging to helpfind people who understand that.
And so over the years we'vebeen able to find people who
(11:48):
believe in the bread.
Let me stand up and get thislight on and there you go, we
all right.
So it's very challenging tofind people who really believe
in what we're doing.
And once you find that, I'vebeen able to, like you just said
, just get some stuff off myplate.
The biggest thing, man, is when,as far as administrative stuff
(12:15):
is, when you introduce me to avirtual assistant and at first I
was scared, man, I'm gonna behonest with you, carl, I was
scared because you threw thatnumber out there and, man, I was
standing like man like $1,200 amonth.
You know, I didn't know if mybusiness at that time could
(12:35):
sustain that and you know it wasvery scary.
It was very scary but, as Iremember you making me write,
write my numbers down, lookingat it, it was worth it.
Like you said, we built myvirtual assistant.
(12:55):
Shout out to Hannah you know Ihad to spend probably that first
month or two just teaching her.
She had the skill set, but shedidn't know anything about
basketball or anything aboutyouth sports.
So teaching her the businessand she made everything
applicable to me as far ascleaning up my emails and
(13:18):
creating emails, and this wasbefore AI tools.
Matter of fact, this was reallybefore the AI tools, right when
you put me on a virtualassistant, and so it was a scary
.
It was a scary because now$1,200 is leaving my bank
account every month and, as youknow, like we're not year round,
(13:39):
so those three or four monthsI'm like man ain't no money
coming in.
You know that was the mostscary part.
But then when you look at wherewe are now, our motto it can be
duplicatable.
We have a system in place.
Like you said earlier, it'splug and play.
Every tournament goes through acertain process.
Every count we go through acertain process.
(14:00):
We know what graphics we knowhow to post.
We got email campaigns goingout, so there's a system in
place for every event to make itdo what it do, and it allows me
free time to to expand ournetwork with conversations with
different people and differentprospects and different partners
(14:21):
that we may contact, may comein contact with, and so that's
where we are now, carl.
We just really, at this point,looking to scale and now I'm
looking to help other people whowant to get into the youth
sports business.
Share them, share with them themodel so they can have an extra
(14:42):
stream of in-call.
Speaker 1 (14:44):
So let's talk about so.
For somebody who wants to dowhat you do, you know they maybe
they already coach a team ormaybe they've been doing you
know a little small events hereand there, but they want to.
You know, really do it, do itbig time.
Walk me through the process ofwhat you, what you do.
Let's say, setting up atournament or an all-star game,
(15:05):
whichever way you choose.
Yeah, so a tournament you'redealing with, with teams.
Speaker 2 (15:10):
So you really dealing with the coaches itself or the
organization.
So it's probably like oneperson, one or two people that
you had talked to.
Camps are a little bitdifferent because you're
actually dealing with the kidsand their parents and their
families, auntie, uncles dealingwith them, the parents, I mean
the players themselves.
So you know, we we transitionto camps.
Second, that's where we're at.
You know, we we transition tocamps.
(15:34):
Second, that's where we created.
Speaker 1 (15:36):
second, but but tournaments, let's talk about
how we do a tournament.
Yeah All right so.
Speaker 2 (15:42):
So, tournaments I mean, the first thing you want
to do is, you know, build adatabase, I mean, and the way
you do that is you, you may, youknow somebody.
I am going to the call, veryinvitational.
I'll call Carl up and say, heyman, I'm in town, I would love
to check out your event, and youknow, just check out what
you're doing and come watch you,and then you, you go, and then
(16:06):
you go there, you might havesome cards and you want to just
start meeting coaches.
A coach, I got this eventcoming up, Boom, boom, boom.
And so you start to build adatabase.
There are a lot of differentwebsites and things like that.
You could do your research tofind information about teams.
So, really, you know, we're,we're, that's, that's the
biggest part at the beginning.
And then you kind of you wantto start, you want to get your
(16:29):
the earlier the better.
Right, and I learned this fromdoing different events to
earlier the better.
You want to get it out thereearly, at least six months in
advance, no less than 90 days,to get your stuff.
And then you go through thewhole process of filing
facilities and you know,creating a registration process,
how you want to keep teamsregistered.
(16:50):
Where are you going to post itat who?
You know how many discounts areyou going to give?
Researching, researching is thetournament in town on that date
, you know?
Should I even do it on thisdate, or should I look for
another day?
So I mean, all of that, carlman, I was doing all that by
myself, look, and I still do itby myself in some degree.
(17:13):
I still, I still do all thatstuff by myself to some degree,
but for the last couple of yearswe've solidified ourselves in
that, in that world, and so ourdates are pretty much locked in
from year to year as we continueto grow.
I think this year on thecalendar we got something like
28, 28 dates of events, whetherit is, whether it's a tournament
(17:35):
or account, stemming from Texasto Maryland, to Virginia, and
so so I and you breaking up alittle bit on that end.
Speaker 1 (17:48):
You know, santa, you probably got a iPhone, but um,
yeah.
So so you say 28 events a year.
So about how much revenue Doyou get?
My, what's the mass revenue youprobably get from a, from a
turnip, so, hey, so look, let'stalk about.
So how much so we have aboutyou know 28 events.
About how much revenue Are youtalking?
(18:12):
You know, break it down, youknow like.
You know, from teams to doors,you know Talk, talk about.
You know what's the revenue andnormally comes in about 15
grand.
Okay, so a 15 grand 28, let'ssay, let's say, table 30.
So you, oh man, you so prettymuch six figures that missed
like not even like low sixreason and revenue.
(18:33):
So I miss six figures inrevenue, right, I guess that's
that's see that.
I mean, I mean, who knew thatyou can do that?
You know over the course, overthe course of years, so you know
and you don't have to tell theexact numbers on what stuff
costs.
I know that's different, youknow, depending on where you are
.
But what all of us, what areall the things that you need to,
I guess, either acquire or knowabout.
(18:55):
You know in there, you know.
Speaker 2 (19:01):
Again, man, this, this goes back to when I first
started with you.
I mean, first it was more of ahustle to me and you was like no
, jake, you got to write thosenumbers in like, and I, and to
me it what?
I'm a numbers guy but I like todo stuff in my head.
But once you see it, it'sdifferent.
(19:22):
You know, and it's different.
It make you look a lot ofthings really different.
I remember the first all-stargame.
He was like man you were allthis money and you only walked
away with this.
And and now when I looked at itI was like, damn, you're right.
So Now we have, we plug ineverything into a spreadsheet
(19:43):
before the event even starts,yeah, and and we like, look, we
got to hit these numbers.
If not, it it might not evenmake sense to even do it, do
this event and and so I mean the, the, the expenses on the event
start to add up really reallyfast, really really fast.
(20:06):
So there are ways that you canhave your capital early.
I Wouldn't suggest anybody getin here if they don't have
access to capital becausefacilities they're gonna want to
deposit.
And then you're going to havemoney to pay your staff, and
then you got to have money topay your referees.
Then you some facilitiesrequire you to get trainers,
(20:30):
some facilities are required ofyou to get security, all those
required deposits you know for,for example, the all-star
weekend Just expensive aloneit's about 20 grand and that's
how far we've grown.
So you know, we first starteddoing it Our expenses was
probably a thousand dollars, ifthat, for some t-shirts and
(20:52):
numbers and the DJ and whateverthat and.
And now our expenses are about20 grand with everything that we
bring in, the staff, thetrainers we bring in it's about,
it's about 20 grand for thatweekend.
Speaker 1 (21:12):
And another big event on our nationals in
Pennsylvania.
Speaker 2 (21:15):
You know, like I said , the facilities have different
rules and so that that weekendfor us is a pretty big weekend
too.
The expenses, the expenses onthat was probably about 25.
We talk, we got to play out ofclockkeepers and all that stuff.
Speaker 1 (21:33):
But as the as the expenses, go, the revenues go up
to like everything we do is isrevenue correct, okay, correct,
correct, yeah.
Well, one thing I will sayabout about you.
You know what you do.
You do deliver.
One of the reasons I got on youis because you deliver you over
deliver and under price, andyou know yeah.
Speaker 2 (21:51):
I know you shake your head.
Speaker 1 (21:52):
I was like man, this dude and I walk.
Let me tell you something.
I'm gonna expose my man right?
You know what I'm saying.
This is my brother, but still,I walk in the all-star, not this
year, but last year.
This man got you would think itwas an NBA all-star game they
(22:13):
got duffel bags, shooting shirts, jerseys, warm-ups, book bag, I
mean everything.
I'm sitting like, oh, I'm takingone home, just, you know, and
he went Holly charging up, andthat's one thing about you know,
about me, like I'm, my job isto is to make sure that people
get reference that you makemoney as you're doing stuff.
(22:34):
You know, I mean, most of thetime people are doing things
that they love and they like yo,I just enjoy it.
He's like I just want theparents to feel good.
I want to feel like, look, ifthey don't feel good, they got a
paper.
Feeling good.
You know, if I go into themassage carpet, you gonna walk
away feeling great.
Go to the chiropractor,physical, whatever.
You walk away feeling great.
But you also walk away payingsomething.
Right, you pay with his work,and so you know, and what I
(22:55):
noticed was that, you know, andhe still ain't got to this
number yet.
But he's literally providingclose to $500 in value per child
that walks through the door.
You know, it's not more just forthem walking through the door
for two days.
The amount of value getsbecause they getting, you know,
I don't know, getting aprofessional training, like they
(23:15):
were professional gradeTrainers.
You know NBA, former NBAplayers Doing some of the
trainings that was going on tosome of the events.
Then you know, like, they gotMassage chairs, that for the
students, you know, betweengames and I mean, like I said,
they getting they getting youknow they run a drill, they
getting they get in the gym,they getting you know they run a
drill, they getting they getvideo audio, all this type of
(23:38):
stuff.
You know, like, and this is thatprofessional grade.
If you go to your social media,sfp, athletics, you'll see it.
When you eat 50, 50, you'llactually see the quality of what
is of what um, of what he'sbeen doing and what's been done,
uh, but you know it's reallygrown exponentially.
Now, what you talked about, um,earlier, you mentioned about
how you want to, uh, um, how you, you know you want to start
(24:02):
helping other people do do that,right, um, so let's talk a
little bit about.
You know how you want to, howyou want to help folks.
Speaker 2 (24:09):
Yeah, man.
So you know, sports is uh, youknow, I got two, two songs of my
own and, and you know, in ourculture period, sports is huge,
um and but there are sharks,there are sharks.
There's sharks in every field,of course, you know, and we
(24:30):
talked about this earlier, man,there's just not the.
The big name companies aren'trun by people who look like us.
Um, you, you know, and thereason in the reason behind them
hosting events and havingevents is money driven.
But, as you know, you mentionedearlier, man, you come to one
(24:51):
our events, you like family.
Once you come to one, it's likefamily.
Yes, you know parents betexting me about their kids, so
it's, it's like when you come toour events, it's a family feel
like once you come to one eventand you experience it after that
(25:12):
, like you locked in.
You know some of my formerformer players and people that
come to events I just love.
You know they send us videos ofthem playing and keeping us
updated.
That college choices, beingable to vouch for them when they
talk to college coaches, Ithink that's the biggest thing I
take away and that's like youknow, that's the teacher in me
(25:32):
when my old students come backand like coach, I remember you
was getting on me, coach, youknow, I remember man it's the
word.
You told me to go to plans.
Man, college ain't no joke.
College ain't no joke, coach,you know.
And kids that come back and workout, I was like coach, I see
what you were saying.
Man, like look, I got to be onmy stuff, you know.
So the same thing with ourevents and teams that just
(25:54):
continue to come back,especially in Pennsylvania.
We started out there.
That was a scary process too.
I've never, ever been inPennsylvania myself and never
walked into the facility.
This is how crazy it is right.
This is how you know the modelworks.
Can I tell them real quick?
You told me not to give toomuch.
Speaker 1 (26:11):
Good, good good.
Speaker 2 (26:14):
So I got a phone call , I think Carl man.
I got a phone call that waslike you know, this is the.
I guess they do tourism.
There's like we're the sports.
We bring in different eventsfrom all over the country.
We went to your website and Ithought at first I thought I was
scared.
I'm like man, what is this man?
I'm like I'm not going to go tothe big town or anything like
(26:36):
that.
So anyway, he called me and waslike you know, would you love
to come do an event inPennsylvania?
I'm like man, nobody coming toknow Pennsylvania.
You know, that's the firstthing I'm thinking in my head.
But as an entrepreneur, you lovechallenges.
It's something that gets you upabout if somebody say you can't
(26:58):
do nothing or there's some kindof adversity.
Like you said earlier, you're aproblem solver.
So by nature we're a problemsolver.
So we found an open date andlike it's like we're going to be
stuck on that date for, youknow, for years to come.
And so he talked, we got on thephone and you know, the plan
was to eventually just build itup and eventually they want us
(27:21):
to have it in the conventioncenter.
And you know, last year was ourfirst year.
This was our second year.
We did it and we closed thesold out this year.
So we have a goal in place tokind of expand days, and we
added girls this year as well.
And it was just crazy, becauseI've never been a Pennsylvania,
(27:41):
I didn't go look at the facilityto a day before the event,
which is crazy.
Don't do that, though, I'mtelling you, don't ever do that.
That's crazy.
I had it in the state where Ihad zero contacts, people, zero,
zero contacts, zero contacts inPennsylvania.
(28:02):
And so you know, if for us itwas, for me it was.
Can we test this model?
And not only do we have zerocontacts, the venue we want, the
venue we had costs about.
You see, it was like five granda day and they wanted to
(28:23):
deposit and everything.
So it was a scary process.
We got through our first yearand then we end up.
We end up getting a nice littlecheck from the tourism company
for having an initial week'sclose to sold out, and now, so
every year the facility likes inthat day for us.
We continue to grow and we'reactually trying to have another
(28:47):
event in January out there tokind of start the process of
nationals.
We're adding a comedy show thisyear for the parents this
weekend, so for some nightlife.
You know it's about 30 minutesfrom Philly, so the casino's
right there.
Next year.
(29:08):
The casino casino comped us aroom this year and we had a
fight.
They had a fight party for mycoaches.
Charles Barkley was sittingnext to us.
My coaches is taking pictureswith Charles Barkley, so that's
it.
Speaker 1 (29:27):
I'm going to tell you something.
I'm going to tell you something.
The life of a teacher right andI like my iPhone carrier he
doesn't, you know he doesn't youknow, like the good thing is,
because he is teacher, I got tocut him off Because I'm going to
tell you he would give you allthe game right now, but I'm his
coach and so I'm pulling them,I'm putting, I'm taking them out
of the game right now becausey'all going to have to pay for
(29:47):
something right Playing andsimple right, so.
So so you're launching thisprogram and what's this program
supposed to do?
It's going to help help, help,help coaches do what.
Speaker 2 (29:58):
Yeah, so we're going to.
We're going to tell you how to,how to make, how to make 10, 10
K Hosting a basketballtournament.
Real simple how to make $10,000hosting hosting it.
And it's sort of a repeatablething.
So if you want to do one, youmake 10 and be done.
If you want to do two, you make20,.
You want to do three, you make30.
Speaker 1 (30:16):
But we know these things are addictive, man, like
I'm like man, I don't even shootthem no more.
I just be like I'm coming, likeI can be, like two days early,
I like I'm setting up.
So yeah, no, no, that's dope.
So look y'all, he has a programthat's coming up and you know
it's going to be.
It's going to help you to takeyour, take your, take your
(30:39):
coaching to the next level.
So if you're a coach and you'resomewhere you always go on the
turn you consistently takingyour students to tournaments and
you see things to be done alittle bit better, but you want
to get on the road, the past, tomake it happen.
You know there's a drop, a linkin the comments you will reach
out.
I mean, well, the link to it isin the comments on his program.
You want to be there, you wantto see it.
You know we'll have a specialdeal for for list to this
(31:03):
podcast.
So you know you want to clickthat link.
You know, hopefully I get anaffiliate in there.
I don't know if you're going togive me one of that, we'll see.
But we don't say we don't saylike you know that you know they
be like hey, big bro, hey, bigbro.
Let me hold this for a second.
You know, say that, that, thathook up.
Speaker 2 (31:18):
I got you.
I got you, you already know.
Speaker 1 (31:21):
But yeah, man, so what?
I want you to do that.
So, if you, maybe you're aparent and you're constantly at
events, maybe your time to stepup and start doing it.
You know, maybe you've beenhelping out on the side or you
know, even though a little smallstuff, or you just want to do a
fundraiser Like he said, theystarted off as a fundraiser.
You know, maybe you played inhigh school and you want to do a
high school event.
(31:41):
You know to, to do somethingyou know, just to bring your own
feedback.
This works at every age level.
You know of basketball andyou'll probably do it for other
sports, but I'm we're going totalk basketball now.
If you want to do other sports,I'll see if it'll work over
there, but it probably does.
But, like, let's say, youplayed in high school and you
want to get your, your squad,back together and do a
fundraiser or just a way to, youknow, make some extra bread.
(32:03):
There's a system.
He's put a system in place andI've seen it be repeated for the
past three and a half years andit works very, very, very well.
If it worked during COVID, whenpeople couldn't even be around
each other like that, and nowit's only scaling.
You know, like he said, he'sbringing it now 10, 15 K.
You know, per per event, doing28 to 30 events a year.
(32:25):
That's just on a tournamentside.
We're not even talking about onthe all-star side.
You know you can do, you knowboth.
There's so many things thatyou're able to do with it.
So, coach, you know, drop it inyour social media.
I hope you're going to reachout your DMs.
You know, telling them theyopen for business.
You know, say, dan, you onlygot to add them over anything
else.
Yeah, I know right.
Speaker 2 (32:48):
Thanks, hey, thanks for thanks for adding more to my
plate, by the way, thank you.
You know my personal Instagramis a coach J crane you can reach
out to me on there.
And then all of our, all of ourprograms SFP athletics, strive
for perfection athletics, andthen elite 50, 50, elite 50, 50
(33:09):
girls as well.
That's a new brand that wekicked off.
But look, listen, this is, thisis I'm going to get out a
little bit this.
This is what's going to happenAbout to drop this ebook, right.
That's going to give you, giveyou some, give you some juice.
The ebook, the ebook alone, isgoing to allow you to set up
your own event, right, then wegot the course coming right.
(33:34):
It's going to be a course thatyou could dig, dig in, jump into
the course with your team andthen what we're going to do, I'm
actually and I don't know why Idecided to do this, but I'm
actually going to coach youthrough your first event.
I'm going to do that and I'mgoing to throw this out there
(33:58):
and, if you want to, really formy people, that's really serious
.
Like I said, you, we couldstart off as a fundraiser.
So this is that.
The last part is for people whoreally want to get into the
business.
I'm actually going to do yourfirst event with you, like, hold
your hand and do it with you,show up to the event.
Maybe bring one other mydirector with me, or Carl with
(34:24):
me and we're gonna, we're gonna,we're gonna walk away with with
with a bag of money For you foryour first event and you're
gonna actually see it, and thenyou're gonna be able to run
multiple events after that.
So that's what you got, lookforward to.
There's nothing out there likewhat, what we're gonna do and
what we're gonna offer, and sothis is a new space.
(34:47):
Again, I am I like, if I jumpoff the diving board, I'm just
jumping head in, like so I Idon't even know where this is
gonna go, how many people wewant to be able to help.
There's nobody out there reallydoing this.
They say I want to say aSelfish space because people
don't want to share theircontacts, they don't want to
share their database.
(35:07):
So what you call when you calla different tournament, but
providers to help you go throughit and say hey, no, can you
share, can you share yourdatabase with me?
That, yeah, you won't get areply or they won't pick up the
phone If they don't know yournumber.
In our space, coaches don'treply to you.
Coaches, coaches.
Tournament directors don't helpother tournament directors.
(35:29):
Camp camp directors don't helpother camp directors.
So I just be ready for that.
Speaker 1 (35:37):
I hope I didn't scare anybody, but yeah, I think
that's dope and you know, youknow, before we got to get off
of them, you know you got to goback teach the young folks.
But so this includes, I guess,set up, contacting them,
(35:57):
scheduling, getting the studentsthere, making sure they got
t-shirts or whatever it may be,whatever swag comes them all
with it vendors, parent contact,media packages, referees,
security Contracts, all thatstuff.
You put all that in it.
Speaker 2 (36:15):
I Mean I, you, you making me do it.
I really didn't want to do it.
You told me yeah, you make medo it, but it's gonna come back
and I'm gonna let you look, I'mgonna let you price it out.
I ain't.
I don't want no piece, parts ofthat Everything you said.
I just do it for, for about$500.
Speaker 1 (36:39):
I don't allow, I don't, I'll fire myself.
But yeah, man, you know.
So, hey look, y'all, like Isaid, click the link below.
In the very least, give thee-book.
You know, just, you, figure,figure out.
You know, if this is somethingthat you want to do, I'm, I'm
gonna tell you and you're goingto at least once.
Of course, you know, for thoseof you who are really serious
(36:59):
about it, you're gonna want towalk you through it the first
time because, like I said, whenI walked in and this was at the
Infancy of it I was alreadyimpressed by the operations and
now it's like I mean, it reallyis amazing.
You know, if you're a parent ofan athlete, I definitely
recommend finding out how tocome to one of his events.
Get your child at least 50, 50,you know, tell you your child's
(37:20):
coach to show the one of thetournaments.
If you got a middle schoolerthe all-star game we're going to
a high school all-star game.
I'm putting it out there we'regonna have a high school
all-star game next.
He's scared to do one, but I'mlike I said, he's gonna do this
right and it's gonna pop, it'sgonna go crazy.
So you want it, you want to bethere, be a part of it.
You have a duck contest, threepoint contest.
Like you know, I'm a.
Send me a video.
(37:40):
I'm gonna you put a video inthis channel so people can see
it you know, so yeah, man, sothat's about it, man, y'all
Thanks to my man, coach crane,my little bro from Hampton a
little bro from Hampton, youknow coach, a middle-growth high
school you know speaker andyour next, you know tournament
expert.
I could say he's actually anexpert in this place for coming
(38:02):
through.
This has been friends ofbusinesses.
I introduce you to my friendswith businesses and you benefit,
y'all go.
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