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May 29, 2025 58 mins

In the past few episodes, I’ve talked about keeping in touch with friends through the digital space. This episode goes a step further: how do you MAKE friends online?

Today’s guests are Claudia and Marcela, the mother-daughter duo behind the Minded Society, which offers a supportive virtual environment for women in their 30s, 40s, and 50s, with monthly events, book clubs, and personalized connections, helping members find authentic friendships across distances. 

We dive into everything, from maintaining friendships across time zones to being intentional about using the digital world to form deep connections. If this sounds like something you’d enjoy, Minded Society is offering our listeners 50 percent off your first month, plus a free 14-day trial; use the code Friendship IRL on their website.

Technology isn't a barrier to deep friendship; if you use it right, it can be a bridge that leads you to the kind of people who make you feel less alone in the world.


In this episode you’ll hear about:

  • The inception of Minded Society during the COVID-19 pandemic, driven by shared feelings of loneliness
  • What Minded Society is: a community that helps women form authentic friendships despite living in different parts of the world
  • The importance of effort in maintaining online friendships, regardless of proximity or technology, and how to channel that effort (voice notes, phone calls, FaceTime, etc.)
  • Generational differences in communication preferences and balancing effort and respect for others' boundaries


Resources & Links

Listen to Episode 127 about calling your friends and Episode 24 about using the Marco Polo app. In this episode I also mention my Roots framework.

Like what you hear? Visit my website, leave me a voicemail, and follow me on Instagram and TikTok!

Want to take this conversation a step further? Send this episode to a friend. Tell them you found it interesting and use what we just talked about as a conversation starter the next time you and your friend hang out!


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