Addressing Legitimate Pushback to Experimentation ft. Ton Wesseling

Do people have legitimate pushback to A/B testing? I mean, some don't. They just hate being proven wrong. But there are others who DO have legitimate pushback. How do we address this?

Ton "The Don" Wesseling offered a ton of helpful thoughts on how we could actually push back on "logical" (but incorrect) reasons why people don't want to A/B test.

We got into:

- Pushing back on "not all tests win" without sounding like an asshole

- Pick your battles wisely, and invest time in those who WANT to test (while don't prioritize those who DON'T want to test... for your own sanity)

- Legitimize their concern. Don't talk down to them like they're wrong, because that doesn't help you, nor does it not help them

Timestamps:

00:00 Episode Start

04:08 Pushing Back on "The Test May Not Win"

09:50 Navigating Concerns on Testing Redesigns

16:11 Addressing Pushback When It's One vs. Many People (to A/B testing)

25:00 Someone Created Your CRO Role - Go Figure Out How To Be Helpful

32:35 When "Winners" Don't Affect Your Bottom Line

Go follow Ton on LinkedIn, and go nominate people who you think deserve Experimentation Culture awards run by Ton and others! (and feel free to nominate us there….)

- https://www.linkedin.com/in/tonwesseling/

- https://experimentationcultureawards.com/

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