Conducting Better Heuristic Audits ft. Rishi Rawat

How many of you have seen a website teardown and thought “Dude you literally have 0 data, this is just a vibes analysis?”

I have that thought regularly. And it got me thinking about heuristic audits as a whole, and trying to understand what makes a good heuristic audit good, and a bad heuristic audit bad. I enlisted the help of my mortal enemy Rishi Rawat to explore this. 

Vibes were immaculate, and he actually said some smart things in this episode (shocker - I know).

We got into:

- The critical missing ingredients to take your heuristic from ‘shit’ to not only trustworthy, BUT valuable

- Where many heuristic audits fail to be meaningfully impactful (despite being positioned as such)

- An exploration of “expert” vs “non-expert” heuristic audits (and why both are incredibly valuable)

Timestamps:

00:00 Episode Start

2:08 What Is a Heuristic Audit (With Help from Ryan Thomas)

8:53 Good Heuristic Audits Are Systematic in Nature

12:22 The "Goal" of the Heuristic Audit May Be More Important Than the Process

16:20 The Importance Of Data to Informing The Heuristic Audit

22:01 Rishi Actually Says Something Smart

27:07 Heuristic Audits Should Highlight BOTH The Good AND The Bad

35:29 Many Heuristic Audits Don't Simulate Emotion (Yet They Should....)

Go follow Rishi Rawat on LinkedIn: https://www.linkedin.com/in/rawatrishi/

Go check out the homie Ryan Thomas:

https://www.linkedin.com/in/ryancharlesthomas/

Also go follow Shiva Manjunath on LinkedIn: ⁠https://www.linkedin.com/in/shiva-manjunath/⁠

Subscribe to our newsletter for more memes, clips, and awesome content!

https://fromatob.beehiiv.com/

And go get your free ticket for the Women in Experimentation - you might even be entered to win some From A to B merch! : https://tinyurl.com/FromAtoB-WIE