Problematic stakeholders could be convinced if they... just got data. Right?
Nope. Sometimes it's deeper than that. You gotta understand what makes them tick. Is it data? Is it optics? Maybe you should be running heuristic audits on your stakeholders instead of your website...
In the second time EVER, someone else has changed my mind on something. Leave it to "Kingpin" Finn McKenty, who's apparently gone from Punk Rock MBA to Finn McKenty PhD, to change my mind.
We got into:
- How YouTubers are more data driven than your own CEO (lol)
- Why you should be running heuristic audits not JUST on your website, but on the stakeholders you interact with (and tips to do so effectively)
- Finn gives some general life advice on learning to let go (important when many product and CROs don't have autonomy to actually impact anything)
Timestamps:
00:00 Episode Start
2:46 The analogy of CRO and "Gym" goes so deep
6:25 Even YouTubers are data driven
11:20 People who don’t buy into “experimentation” just optimize for different metrics than you
14:28 Psychology of UXers vs. Product/CRO (Finn low key is a psychologist now)
20:01 Running heuristic audits on… stakeholders? (yes - it’s a good idea)
25:07 Optimization sometimes means optimizing for ‘helping people’ (not metrics)
30:16 Sometimes, CROs gotta play the politics game
35:13 Finn offers sage advice in learning how to let go (CROs need to hear this)
49:06 Preach: Samuele Mazzanti
Go follow Finn McKenty on LinkedIn: https://www.linkedin.com/in/finnmckenty/
And go subscribe to his newsletter:
https://finnmckenty.beehiiv.com/
Go check out Samuele Mazzanti's post too:
https://tinyurl.com/FromAtoB-Samuele
Also go follow Shiva Manjunath on LinkedIn: https://www.linkedin.com/in/shiva-manjunath/
Subscribe to our newsletter for more memes, clips, and awesome content!
And go get your free ticket for the Women in Experimentation - you might even be entered to win some From A to B merch! : https://tinyurl.com/FromAtoB-WIE
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