Should CROs Use Intuition...More? ft Bhav Patel

What does it ACTUALLY mean to be "data driven", and are #CROs adequately data driven? Should we be MORE data driven? Are there some opportunities for us to actually leverage intuition more? Will Shiva keep asking Bhavik "The Sick" loaded questions?

Short answer? Yes. Bhavik "The Sick" Patel and Shiva Manjunath discuss this pretty interesting topic, which may seem controversial, but there is actually a decent amount of truth to it.

We got into:

-What it ACTUALLY means to be data driven. Spoiler: the bar is pretty freaking high

- Where are the legitimate (and not so legitimate) ways to utilize "intuition" in the CRO process

- Your coworkers with domain expertise MAY have a point to override (some) data. As long as it's not entirely ego driven, we should hear them out!

To be clear - we definitely aren't saying "throw away all data and never use it - trust intuition always forever for everything". There is some middle ground to be had, with some very legitimate reasons (some practical, some not) to introducing 'expertise' into the conversation IN ADDITION with data.

There is always some middle ground 🙈

Timestamps:

00:00 Episode Start

02:39 Picking The Wrong Metrics = Not Data Driven

6:25 Being "Data Driven" is a High Bar to Clear

13:09 Do CROs NEED to be... TOO Data Driven?

19:13 When the Results Don't Align With Basic Intuition (e.g. Twyman's law)

24:22 Post-Production Shiva Clarifies what HARKing Really Means

33:13 A Good CRO Has A Healthy Amount of Skepticism - Even When The Results Make Sense

43:03 Shit You Need to Know: Nils Stotz

Go follow Bhavik LinkedIn.

- https://www.linkedin.com/in/dodonerd/

Make sure you go follow Nils Stotz and check out his post too! https://tinyurl.com/FromAtoBNils

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