Are you doing 'strategic #CRO' ? What the hell even is strategic CRO? And how do you get there? Well, Talia Wolf had a post previously that triggered this discussion, so I had her on to better flesh out this idea. If you want to learn how to get from tactical to strategic experimentation, this is a can't miss episode.
Plus - we went into some spicy convo about website carousels.....
We got into:
- What rituals define 'tactical' vs. 'strategic CRO
- What is better to start with: qualitative or quantitative research?
- Tips on breaking out of the 'tactical' hamster wheel to get you into strategic experimentation
Timestamps:
00:00 Episode Start
07:10 Shiva Triggers Talia (Bad Definitions of CRO Box CRO into Tactics)
11:40 What ARE Tactics vs. Strategy?
18:43 Qualitative Data Should Be First - NOT Quantitative
26:41 Ways to Identify If Your Program is Tactical vs. Strategic
35:04 Shit You Need to Know: Carousels... CAN you actually use them?
Go follow Talia Wolf on LinkedIn (https://www.linkedin.com/in/taliagw/)!
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