Tips on Running a Solo CRO Program ft. Erika Sentz

"Running a Solo CRO program is easy"

- No one ever, in the history of the world

Erika Sentz (nicknamed "pancakes" for a very good reason...) and Shiva Manjunath have seen their fair share of Solo CRO programs, and wanted to go into tangible tips and tricks you can take away to action TODAY to help you have less stress and get more done as the only person managing that program.

We got into:

- The importance of building and maintaining relationships as you scale your program. And how exactly to do this!

- Where "delegation" can actually be a core unlock to maintaining your sanity AND improving the quality of experimentation

- Communication is maybe the most important thing when you're all alone lol

- CRO is like.... making pancakes?! Yes. Yes it is.

Timestamps:

00:00 Episode Start

3:00 The Hardest Thing About Being a Solo CRO

8:17 Auditing Your Own Program Is Key

11:34 Importance of Expectation Setting with Stakeholders

17:16 Erika Keeps Talking About Pancakes

21:12 Topic Detour: A/B testing PEOPLE on Websites

22:51 Communication as a Solo CRO

32:26 Building Relationships is The Biggest Unlock

42:09 “PREACH” : Natalie A. Thomas

Go follow Erika on LinkedIn: https://www.linkedin.com/in/erikasentz/

And go show Natalie some love on her LinkedIn Post: https://tinyurl.com/FromAtoBNatalie

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