Do product/CRO people REALLY know well? There may be some Dunning Kruger happening, and maybe we really don't get why they keep complaining about our initiatives.
Spoiler: Many times, they have a VERY legitimate point!
Who better than the freaking VP of Nielsen Norman Group "Checkmate" Kate Moran to come dish all the things we're getting wrong about UX, and how to better work together.
We got into:
- What product teams/CRO can learn from UX, and vice versa
- Why product teams really need to focus on longer term relationships with the customer (and not chasing short term gains)
- Amazing (and not so amazing) use cases for AI in UX
Timestamps:
00:00 Episode Start
1:52 How Does UX View Experimentation / CRO?
6:51 What Are The Biggest Problems UX Faces As An Industry?
13:03 What Can CROs/Product Learn from UX (And Vice Versa)
17:22 UX/Product Share This In Common: No One Knows What The Fuck We Do
20:55 AI in UX - DON’T (!!!) Blindly Trust It
26:56 What Is “Google Gullibility”?
30:51 Context Matters in UX
38:05 Shiva Is Kinda Agegist (My Bad lol)
Go follow Kate on LinkedIn: https://www.linkedin.com/in/kate-m-moran/
And check out Nielsen Norman's new live online courses!
https://www.nngroup.com/training/live-courses/
Also go follow Shiva on LinkedIn: https://www.linkedin.com/in/shiva-manjunath/Subscribe to our newsletter for more memes, clips, and awesome content!
If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!
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