Host: Michelle Rowan of Franchise Business Review
Guest: Madeleine Zook, CMO of Threshold Brands and Multi-Unit/Multi-Brand Franchisee
Summary:
In this episode, Michelle Rowan and Madeleine Zook delve into the crucial role of engaging with franchisees before committing to a franchise investment. Madeleine emphasizes that speaking with current franchisees provides invaluable insights into the realities of running a franchise, beyond what franchisors can legally disclose. This dialogue helps potential franchisees understand the financial and time commitments involved, as well as the challenges and successes experienced by others. By learning from both high-performing and struggling franchisees, prospective buyers can make more informed decisions, ensuring they align their expectations with the realities of franchise ownership. The episode underscores that thorough due diligence, including these conversations, is essential for making a sound investment.
Resources:
- 10 Questions to Ask a Franchisor if you're considering investing.
- How to Evaluate ROI before investing in a franchise
- Understanding the FDD: Podcast Episode 9.
- What Makes A Good Franchisee?: Podcast Episode 8
- The Importance of Franchisee Satisfaction: Podcast Episode 7
- Who is FBR?: Podcast Episode 1
- What Do You Need to Start a Franchise? Your Due Diligence Checklist
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