This episode focuses on the concept of "Discovery Days" in the franchise industry, where potential franchisees meet with franchisors to validate their interest in a brand. Michelle Rowan hosts the discussion with guests Rob Lancit, Marci Kleinsasser, and Jordan Wilson, each representing different franchise models. They explore various approaches to Discovery Days, including in-person, virtual, and hybrid formats. The conversation highlights the importance of these events in assessing mutual fit between franchisors and franchisees, emphasizing the need for candidates to ask insightful questions and engage with the brand's culture and team. The guests share their experiences and advice for prospective franchisees, stressing the significance of preparation, open-mindedness, and understanding the brand's support system.
Resources for This Episode
- Franchise Discovery Days and How To Prepare for Them
- Best Questions to Ask A Franchisor Before Buying
- What Do You Need to Start a Franchise? Your Due Diligence Checklist
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