Host: Michelle Rowan, President and COO of Franchise Business Review
Guest: Eric Stites, Founder and CEO of Franchise Business Review
Episode Summary: The Journey of Starting Franchise Business Review
Introduction: Twenty years ago, a light bulb moment sparked the creation of Franchise Business Review. Eric Stites, then working with franchise marketing, noticed a gap in the industry: potential franchisees struggled to get honest feedback from existing owners. This realization led to a bold decision that would change the landscape of franchise research.
The Inception: Eric's journey began with a simple yet profound idea—survey franchisees to gather authentic insights about their experiences. This concept was born out of a need for transparency and trust in the franchise industry. With Dunkin Donuts as an early supporter, Eric took the leap, leaving his marketing job to establish Franchise Business Review.
Building the Foundation: Starting a new venture is never easy, and Eric's journey was no exception. With the support of his wife and a clear vision, he navigated the challenges of entrepreneurship. The initial years were marked by dedication and a commitment to providing unbiased, data-driven insights to potential franchisees.
Growth and Impact: Over the years, Franchise Business Review has grown into a trusted resource, working with over 1,300 brands and surveying countless franchisees. The company's mission remains steadfast: to help individuals make informed decisions about franchising by offering a comprehensive view of franchisee satisfaction.
Conclusion: Eric's journey is a testament to the power of innovation and perseverance. Franchise Business Review continues to empower potential franchisees with the knowledge they need to succeed. As the franchise industry evolves, the company's commitment to transparency and excellence remains unwavering.
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