Kellee Eriksson is the founder of Little Human® Linens and epitomises the phrase ''a wealth of knowledge'' when it comes to marketing a product based business.
In this episode we hear how her story actually begins as an Emergency Nurse for 10 years before starting her ecommerce brand by accident. How she initially sewed and sold her waterproof fitted sheets all over the world via Etsy, tapping into a ridiculous demand but making no money at all. The journey Kellee went on to find a partner to custom make her product overseas and how she navigated her first giant manufacturing stuff up. She shares valuable advice on negotiating minimum order quantities and understanding how business is done in China.
We talk a lot about paid advertising on Facebook and Instagram, the untapped potential of Pinterest and the longevity you can see when sharing good quality content. Why Kellee has now allocated some of her budget towards Google Search and how she's seeing huge growth on TikTok by sharing sound bites about solving problems. The importance of investing in email marketing as it's the only audience you truly own and also how Shopify and Klaviyo are the perfect ecommerce partners.
There's so much gold that I'm unable to squeeze into this brief episode summary so whether you're already in business or a mum sitting on a product idea, I strongly encourage you to listen to this conversation, take notes and enjoy the incredible learning voyage that Kellee takes us on.
You can join the Little Human® Linens community here - https://www.instagram.com/littlehumanlinens/ - and purchase Kellee's market-leading all-in-one waterproof mattress protectors and fitted sheets on her website - https://www.littlehumanlinens.com/
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