Belinda Appleby has built a wildly successful business off the back of her signature product—an organic infant sleep wrap made from Australian wool. She is the founder of Bundl, a mother of three and a true testament to the power of perseverance.
In this episode Belinda shares the exact moment with her firstborn that she discovered a gap in the market and how the product idea swirled in her head for many years before taking any action. We cover the steps she took after her third child to turn her sketches into a real life product she could sell, her first sample disaster and the lessons she learned. Belinda reflects on the long weeks between orders in her first year of business and how that now compares to her outgrowing countless packing spaces, officially leasing her first warehouse, hiring a staff member and securing 30 wholesale clients worldwide.
We talk about launching an ecommerce store on Wix and transitioning to Shopify, the benefits of using Seller Dash (an Australia Post MyPost Business app), the super useful flows in Klaviyo and how paying an expensive agency pushed Belinda to learn how to run Facebook ads herself.
Belinda's story will both inspire you to finally find the confidence you need to get started and equip you with the practical steps required to grow a successful product based business. You can join the Bundl community here - https://www.instagram.com/bundl.baby - and shop their beautiful organic products online - https://bundlaustralia.com.au/pages/our-story.
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.