09 | Hello Samah with Samantha Waterhouse | Inflatable pools, organic growth, influencer collaborations, fulfilment centre, shipping expenses

Samantha Waterhouse's journey as the founder of Hello Samah, a hub for summer essentials, commenced with a longing for the freedom of self-employment. The inspiration for her business struck during lockdown's peak, prompted by her friend's disappointing encounters with inflatable pools. Sam saw an opportunity to create something better – a smaller, sleeker, and higher-quality version. This idea propelled her into product development, supplier sourcing, collection design, and ultimately, taking a leap of faith.

In this episode, Sam shares key insights from her business journey, including her hindsight wish to launch with a smaller product due to shipping challenges and a lower minimum order quantity. She discusses the financial impact of using a fulfilment centre, her preference for organic influencer collaborations, and the unexpected success of wholesale partnerships. She also delves into the process of transitioning her website from Wix to Shopify, utilising Klaviyo to nurture her customer base, and simplifying accounting with Xero.

Sam's story is a candid portrayal of the multiple roles we juggle as mothers, entrepreneurs, and partners. She emphasises the importance of avoiding self-imposed pressure, steering clear of comparisons, and staying focused on your own journey. Join the Hello Samah community here and explore Sam's latest products online.

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