Beck’s journey to launching WriggleBum, a harness designed to make nappy changes quicker, easier, and less stressful for both babies and parents, began during her maternity leave. Frustrated by the challenge of changing her own wriggly baby, she visited multiple baby stores in search of a solution, only to find that nothing met her needs. Turning to online mothers' groups for insight, she validated the problem, refined her product idea, and set off on a mission to build a brand she was passionate about creating.
In this episode, we explore the evolution of WriggleBum, from its initial concept to prototype development. Beck shares her experiences working with multiple manufacturers, navigating minimum order quantities, and securing a patent for her innovation. She also discusses how her approach to influencer marketing has evolved, highlighting her current strategy of connecting with smaller content creators for better ROI. Beck explains how she built her online store on Shopify, uses Klaviyo for email marketing and reviews, and personally manages her Meta Ads campaigns.
Beck's story highlights the realities of running a product-based business while juggling part-time work and motherhood. The upside of long-term sustainable growth and moving through open door opportunities with confidence. You can join the WriggleBum community here or shop their products online.
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