1. The "I Could Never" Rule

From "I Could Never" to "Fuck Yeah"

Welcome to the very first episode! I'm coming to you from 10,200 feet up in Leadville, Colorado, finally doing the thing I've been avoiding for way too long.

After almost 20 years in the online content space, you'd think I would've started a podcast ages ago. But here's what was holding me back - and it might be holding you back too: I had convinced myself that podcasting was for other people, not me.

Sound familiar? That little voice that says "Oh God, I could never..." about things you actually want to do?

The "I Could Never" Rule

Here's what changed everything: I made a rule. Anytime I catch myself thinking "I could never" about something I actually want to do, I have to go do it. (If it's something I genuinely don't want, that's different - we're not forcing ourselves into shit we hate.)

When you start doing things you've told yourself you "could never" do, it's going to feel uncomfortable as hell. Your brain is literally reorganizing around this new identity - going from someone who "could never" to someone who actually can and is.

"Fuuuuuck" vs "Fuck No"

You need to learn the difference between:

• "Fuuuuuck" - This is scary/new/hard but I want to do it (keep going)
• "Fuck no" - This is absolutely not for me (full stop)

Think exercise training. There's growth discomfort versus actual pain. One you push through, the other you don't.

Your Awareness Develops Backwards

As you start recognizing these patterns, you'll notice them faster and faster. First years later, then months, weeks, days, then right in the moment, and eventually before it starts.

This is how you rewire your brain. Not by beating yourself up for past decisions, but by using that awareness as education for what's happening now.

The journey from "fuck me" to "fuck yeah" starts with recognizing where you're holding yourself back right now.

Prefer video? Watch this episode on YouTube: https://youtu.be/PDbOBVAab00

*****
I’m Kristen King, and I’ve been a coach for pretty much my entire professional career — since the early 2000s after my first solo business hit six figures less than 2 years out of college. Now, I teach humans from all walks of life how to shift from "fuck me" to "fuck yeah" so they can thrive in work, business, relationships, health, and more.

Over the last 15+ years, I've worked in for-profit and non-profit organizations across multiple industries, earned an MBA and a master's in publishing, given countless presentations and trainings for groups ranging from 4 to 6,000, and supported clients — both individuals and organizations — on four continents.

This isn't my first rodeo. In fact, there's been a lot of rodeos. So saddle up, friend, because we're about to go on an awesome ride together. I'm so glad you're here.

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