Technology advances combined with the pandemic have seen the number of online businesses out there (MicroChilli included!) increase dramatically in recent years. The overheads are lower than bricks-and-mortar retail, which means the barriers to entry are fewer, however there are still many things to consider to ensure success in this realm.
Alex Tempany, Founder of Alex Tempany Jewelry has been in biz for over three years, so has some great tips, tricks and learnings to share when it comes to owning it in the world of e-commerce.
In episode 15 Alex chats with Sharon about:
- Some of the benefits associated with running an online vs. bricks-and-mortar business
- Her recommendations when it comes to affordable, user-friendly platform providers (even for those with minimal tech skills)
- How and why your online store needs to be seamless – from the way you showcase your products, to ensuring consistent branding.
- The importance of the customer journey, the role of data here, and the key term to know: conversion rates (spoiler alert: Alex shares a conversion rate KPI, too!)
- The challenges she has faced when it comes to wearing all of the hats, and the value of prioritising.
- Why it’s important to outsource where and when you can.
Interested in learning more about Alex and her beautiful pieces of both bespoke and ready to wear jewelry? Head to her:
This podcast has been produced and edited by Snappystreet Creative
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