From Keywords to Connections
đď¸ From Keywords to Connections â The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO đ If youâre a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, youâre in the right place! Hosted by Mary Walker, small business owner with a Masterâs in Psychology and a Masterâs in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelorâs in Psychology, this podcast blends practical SEO education with real-life insights to help mental health professionals grow their businesses online. In Each Episode, Youâll Discover Things Like: Simple, effective SEO strategiesâwithout the jargon Common myths about SEO (and what actually works!) How to attract your ideal clients through organic search The balance between marketing, authenticity, and human connection Conversations on business growth, work-life balance, and personal development With backgrounds in psychology and marketing, Mary and Winnie bring a unique, human-centered approach to SEO that goes beyond keywordsâhelping you turn website visitors into meaningful client connections.
Episodes
SEO isnât just about pleasing search enginesâitâs about understanding people. In this episode, we explore how psychological principles and user behavior insights can transform your website into an empathetic, effective resource that both attracts and converts.
Why User Behavior Matters
Learn why knowing when, where, and how your audience searches can shape your content strategy. For example, anxious clients often search late at night...
đď¸ Episode 9: Marketing with Heart â How Helping Professionals Can Stay True to Their Values Online
In this episode, we explore how therapists, coaches, and other helping professionals can market ethically without compromising their integrity.
⨠Ethical Marketing & Alignment
Discover why ethical marketing goes beyond avoiding sleazy tactics. We discuss how to be transparent about who you serve, what you offer, and how you w...
đď¸ Episode 8: The Power of a Helping Professionalâs Story â Why Clients Connect with YOU
In todayâs episode, weâre diving into the transformative impact of storytelling in the helping professions. Your personal story isnât just a background detailâitâs a bridge. When shared intentionally, it builds emotional safety, fosters trust, and helps clients feel seen and understood.
Hereâs what we explore:
Why Your Story Matters
Clients ...
Today, weâre diving into a topic thatâs transforming how people discover your services online â even before they visit your website.
What is a Zero-Click Strategy?
Itâs all about showing up in search results in ways that answer your audienceâs questions before they ever click â like in featured snippets, âPeople Also Askâ boxes, and definitions. Itâs visibility without the click, and yes â it still supports your SEO.
In this epi...
Burnout isnât just âbeing tiredââitâs a real, emotional toll that hits helping professionals and business owners hard. In todayâs episode of From Keywords to Connections, weâre diving into how burnout sneaks in, how it differs from everyday stress, and what practical, values-driven shifts can help you build a more sustainable business.
Whether youâre running a practice, leading a team, or just trying to keep showing up, this episode...
Are you wondering whether you should invest in SEO or paid ads to grow your private practice or service-based business? In this episode, we break down the differences between the twoâand why the best answer might not be either/or.
Weâll simplify digital marketing jargon and explain:
- What SEO is (and how it builds long-term visibility)
- What paid ads are (and why they deliver quick results)
- How each method shows up on platforms like ...
This episode is personalâand powerful.
At Simplified SEO Consulting, we donât just optimize websites. We empower helpersâtherapists, counselors, educators, and other service-driven professionalsâto be more visible to those who need them most. And for us, that mission is rooted in lived experience.
In this episode, we open up about the âwhyâ behind our work:
- đ Personal stories from team members who transitioned from frontline help...
Ever wonder why some private practice websites show up at the top of Googleâand others donât even make it to page one? In this episode, weâre demystifying what it really takes to rank online.
Whether you're a therapist, coach, or other helping professional, this episode breaks down SEO in simple terms so you can understand:
- đ What it means to ârankâ in search results (and why it matters so much)
- đ Key reasons some websites ...
đď¸ Episode 2 â SEO is About People, Not Just Algorithms
From Keywords to Connections: A Podcast by Simplified SEO Consulting
Search engine optimization isnât just about rankings, keywords, or pleasing Google â itâs about reaching real people with real needs. In this episode, Mary and Winnie break down the human side of SEO and explore why great SEO starts with empathy, not just algorithms.
Weâll talk about why understanding use...
đď¸ Episode 1: Introducing From Keywords to Connections
Welcome to the very first episode of From Keywords to Connections! In this kickoff episode, weâre pulling back the curtain and introducing you to the voices behind the mic.
You'll hear a bit about: âď¸ Who we are
 âď¸ How we found our way into the world of SEO
 âď¸ What Search Engine Optimization really means (without all the jargon)
âď¸ And most importantly, why w...
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